Information Density: Proposify – Signal Evidence & AI Readability

Proposify

(https://proposify.com) 📸 Data Snapshot: June 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
22 Impact Weight: 30 / 100
73% Reputation

The site exhibits a high information-to-fluff ratio, particularly regarding performance metrics like the 17-minute proposal creation average and the 43 percent win rate within 24 hours. While headings like ‘Unclog the bottlenecks’ and ‘Turn chaos into close’ use power words, they are consistently followed by specific technical outcomes such as CRM data pulling and centralized content libraries. Substance is reinforced by the mention of a specific 2026 State of Proposals report, moving the needle from generic claims to research-backed data. Minor penalties are applied for the repetition of the ‘2x close rate’ claim across the Homepage and Product Overview without expanding on the methodology in each instance.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://proposify.com) Proposify – Proposal Software to Streamline Your Sales Process
[H1] Professional, branded proposals from conversation to close.
Proposify gives your team the control and visibility to quickly create, track, and sign winning proposals while increasing your team's close rate.

Start free trial

Book a demo

See how it works

in 3 minutes

[IMG: PostMedia logo]

[IMG: BluSky logo]

[IMG: Paradox logo]

[IMG: WSI logo]

[IMG: Everline logo]

[H2] 2x close rate
Proposify customers enjoy a close rate 2x the industry average.

[H2] 17 minutes
On average Proposify proposals are created in 17 minutes or less.

[H2] 24 hr
43% of proposals sent through Proposify are won within 24 hours of opening.

[H2]
Accelerate your pipeline with proposal software designed for busy teams who want to win.

[H2] On-brand, professional documents that leave your competition in the dust.
Not a designer? No problem. Customize design-friendly, drag-and-drop templates to create beautifully branded quotes, proposals, and agreements.
They'll elevate your brand, reinforce your professionalism, and help your company stand out (way out) from the competition.

Try for free

[H2] Unclog the bottlenecks that are slowing your sales cycle.
Stop getting in your own way. Minimize the approvals process without losing control of what your reps are sending out the door with standardized, pre-approved content.
Champion your sellers by making it easy for them to create and send on-brand, error-free documents in minutes.
Try for free

[H2] Eliminate inefficient workflows.
You're losing time and deals if your reps are constantly bogged down in old Word Docs, PDF libraries, and multi-thread emails.
Set up a centralized content library and reusable templates so reps can find what they need when they need it and send winning proposals quickly—ahead of the competition.

Try for free

[H2] Stop losing big deals because of small errors.
Something as simple as a wrong name, address, or, worst of all, incorrect pricing can impact your close rates.
Proposify pulls data directly from your CRM to eliminate embarrassing typos caused by human error and rogue sellers. Plus, you can lock down important proposal elements so reps can’t edit them.

Try for free

[H2] Speed up the signature process 3x faster.
Print/sign/scan is for delays and dinosaurs, not modern deals. Esignatures let your prospects sign any time from any device so you can get the deal done and get on with business.

Try for free

[H2] Track prospect engagement and get ahead of deal killing objections.
Gain total visibility into how prospects are interacting with your sales docs. Get notifications when they open the proposal and detailed analytics on the time spent on each section. With this knowledge at your fingertips, you can tailor follow-up strategies and seize opportunities for quicker closes.
Try for free

[H2] Proposify fits right in with your existing tech stack.
Our proposal software integrates effortlessly with most major sales, invoicing, and CRM platforms to ensure it stays the single source of truth. See our integration library to learn more.
See our full list of integrations

[IMG: HubSpot Logo]

[IMG: Salesforce Logo]

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[IMG: Vidyard Logo]

[IMG: Zapier Logo]

[IMG: Intercom Logo]

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[IMG: G2 2025 Winter - Enterprise - Leader]

[IMG: G2 2024 - Top 50 Sales Product Badge]

[IMG: G2 2025 Winter - Mid-Market - Leader]

Fantastic Business Partner with RockStar Service

"We had a dedicated Proposify Rep who took the time to dig into the details of how our business functions, plus the needs of our emploiyees using the platform.  Then they offered training classes to roll things out to the entire team, videos specific to our templates, etc.  Absolutely above and beyond service."

[IMG: Katy M. Senior Account Manager]

Katy M.

Senior Account Manager

OBSESSED!

"I love the simplicity Proposify offers.  Not only is it easy to modify my proposals, it's a clean look for my customers and makes our SOW very definable.  I love the ability to look at metrics as well as to who is viewing my proposal and when."

[IMG: Aubrey E, Vice President of Sales]

Aubrey E.

Vice President of Sales

Wonderful Software

"It's very user friendly and extremely easy for the client to follow.  I love how customizable it is an how impressive it looks when I send my proposals to clients."

[IMG: Teresa K., Sales manager]

Teresa K.

Sales manager

[IMG: Accounting Proposal Template Thumbnail]

[IMG: Advertising Proposal Template Thumbnail]

[IMG: AdWords & PPC Proposal Template Thumbnail]

[IMG: Architecture Proposal Template Thumbnail]

[IMG: Audio Visual Proposal Template Thumbnail]

[IMG: Branding Proposal Template Thumbnail]

[IMG: Business Consulting Proposal Template Thumbnail]

[IMG: Catering Proposal Template Thumbnail]

[IMG: Catering Quote Template Thumbnail]

[IMG: Accounting Proposal Template Thumbnail]

[IMG: Advertising Proposal Template Thumbnail]

[IMG: AdWords & PPC Proposal Template Thumbnail]

[IMG: Architecture Proposal Template Thumbnail]

[IMG: Audio Visual Proposal Template Thumbnail]

[IMG: Branding Proposal Template Thumbnail]

[IMG: Business Consulting Proposal Template Thumbnail]

[IMG: Catering Proposal Template Thumbnail]

[IMG: Catering Quote Template Thumbnail]

[IMG: Accounting Proposal Template Thumbnail]

[IMG: Advertising Proposal Template Thumbnail]

[IMG: AdWords & PPC Proposal Template Thumbnail]

[IMG: Architecture Proposal Template Thumbnail]

[IMG: Audio Visual Proposal Template Thumbnail]

[IMG: Branding Proposal Template Thumbnail]

[IMG: Business Consulting Proposal Template Thumbnail]

[IMG: Catering Proposal Template Thumbnail]

[IMG: Catering Quote Template Thumbnail]

[IMG: Accounting Proposal Template Thumbnail]

[IMG: Advertising Proposal Template Thumbnail]

[IMG: AdWords & PPC Proposal Template Thumbnail]

[IMG: Architecture Proposal Template Thumbnail]

[IMG: Audio Visual Proposal Template Thumbnail]

[IMG: Branding Proposal Template Thumbnail]

[IMG: Business Consulting Proposal Template Thumbnail]

[IMG: Catering Proposal Template Thumbnail]

[IMG: Catering Quote Template Thumbnail]

[IMG: Cleaning Services Proposal Template Thumbnail]

[IMG: Commercial Lease Proposal Template Thumbnail]

[IMG: Concrete Proposal Template Thumbnail]

[IMG: Construction Bid Template Thumbnail]

[IMG: Construction Equipment Proposal Template Thumbnail]

[IMG: Construction Job Template Thumbnail]

[IMG: Construction Proposal Template Thumbnail]

[IMG: Construction Quote Template Thumbnail]

[IMG: Content Marketing Proposal Template Thumbnail]

[IMG: Contractor Proposal Template Thumbnail]

[IMG: Corporate Photography Template Thumbnail]

[IMG: Cleaning Services Proposal Template Thumbnail]

[IMG: Commercial Lease Proposal Template Thumbnail]

[IMG: Concrete Proposal Template Thumbnail]

[IMG: Construction Bid Template Thumbnail]

[IMG: Construction Equipment Proposal Template Thumbnail]

[IMG: Construction Job Template Thumbnail]

[IMG: Construction Proposal Template Thumbnail]

[IMG: Construction Quote Template Thumbnail]

[IMG: Content Marketing Proposal Template Thumbnail]

[IMG: Contractor Proposal Template Thumbnail]

[IMG: Corporate Photography Template Thumbnail]

[IMG: Cleaning Services Proposal Template Thumbnail]

[IMG: Commercial Lease Proposal Template Thumbnail]

[IMG: Concrete Proposal Template Thumbnail]

[IMG: Construction Bid Template Thumbnail]

[IMG: Construction Equipment Proposal Template Thumbnail]

[IMG: Construction Job Template Thumbnail]

[IMG: Construction Proposal Template Thumbnail]

[IMG: Construction Quote Template Thumbnail]

[IMG: Content Marketing Proposal Template Thumbnail]

[IMG: Contractor Proposal Template Thumbnail]

[IMG: Corporate Photography Template Thumbnail]

[IMG: Cleaning Services Proposal Template Thumbnail]

[IMG: Commercial Lease Proposal Template Thumbnail]

[IMG: Concrete Proposal Template Thumbnail]

[IMG: Construction Bid Template Thumbnail]

[IMG: Construction Equipment Proposal Template Thumbnail]

[IMG: Construction Job Template Thumbnail]

[IMG: Construction Proposal Template Thumbnail]

[IMG: Construction Quote Template Thumbnail]

[IMG: Content Marketing Proposal Template Thumbnail]

[IMG: Contractor Proposal Template Thumbnail]

[IMG: Corporate Photography Template Thumbnail]

[IMG: We Treat logo]

"Proposify is a game changer for us. It gives my company the ability to portray the complexity of our value proposition to our clients in a beautiful and impressive way, using a multi-page proposal that is flexible with so many features. Since launching our customized proposal template our close rate seems to have doubled. Definitely pay for the design service, well worth the money.

[IMG: Jennings Staley, Chief Executive Officer at We Treat]

Jennings Staley

Chief Executive Officer at We Treat

[H2] Our software is awesome but our people are awesomer.
Yes, that's a word, and yes, our Customer Success team is really all THAT. We get literal love letters about how the team didn’t just save the day, they saved the DEAL. Real people ready to answer your questions, optimize your sales workflow, offer a video walkthrough, or guidance on customizing your template. They answer to a high calling and it’s all about helping you get the most out of Proposify. Awesome, right?

[IMG: Proposify Support]

Streamlined!

“The ease of use and the ability to track proposals in process. We are able to quickly generate proposals that are easy for our clients to review and sign. The tracking aspects help us forecast wins. Saving time on proposal generation has kept our salespeople out of the office and in front of prospects more”

[IMG: Francis L., Service Sales Manager]

Francis L.

Service Sales Manager

Simple to create professional and 
e-signable proposals

“With the library of content and the simple drag-and-drop nature of Proposify, I can quickly create a wide variety of documents and proposals that look extremely professional. It is simple to add a signature or initial field. I can knock out proposals in a minute that used to take 15 minutes.”

[IMG: Jake M., Vice President of Sales]

Jake M.

Vice President of Sales

Radically streamlined proposals for my company

“Proposify has radically streamlined proposals for my company and we get proposals to our clients 10x faster. In addition, they look much more professional and have many tools to help make the proposals look great.”

[IMG: Michael Evan B., Austin Branch Manager]

Michael Evan B.

Austin Branch Manager

[H2] Don't waste another deal-breaking moment.Turn chaos into close.
Start free trial

Book a demo

Leaving money on the table with proposals? Get our data-backed hacks to smarter selling: 2026 State of Proposals.

Learn more
14198 chars
SUB-PAGE (https://proposify.com/platform/professional-design-services/) Professional Proposal Design and Training Services | Proposify
[H2] Professional Services
[H1] Let our team handle the heavy lifting.
Roll out Proposify with a custom template tailored to your brand, allowing us to fully implement it based on your desired workflow and train your team.
Get in Touch

[H2] Template Design
Our team will work with you to design a new template or re-create an existing one within Proposify, using your unique brand and our best practices.
Read More

[H2] Software Training
In-depth team training sessions with an Account Optimization Specialist to get a thorough understanding of how to use Proposify, specific to your workflow.
Read More

[IMG: screenshot of consulting proposify template]

[H2] Why not use a gallery template?
We’ll be the first to admit, we love our template gallery and encourage you to explore it!This is a great place to start if you have the time and resources to customize your own proposal. Since that’s not always the case, we want to offer you an alternate solution.
Explore Gallery

[H3] Professional Service
[H2] Template Design
We can build you a fully custom 10-page template or convert your existing proposal to be functional within Proposify. For either service we will design with your unique brand in mind using our expertise and best practices to enhance your workflow, all while saving you time and setting you up for success.

[IMG: custom template mockup]

[H3] First Draft of Template
Your designer will complete your first draft within 10 business days.

[H3] 2 Rounds of Revisions
Once you review the first draft, you may book a meeting with your designer to review the template together. From there, you will complete up to 2 rounds of revisions.

[H3] Proposal template complete!
Your brand new template is now ready to use within your Proposify account.

[H3] Team Software Training*
Now that you have a newly designed proposal, we highly recommend Proposify Software Training. This will ensure you get the most out of your account and help you maintain your new template.
*This is an additional service, recommended following the Template Design process.

[H3] Professional Service
[H2] Software Training
This is the perfect way to get familiar with using Proposify and your new proposal.
The first 1-hour session will include an introduction to your Account Optimization Specialist (AOS) and full end-user workflow training from creation to close.
The second 1-hour session includes a more in-depth look into what Proposify has to offer, and the option to focus on Admin settings and privileges.
90 days after your end-user training you'll meet with your AOS for 30-minutes to review how your team is performing with Proposify and identify any areas of opportunity.

"Proposify is a game changer for us. It gives my company the ability to portray the complexity of our value proposition to our clients in a beautiful and impressive way, using a multi-page proposal that is flexible with so many features. Since launching our customized proposal template our close rate seems to have doubled. Definitely pay for the design service, well worth the money.

[IMG: Jennings Staley, Chief Executive Officer at We Treat]

Jennings Staley

Chief Executive Officer at We Treat

"They were very available to help - super friendly and gave us design elements that we couldn't have come up with on our own. We had a great experience."

[IMG: Sarah Meyers, Digital Marketing Manager at BluSky]

Sarah Meyers

Digital Marketing Manager at BluSky

"They were quick and efficient and operated behind the scenes. They followed our style guide and executed perfectly to match our new brand theme."

[IMG: Rebecca Lamanna, Business Development Manager at Parachute Technology]

Rebecca Lamanna

Business Development Manager at Parachute Technology

[H2] Ready to impress?
To discuss getting a new Template Design and/or a Software Training package, please submit a request and we’ll be in touch shortly to get the process started. We look forward to working with you!
Get in Touch
5047 chars
SUB-PAGE (https://proposify.com/resources/) Sales Proposal Resources and Training
[IMG: State of Proposals]

Books and Guides

State of Proposals

Read the Report

[IMG: 10 Game Changing Proposal Automation Tips]

Video

10 Game Changing Proposal Automation Tips

Watch

[IMG: Stop Leaving Money on the Table! How to Upsell & Cross-Sell Without Being Pushy]

Video

Stop Leaving Money on the Table! How to Upsell & Cross-Sell Without Being Pushy

Watch

[IMG: Stop Losing Deals After You Hit ‘Send’ — 5 Data-Backed Tips That Win]

Video

Stop Losing Deals After You Hit ‘Send’ — 5 Data-Backed Tips That Win

Watch

[IMG: What Makes a Sales Call Actually Work? | Real Call Breakdown with Proposify]

Video

What Makes a Sales Call Actually Work? | Real Call Breakdown with Proposify

Watch

[IMG: 67% of Sales Deals Fail - Discovery Mistakes Killing Your Close Rates]

Video

67% of Sales Deals Fail - Discovery Mistakes Killing Your Close Rates

Watch

[IMG: Cold Call Magic: How One Opener Stopped a Prospect in Their Tracks]

Video

Cold Call Magic: How One Opener Stopped a Prospect in Their Tracks

Watch

[IMG: Coming Attractions Webinar]

Webinars

Coming Attractions Webinar

Register

[IMG: Create Documents in Minutes]

Product Tours

Create Documents in Minutes

View demo

[IMG: Create Winning SEO Proposals that Close Deals Faster]

Webinars

Create Winning SEO Proposals that Close Deals Faster

Register

[IMG: Elevate Your Proposal Design While Keeping It Rep-Friendly]

Video

Elevate Your Proposal Design While Keeping It Rep-Friendly

Watch

[IMG: Get Complete Visibility]

Product Tours

Get Complete Visibility

View Demo

[IMG: Getting Started Webinar V2]

Webinars

Getting Started Webinar V2

Attend

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Webinars

Getting Started Webinar V3

Attend

[IMG: HubSpot Integration]

Product Tours

HubSpot Integration

View Demo

[IMG: Impress your Buyers]

Product Tours

Impress your Buyers

View Demo

[IMG: Objection Handling Do]

Video

Objection Handling Do's and Big Don'ts With Morgan J Ingram

Watch

[IMG: On-Demand Group Demo]

Webinars

On-Demand Group Demo

Watch

[IMG: Proposal Software Buyers’ Guide]

Books and Guides

Proposal Software Buyers’ Guide

Download

[IMG: Salesforce Integration]

Product Tours

Salesforce Integration

View Demo

[IMG: State of Proposals]

Books and Guides

State of Proposals

Read the Report

[IMG: The Best Cold Email I Ever Received (And How to Steal His Approach)]

Video

The Best Cold Email I Ever Received (And How to Steal His Approach)

Watch

[IMG: The Hidden Timeline That Kills (or Closes) Your Deals | Proposal Analytics Breakdown]

Video

The Hidden Timeline That Kills (or Closes) Your Deals | Proposal Analytics Breakdown

Watch

[IMG: The Pizza Framework: Build Winning Proposals in 17 minutes or less]

Video

The Pizza Framework: Build Winning Proposals in 17 minutes or less

Watch

[IMG: Tips for Writing Better Business Proposals: Language, Tone, and Style]

Video

Tips for Writing Better Business Proposals: Language, Tone, and Style

Watch

[IMG: Tired of Competing on Price? Use Value-Based Pricing to Boost Your Bottom Line]

Video

Tired of Competing on Price? Use Value-Based Pricing to Boost Your Bottom Line

Watch

[IMG: We Redesigned This 33-Page Proposal—Here’s How It Became a Deal Closer]

Video

We Redesigned This 33-Page Proposal—Here’s How It Became a Deal Closer

Watch

[IMG: Why Your Proposals Are Costing You Deals (and How to Fix It)]

Webinars

Why Your Proposals Are Costing You Deals (and How to Fix It)

Watch

[IMG: Winning Proposal Design and Layout Tips]

Video

Winning Proposal Design and Layout Tips

Watch

[IMG: Winning Proposals That Convert: CEO Reveals Design, Pricing & Social Proof Strategies That Work]

Video

Winning Proposals That Convert: CEO Reveals Design, Pricing & Social Proof Strategies That Work

Watch

[IMG: You]

Video

You're Worth WAY More: B2B Pricing Strategies Your Competitors Don't Know| Proposify CEO

Watch

[IMG: Your Proposals Are Losing You Money (Watch How We Re-Designed This One)]

Video

Your Proposals Are Losing You Money (Watch How We Re-Designed This One)

Watch

[IMG: Your Sales Proposals Are Ugly (Here]

Video

Your Sales Proposals Are Ugly (Here's How to Fix Them)

Watch

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[H2] Don't waste another deal-breaking moment.Turn chaos into close.
See plans & pricing
Book a demo
8564 chars
SUB-PAGE (https://proposify.com/product-overview/) Product Overview of Proposify
[H1] Create, impress, close with the Proposify document platform.
Everything you need to create, send, track, and close deals in one powerful platform. From proposals to contracts to quotes, streamline your entire sales document process and win more business.

[H2] 24 hr
43% of proposals sent through Proposify are won within 24 hours of opening.

[H2] +200
The close rate for proposals sent through Proposify is 2x higher than the industry average.

[H2] 3x
Proposify's e-signatures can increase close rates by 3x and help deals close 30% faster.

[H2] Product Suite Overview

[IMG: Create]

[H4] Proposal Software
Create stunning, professional proposals that stand out from Word docs and PDFs. Built specifically for sales teams who want to impress clients and close deals faster. Learn more

[IMG: Tracking]
[H4] Document Tracking
Never wonder where your deals stand again. Get complete visibility into how prospects engage with your documents and follow up at the perfect moment. Learn more

[IMG: Quoting]
[H4] Quoting Software
Build flexible, professional quotes that let buyers customize their own experience. Turn static pricing into interactive sales tools. Learn more

[IMG: Contracts]
[H4] Contract Management
Streamline your contract process from creation to signature. Ensure compliance while accelerating deal closure. Learn more

[IMG: E-Sign]
[H4] E-Signature Solution
Get legally binding signatures instantly. Mobile-friendly signing that works on any device, anywhere. Learn more

[IMG: Automation]
[H4] Document Automation
Connect your sales documents to your entire tech stack. Eliminate manual work and human error with intelligent automation. Learn more

"Our sales director has always asked how many proposals we have sent out every quarter. That was impossible to answer since every account rep did their own thing. But now we can provide that information. And the account reps who use Proposify enjoy seeing if and when their proposal is opened and what sections their client focused on."

[IMG: Sara Joyner]

Sara Joyner

Sales Operations Support

"The ease of use is great as we had quite a few team members with different levels of skill with technology hit the ground running with the software right out of the gate. The other thing I love the most is that with 4 different team members using this daily, all of our proposals look like they came from the same company!"

[IMG: Alec Williams]

Alec Williams

Head of Client Services, DBL

"A fantastic way to keep all your company client communication on brand! As the UX designer at my company, I really like when all of the materials we are using to communicate with clients follow our brand guidelines. With Proposify, I was able to create documents that matched our look and feel while also having all of the needed functionality for our sales team."

[IMG: Maggie Z.]

Maggie Zukowski

User Experience Designer, BizzyWeb

"Very easy to use and looks very professional. It's an easy way to get proposals out to customers and you can keep track of what was sent out and how long ago it was sent. Also it calculates your close percentage rate."

[IMG: Devan M., Franchise Owner]

Devan Makadia

Franchise Owner, ServiceMaster Clean

[H2] Ready to close more faster?
Start free trial

Book a demo

[H2] Works with your existing sales stack.
Connect Proposify to your CRM, invoicing, payment, and project management tools.
See all integrations

[IMG: Salesforce Logo]

[IMG: HubSpot Logo]

[IMG: Pipedrive Logo]

[IMG: Zoho Logo]

[IMG: Aspire Logo]

[IMG: Quickbooks Logo]

[IMG: Stripe Logo]

[IMG: Gong Logo]

[IMG: Freshbooks Logo]

[H3] For Sales Teams
Transform how you sell with professional documents that impress clients and data that drives better follow-ups. Learn more

[H3] For Operations
Gain complete visibility and control over your sales document process with centralized templates, approval workflows, and analytics. Learn more

[H3] For Marketing
Ensure brand consistency across all client-facing documents while empowering sales teams with approved, on-brand templates. Learn more

“We’ve had a 90% return rate on contract signatures. There’s rarely a client now who says they’ll sign and begin work with us who doesn’t follow through.”

[IMG: Daniela Colter, Office Manager at Sandler Training]

Daniela Colter

Office Manager at Sandler Training
6234 chars
🧭 Industry Context — common generic-claim patterns in Software, SaaS & Tech Products to weigh the text against
Generic Claims: the all-in-one platform, trusted by thousands of companies, increase productivity by X percent, save hours every week, the leading platform for, built for teams of all sizes…
Red Flags: AI claims without explaining what the AI does, customer logos without case study or testimonial evidence, no live product access or demo, SOC 2 claims without audit period or report availability, productivity claims without methodology, pricing hidden behind sales calls only…
Semantic Drift Patterns: homepage claims AI-powered but product is rules-based, claims enterprise-grade but pricing page shows startup tiers only, homepage shows Fortune 500 logos but case studies are small businesses, claims all-in-one but integration page shows critical missing pieces, free plan promoted but core features require expensive upgrade…
Proof Expectations: live product demo or free trial access, specific feature documentation with screenshots, verified customer logos with published case studies, third-party review scores on G2, Capterra, or TrustRadius, published uptime SLA and status page, security certifications with audit dates…