Alps Adventures
(https://alpsadventures.ch) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
The site mentions a ‘team of 15 guides’ but fails to provide a single name, bio, or link to professional certifications like IFMGA or UIMLA. There is no Person schema in the JSON-LD to identify the leadership or experts. The claim of a ’15 year’ history at the base of the Alps is unsupported by any dated evidence or founder digital footprint. This creates a significant authority gap where the user is asked to trust anonymous experts with ‘crème de la crème’ status without any verifiable proof.
The marketing tone is highly assertive, claiming ‘the very best local experts’ and ‘award-winning service,’ but the site demonstrates a lack of technical attention to detail by leaving photography service descriptions in the About section. There is a disconnect between the claim of being ‘experts’ and the inability to present a professional, coherent business identity. The claim of having taken ‘thousands of people’ on trips is not supported by any high-volume social proof or third-party traffic verification.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "TravelAgency",
"name": "Alps Adventures",
"description": "English-speaking small group adventure travel experts in the Swiss Alps. Specialists in 4 day, small group adventure travel trips in Switzerland and the Alps.",
"url": "https://alpsadventures.ch",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e92517d8d69752eca0f/684aa3a5f2b0e572350e3bdf_qt%3Dq_95%201.png"
},
"image": [
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e92517d8d69752eca0f/684ae0c78899df85f33e14db_Tour%20de%20mont%20blanc.jpeg",
"caption": "Mountain valley with rocky peaks, forested slopes, a river, and scattered buildings under a partly cloudy sky."
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e92517d8d69752eca0f/684af7b4d287ce39088182a5_Screenshot%202025-06-12%20at%2015.28.47.png",
"caption": "Group of hikers walking along a trail in a mountainous landscape with the snow-capped Matterhorn peak in the background."
}
],
"inLanguage": "en",
"areaServed": [
{
"@type": "Place",
"name": "Swiss Alps"
},
{
"@type": "Place",
"name": "Switzerland"
},
{
"@type": "Place",
"name": "Alps"
},
{
"@type": "Place",
"name": "Europe"
}
],
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "TouristTrip",
"name": "Tour Du Mont Blanc",
"description": "Summer Hikes",
"touristType": "1-14 people",
"itinerary": {
"@type": "Place",
"name": "Geneva, Switzerland"
},
"duration": "P4D",
"offers": {
"@type": "Offer",
"price": "669",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/68df87d45847aa91714845e2_media_FPFH3L2ZXMLMFQWF.jpeg"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "TouristTrip",
"name": "Matterhorn Highlights",
"description": "Summer Hikes",
"touristType": "1-14 people",
"itinerary": {
"@type": "Place",
"name": "Randa to Zermat, Switerland"
},
"duration": "P4D",
"offers": {
"@type": "Offer",
"price": "749",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/687e654b133eb4996e1e4019_WhatsApp%20Image%202025-07-21%20at%2017.01.06.avif"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Mountain Summits",
"description": "Super Limited Availability. Tough and rugged terrian. Small, social groups",
"offers": {
"@type": "Offer",
"price": "2300",
"priceCurrency": "GBP"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Winter Activities",
"description": "Cold and crisp explorations of some stunning natural landscapes and features. Challenging but fun. Stunning vistas and sites. Gorges, valleys and Lakes",
"offers": {
"@type": "Offer",
"price": "650",
"priceCurrency": "GBP"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Summer Hikes",
"description": "The best views and scenery and the mildest type of trip we accomodate. Accesiable for most levels. Best for wildlife spotting and views. Waterfalls. caves and more",
"offers": {
"@type": "Offer",
"price": "670",
"priceCurrency": "GBP"
}
}
}
],
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Walter Humphry"
},
"datePublished": "2024-10-22",
"reviewBody": "The team looked after us really well, we saw all the best bits and cant wait to do it again!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sam Carson"
},
"datePublished": "2024-10-22",
"reviewBody": "What an incredible trip, the guides were amazing and the views insane ?",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jeffery Thorton"
},
"datePublished": "2024-10-22",
"reviewBody": "One of the best trips, can't believe it was so good, will defo be back",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
}
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15
},
"sameAs": [
"https://www.instagram.com/alpsadventures",
"https://wa.me/alpsadventures"
]
}
/trips/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Alps Trips",
"description": "Amazing small group adventures in the Swiss Alps",
"url": "/trips",
"inLanguage": "en",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Trips",
"item": "/trips"
}
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Mini Haute Route",
"description": "Verbier to Zinal, Switzerland",
"category": "Summer Hikes",
"offers": {
"@type": "Offer",
"price": "950",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/mini-haute-route"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/6904c8b9cece25489a615436_cabane%20du%20Louvie.avif"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Matterhorn Ski Technique Camp",
"description": "Zermatt, Switzerland",
"category": "Mountain Summits",
"offers": {
"@type": "Offer",
"price": "1700",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/matterhorn-ski-camp"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/68dbb8ccb6f474e6b571283c_Unsplash_joshuaearle_-87JyMb9ZfU.jpg"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Vues du Mont Blanc",
"description": "Aigle, Switzerland",
"category": "Summer Hikes",
"offers": {
"@type": "Offer",
"price": "695",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/vues-du-mont-blanc"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/689228dfc9db8fdb8230510e_Instagram%20post%20lake%20nature%20photo%20motivational%20quote%20(8).jpg"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "St Bernards Snow Shoe Pilgrimage",
"description": "Martigny, Switzerland",
"category": "Winter Activities",
"offers": {
"@type": "Offer",
"price": "675",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/st-bernards-snow-shoe-pilgrimage"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/689220d2579ce83032cc0877_Instagram%20post%20lake%20nature%20photo%20motivational%20quote%20(7).jpg"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Mont Blanc Summit (4806m)",
"description": "Chamonix, France",
"category": "Mountain Summits",
"offers": {
"@type": "Offer",
"price": "2395",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/mont-blanc-summit"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/6882621c2441ef1ff3796684_Instagram%20post%20lake%20nature%20photo%20motivational%20quote%20(4).jpg"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"name": "Tour Du Mont Blanc",
"description": "Geneva, Switzerland",
"category": "Summer Hikes",
"offers": {
"@type": "Offer",
"price": "669",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/tour-du-mont-blanc"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/68df87d45847aa91714845e2_media_FPFH3L2ZXMLMFQWF.jpeg"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"name": "Matterhorn Highlights",
"description": "Randa to Zermat, Switerland",
"category": "Summer Hikes",
"offers": {
"@type": "Offer",
"price": "749",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/matterhorn-trek"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/687e654b133eb4996e1e4019_WhatsApp%20Image%202025-07-21%20at%2017.01.06.avif"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"name": "Beginners Via Ferrata Weekend",
"description": "Martigny, Switzerland",
"category": "Climbing",
"offers": {
"@type": "Offer",
"price": "690",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/beginners-via-ferrata-weekend"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/68821d910306d61dd7f47f8c_WhatsApp%20Image%202025-07-24%20at%2012.47.36.jpeg"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"name": "Tour des Dents Du Midi",
"description": "Champery, Switzerland",
"category": "Summer Hikes",
"offers": {
"@type": "Offer",
"price": "685",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"url": "/trips/dents-du-midi"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"bestRating": "5"
},
"image": "https://cdn.prod.website-files.com/68482e93517d8d69752ecacd/68825e4c84c6ee647197a909_5.jpg"
}
}
]
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Walter Humphry"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "The team looked after us really well, we saw all the best bits and cant wait to do it again!",
"datePublished": "2024-10-22"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sam Carson"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "What an incredible trip, the guides were amazing and the views insane ?",
"datePublished": "2024-10-22"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jeffery Thorton"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "One of the best trips, can't believe it was so good, will defo be back",
"datePublished": "2024-10-22"
}
]
}
/about/
{
"@context": "https://schema.org",
"@type": "AboutPage",
"name": "About Alps Adventures | Expert Guides for Alps Hiking & Trekking Tours",
"url": "/about",
"inLanguage": "en",
"about": {
"@type": "Organization",
"name": "Alps Adventures",
"url": "https://alpsadventures.ch",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e92517d8d69752eca0f/684aa3a5f2b0e572350e3bdf_qt%3Dq_95%201.png",
"caption": "Logo with stylized mountains in dark colors against an orange to yellow gradient sky featuring the text alp sadventures.ch."
},
"description": "Expert mountain guides creating safe, authentic and unforgettable trekking experiences across the Alps and Europe. Founded 15 years ago at the base of the alps with a passion for the outdoors and helping people explore it.",
"numberOfEmployees": 15,
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "3"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Walter Humphry"
},
"datePublished": "2024-10-22",
"reviewBody": "The team looked after us really well, we saw all the best bits and cant wait to do it again!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sam Carson"
},
"datePublished": "2024-10-22",
"reviewBody": "What an incredible trip, the guides were amazing and the views insane ?",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jeffery Thorton"
},
"datePublished": "2024-10-22",
"reviewBody": "One of the best trips, can't believe it was so good, will defo be back",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
}
],
"sameAs": [
"https://www.instagram.com/alpsadventures",
"https://wa.me/alpsadventures"
]
}
}
/contact/
{
"@context": "https://schema.org",
"@type": "ContactPage",
"name": "Contact Alps Adventures",
"url": "/contact",
"inLanguage": "en",
"about": {
"@type": "Organization",
"name": "Alps Adventures",
"url": "/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/68482e92517d8d69752eca0f/684aa3a5f2b0e572350e3bdf_qt%3Dq_95%201.png",
"caption": "Logo with stylized mountains in dark colors against an orange to yellow gradient sky featuring the text alp sadventures.ch."
},
"sameAs": [
"https://www.instagram.com/alpsadventures"
]
},
"mainEntity": {
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I get to the trip start location?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Information about getting to the trip start location is available upon inquiry."
}
},
{
"@type": "Question",
"name": "Do I need to carry everything?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Information about what you need to carry is available upon inquiry."
}
},
{
"@type": "Question",
"name": "How far do we hike each day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Daily hiking distances vary by trip. Contact us for specific details."
}
},
{
"@type": "Question",
"name": "What will the weather be like?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Weather conditions vary by season and location. We'll provide guidance based on your trip dates."
}
},
{
"@type": "Question",
"name": "Can you cater for speciality diets/ vegetarians/ vegans?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We will certainly do our best. Do let us know when you book if you have specific dietary requirements on your trip information form. But bear in mind that mountain huts are limited in their options and have to be stocked by helicopter. If you have a very special diet please bring suitable supplementary snacks."
}
},
{
"@type": "Question",
"name": "Can I book on my own?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. All of our trips typically have 4 or more solo travellers. We make a group who have never met each other a team and friends within a day. So don't hesitate to join the Alps Adventures experience and make new friends."
}
},
{
"@type": "Question",
"name": "Should I tip the guide?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tipping is appreciated but not required. Contact us for guidance on local customs."
}
},
{
"@type": "Question",
"name": "What is a sheet sleeping bag?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Information about sheet sleeping bags will be provided in your pre-trip kit list."
}
},
{
"@type": "Question",
"name": "Am I fit enough?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Fitness requirements vary by trip. Contact us to discuss your fitness level and find the right adventure for you."
}
},
{
"@type": "Question",
"name": "What is included in the price?",
"acceptedAnswer": {
"@type": "Answer",
"text": "All trips include expert instruction from qualified guides, bed, breakfast, and evening meals. Lunches, Drinks and Tips are generally not included. Wonderful views, stories, local knowledge and helping you to achieve your dreams and make memories for life are all free."
}
},
{
"@type": "Question",
"name": "Do I need to bring anything special?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You will be sent a kit list prior to your course. If you need specialist equipment, it will be included in the course (e.g., Snowshoes, Via Ferrata equipment). You are required to bring your own boots/ shoes. It is certainly a good idea to walk these in and not turn up with new shoes—blisters ruin a holiday."
}
},
{
"@type": "Question",
"name": "What kind of accommadation do we stay in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Accommodation varies by trip. Contact us for specific details about your chosen adventure."
}
},
{
"@type": "Question",
"name": "Can I book a private trip?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, prices vary depending on the number and the trip. If you have a group of like-minded people who want to come together, contact us for availability and special rates."
}
},
{
"@type": "Question",
"name": "How much money should I bring, and in which currency?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Currency and budget recommendations vary by trip location. Contact us for specific guidance."
}
},
{
"@type": "Question",
"name": "What is the best time of year to come?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The best time varies by trip and activity. Contact us to discuss seasonal options."
}
},
{
"@type": "Question",
"name": "Do I need a Visa? Insurance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Visa and insurance requirements depend on your nationality and trip location. Contact us for guidance."
}
},
{
"@type": "Question",
"name": "Do I need walking poles?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Walking pole requirements vary by trip. This will be specified in your pre-trip kit list."
}
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
161Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 46 | 0 |
| /trips/ | 88 | 0 |
| /about/ | 26 | 0 |
| /contact/ | 1 | 0 |
Explore the other reputation pillars for Alps Adventures
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Alps Adventures, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Alps Adventures: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alpsadventures.ch to view the most current version of its content and see directly what this company is about and what it offers.