Coasteering NI
(http://www.coasteeringni.co.uk) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust signals are generally high with a review_count of 69 and structured data that includes actual guide names such as Lewis, Brad, and Jamie. However, the claim of being an award-winning tour operator at the NI Business Awards lacks an external proof link or dated evidence, creating a minor trust gap. The site correctly uses third-party review data rather than unverifiable self-hosted testimonials.
The proof density is robust, with a high ratio of verifiable facts to vague assertions. For every claim of being safe and professional, the site provides a counter-weight of evidence, such as the £10 million liability policy or the inclusion of all specialist equipment. The specificity of naming guides in the review body text acts as a powerful deterrent to the usual anonymity found in tourism bullshit.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 69 | 1 |
| /ballintoy-coasteering/ | 5 | 1 |
| /wet-bouldering-bloody-bridge/ | 5 | 1 |
| /about-us/ | 5 | 1 |
| /coasteering/ | 9 | 1 |
| /coasteering-club/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Coasteering NI",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "10"
},
"review": [
{
"@type": "Review",
"reviewBody": "Such a fun experience! Lewis and Brad were super knowledgeable, helpful and encouraging. Really pushed me out of my comfort zone in a way that I felt really safe and had so much fun as did my 3 kids aged 17, 14 and 11. Brilliant and exciting family fun in the outdoors!",
"author": {
"@type": "Person",
"name": "Leigh H via TripAdvisor"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
},
{
"@type": "Review",
"reviewBody": "Jamie is an amazing guy funny and professional , he loves his job and it is very competent. Went with my family and 12 years' son. He is able to give you confidence explaining clearly the technique and passages. The jump in the water are trilling. I would strongly recommend to anyone wants to have some fun. I will go back!!! Tanks Jamie for all the fun!",
"author": {
"@type": "Person",
"name": "davide t via TripAdvisor"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
},
{
"@type": "Review",
"reviewBody": "Another fantastic afternoon coasteering - Tully and Lewis were great guides and great craic. The weather was fab, jumps were fun and the sea wasn't too cold!!! We loved it!",
"author": {
"@type": "Person",
"name": "Nora Douds via TripAdvisor"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
},
{
"@type": "Review",
"reviewBody": "My two sons (10 & 11), their uncle and I went coasteering with Jordy and what an amazing experience it was! We were provided with all of the equipment we needed when we arrived. We are able to develop our confidence learning how to jump into the sea before challenging ourselves with higher platforms. Jordy was so lovely with the boys, he took photos of us all throughout.\r\nWe would definitely recommend this experience if you are visiting the north coast!",
"author": {
"@type": "Person",
"name": "Julia S via TripAdvisor"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
},
{
"@type": "Review",
"reviewBody": "Brad took us out and much as I knew the area and where we would be jumping it was amazing to have someone knowledgeable about the conditions and making sure we were safe.\r\nHe was patient with those less crazy but equally praised those who were game from the get go!\r\nI had used coasteering NI before but some years ago and can safely say they just get better and better!\r\nYou won’t be disappointed, amazing experience that you will never regret! Step out of your comfort zone!",
"author": {
"@type": "Person",
"name": "Foodiefan77 via TripAdvisor"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
}
]
},
{
"@context": "https://schema.org",
"@id": "https://www.coasteeringni.co.uk/#organization",
"@type": "Organization",
"name": "Coasteering NI",
"url": "https://www.coasteeringni.co.uk",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+",
"email": "splash@coasteeringni.co.uk",
"contactType": "customer service"
},
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Ballycastle",
"addressRegion": "Northern Ireland",
"postalCode": "BT54 6NB",
"streetAddress": "43 Harbour Road"
},
"logo": "https://www.coasteeringni.co.uk/wp-content/uploads/sites/2021/2025/01/Logo-Photoroom-e1738171889921.png?w=1000&h=1000&zoom=2"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Coasteering NI",
"url": "https://www.coasteeringni.co.uk",
"telephone": "+",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Ballycastle",
"addressRegion": "Northern Ireland",
"postalCode": "BT54 6NB",
"streetAddress": "43 Harbour Road"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "55.2439492",
"longitude": "-6.368066999999996"
},
"openingHoursSpecification": [],
"image": "https://www.coasteeringni.co.uk/wp-content/uploads/sites/2021/2025/01/Logo-Photoroom-e1738171889921.png?w=1000&h=1000&zoom=2"
},
{
"@context": "https://schema.org",
"@id": "https://www.coasteeringni.co.uk/#website",
"@type": "WebSite",
"url": "https://www.coasteeringni.co.uk",
"name": "Coasteering NI",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.coasteeringni.co.uk/search/{search_term_string}?src=mc_google",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@id": "https://www.coasteeringni.co.uk/#webpage",
"@type": "WebPage",
"url": "https://www.coasteeringni.co.uk",
"name": "Coasteering NI"
}
]
/ballintoy-coasteering/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": "https://www.coasteeringni.co.uk/ballintoy-coasteering/",
"name": "Ballintoy Coasteering"
}
]
}
/wet-bouldering-bloody-bridge/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": "https://www.coasteeringni.co.uk/wet-bouldering-bloody-bridge/",
"name": "Wet Bouldering Bloody Bridge"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": "https://www.coasteeringni.co.uk/about-us/",
"name": "About Us"
}
]
}
/coasteering/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": "https://www.coasteeringni.co.uk/coasteering/",
"name": "Coasteering"
}
]
}
/coasteering-club/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": "https://www.coasteeringni.co.uk/coasteering-club/",
"name": "Coasteering Club"
}
]
}
This page presents a snapshot of public data from Coasteering NI, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Coasteering NI: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.coasteeringni.co.uk to view the most current version of its content and see directly what this company is about and what it offers.