Visma
(https://visma.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The digital footprint is exceptionally strong with detailed Corporation schema including a founding date of 1996 and 15,000 employees. Experts like the Director of Mergers and Acquisitions are named with direct contact information, eliminating the typical anonymity of corporate holding sites. The use of sameAs links to Wikipedia and LinkedIn further solidifies their institutional authority.
Performance claims are tied to a specific financial period (LTM FY 2025) and customer base (2.5M). This is a stark contrast to typical SaaS fluff that claims leadership without defining the metric or the timeline. The site actually demonstrates its claim of being a global software network by listing its constituent parts by name.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Visma",
"legalName": "Visma Software International AS",
"url": "https://www.visma.com",
"logo": "https://cdn.prod.website-files.com/69787181d8720ea08c1f22d4/69787181d8720ea08c1f2413_4c4692eb5ce941a6ed0e8a9ea8c1dfc3_vismalogo.svg",
"description": "Visma. We own and shape business software companies into market leaders. ",
"address": {
"@type": "PostalAddress",
"streetAddress": "Karenslyst Allé 56",
"addressLocality": "Oslo",
"postalCode": "0277",
"addressCountry": "NO"
},
"sameAs": [
"https://www.linkedin.com/company/visma/",
"https://www.facebook.com/VismaGroup/",
"https://en.wikipedia.org/wiki/Visma",
"https://www.youtube.com/@vismagroup/"
],
"knowsAbout": [
"Mission-critical business software",
"Software as a Service",
"AI and Cyber Security in SaaS",
"Mergers and acquisitions",
"Private equity",
"European Entrepreneurship"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15000,
"description": "Global workforce across 30+ countries"
},
"foundingDate": "1996"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /become-a-visma-company/ | 1 | 1 |
| /growth/ | 0 | 1 |
| /brands/ | 0 | 1 |
This page presents a snapshot of public data from Visma, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Visma: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://visma.com to view the most current version of its content and see directly what this company is about and what it offers.