Irish Whiskey Museum
(https://irishwhiskeymuseum.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is established through a clear physical footprint at 119 Grafton Street and detailed Organization schema with sameAs links to major social platforms. There is a slight gap in that while employees like Ellen Jones are spotlighted, there is no Person schema to anchor their expertise in the structured data. However, the technical implementation is clean, and the presence of technical details regarding mobility and sensory impairments under the Accessibility H5 demonstrates operational authority.
The site makes few bold performance claims, focusing instead on its status as an unbiased historian of Irish whiskey. The claim of being independent of all brands is well-supported by the mention of working with 30+ brands across Ireland and Northern Ireland. The disconnect is minimal, as the site does not claim to be the ‘best in the world’ without the context of their specific, measurable offerings.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://irishwhiskeymuseum.ie/",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum | Guided Tours & Whiskey Tastings in Dublin",
"isPartOf": {
"@id": "https://irishwhiskeymuseum.ie/#website"
},
"about": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"datePublished": "2023-06-16T14:56:12+00:00",
"dateModified": "2025-11-21T14:10:34+00:00",
"description": "Discover the true history of Irish Whiskey - Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"breadcrumb": {
"@id": "https://irishwhiskeymuseum.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://irishwhiskeymuseum.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://irishwhiskeymuseum.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://irishwhiskeymuseum.ie/#website",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum",
"description": "Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"publisher": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://irishwhiskeymuseum.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://irishwhiskeymuseum.ie/#organization",
"name": "Irish Whiskey Museum",
"url": "https://irishwhiskeymuseum.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/",
"url": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"contentUrl": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"width": 200,
"height": 91,
"caption": "Irish Whiskey Museum"
},
"image": {
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/IrishWhiskeyMuseum/",
"https://x.com/iwmdublin",
"https://www.instagram.com/irishwhiskeymuseum/"
]
}
]
}
/tours-masterclasses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://irishwhiskeymuseum.ie/tours-masterclasses/",
"url": "https://irishwhiskeymuseum.ie/tours-masterclasses/",
"name": "Irish Whiskey Museum | Tours & Masterclasses",
"isPartOf": {
"@id": "https://irishwhiskeymuseum.ie/#website"
},
"datePublished": "2023-08-02T15:02:26+00:00",
"dateModified": "2026-03-30T09:47:13+00:00",
"description": "Discover the art of Irish Whiskey with engaging tours and masterclasses on offer at the Irish Whiskey Museum.",
"breadcrumb": {
"@id": "https://irishwhiskeymuseum.ie/tours-masterclasses/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://irishwhiskeymuseum.ie/tours-masterclasses/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://irishwhiskeymuseum.ie/tours-masterclasses/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://irishwhiskeymuseum.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tours & Masterclasses"
}
]
},
{
"@type": "WebSite",
"@id": "https://irishwhiskeymuseum.ie/#website",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum",
"description": "Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"publisher": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://irishwhiskeymuseum.ie/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://irishwhiskeymuseum.ie/#organization",
"name": "Irish Whiskey Museum",
"url": "https://irishwhiskeymuseum.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/",
"url": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"contentUrl": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"width": 200,
"height": 91,
"caption": "Irish Whiskey Museum"
},
"image": {
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/IrishWhiskeyMuseum/",
"https://x.com/iwmdublin",
"https://www.instagram.com/irishwhiskeymuseum/"
]
}
]
}
/visitor-information/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://irishwhiskeymuseum.ie/visitor-information/",
"url": "https://irishwhiskeymuseum.ie/visitor-information/",
"name": "Irish Whiskey Museum | Visitor Information",
"isPartOf": {
"@id": "https://irishwhiskeymuseum.ie/#website"
},
"datePublished": "2023-09-18T09:54:10+00:00",
"dateModified": "2025-11-20T19:38:46+00:00",
"description": "Here you'll find opening hours, venue information for group visits and frequently asked questions on accessibility",
"breadcrumb": {
"@id": "https://irishwhiskeymuseum.ie/visitor-information/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://irishwhiskeymuseum.ie/visitor-information/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://irishwhiskeymuseum.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Visitor Information"
}
]
},
{
"@type": "WebSite",
"@id": "https://irishwhiskeymuseum.ie/#website",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum",
"description": "Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"publisher": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://irishwhiskeymuseum.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://irishwhiskeymuseum.ie/#organization",
"name": "Irish Whiskey Museum",
"url": "https://irishwhiskeymuseum.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/",
"url": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"contentUrl": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"width": 200,
"height": 91,
"caption": "Irish Whiskey Museum"
},
"image": {
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/IrishWhiskeyMuseum/",
"https://x.com/iwmdublin",
"https://www.instagram.com/irishwhiskeymuseum/"
]
}
]
}
/upcoming-events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://irishwhiskeymuseum.ie/upcoming-events/",
"url": "https://irishwhiskeymuseum.ie/upcoming-events/",
"name": "Irish Whiskey Museum | Events",
"isPartOf": {
"@id": "https://irishwhiskeymuseum.ie/#website"
},
"datePublished": "2023-08-02T14:59:45+00:00",
"dateModified": "2025-11-20T19:26:43+00:00",
"description": "Check out our Events Calendar and be part of the whiskey magic",
"breadcrumb": {
"@id": "https://irishwhiskeymuseum.ie/upcoming-events/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://irishwhiskeymuseum.ie/upcoming-events/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://irishwhiskeymuseum.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Events"
}
]
},
{
"@type": "WebSite",
"@id": "https://irishwhiskeymuseum.ie/#website",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum",
"description": "Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"publisher": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://irishwhiskeymuseum.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://irishwhiskeymuseum.ie/#organization",
"name": "Irish Whiskey Museum",
"url": "https://irishwhiskeymuseum.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/",
"url": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"contentUrl": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"width": 200,
"height": 91,
"caption": "Irish Whiskey Museum"
},
"image": {
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/IrishWhiskeyMuseum/",
"https://x.com/iwmdublin",
"https://www.instagram.com/irishwhiskeymuseum/"
]
}
]
}
/bar-retail-store/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://irishwhiskeymuseum.ie/bar-retail-store/",
"url": "https://irishwhiskeymuseum.ie/bar-retail-store/",
"name": "Irish Whiskey Museum | Bar & Retail Store",
"isPartOf": {
"@id": "https://irishwhiskeymuseum.ie/#website"
},
"datePublished": "2023-08-02T14:58:53+00:00",
"dateModified": "2025-11-20T19:34:13+00:00",
"description": "In the heart of the city, the McDonnells Whiskey Bar stands as a haven for whiskey enthusiasts and those seeking a taste of Irish indulgence.",
"breadcrumb": {
"@id": "https://irishwhiskeymuseum.ie/bar-retail-store/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://irishwhiskeymuseum.ie/bar-retail-store/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://irishwhiskeymuseum.ie/bar-retail-store/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://irishwhiskeymuseum.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bar & Retail Store"
}
]
},
{
"@type": "WebSite",
"@id": "https://irishwhiskeymuseum.ie/#website",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum",
"description": "Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"publisher": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://irishwhiskeymuseum.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://irishwhiskeymuseum.ie/#organization",
"name": "Irish Whiskey Museum",
"url": "https://irishwhiskeymuseum.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/",
"url": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"contentUrl": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"width": 200,
"height": 91,
"caption": "Irish Whiskey Museum"
},
"image": {
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/IrishWhiskeyMuseum/",
"https://x.com/iwmdublin",
"https://www.instagram.com/irishwhiskeymuseum/"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://irishwhiskeymuseum.ie/contact/",
"url": "https://irishwhiskeymuseum.ie/contact/",
"name": "Irish Whiskey Museum | Contact",
"isPartOf": {
"@id": "https://irishwhiskeymuseum.ie/#website"
},
"datePublished": "2023-08-02T15:00:14+00:00",
"dateModified": "2025-11-20T19:47:45+00:00",
"description": "Fill in our form and get in touch with us today. Check out our tour times, McDonnell's Bar and Retail Store opening hours.",
"breadcrumb": {
"@id": "https://irishwhiskeymuseum.ie/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://irishwhiskeymuseum.ie/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://irishwhiskeymuseum.ie/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://irishwhiskeymuseum.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://irishwhiskeymuseum.ie/#website",
"url": "https://irishwhiskeymuseum.ie/",
"name": "Irish Whiskey Museum",
"description": "Guided Tours & Whiskey Tastings in the Heart of Dublin City Centre",
"publisher": {
"@id": "https://irishwhiskeymuseum.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://irishwhiskeymuseum.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://irishwhiskeymuseum.ie/#organization",
"name": "Irish Whiskey Museum",
"url": "https://irishwhiskeymuseum.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/",
"url": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"contentUrl": "https://irishwhiskeymuseum.ie/wp-content/uploads/2023/06/Irish-Whiskey-Muesum-Logo.png",
"width": 200,
"height": 91,
"caption": "Irish Whiskey Museum"
},
"image": {
"@id": "https://irishwhiskeymuseum.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/IrishWhiskeyMuseum/",
"https://x.com/iwmdublin",
"https://www.instagram.com/irishwhiskeymuseum/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
244Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 3 |
| /tours-masterclasses/ | 99 | 1 |
| /visitor-information/ | 105 | 1 |
| /upcoming-events/ | 8 | 1 |
| /bar-retail-store/ | 8 | 1 |
| /contact/ | 8 | 1 |
Explore the other reputation pillars for Irish Whiskey Museum
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Irish Whiskey Museum, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Irish Whiskey Museum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://irishwhiskeymuseum.ie to view the most current version of its content and see directly what this company is about and what it offers.