Identity & Authority: Tally – Signal Evidence & AI Readability

Tally

(https://tally.so) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

The authority footprint is robust. The site utilizes comprehensive JSON-LD for both Organization and SoftwareApplication types, including sameAs links to multiple social profiles. The GDPR page is a masterclass in transparency, naming specific subprocessors (Stripe, Cloudflare, OpenAI) and their exact data-hosting locations, which validates the ‘Privacy-friendly’ claim with technical evidence.

There is a minor disconnect regarding the ‘Unlimited forms and submissions for free’ claim. While the Fair Use Policy exists to protect infrastructure, a user solely reading the homepage would not know that ‘unlimited’ actually means ‘50,000 per month.’ However, compared to industry peers, Tally provides significantly more proof for its performance claims via the ‘Connect your favorite tools’ section.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://tally.so#organization",
            "name": "Tally",
            "url": "https://tally.so",
            "logo": {
                "@id": "https://tally.so/images/logomark.png#logo"
            },
            "description": "The simplest way to create beautiful, professional forms in seconds. Unlimited forms, unlimited submissions, forever free. Just start typing - no coding needed.",
            "slogan": "The simplest way to create forms for free",
            "areaServed": "Worldwide",
            "sameAs": [
                "https://twitter.com/TallyForms",
                "https://linkedin.com/company/tallyforms",
                "https://facebook.com/TallyForms",
                "https://youtube.com/@tallyforms",
                "https://instagram.com/tallyforms",
                "https://tiktok.com/@tallyforms",
                "https://reddit.com/r/TallyForms",
                "https://threads.net/@tallyforms",
                "https://bsky.app/profile/tally.so"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "Customer Support",
                "url": "https://tally.so/support"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://tally.so#website",
            "url": "https://tally.so",
            "name": "Tally Forms",
            "publisher": {
                "@id": "https://tally.so#organization"
            },
            "termsOfService": "https://tally.so/help/terms-conditions"
        },
        {
            "@type": "SoftwareApplication",
            "@id": "https://tally.so#app",
            "name": "Tally",
            "url": "https://tally.so",
            "description": "The simplest way to create beautiful, professional forms in seconds. Unlimited forms, unlimited submissions, forever free. Just start typing - no coding needed.",
            "operatingSystem": "Web",
            "applicationCategory": "ProductivityApplication",
            "applicationSubCategory": "Online Form Builder",
            "isAccessibleForFree": true,
            "brand": {
                "@id": "https://tally.so#organization"
            },
            "publisher": {
                "@id": "https://tally.so#organization"
            },
            "image": {
                "@id": "https://tally.so/images/logomark.png#logo"
            },
            "screenshot": "https://tally.so/images/demo/v2/customization-2.png",
            "softwareVersion": "2.0",
            "keywords": [
                "online forms",
                "online form builder",
                "free form builder",
                "no code form builder",
                "simple form builder",
                "best free form builder",
                "form creator",
                "unlimited forms",
                "unlimited submissions",
                "no-code",
                "surveys",
                "quizzes",
                "lead capture",
                "conditional logic",
                "embeddable forms",
                "file uploads",
                "e-signatures",
                "payments",
                "integrations",
                "Zapier",
                "Make.com",
                "Notion",
                "webhooks",
                "GDPR compliant"
            ],
            "softwareHelp": "https://tally.so/help",
            "potentialAction": {
                "@type": "RegisterAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://tally.so/signup"
                }
            },
            "offers": [
                {
                    "@type": "Offer",
                    "name": "Free",
                    "price": "0",
                    "priceCurrency": "USD",
                    "description": "Free forever. Unlimited forms and submissions under fair use. Core features included.",
                    "url": "https://tally.so/pricing",
                    "category": "free",
                    "eligibleRegion": "Worldwide"
                },
                {
                    "@type": "Offer",
                    "name": "Pro",
                    "price": "29",
                    "priceCurrency": "USD",
                    "description": "Advanced features for growing teams and creators.",
                    "url": "https://tally.so/pricing",
                    "category": "pro",
                    "eligibleRegion": "Worldwide"
                }
            ]
        },
        {
            "@type": "ImageObject",
            "@id": "https://tally.so/images/logomark.png#logo",
            "url": "https://tally.so/images/logomark.png",
            "contentUrl": "https://tally.so/images/logomark.png"
        }
    ]
}
/create/ — no schema detected (entity gap)
/help/fair-use-policy/ — no schema detected (entity gap)
/help/gdpr/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
224Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 44 0
/create/ 40 0
/help/fair-use-policy/ 45 0
/help/gdpr/ 95 0