Hopper
(https://hopper.com) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is purely algorithmic and platform-based; there are no named travel experts, founders, or human curators mentioned in the text or schema. The structured data is technically sound using ItemList and LodgingBusiness but lacks Organization schema or sameAs links to establish a broader corporate footprint in this specific dataset. The technical implementation matches the positioning of a high-tech travel utility, but the lack of human authority markers creates a gap in brand personification.
The site repeatedly claims to offer the lowest prices and best deals, yet provides no transparency regarding its price-matching methodology or data sources for these claims. While the specific prices ($156, $161) are concrete, the assertion that they are the lowest is a bold performance claim without a verified comparison framework. The disconnect is minor compared to consultancy-based BS because the site actually functions as a transaction engine.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/hotels/us/district-of-columbia/washington-d.c./
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "LodgingBusiness",
"name": "Arlo Washington DC",
"address": {
"@type": "PostalAddress",
"streetAddress": "333 G St NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/31c371f7-7882-47eb-8d66-435329607439.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 3
},
"priceRange": "$186"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "LodgingBusiness",
"name": "Omni Shoreham Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "2500 Calvert St Nw",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/d8abe407-b599-4ef6-b21f-30391b2d8260.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$156"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "LodgingBusiness",
"name": "YOTEL Washington DC",
"address": {
"@type": "PostalAddress",
"streetAddress": "415 New Jersey Ave Nw",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/9ae91891-1375-4290-9ed1-f8bc3e8b83c4.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$161"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "LodgingBusiness",
"name": "Glover Park - Georgetown",
"address": {
"@type": "PostalAddress",
"streetAddress": "2505 Wisconsin Ave Nw",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/dbeaec17-3926-4c76-9e33-29dbeb296107.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$150"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "LodgingBusiness",
"name": "Hamilton Hotel Washington DC",
"address": {
"@type": "PostalAddress",
"streetAddress": "1001 14th St NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/106f23f6-9d8b-42ad-8bc6-73f1b51ee29f.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$156"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "LodgingBusiness",
"name": "The Normandy Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "2118 Wyoming Ave NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/db37cb48-9732-4514-9cbc-fd3bc6a7ddba.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 3
},
"priceRange": "$133"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "LodgingBusiness",
"name": "The Royal Sonesta Washington DC Dupont Circle",
"address": {
"@type": "PostalAddress",
"streetAddress": "2121 P St Nw",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/602a700d-6abc-4837-8182-34ee448438d9.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$142"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "LodgingBusiness",
"name": "The Watergate Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "2650 Virginia Ave NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/61d37495-1465-4eaa-a439-dd31aafaf88a.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 5
},
"priceRange": "$219"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "LodgingBusiness",
"name": "Hotel Madera",
"address": {
"@type": "PostalAddress",
"streetAddress": "1310 New Hampshire Ave Nw",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/1775cccf-5a6d-4d22-ba67-3151133613a5.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$191"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "LodgingBusiness",
"name": "Kellogg Conference Hotel at Gallaudet University",
"address": {
"@type": "PostalAddress",
"streetAddress": "800 Florida Avenue NE",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/730f24ce-b9f5-414e-a090-52d40860b8d9.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 3
},
"priceRange": "$129"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "LodgingBusiness",
"name": "The Normandy Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "2118 Wyoming Ave NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/db37cb48-9732-4514-9cbc-fd3bc6a7ddba.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 3
},
"priceRange": "$133"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "LodgingBusiness",
"name": "The Baron Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "1523 22nd Street NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/c9e7a48e-07b3-4ade-a44d-5fb755552772.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 3
},
"priceRange": "$125"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "LodgingBusiness",
"name": "Windsor Inn Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "1842 16th St Nw",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/8f58a9b0-47d1-4d01-98a3-5a108934e365.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 2
},
"priceRange": "$114"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "LodgingBusiness",
"name": "Red Roof Inn Washington, DC",
"address": {
"@type": "PostalAddress",
"streetAddress": "600 New York Ave Ne",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/bc83ac2f-e81d-45b0-8581-8a0d7c99fd99.webp",
"priceRange": "$115"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "LodgingBusiness",
"name": "Ivy City Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "1615 New York Ave NE",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/31cb18e9-b8c6-42f6-8bb3-2f42f9b3dd5a.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 2
},
"priceRange": "$119"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "LodgingBusiness",
"name": "Holiday Inn Express Washington DC N-Silver Spring by IHG",
"address": {
"@type": "PostalAddress",
"streetAddress": "7990 Georgia Ave",
"addressLocality": "Silver Spring",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/5c329d9a-8ff0-45bb-ab0c-f1c62be73de6.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 2
},
"priceRange": "$134"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "LodgingBusiness",
"name": "Capitol Hill Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "200 C St SE",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/f49f903e-3a02-453f-87ac-7406e1006a74.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$187"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "LodgingBusiness",
"name": "The Poppy Georgetown",
"address": {
"@type": "PostalAddress",
"streetAddress": "2616 P St NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/014142cb-8641-47cb-adfb-933e8ce792ed.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 4
},
"priceRange": "$250"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "LodgingBusiness",
"name": "Comfort Inn Downtown DC/Convention Center",
"address": {
"@type": "PostalAddress",
"streetAddress": "1201 13th Street, NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/cee94c1b-8c93-4f97-9840-cd49eaf21226.webp",
"priceRange": "$164"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "LodgingBusiness",
"name": "Holiday Inn Express Washington DC Downtown by IHG",
"address": {
"@type": "PostalAddress",
"streetAddress": "317 K St NW",
"addressLocality": "Washington",
"addressCountry": "US"
},
"image": "https://seo-cdn.hopper.com/a1fa454f-9095-4d94-b0d6-31c80e81e000.webp",
"starRating": {
"@type": "Rating",
"ratingValue": 2
},
"priceRange": "$199"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 1 |
| /deals/ | 14 | 1 |
| /trips/ | 0 | 0 |
| /hotels/us/district-of-columbia/washington-d.c./ | 359 | 1 |
This page presents a snapshot of public data from Hopper, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hopper: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hopper.com to view the most current version of its content and see directly what this company is about and what it offers.