xMatters
(https://xmatters.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site references specific high-level experts like Jonathan Hayes (Vice President, Global Service Experience) and Brian J. Amaro (Senior Infrastructure Analytics Architect), yet these individuals are not backed by Person schema or sameAs LinkedIn links in the structured data. The Organization schema is present and includes sameAs links for the company, but fails to connect the named authorities to their digital footprints, creating a minor verification gap.
The marketing tone is aggressive with claims like ‘99.99%+ alerting accuracy,’ yet this is one of the few sites where the substance actually attempts to meet the signal. Unlike many competitors, the performance claims are attached to specific numbers (1.1B web hits/day, 91M patient records) rather than vague adjectives. The ’11 minutes’ demo claim is a bold performance promise that serves as an accountability metric.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.xmatters.com/",
"url": "https://www.xmatters.com/",
"name": "Automated Incident Management Platform - xMatters",
"isPartOf": {
"@id": "https://www.xmatters.com/#website"
},
"about": {
"@id": "https://www.xmatters.com/#organization"
},
"datePublished": "2026-01-27T15:23:07+00:00",
"dateModified": "2026-04-20T12:42:19+00:00",
"description": "The xMatters platform helps DevOps, SREs, and Ops teams automate workflows, ensure infrastructure availability, and deliver products at scale.",
"breadcrumb": {
"@id": "https://www.xmatters.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.xmatters.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.xmatters.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.xmatters.com/#website",
"url": "https://www.xmatters.com/",
"name": "xMatters",
"description": "Intelligent Communications for Smart Business",
"publisher": {
"@id": "https://www.xmatters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.xmatters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.xmatters.com/#organization",
"name": "xMatters",
"url": "https://www.xmatters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.xmatters.com/#/schema/logo/image/",
"url": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"contentUrl": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"width": 1100,
"height": 261,
"caption": "xMatters"
},
"image": {
"@id": "https://www.xmatters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/xMatters",
"https://www.linkedin.com/company/43681/"
]
}
]
}
/company/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.xmatters.com/company/contact-us",
"url": "https://www.xmatters.com/company/contact-us",
"name": "Contact Us - xMatters",
"isPartOf": {
"@id": "https://www.xmatters.com/#website"
},
"datePublished": "2014-11-17T11:02:20+00:00",
"dateModified": "2024-11-04T03:09:15+00:00",
"description": "Got questions? Contact us at xMatters for sales, support, or other issues regarding service reliability.",
"breadcrumb": {
"@id": "https://www.xmatters.com/company/contact-us#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.xmatters.com/company/contact-us"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.xmatters.com/company/contact-us#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.xmatters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company / About Us 2021",
"item": "https://www.xmatters.com/company"
},
{
"@type": "ListItem",
"position": 3,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.xmatters.com/#website",
"url": "https://www.xmatters.com/",
"name": "xMatters",
"description": "Intelligent Communications for Smart Business",
"publisher": {
"@id": "https://www.xmatters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.xmatters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.xmatters.com/#organization",
"name": "xMatters",
"url": "https://www.xmatters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.xmatters.com/#/schema/logo/image/",
"url": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"contentUrl": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"width": 1100,
"height": 261,
"caption": "xMatters"
},
"image": {
"@id": "https://www.xmatters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/xMatters",
"https://www.linkedin.com/company/43681/"
]
}
]
}
/product/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.xmatters.com/product",
"url": "https://www.xmatters.com/product",
"name": "Incident Management Software | xMatters",
"isPartOf": {
"@id": "https://www.xmatters.com/#website"
},
"datePublished": "2021-03-25T22:53:31+00:00",
"dateModified": "2025-07-08T22:49:41+00:00",
"description": "Elevate your incident resolution with our incident management software. Customizable alerts and automated workflows for maximum efficiency.",
"breadcrumb": {
"@id": "https://www.xmatters.com/product#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.xmatters.com/product"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.xmatters.com/product#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.xmatters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Service reliability platform built to scale 2021"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.xmatters.com/#website",
"url": "https://www.xmatters.com/",
"name": "xMatters",
"description": "Intelligent Communications for Smart Business",
"publisher": {
"@id": "https://www.xmatters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.xmatters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.xmatters.com/#organization",
"name": "xMatters",
"url": "https://www.xmatters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.xmatters.com/#/schema/logo/image/",
"url": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"contentUrl": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"width": 1100,
"height": 261,
"caption": "xMatters"
},
"image": {
"@id": "https://www.xmatters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/xMatters",
"https://www.linkedin.com/company/43681/"
]
}
]
}
/p1/demo-request-general/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.xmatters.com/p1/demo-request-general",
"url": "https://www.xmatters.com/p1/demo-request-general",
"name": "Demo Request | xMatters",
"isPartOf": {
"@id": "https://www.xmatters.com/#website"
},
"datePublished": "2021-08-23T22:20:56+00:00",
"dateModified": "2025-07-08T23:31:01+00:00",
"description": "Interested in a demo of xMatters? Request a demo here and discover how you can revolutionize your incident management processes.",
"breadcrumb": {
"@id": "https://www.xmatters.com/p1/demo-request-general#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.xmatters.com/p1/demo-request-general"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.xmatters.com/p1/demo-request-general#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.xmatters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Demo Request – LP – General — NEW"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.xmatters.com/#website",
"url": "https://www.xmatters.com/",
"name": "xMatters",
"description": "Intelligent Communications for Smart Business",
"publisher": {
"@id": "https://www.xmatters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.xmatters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.xmatters.com/#organization",
"name": "xMatters",
"url": "https://www.xmatters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.xmatters.com/#/schema/logo/image/",
"url": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"contentUrl": "https://www.xmatters.com/wp-content/uploads/1/2021/04/84a2726b-xmatters_logo.png",
"width": 1100,
"height": 261,
"caption": "xMatters"
},
"image": {
"@id": "https://www.xmatters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/xMatters",
"https://www.linkedin.com/company/43681/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /company/contact-us/ | 5 | 3 |
| /product/ | 8 | 1 |
| /p1/demo-request-general/ | 7 | 1 |
This page presents a snapshot of public data from xMatters, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to xMatters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://xmatters.com to view the most current version of its content and see directly what this company is about and what it offers.