TP-Link
(https://tp-link.com) πΈ Data Snapshot: May 24, 2026
Identity & Authority β The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
There is a notable authority gap in the structured data; the schema_json identifies the site as a ‘WebSite’ or ‘ItemList’ rather than using ‘Organization’ or ‘Brand’ schema with ‘sameAs’ links to verified social or corporate profiles. No individual experts or engineers are named, relying entirely on corporate brand authority. The implementation is technically clean but lacks the granular identity schema that would elevate its digital authority score.
Marketing claims are generally tethered to technical reality. A claim of ‘Turbo Game Acceleration’ is followed immediately by hardware specs like ‘2x 2.5 Gbps Ports’ and ‘4x High-Performance Antennas.’ The only significant disconnect is the ‘Where to Buy’ page which, as crawled, fails to provide the promised ‘Store Locator’ substance, leaving a gap in the customer journey.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
π Identity & Technical Layer β schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.tp-link.com/uk/search/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.tp-link.com/uk/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
/uk/home-networking/soho-switch/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"numberOfItems": "10",
"itemListOrder": "Relevance",
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg108s/",
"name": "TL-SG108S",
"image": "https://static.tp-link.com/TL-SG108S(UN)2.0_normal_1589802050600t.png"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sf1005d/",
"name": "TL-SF1005D",
"image": "https://static.tp-link.com/upload/image-header/TL_SF1005D(UN)12.0_BA.psd__normal_20231212020712b.png"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sf1008d/",
"name": "TL-SF1008D",
"image": "https://static.tp-link.com/upload/image-header/TL-SF1008D(UN)9.0-BA_normal_20231212012841s.png"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg105/",
"name": "TL-SG105",
"image": "https://static.tp-link.com/overview_normal_1587089238000t.png"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg1005d/",
"name": "TL-SG1005D",
"image": "https://static.tp-link.com/upload/image-header/TL-SG1005D(UN)8.0-F_normal_20231212010503f.png"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg108-m2/",
"name": "TL-SG108-M2",
"image": "https://static.tp-link.com/01_normal_1604913716692a.png"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg105-m2/",
"name": "TL-SG105-M2",
"image": "https://static.tp-link.com/01_normal_1604913911567w.png"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg105s/",
"name": "TL-SG105S",
"image": "https://static.tp-link.com/upload/image-header/TL-SG105S(UN)3.0_normal_20230621034239z.png"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg108/",
"name": "TL-SG108",
"image": "https://static.tp-link.com/TL-SG108(UN)4.0_1516617261419g.jpg"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.tp-link.com/uk/home-networking/soho-switch/tl-sg1008d/",
"name": "TL-SG1008D",
"image": "https://static.tp-link.com/upload/image-header/TL-SG1008D(UN)8.0-F_normal_20231212005905m.png"
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.tp-link.com/uk/search/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.tp-link.com/uk/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Homepage",
"item": "https://www.tp-link.com/uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SOHO Switches | TP-Link United Kingdom",
"item": "https://www.tp-link.com/uk/home-networking/soho-switch/"
}
]
}
]
/uk/where-to-buy/
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.tp-link.com/uk/search/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.tp-link.com/uk/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
/uk/home-networking/wifi-router/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"numberOfItems": "24",
"itemListOrder": "Relevance",
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be450/",
"name": "Archer BE450",
"image": "https://static.tp-link.com/upload/image-header/Archer_BE450_EU_1.0_overview_normal_20250916013228i.png"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be400/",
"name": "Archer BE400",
"image": "https://static.tp-link.com/upload/image-header/Archer_BE6500_US_1.0_overview_01_normal_20240704032045h.png"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ge400/",
"name": "Archer GE400",
"image": "https://static.tp-link.com/upload/image-header/Archer_GE400_US&EU_1.0_listpage_normal_20250519012956q.png"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ge230/",
"name": "Archer GE230",
"image": "https://static.tp-link.com/upload/image-header/Archer_GE230_US&EU_1.0_listpage(Compressed)_normal_20250418093949d.png"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be3600/",
"name": "Archer BE3600",
"image": "https://static.tp-link.com/upload/image-header/Archer_BE230_US_1.0_01_normal_20240627023853f.png"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be220w/",
"name": "Archer BE220W",
"image": "https://static.tp-link.com/upload/image-header/Archer_BE220W_US_1.0_overview_normal_20250612080648u.png"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ge800/",
"name": "Archer GE800",
"image": "https://static.tp-link.com/upload/image-header/Archer_GE800_02_normal_20240629052455i.png"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ge550/",
"name": "Archer GE550",
"image": "https://static.tp-link.com/upload/image-header/Archer_GE550_EU_1.0_overview_normal_20240702073746k.png"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-gxe75/",
"name": "Archer GXE75",
"image": "https://static.tp-link.com/upload/image-header/Archer_GXE75_EU_1.0_overview_normal_20240723080433a.png"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be550/",
"name": "Archer BE550",
"image": "https://static.tp-link.com/upload/image-header/listpage_R_normal_20241202062255q.png"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be230/",
"name": "Archer BE230",
"image": "https://static.tp-link.com/upload/image-header/Archer_BE230_US_1.0_01_normal_20231212120519d.png"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/tl-wr3602be/",
"name": "TL-WR3602BE",
"image": "https://static.tp-link.com/upload/image-header/TL-WR3602BE_US_1.0_overview_normal_20250605184041f.png"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/tl-wr3002x/",
"name": "TL-WR3002X",
"image": "https://static.tp-link.com/upload/image-header/TL-WR3002X_US_2.0_2410_overview_normal_20241106074655x.png"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ax12/",
"name": "Archer AX12",
"image": "https://static.tp-link.com/upload/image-header/AX12_EU_1.0_overview_normal_20230330070218i.png"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-axe75/",
"name": "Archer AXE75",
"image": "https://static.tp-link.com/upload/image-header/Overview_Archer-AXE75_list-page_normal_20220524124352s.png"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ax72/",
"name": "Archer AX72",
"image": "https://static.tp-link.com/upload/image-header/δΈηΊ§ε葨鑡_Archer_AX73(US)1.0_normal_20210812031127k.png"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ax53/",
"name": "Archer AX53",
"image": "https://static.tp-link.com/upload/image-header/Overview_AX53_01_normal_20211209063050j.jpg"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-ax55/",
"name": "Archer AX55",
"image": "https://static.tp-link.com/OverviewArcherAX21Listpagenormal_1627033079411q.png"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/tl-wr1512x/",
"name": "TL-WR1512X",
"image": "https://static.tp-link.com/upload/image-header/TL-WR1512X_UN_1.0_overview_normal_20251021084920o.png"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/tl-wr1502x/",
"name": "TL-WR1502X",
"image": "https://static.tp-link.com/upload/image-header/TL-WR1502X_01_normal_20240729160931y.png"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/tl-wr3012x/",
"name": "TL-WR3012X",
"image": "https://static.tp-link.com/upload/image-header/TL-WR3012X_US_1.0_overview_normal_20260331232324c.png"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be220/",
"name": "Archer BE220",
"image": "https://static.tp-link.com/upload/image-header/Archer_BE220_US_1.0_normal_20250214070944p.png"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-be700/",
"name": "Archer BE700",
"image": "https://static.tp-link.com/upload/image-header/overview_normal_20240624021944f.png"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.tp-link.com/uk/home-networking/wifi-router/archer-c6/",
"name": "Archer C6",
"image": "https://static.tp-link.com/upload/image-header/Archer_C6_EU_6.0_overview_normal_20250919062212w.png"
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.tp-link.com/uk/search/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.tp-link.com/uk/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Homepage",
"item": "https://www.tp-link.com/uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "WiFi Router | TP-Link United Kingdom",
"item": "https://www.tp-link.com/uk/home-networking/wifi-router/"
}
]
}
]
π‘οΈ Trust Signals β external proof links that back the declared identity
0Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /uk/home-networking/soho-switch/ | 0 | 1 |
| /uk/where-to-buy/ | 0 | 1 |
| /uk/home-networking/wifi-router/ | 0 | 1 |
Explore the other reputation pillars for TP-Link
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from TP-Link, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to TP-Link: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tp-link.com to view the most current version of its content and see directly what this company is about and what it offers.