Supplier.io
(https://tealbook.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The schema_json lists the organization as Supplier.io but uses the URL tealbook.com, creating a major identity conflict. There is no Person schema for the leadership team, and the ‘expert’ testimonials are provided without digital footprint links to verify the individuals. Technical implementation is flawed, evidenced by the 404 error on a primary navigation path and the failure of data counters to display actual values.
The site makes bold claims about processed spend ($0T+ in the crawl) and Fortune 100 reliance, yet the actual data points are rendered as zeros. This creates a massive gap between the marketing intent (showing scale) and the forensic reality (displaying no data). The claim of ’20 years of industry experience’ in the body text contradicts the foundingDate of 2011 in the schema, a discrepancy of five years.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://supplier.io/",
"url": "https://supplier.io/",
"name": "Supplier.io: Supplier Intelligence and Diversity Platform",
"isPartOf": {
"@id": "https://supplier.io/#website"
},
"about": {
"@id": "https://supplier.io/#organization"
},
"datePublished": "2025-06-12T12:46:53+00:00",
"dateModified": "2026-04-02T02:59:56+00:00",
"description": "Build a stronger supplier base with supplier intelligence software. Unlock the benefits of small, diverse, and sustainable suppliers with Supplier.io’s supplier intelligence platform.",
"breadcrumb": {
"@id": "https://supplier.io/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://supplier.io/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://supplier.io/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://supplier.io/#website",
"url": "https://supplier.io/",
"name": "Supplier.io",
"description": "",
"publisher": {
"@id": "https://supplier.io/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://supplier.io/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://supplier.io/#organization",
"name": "Supplier.io",
"url": "https://supplier.io/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://supplier.io/#/schema/logo/image/",
"url": "https://supplier.io/wp-content/uploads/2025/06/SIO_Favicon.webp",
"contentUrl": "https://supplier.io/wp-content/uploads/2025/06/SIO_Favicon.webp",
"width": 117,
"height": 117,
"caption": "Supplier.io"
},
"image": {
"@id": "https://supplier.io/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/supplierio/"
],
"description": "Supplier.io is a supplier diversity software company that empowers procurement teams to manage, measure, and grow their supplier diversity and ESG initiatives. As a leading supplier diversity solution, Supplier.io provides advanced supplier intelligence and expert guidance to help organizations track spending with small, diverse, and sustainable suppliers, discover new qualified vendors, and measure community impact. Trusted by enterprise procurement teams, our supplier diversity management software and supplier intelligence platform turn responsible sourcing goals into actionable, measurable outcomes.",
"foundingDate": "2011-01-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "51",
"maxValue": "200"
}
}
]
}
/resource-library/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.tealbook.com/#website",
"url": "https://www.tealbook.com/",
"name": "TealBook",
"description": "",
"publisher": {
"@id": "https://www.tealbook.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.tealbook.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.tealbook.com/#organization",
"name": "TealBook",
"url": "https://www.tealbook.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.tealbook.com/#/schema/logo/image/",
"url": "https://www.tealbook.com/wp-content/uploads/2021/10/TealBook-Logo-RGB-Color.png",
"contentUrl": "https://www.tealbook.com/wp-content/uploads/2021/10/TealBook-Logo-RGB-Color.png",
"width": 605,
"height": 123,
"caption": "TealBook"
},
"image": {
"@id": "https://www.tealbook.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 70 | 0 |
| /resource-library/ | 1 | 0 |
This page presents a snapshot of public data from Supplier.io, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Supplier.io: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tealbook.com to view the most current version of its content and see directly what this company is about and what it offers.