Identity & Authority: Spatie – Signal Evidence & AI Readability

Spatie

(https://spatie.be) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

There are zero authority gaps. The schema_json is exceptionally detailed, providing full names, job titles, and personal website links for 11 distinct employees and two founders, Freek Van der Herten and Jef Van der Voort. This level of Person schema implementation provides verifiable digital footprints that back up all claims of expertise.

Marketing tone is secondary to technical demonstration across all pages. Bold claims like a proven track record are substantiated by the 2015 start date and the literal billions of downloads cited in the Efforts in numbers section. The disconnect between claim and proof is non-existent, as the site demonstrates its proficiency through the very tools it sells to other developers.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Spatie",
        "url": "https://spatie.be/",
        "description": "Spatie is a digital allrounder: we design solid websites & web applications using Laravel & Vue. No frills, just proven expertise. From Antwerp, Belgium",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://spatie.be/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "image": "https://spatie.be/images/og-image.jpg",
        "sameAs": [
            "https://twitter.com/spatiec",
            "https://www.linkedin.com/company/spatie"
        ],
        "publisher": {
            "@type": "Organization",
            "name": "Spatie",
            "url": "https://spatie.be/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://spatie.be/logo.png"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Spatie",
        "email": "info@spatie.be",
        "telephone": "+32 3 292 56 79",
        "vatID": "BE0809.387.596",
        "url": [
            "https://spatie.be",
            "https://twitter.com/spatie_be"
        ],
        "image": "https://spatie.be/images/og-image.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Antwerp",
            "addressRegion": "Antwerp",
            "postalCode": "2060",
            "streetAddress": "Kruikstraat 22 bus 12",
            "addressCountry": "Belgium"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Freek Van der Herten",
                "jobTitle": "Backend developer",
                "url": [
                    "https://freek.dev",
                    "https://twitter.com/freekmurze"
                ]
            },
            {
                "@type": "Person",
                "name": "Jef Van der Voort",
                "jobTitle": "Account manager",
                "url": [
                    "https://twitter.com/vdv_jef"
                ],
                "email": "jef@spatie.be"
            }
        ],
        "employees": [
            {
                "@type": "Person",
                "name": "Alex Vanderbist",
                "jobTitle": "Backend developer",
                "url": [
                    "https://alexvanderbist.com",
                    "https://twitter.com/alex_"
                ]
            },
            {
                "@type": "Person",
                "name": "Sebastian De Deyne",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://sebastiandedeyne.com",
                    "https://twitter.com/sebdedeyne"
                ]
            },
            {
                "@type": "Person",
                "name": "Ruben Van Assche",
                "jobTitle": "Backend developer",
                "url": [
                    "https://rubenvanassche.com",
                    "https://twitter.com/rubenvanassche"
                ]
            },
            {
                "@type": "Person",
                "name": "Tim Van Dijck",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://veedee.dev",
                    "https://twitter.com/timvandijck"
                ]
            },
            {
                "@type": "Person",
                "name": "Jimi Robaer",
                "jobTitle": "Designer",
                "url": [
                    "https://jimirobaer.be",
                    "https://twitter.com/jimirobaer"
                ]
            },
            {
                "@type": "Person",
                "name": "Sébastien Henau",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://sebastienhenau.com"
                ]
            },
            {
                "@type": "Person",
                "name": "Zuzana Kunckova",
                "jobTitle": "Support engineer",
                "url": [
                    "https://www.zuzana-k.com",
                    "https://twitter.com/zuzana_kunckova"
                ]
            },
            {
                "@type": "Person",
                "name": "Nick Bevers",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://nickbevers.dev"
                ]
            },
            {
                "@type": "Person",
                "name": "Dries Heyninck",
                "jobTitle": "Frontend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Marceli Wilczynski",
                "jobTitle": "Backend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Nick Denys",
                "jobTitle": "Backend developer",
                "url": [
                    "https://nickdenys.com"
                ]
            }
        ]
    }
]
/web-development/
[
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "name": "Web development",
        "url": "https://spatie.be/web-development",
        "description": "Tailor-made web development is what we do best. Read about our strengths, our thoughtful process and our beloved clients.",
        "image": "https://spatie.be/images/og-image.jpg",
        "mainEntity": {
            "@type": "Organization",
            "name": "Spatie",
            "sameAs": [
                "https://spatie.be"
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Spatie",
        "email": "info@spatie.be",
        "telephone": "+32 3 292 56 79",
        "vatID": "BE0809.387.596",
        "url": [
            "https://spatie.be",
            "https://twitter.com/spatie_be"
        ],
        "image": "https://spatie.be/images/og-image.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Antwerp",
            "addressRegion": "Antwerp",
            "postalCode": "2060",
            "streetAddress": "Kruikstraat 22 bus 12",
            "addressCountry": "Belgium"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Freek Van der Herten",
                "jobTitle": "Backend developer",
                "url": [
                    "https://freek.dev",
                    "https://twitter.com/freekmurze"
                ]
            },
            {
                "@type": "Person",
                "name": "Jef Van der Voort",
                "jobTitle": "Account manager",
                "url": [
                    "https://twitter.com/vdv_jef"
                ],
                "email": "jef@spatie.be"
            }
        ],
        "employees": [
            {
                "@type": "Person",
                "name": "Alex Vanderbist",
                "jobTitle": "Backend developer",
                "url": [
                    "https://alexvanderbist.com",
                    "https://twitter.com/alex_"
                ]
            },
            {
                "@type": "Person",
                "name": "Sebastian De Deyne",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://sebastiandedeyne.com",
                    "https://twitter.com/sebdedeyne"
                ]
            },
            {
                "@type": "Person",
                "name": "Ruben Van Assche",
                "jobTitle": "Backend developer",
                "url": [
                    "https://rubenvanassche.com",
                    "https://twitter.com/rubenvanassche"
                ]
            },
            {
                "@type": "Person",
                "name": "Tim Van Dijck",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://veedee.dev",
                    "https://twitter.com/timvandijck"
                ]
            },
            {
                "@type": "Person",
                "name": "Jimi Robaer",
                "jobTitle": "Designer",
                "url": [
                    "https://jimirobaer.be",
                    "https://twitter.com/jimirobaer"
                ]
            },
            {
                "@type": "Person",
                "name": "Sébastien Henau",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://sebastienhenau.com"
                ]
            },
            {
                "@type": "Person",
                "name": "Zuzana Kunckova",
                "jobTitle": "Support engineer",
                "url": [
                    "https://www.zuzana-k.com",
                    "https://twitter.com/zuzana_kunckova"
                ]
            },
            {
                "@type": "Person",
                "name": "Nick Bevers",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://nickbevers.dev"
                ]
            },
            {
                "@type": "Person",
                "name": "Dries Heyninck",
                "jobTitle": "Frontend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Marceli Wilczynski",
                "jobTitle": "Backend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Nick Denys",
                "jobTitle": "Backend developer",
                "url": [
                    "https://nickdenys.com"
                ]
            }
        ]
    }
]
/open-source/
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Spatie",
        "url": "https://spatie.be/open-source",
        "description": "At Spatie, we’re big on open source. It’s not just a way of working for us, it's part of our culture.",
        "image": "https://spatie.be/images/og-image-oss.png",
        "sameAs": [
            "https://cloud.typography.com",
            "https://pro.fontawesome.com"
        ],
        "potentialAction": {
            "@type": "ReadAction",
            "target": [
                "https://spatie.be/open-source"
            ]
        },
        "alternateName": "Committed to open source"
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Spatie",
        "email": "info@spatie.be",
        "telephone": "+32 3 292 56 79",
        "vatID": "BE0809.387.596",
        "url": [
            "https://spatie.be",
            "https://twitter.com/spatie_be"
        ],
        "image": "https://spatie.be/images/og-image.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Antwerp",
            "addressRegion": "Antwerp",
            "postalCode": "2060",
            "streetAddress": "Kruikstraat 22 bus 12",
            "addressCountry": "Belgium"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Freek Van der Herten",
                "jobTitle": "Backend developer",
                "url": [
                    "https://freek.dev",
                    "https://twitter.com/freekmurze"
                ]
            },
            {
                "@type": "Person",
                "name": "Jef Van der Voort",
                "jobTitle": "Account manager",
                "url": [
                    "https://twitter.com/vdv_jef"
                ],
                "email": "jef@spatie.be"
            }
        ],
        "employees": [
            {
                "@type": "Person",
                "name": "Alex Vanderbist",
                "jobTitle": "Backend developer",
                "url": [
                    "https://alexvanderbist.com",
                    "https://twitter.com/alex_"
                ]
            },
            {
                "@type": "Person",
                "name": "Sebastian De Deyne",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://sebastiandedeyne.com",
                    "https://twitter.com/sebdedeyne"
                ]
            },
            {
                "@type": "Person",
                "name": "Ruben Van Assche",
                "jobTitle": "Backend developer",
                "url": [
                    "https://rubenvanassche.com",
                    "https://twitter.com/rubenvanassche"
                ]
            },
            {
                "@type": "Person",
                "name": "Tim Van Dijck",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://veedee.dev",
                    "https://twitter.com/timvandijck"
                ]
            },
            {
                "@type": "Person",
                "name": "Jimi Robaer",
                "jobTitle": "Designer",
                "url": [
                    "https://jimirobaer.be",
                    "https://twitter.com/jimirobaer"
                ]
            },
            {
                "@type": "Person",
                "name": "Sébastien Henau",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://sebastienhenau.com"
                ]
            },
            {
                "@type": "Person",
                "name": "Zuzana Kunckova",
                "jobTitle": "Support engineer",
                "url": [
                    "https://www.zuzana-k.com",
                    "https://twitter.com/zuzana_kunckova"
                ]
            },
            {
                "@type": "Person",
                "name": "Nick Bevers",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://nickbevers.dev"
                ]
            },
            {
                "@type": "Person",
                "name": "Dries Heyninck",
                "jobTitle": "Frontend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Marceli Wilczynski",
                "jobTitle": "Backend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Nick Denys",
                "jobTitle": "Backend developer",
                "url": [
                    "https://nickdenys.com"
                ]
            }
        ]
    }
]
/products/
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Spatie",
        "url": "https://spatie.be/products",
        "description": "Welcome in our store, by artisans for artisans. Get access to our paid products, courses and ebooks.",
        "image": "https://spatie.be/images/og-store.png",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://spatie.be/products?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "sameAs": [
            "https://twitter.com/spatie_be",
            "https://github.com/spatie"
        ],
        "additionalType": "http://www.productontology.org/id/Software"
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Spatie",
        "email": "info@spatie.be",
        "telephone": "+32 3 292 56 79",
        "vatID": "BE0809.387.596",
        "url": [
            "https://spatie.be",
            "https://twitter.com/spatie_be"
        ],
        "image": "https://spatie.be/images/og-image.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Antwerp",
            "addressRegion": "Antwerp",
            "postalCode": "2060",
            "streetAddress": "Kruikstraat 22 bus 12",
            "addressCountry": "Belgium"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Freek Van der Herten",
                "jobTitle": "Backend developer",
                "url": [
                    "https://freek.dev",
                    "https://twitter.com/freekmurze"
                ]
            },
            {
                "@type": "Person",
                "name": "Jef Van der Voort",
                "jobTitle": "Account manager",
                "url": [
                    "https://twitter.com/vdv_jef"
                ],
                "email": "jef@spatie.be"
            }
        ],
        "employees": [
            {
                "@type": "Person",
                "name": "Alex Vanderbist",
                "jobTitle": "Backend developer",
                "url": [
                    "https://alexvanderbist.com",
                    "https://twitter.com/alex_"
                ]
            },
            {
                "@type": "Person",
                "name": "Sebastian De Deyne",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://sebastiandedeyne.com",
                    "https://twitter.com/sebdedeyne"
                ]
            },
            {
                "@type": "Person",
                "name": "Ruben Van Assche",
                "jobTitle": "Backend developer",
                "url": [
                    "https://rubenvanassche.com",
                    "https://twitter.com/rubenvanassche"
                ]
            },
            {
                "@type": "Person",
                "name": "Tim Van Dijck",
                "jobTitle": "Full stack developer",
                "url": [
                    "https://veedee.dev",
                    "https://twitter.com/timvandijck"
                ]
            },
            {
                "@type": "Person",
                "name": "Jimi Robaer",
                "jobTitle": "Designer",
                "url": [
                    "https://jimirobaer.be",
                    "https://twitter.com/jimirobaer"
                ]
            },
            {
                "@type": "Person",
                "name": "Sébastien Henau",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://sebastienhenau.com"
                ]
            },
            {
                "@type": "Person",
                "name": "Zuzana Kunckova",
                "jobTitle": "Support engineer",
                "url": [
                    "https://www.zuzana-k.com",
                    "https://twitter.com/zuzana_kunckova"
                ]
            },
            {
                "@type": "Person",
                "name": "Nick Bevers",
                "jobTitle": "Frontend developer",
                "url": [
                    "https://nickbevers.dev"
                ]
            },
            {
                "@type": "Person",
                "name": "Dries Heyninck",
                "jobTitle": "Frontend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Marceli Wilczynski",
                "jobTitle": "Backend developer",
                "url": []
            },
            {
                "@type": "Person",
                "name": "Nick Denys",
                "jobTitle": "Backend developer",
                "url": [
                    "https://nickdenys.com"
                ]
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/web-development/ 7 0
/open-source/ 2 0
/products/ 2 0