Visma
(https://visma.dk) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The company displays strong structural authority through JSON-LD schema, citing 15,000 employees and clear sameAs links to Wikipedia and LinkedIn. However, there is a technical credibility gap in the heading hierarchy where numbers like ‘3,168’ and ‘150+’ are tagged as H3 markers, which suggests a template-first design rather than a content-first information architecture. No individual expert or leadership names are mentioned in the text to ground the ‘decades of industry expertise’ claim.
The site claims to ‘push AI forward with speed and intent’ but provides zero evidence of an AI roadmap or specific AI-driven features within its portfolio. The revenue claim of ‘3,168’ lacks a currency symbol or scale (e.g., Millions), which creates a disconnect for an international audience. The claim of ‘Innovation first’ is purely a marketing tone, as the content focuses more on financial growth and acquisition than technical breakthroughs.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Visma",
"legalName": "Visma Software International AS",
"url": "https://www.visma.com",
"logo": "https://cdn.prod.website-files.com/69787181d8720ea08c1f22d4/69787181d8720ea08c1f2413_4c4692eb5ce941a6ed0e8a9ea8c1dfc3_vismalogo.svg",
"description": "Visma. We own and shape business software companies into market leaders. ",
"address": {
"@type": "PostalAddress",
"streetAddress": "Karenslyst Allé 56",
"addressLocality": "Oslo",
"postalCode": "0277",
"addressCountry": "NO"
},
"sameAs": [
"https://www.linkedin.com/company/visma/",
"https://www.facebook.com/VismaGroup/",
"https://en.wikipedia.org/wiki/Visma",
"https://www.youtube.com/@vismagroup/"
],
"knowsAbout": [
"Mission-critical business software",
"Software as a Service",
"AI and Cyber Security in SaaS",
"Mergers and acquisitions",
"Private equity",
"European Entrepreneurship"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15000,
"description": "Global workforce across 30+ countries"
},
"foundingDate": "1996"
}
/become-a-visma-company/
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Visma",
"legalName": "Visma Software International AS",
"url": "https://www.visma.com",
"logo": "https://cdn.prod.website-files.com/69787181d8720ea08c1f22d4/69787181d8720ea08c1f2413_4c4692eb5ce941a6ed0e8a9ea8c1dfc3_vismalogo.svg",
"description": "Visma. We own and shape business software companies into market leaders. ",
"address": {
"@type": "PostalAddress",
"streetAddress": "Karenslyst Allé 56",
"addressLocality": "Oslo",
"postalCode": "0277",
"addressCountry": "NO"
},
"sameAs": [
"https://www.linkedin.com/company/visma/",
"https://www.facebook.com/VismaGroup/",
"https://en.wikipedia.org/wiki/Visma",
"https://www.youtube.com/@vismagroup/"
],
"knowsAbout": [
"Mission-critical business software",
"Software as a Service",
"AI and Cyber Security in SaaS",
"Mergers and acquisitions",
"Private equity",
"European Entrepreneurship"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15000,
"description": "Global workforce across 30+ countries"
},
"foundingDate": "1996"
}
/growth/
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Visma",
"legalName": "Visma Software International AS",
"url": "https://www.visma.com",
"logo": "https://cdn.prod.website-files.com/69787181d8720ea08c1f22d4/69787181d8720ea08c1f2413_4c4692eb5ce941a6ed0e8a9ea8c1dfc3_vismalogo.svg",
"description": "Visma. We own and shape business software companies into market leaders. ",
"address": {
"@type": "PostalAddress",
"streetAddress": "Karenslyst Allé 56",
"addressLocality": "Oslo",
"postalCode": "0277",
"addressCountry": "NO"
},
"sameAs": [
"https://www.linkedin.com/company/visma/",
"https://www.facebook.com/VismaGroup/",
"https://en.wikipedia.org/wiki/Visma",
"https://www.youtube.com/@vismagroup/"
],
"knowsAbout": [
"Mission-critical business software",
"Software as a Service",
"AI and Cyber Security in SaaS",
"Mergers and acquisitions",
"Private equity",
"European Entrepreneurship"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15000,
"description": "Global workforce across 30+ countries"
},
"foundingDate": "1996"
}
/brands/
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Visma",
"legalName": "Visma Software International AS",
"url": "https://www.visma.com",
"logo": "https://cdn.prod.website-files.com/69787181d8720ea08c1f22d4/69787181d8720ea08c1f2413_4c4692eb5ce941a6ed0e8a9ea8c1dfc3_vismalogo.svg",
"description": "Visma. We own and shape business software companies into market leaders. ",
"address": {
"@type": "PostalAddress",
"streetAddress": "Karenslyst Allé 56",
"addressLocality": "Oslo",
"postalCode": "0277",
"addressCountry": "NO"
},
"sameAs": [
"https://www.linkedin.com/company/visma/",
"https://www.facebook.com/VismaGroup/",
"https://en.wikipedia.org/wiki/Visma",
"https://www.youtube.com/@vismagroup/"
],
"knowsAbout": [
"Mission-critical business software",
"Software as a Service",
"AI and Cyber Security in SaaS",
"Mergers and acquisitions",
"Private equity",
"European Entrepreneurship"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15000,
"description": "Global workforce across 30+ countries"
},
"foundingDate": "1996"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /become-a-visma-company/ | 0 | 1 |
| /growth/ | 0 | 1 |
| /brands/ | 0 | 1 |
This page presents a snapshot of public data from Visma, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Visma: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://visma.dk to view the most current version of its content and see directly what this company is about and what it offers.