Plotly
(https://plotly.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical implementation and named testimonials from individuals like Arich Knaub (Data scientist & ML engineer) and Brian Julius (Expert Power BI user). The technical implementation is clean, with professional schema.org Corporation data and sameAs links to major social and developer platforms (Github). The only minor gap is the lack of Person schema for the quoted experts, though their professional titles and affiliations provide significant external verifiability.
Plotly provides a rare level of connectivity between performance claims and data. For example, the claim of ‘accelerating deployment’ is supported by specific testimonials like Uniper’s move from ‘weeks to minutes.’ The AI benchmark section on the Studio page (listing total datasets, attempts, and file sizes) directly addresses the common disconnect found on AI-centric sites by providing an audit trail for its ‘accuracy’ claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Plotly",
"url": "https://plotly.com/",
"description": "Plotly is a software company whose mission is to enable every company, around the world, to build data apps.",
"logo": "https://images.prismic.io/plotly-marketing-website-2/a8e0a665-64b3-4d45-8f06-36ab5c165a65_google-search-logo.png",
"sameAs": [
"https://www.facebook.com/Plotly/",
"https://twitter.com/plotlygraphs",
"https://www.linkedin.com/company/plotly/",
"https://www.instagram.com/plotly/",
"https://github.com/plotly"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Homepage",
"item": "https://plotly.com/"
}
]
}
]
/dash/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Plotly",
"url": "https://plotly.com/",
"description": "Plotly is a software company whose mission is to enable every company, around the world, to build data apps.",
"logo": "https://images.prismic.io/plotly-marketing-website-2/a8e0a665-64b3-4d45-8f06-36ab5c165a65_google-search-logo.png",
"sameAs": [
"https://www.facebook.com/Plotly/",
"https://twitter.com/plotlygraphs",
"https://www.linkedin.com/company/plotly/",
"https://www.instagram.com/plotly/",
"https://github.com/plotly"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Dash",
"item": "https://plotly.com/dash/"
}
]
}
]
/user-stories/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Plotly",
"url": "https://plotly.com/",
"description": "Plotly is a software company whose mission is to enable every company, around the world, to build data apps.",
"logo": "https://images.prismic.io/plotly-marketing-website-2/a8e0a665-64b3-4d45-8f06-36ab5c165a65_google-search-logo.png",
"sameAs": [
"https://www.facebook.com/Plotly/",
"https://twitter.com/plotlygraphs",
"https://www.linkedin.com/company/plotly/",
"https://www.instagram.com/plotly/",
"https://github.com/plotly"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "User Stories",
"item": "https://plotly.com/user-stories/"
}
]
}
]
/studio/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Plotly",
"url": "https://plotly.com/",
"description": "Plotly is a software company whose mission is to enable every company, around the world, to build data apps.",
"logo": "https://images.prismic.io/plotly-marketing-website-2/a8e0a665-64b3-4d45-8f06-36ab5c165a65_google-search-logo.png",
"sameAs": [
"https://www.facebook.com/Plotly/",
"https://twitter.com/plotlygraphs",
"https://www.linkedin.com/company/plotly/",
"https://www.instagram.com/plotly/",
"https://github.com/plotly"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Plotly Studio",
"item": "http://plotly.com/studio/"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 1 |
| /dash/ | 14 | 1 |
| /user-stories/ | 16 | 1 |
| /studio/ | 16 | 1 |
This page presents a snapshot of public data from Plotly, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Plotly: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://plotly.com to view the most current version of its content and see directly what this company is about and what it offers.