Buyagift
(https://buyagift.co.uk) 📸 Data Snapshot: May 28, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
The identity of the brand is technically well-anchored with robust JSON-LD schema including a Wikidata ID (Q61727605) and sameAs links to multiple social platforms. There are no gaps in authority as the site clearly states it is ‘Part of Moonpig’, leveraging the established group authority. No unverifiable expert claims are made; the site relies on a product-led model rather than person-led authority.
The primary performance claim ‘UK’s leading provider’ is a common industry superlative, yet it is supported by a significant volume of specific evidence including 4,500+ products and thousands of verified-style reviews. There is no major disconnect, as the site does not claim unrealistic technical outcomes, only successful event delivery which is backed by dated ‘Real Customer Stories’ from May 2026. The only minor disconnect is the lack of visible ATOL or ABTA numbers in the text for the ‘Short Breaks’ packages, which is an industry expectation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@id": "https://www.buyagift.co.uk/#organization",
"@type": "Organization",
"name": "Buyagift",
"url": "https://www.buyagift.co.uk",
"logo": "https://www.buyagift.co.uk/Content/design/header/bag-logo.svg",
"sameAs": [
"https://www.facebook.com/buyagift",
"https://twitter.com/buyagift",
"https://www.instagram.com/buyagift/",
"https://www.youtube.com/user/buyagift",
"https://www.linkedin.com/company/buyagift",
"https://www.wikidata.org/wiki/Q61727605"
],
"contactPoint": [
{
"@context": "https://schema.org",
"@type": "ContactPoint",
"telephone": "+44 20 8275 5220",
"contactType": "customer service",
"areaServed": "UK",
"availableLanguage": "EN"
}
],
"address": {
"@context": "https://schema.org",
"@type": "PostalAddress",
"addressLocality": "London, United Kingdom",
"postalCode": "EC1R 5EF",
"streetAddress": "8, 10 Back Hill",
"addressCountry": "GB"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.buyagift.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.buyagift.co.uk/Search/Results?keyword={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/fathers-day/
[
{
"@context": "https://schema.org",
"@id": "https://www.buyagift.co.uk/#organization",
"@type": "Organization",
"name": "Buyagift",
"url": "https://www.buyagift.co.uk",
"logo": "https://www.buyagift.co.uk/Content/design/header/bag-logo.svg",
"sameAs": {
"0": "https://www.facebook.com/buyagift",
"1": "https://twitter.com/buyagift",
"2": "https://www.instagram.com/buyagift/",
"3": "https://www.youtube.com/user/buyagift",
"4": "https://www.linkedin.com/company/buyagift",
"_items_truncated": true
},
"contactPoint": [
{
"@context": "https://schema.org",
"@type": "ContactPoint",
"telephone": "+44 20 8275 5220",
"contactType": "customer service",
"areaServed": "UK",
"availableLanguage": "EN"
}
],
"address": {
"@context": "https://schema.org",
"@type": "PostalAddress",
"addressLocality": "London, United Kingdom",
"postalCode": "EC1R 5EF",
"streetAddress": "8, 10 Back Hill",
"addressCountry": "GB"
},
"_truncated": true,
"_original_size": 10579
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.buyagift.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Occasions",
"item": "https://www.buyagift.co.uk/gifts"
},
{
"@type": "ListItem",
"position": 3,
"name": "Father's Day"
}
],
"_truncated": true,
"_original_size": 10579
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What are some unique Father's Day gift ideas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We have a range of experiences tailored for dads, such as super car driving, spa treatment west end show, whiskey tasting, golf lessons, or adventure activities like zip-lining or hot air ballooning.</p>"
}
},
"1": {
"@type": "Question",
"name": "Are these experiences suitable for all ages?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We offer experiences tailored to different age groups, from family-friendly activities like picnics or museum visits to more adventurous options like skydiving for thrill-seeking dads. </p>"
}
},
"2": {
"@type": "Question",
"name": "Can I purchase a gift voucher for Father's Day experiences?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Absolutely! Gift vouchers are available for purchase, allowing dads to choose their preferred experience at their convenience. </p>"
}
},
"3": {
"@type": "Question",
"name": "Are these experiences available nationwide?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>While some experiences may be location-specific, we offer a variety of options across different regions to ensure there's something for everyone, no matter where you're located. </p>"
}
},
"4": {
"@type": "Question",
"name": "Do you offer any discounts or special promotions for Father's Day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Keep an eye out for special Father's Day promotions and discounts! Sign up for our newsletter or follow us on social media to stay updated on the latest deals. </p>"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10579
},
{
"@type": "CollectionPage",
"@id": "/fathers-day",
"url": "/fathers-day",
"inLanguage": "en-GB",
"mainEntity": [
{
"@type": "ItemList",
"numberOfItems": 40,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 0,
"name": "Hawkstone Brewery Tour for Two",
"url": "/p/hawkstone-brewery-tour-for-two/10798220"
},
"1": {
"@type": "ListItem",
"position": 1,
"name": "Arsenal Emirates Stadium Tour for Two Adults",
"url": "/p/arsenal-emirates-stadium-tour-for-two-adults/1183384"
},
"2": {
"@type": "ListItem",
"position": 2,
"name": "Four Supercar Driving Blast with High Speed Passenger Ride and Photo",
"url": "/p/four-supercar-driving-blast-with-high-speed-passenger-ride-and-photo/102109420"
},
"3": {
"@type": "ListItem",
"position": 3,
"name": "Six Course Gourmet Meal with a Cocktail for Two at Marco Pierre White London Steakhouse Co.",
"url": "/p/six-course-gourmet-meal-with-a-cocktail-for-two-at-marco-pierre-white-london-steakhouse-co./107111993"
},
"4": {
"@type": "ListItem",
"position": 4,
"name": "iFLY Indoor Skydiving Experience with Photos and Videos for One - Special Offer",
"url": "/p/ifly-indoor-skydiving-experience-with-photos-and-videos-for-one---special-offer/101117547"
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 10579
}
]
/birthday/
[
{
"@context": "https://schema.org",
"@id": "https://www.buyagift.co.uk/#organization",
"@type": "Organization",
"name": "Buyagift",
"url": "https://www.buyagift.co.uk",
"logo": "https://www.buyagift.co.uk/Content/design/header/bag-logo.svg",
"sameAs": {
"0": "https://www.facebook.com/buyagift",
"1": "https://twitter.com/buyagift",
"2": "https://www.instagram.com/buyagift/",
"3": "https://www.youtube.com/user/buyagift",
"4": "https://www.linkedin.com/company/buyagift",
"_items_truncated": true
},
"contactPoint": [
{
"@context": "https://schema.org",
"@type": "ContactPoint",
"telephone": "+44 20 8275 5220",
"contactType": "customer service",
"areaServed": "UK",
"availableLanguage": "EN"
}
],
"address": {
"@context": "https://schema.org",
"@type": "PostalAddress",
"addressLocality": "London, United Kingdom",
"postalCode": "EC1R 5EF",
"streetAddress": "8, 10 Back Hill",
"addressCountry": "GB"
},
"_truncated": true,
"_original_size": 11210
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.buyagift.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Birthdays"
}
],
"_truncated": true,
"_original_size": 11210
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What kinds of birthday gifts can I find on Buyagift?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>BuyAGift offers a wide range of birthday gifts suitable for all ages and interests. From thrilling experiences like skydiving and spa days to thoughtful personalized gifts and gourmet dining experiences, there's something for everyone.</p>"
}
},
"1": {
"@type": "Question",
"name": "How do I choose the right birthday gift?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>You can use our helpful filters to narrow down your options based on number of people, price range, location, and gift type. We also have categories specifically created for recipient, these include:</p><ul><li><p>undefined<a href=\"https://www.buyagift.co.uk/birthday/gifts-for-mum\">Gifts For Mum\r</a>undefined</p></li><li><p>undefined<a href=\"https://www.buyagift.co.uk/birthday/gifts-for-dad\">Gifts For Dad\r</a>undefined</p></li><li><p>undefined<a href=\"https://www.buyagift.co.uk/birthday/gifts"
}
},
"2": {
"@type": "Question",
"name": "Can I purchase a gift voucher for someone's birthday?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes, we offer gift vouchers that can be redeemed for any experience or product on our website. This allows the recipient to choose their own perfect birthday gift from our extensive selection.</p>"
}
},
"3": {
"@type": "Question",
"name": "Can I purchase a birthday gift for someone who lives in a different location?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes, you can purchase a gift voucher or experience for someone in a different UK location. Many of our experiences are available at multiple locations nationwide, allowing you to treat loved ones wherever they may be.</p>"
}
},
"4": {
"@type": "Question",
"name": "What if I'm not sure which experience to choose for a birthday gift?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>If you're unsure which experience to select, you can opt for a flexible gift voucher that allows the recipient to choose their own adventure. </p>"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11210
},
{
"@type": "CollectionPage",
"@id": "/birthday",
"url": "/birthday",
"inLanguage": "en-GB",
"mainEntity": [
{
"@type": "ItemList",
"numberOfItems": 40,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 0,
"name": "Bannatyne Spa Day with Three Treatments and Lunch for Two",
"url": "/p/bannatyne-spa-day-with-three-treatments-and-lunch-for-two/105111879"
},
"1": {
"@type": "ListItem",
"position": 1,
"name": "The Traitors: Live Experience for Two",
"url": "/p/the-traitors:-live-experience-for-two/118111674"
},
"2": {
"@type": "ListItem",
"position": 2,
"name": "Six Course Gourmet Meal with a Cocktail for Two at Marco Pierre White London Steakhouse Co.",
"url": "/p/six-course-gourmet-meal-with-a-cocktail-for-two-at-marco-pierre-white-london-steakhouse-co./107111993"
},
"3": {
"@type": "ListItem",
"position": 3,
"name": "Sweet Treats with Drinks for Two at Creams",
"url": "/p/sweet-treats-with-drinks-for-two-at-creams/107116580"
},
"4": {
"@type": "ListItem",
"position": 4,
"name": "Theatre Tickets to a West End Show for Two",
"url": "/p/theatre-tickets-to-a-west-end-show-for-two/11898399"
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 11210
}
]
/adventure/immersive-experiences/
[
{
"@context": "https://schema.org",
"@id": "https://www.buyagift.co.uk/#organization",
"@type": "Organization",
"name": "Buyagift",
"url": "https://www.buyagift.co.uk",
"logo": "https://www.buyagift.co.uk/Content/design/header/bag-logo.svg",
"sameAs": {
"0": "https://www.facebook.com/buyagift",
"1": "https://twitter.com/buyagift",
"2": "https://www.instagram.com/buyagift/",
"3": "https://www.youtube.com/user/buyagift",
"4": "https://www.linkedin.com/company/buyagift",
"_items_truncated": true
},
"contactPoint": [
{
"@context": "https://schema.org",
"@type": "ContactPoint",
"telephone": "+44 20 8275 5220",
"contactType": "customer service",
"areaServed": "UK",
"availableLanguage": "EN"
}
],
"address": {
"@context": "https://schema.org",
"@type": "PostalAddress",
"addressLocality": "London, United Kingdom",
"postalCode": "EC1R 5EF",
"streetAddress": "8, 10 Back Hill",
"addressCountry": "GB"
},
"_truncated": true,
"_original_size": 10704
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.buyagift.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Adventure",
"item": "https://www.buyagift.co.uk/adventure"
},
{
"@type": "ListItem",
"position": 3,
"name": "Immersive Experiences"
}
],
"_truncated": true,
"_original_size": 10704
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What types of immersive experiences can I buy on Buyagift?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>You can find murder mystery nights, immersive theatre shows, virtual reality adventures, escape room challenges, themed dining experiences and more. </p>"
}
},
"1": {
"@type": "Question",
"name": "Can I buy an immersive experience for families?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes, many experiences are family-friendly, including interactive museum tours, puzzle rooms and outdoor adventures. </p>"
}
},
"2": {
"@type": "Question",
"name": "Do you offer immersive experiences in London?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes! London is home to many immersive adventures, from themed cocktail bars to live-action escape games.</p>"
}
},
"3": {
"@type": "Question",
"name": "Are immersive experiences open all year round?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Most are open throughout the year but always check specific date availability on your chosen experience.</p>"
}
},
"4": {
"@type": "Question",
"name": "Are immersive experiences wheelchair accessible?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Many are, but it varies by venue. Please check accessibility information on the experience page or contact the provider.</p>"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10704
},
{
"@type": "CollectionPage",
"@id": "/adventure/immersive-experiences",
"url": "/adventure/immersive-experiences",
"inLanguage": "en-GB",
"mainEntity": [
{
"@type": "ItemList",
"numberOfItems": 40,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 0,
"name": "iFLY Indoor Skydiving Experience with Photos and Videos for One - Special Offer",
"url": "/p/ifly-indoor-skydiving-experience-with-photos-and-videos-for-one---special-offer/101117547"
},
"1": {
"@type": "ListItem",
"position": 1,
"name": "Race Across The World: The Experience in London's West End for Two",
"url": "/p/race-across-the-world:-the-experience-in-london's-west-end-for-two/118114678"
},
"2": {
"@type": "ListItem",
"position": 2,
"name": "The Traitors: Live Experience for Two",
"url": "/p/the-traitors:-live-experience-for-two/118111674"
},
"3": {
"@type": "ListItem",
"position": 3,
"name": "Tickets for Two Adults to Disney Mundo Pixar Experience",
"url": "/p/tickets-for-two-adults-to-disney-mundo-pixar-experience/118115842"
},
"4": {
"@type": "ListItem",
"position": 4,
"name": "iFLY Indoor Skydiving Experience with Photos and Videos for Two - Special Offer",
"url": "/p/ifly-indoor-skydiving-experience-with-photos-and-videos-for-two---special-offer/101117550"
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 10704
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1330Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 193 | 1 |
| /fathers-day/ | 460 | 1 |
| /birthday/ | 415 | 1 |
| /adventure/immersive-experiences/ | 262 | 1 |
Explore the other reputation pillars for Buyagift
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Buyagift, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Buyagift: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://buyagift.co.uk to view the most current version of its content and see directly what this company is about and what it offers.