Identity & Authority: ProProfs – Signal Evidence & AI Readability

ProProfs

(https://proprofs.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority gaps are minimal due to a robust technical implementation of JSON-LD schema that identifies the Organization, founder Sameer Bhatia, and specific product ratings. While the site mentions experts like Elizabeth Paskert, it lacks Person schema or SameAs links to their professional profiles to verify their credentials. The technical implementation of the site is clean, supporting its claim of being a sophisticated SaaS provider, though the mission-driven 100-year company narrative remains unverifiable marketing prose.

There is a minor disconnect between the bold performance claims and the demonstrated evidence. The site claims to serve 15M people and businesses, but the success stories page is largely a collection of H2 markers with limited actual text-based case study data provided in the crawl. The claim of reducing tickets by up to 80% for the Knowledge Base product is a specific metric that lacks a linked methodology or customer audit to substantiate the figure. However, the Quiz Browse page demonstrates actual scale with references to 100M+ attempts.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "ProProfs",
    "url": "https://www.proprofs.com/",
    "logo": "https://www.proprofs.com/pp_responsive_home/img/proprofs-logo-2.png?v=5",
    "sameAs": [
        "https://www.facebook.com/proprofs",
        "https://twitter.com/proprofs",
        "https://www.linkedin.com/company/proprofs/",
        "https://www.youtube.com/user/proprofs1"
    ],
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "telephone": "(855)776-7763",
            "contactType": "customer service",
            "email": "support@proprofs.com"
        }
    ],
    "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "ProProfs Products",
        "itemListElement": [
            {
                "@type": "Product",
                "name": "ProProfs Knowledge Base",
                "url": "https://www.proprofskb.com/",
                "description": "Best Knowledge Base Software that will reduce tickets up to 80%. Create an internal knowledge base or customer help center. Get Started free",
                "Category": "Knowledge Base Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.7",
                    "ratingCount": "350",
                    "bestRating": "5",
                    "worstRating": "2"
                }
            },
            {
                "@type": "Product",
                "name": "ProProfs Training Maker",
                "url": "https://www.proprofstraining.com/",
                "description": "ProProfs Training Maker is an award-winning online training software trusted by 4 million learners makes it easier for you to create online training courses.",
                "Category": "Training Maker Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.9",
                    "reviewCount": "550",
                    "bestRating": "5",
                    "worstRating": "1"
                }
            },
            {
                "@type": "Product",
                "name": "ProProfs Quiz Maker",
                "url": "https://www.proprofs.com/quiz-school/",
                "description": "Make free quizzes and assessments in seconds with ProProfs Quiz Maker. Make quizzes using AI, free templates, skill assessments, and 1,000,000+ ready questions.",
                "Category": "Quiz Maker Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.5",
                    "ratingCount": "1050",
                    "bestRating": "5",
                    "worstRating": "0"
                }
            },
            {
                "@type": "Product",
                "name": "Qualaroo",
                "url": "https://qualaroo.com/",
                "description": "Qualaroo simplifies the process of collecting user feedback with surveys. Signup today to get actionable UX Insights from your customers.",
                "Category": "Customer Feedback Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.4",
                    "reviewCount": "41",
                    "bestRating": "5",
                    "worstRating": "2"
                }
            },
            {
                "@type": "Product",
                "name": "ProProfs Survey Maker",
                "url": "https://www.proprofssurvey.com/",
                "description": "Easily create online surveys with ProProfs Survey Maker. Make a survey with AI & templates. Free. Forever. All Features.",
                "Category": "Survey Maker Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.6",
                    "reviewCount": "23",
                    "bestRating": "5",
                    "worstRating": "0"
                }
            },
            {
                "@type": "Product",
                "name": "WebinarNinja",
                "url": "https://webinarninja.com/",
                "description": "Teach better, improve marketing, and grow sales. WebinarNinja is the best all-in-one webinar software with landing pages, emails, sales & analytics. Sign up free today!",
                "Category": "Webinar Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.2",
                    "reviewCount": "199",
                    "bestRating": "5",
                    "worstRating": "1"
                }
            },
            {
                "@type": "Product",
                "name": "ProProfs Chat",
                "url": "https://www.proprofschat.com/",
                "description": "Live chat software to engage visitors, improve customer support, and boost sales.",
                "Category": "Live Chat Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "5",
                    "ratingCount": "300",
                    "bestRating": "5",
                    "worstRating": "2"
                }
            },
            {
                "@type": "Product",
                "name": "ProProfs Help Desk",
                "url": "https://www.proprofsdesk.com/",
                "description": "Cloud-based help desk software for managing customer tickets and improving team collaboration.",
                "Category": "Help Desk Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.8",
                    "ratingCount": "750",
                    "bestRating": "5",
                    "worstRating": "2"
                }
            },
            {
                "@type": "Product",
                "name": "BIGContacts",
                "url": "https://www.bigcontacts.com/",
                "description": "CRM software designed to help small businesses manage contacts, track interactions, and automate workflows.",
                "Category": "Contact Management Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.3",
                    "reviewCount": "204",
                    "bestRating": "5",
                    "worstRating": "3"
                }
            },
            {
                "@type": "Product",
                "name": "Picreel",
                "url": "https://www.picreel.com/",
                "description": "Exit-intent popups and conversion rate optimization software to boost engagement and reduce bounce rates.",
                "Category": "Popup Builder Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.9",
                    "reviewCount": "600",
                    "bestRating": "5",
                    "worstRating": "0"
                }
            },
            {
                "@type": "Product",
                "name": "PeopleGoal",
                "url": "https://www.peoplegoal.com/",
                "description": "PeopleGoal is an employee performance management software designed to improve engagement, goal tracking, and HR processes.",
                "Category": "Performance Management Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.8",
                    "reviewCount": "320",
                    "bestRating": "5",
                    "worstRating": "1"
                }
            },
            {
                "@type": "Product",
                "name": "ProProfs Project",
                "url": "https://www.proprofsproject.com/",
                "description": "Project management software for teams to collaborate, track progress, and manage tasks efficiently.",
                "Category": "Project Management Software",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.5",
                    "reviewCount": "77",
                    "bestRating": "5",
                    "worstRating": "0"
                }
            }
        ]
    }
}
/quiz-school/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "name": "Quiz Maker - Create a Quiz Online With AI (Easy & Fast)",
            "description": "The easiest quiz maker to create interactive online quizzes. Create a quiz in minutes using templates, AI, and 1000000+ ready questions on any topic.",
            "url": "https://www.proprofs.com/quiz-school/",
            "isPartOf": {
                "@type": "WebSite",
                "name": "ProProfs Quiz Maker",
                "url": "https://www.proprofs.com/quiz-school/"
            },
            "publisher": {
                "@id": "https://www.proprofs.com/quiz-school/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.proprofs.com/quiz-school/#organization",
            "name": "ProProfs Quiz Maker",
            "description": "Make free quizzes and assessments in seconds with ProProfs Quiz Maker Make quizzes using AI, free templates, skill assessments, and 1,000,000 ready questions.",
            "url": "https://www.proprofs.com/quiz-school/",
            "logo": "https://www.proprofs.com/quiz-school/homecssv2/img/quiz-logo.svg",
            "founder": {
                "@type": "Person",
                "name": "Sameer Bhatia",
                "url": "https://www.proprofs.com/sameer/",
                "sameAs": [
                    "https://www.linkedin.com/in/sameerbhatia11/",
                    "https://twitter.com/sameer_bhatia"
                ]
            },
            "knowsAbout": [
                {
                    "@type": "Thing",
                    "name": "Quiz Maker",
                    "alternateName": [
                        "Make Quiz",
                        "Quiz Generator",
                        "Quiz Builder",
                        "Quiz Creator"
                    ]
                },
                {
                    "@type": "Thing",
                    "name": "Test Maker",
                    "alternateName": [
                        "Make Test",
                        "Test Generator",
                        "Test Builderl"
                    ]
                },
                {
                    "@type": "Thing",
                    "name": "Exam Maker",
                    "alternateName": [
                        "Make Exam",
                        "Exam Builder",
                        "Exam Creator",
                        "Exam Maker Software"
                    ]
                },
                {
                    "@type": "Thing",
                    "name": "Assessment Software",
                    "alternateName": [
                        "Create Assessment",
                        "Create Online Assessment",
                        "Assessment Maker",
                        "Online Assessment tool"
                    ]
                }
            ],
            "parentOrganization": {
                "@type": "Organization",
                "name": "ProProfs",
                "url": "https://www.proprofs.com/",
                "description": "We are driven to create delightfully smart tools with awesome support that helps you work better, get smarter employees and happier customers.",
                "sameAs": [
                    "https://www.facebook.com/proprofs",
                    "https://x.com/proprofs",
                    "https://www.linkedin.com/company/proprofs",
                    "https://www.youtube.com/user/proprofs1"
                ]
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.5",
                "ratingCount": "1050",
                "bestRating": "5",
                "worstRating": "1"
            },
            "hasOfferCatalog": {
                "@type": "OfferCatalog",
                "name": "ProProfs Quiz Maker Pricing Plans",
                "itemListElement": [
                    {
                        "@type": "OfferCatalog",
                        "name": "Free Plan",
                        "itemListElement": {
                            "@type": "Offer",
                            "name": "Free Plan",
                            "priceSpecification": {
                                "@type": "UnitPriceSpecification",
                                "price": "0.00",
                                "priceCurrency": "USD"
                            },
                            "url": "https://www.proprofs.com/quiz-school/signup/business/"
                        }
                    },
                    {
                        "@type": "OfferCatalog",
                        "name": "Essential Plan",
                        "itemListElement": {
                            "@type": "Offer",
                            "name": "Essential Plan",
                            "priceSpecification": {
                                "@type": "UnitPriceSpecification",
                                "price": "19.99",
                                "priceCurrency": "USD"
                            },
                            "url": "https://www.proprofs.com/quiz-school/signup/business/"
                        }
                    },
                    {
                        "@type": "OfferCatalog",
                        "name": "Business Plan",
                        "itemListElement": {
                            "@type": "Offer",
                            "name": "Business Plan",
                            "priceSpecification": {
                                "@type": "UnitPriceSpecification",
                                "price": "39.99",
                                "priceCurrency": "USD"
                            },
                            "url": "https://www.proprofs.com/quiz-school/signup/business/"
                        }
                    },
                    {
                        "@type": "OfferCatalog",
                        "name": "Enterprise Plan",
                        "itemListElement": {
                            "@type": "Offer",
                            "name": "Enterprise Plan",
                            "priceSpecification": {
                                "@type": "UnitPriceSpecification",
                                "price": "199.99",
                                "priceCurrency": "USD"
                            },
                            "url": "https://www.proprofs.com/quiz-school/signup/business/"
                        }
                    }
                ]
            }
        }
    ]
}
/quiz-school/browse/ — no schema detected (entity gap)
/customers/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
205Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 89 1
/quiz-school/ 67 0
/quiz-school/browse/ 33 2
/customers/ 16 1