Kerry Climbing
(https://www.kerryclimbing.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority gaps are minimal but present in the technical implementation. While the site names experts like Piaras Kelly and provides rich biographical news stories, the schema_json lacks sameAs links to social profiles or media mentions to confirm their digital footprint externally. There is also a technical gap where several news update pages crawled with 0 character counts, suggesting a thin content issue in the blog architecture. However, the mention of Orlaith’s media attention across radio and print provides a verifiable authority signal.
There is no disconnect between marketing claims and demonstrated performance. The site’s claim to be the leading provider of Carrauntoohil guided walks is supported by a Number 1 ranking on TripAdvisor for 7 years running. Bold assertions are consistently followed by logistical reality, such as the warning that the Coomloughra Horseshoe is most definitely NOT to be underestimated. This prioritization of safety and technical reality over pure sales talk confirms high credibility.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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"url": "https://kerryclimbing.ie/",
"name": "Home - Kerry Climbing",
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},
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"@id": "https://kerryclimbing.ie/#primaryimage"
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"image": {
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"datePublished": "2021-01-08T09:12:18+00:00",
"dateModified": "2025-07-23T19:31:27+00:00",
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},
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},
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"contentUrl": "https://kerryclimbing.ie/wp-content/uploads/2021/01/tripadvisor-travellers-choice-2025.png",
"width": 149,
"height": 156,
"caption": "Tripadvisor Travellers Choice 2025"
},
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"url": "https://kerryclimbing.ie/",
"name": "Kerry Climbing",
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/activities/guided-carrauntoohil-ascents/
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🛡️ Trust Signals — external proof links that back the declared identity
481Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 106 | 4 |
| /activities/rock-climbing/ | 78 | 4 |
| /kerryclimbing-hosts-a-screening-of-reel-rock-16/ | 73 | 4 |
| /kerry-climbing-is-delighted-to-host-the-brit-rock-film-tour-2022/ | 73 | 4 |
| /top-overall-experiences-announced-by-tripadvisor-and-we-are-number-2/ | 78 | 4 |
| /activities/guided-carrauntoohil-ascents/ | 73 | 4 |
Explore the other reputation pillars for Kerry Climbing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Kerry Climbing, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kerry Climbing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.kerryclimbing.ie to view the most current version of its content and see directly what this company is about and what it offers.