LateRooms
(https://laterooms.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through detailed schema_json that identifies LateRooms as part of the Snaptrip Group with a verifiable London address. There is a technical credibility gap where it claims ‘International breaks’ but does not prominently feature ATOL or ABTA protection IDs in the provided text, which are proof_expectations for UK-based travel businesses. The schema is robust, including sameAs links to multiple social platforms, grounding the brand identity in a verifiable digital footprint. No individual expert personas are used, which is appropriate for a product-led aggregator model.
The marketing tone is informal but grounded in what the site demonstrates; ‘panic booking in your lunch hour’ is a relatable scenario that the site technically enables via its search functionality. Bold claims such as ‘The best price’ are common industry generic_claims that lack direct evidence on-page, but the inclusion of real-time prices for hundreds of hotels provides a level of immediate substantiation. There are no claims of ‘unforgettable holidays’ or ‘dream holidays’ that are not immediately tied to a searchable hotel database.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"OnlineBusiness"
],
"@id": "https://www.laterooms.com#org",
"url": "https://www.laterooms.com",
"name": "LateRooms",
"alternateName": "Late Rooms",
"slogan": "Book late, save great",
"description": "LateRooms is a UK-born hotel booking site that's been helping people find their perfect late escape since 1999. Today, part of the Snaptrip Group, it champions last-minute deals, giving customers the best price, the biggest choice and the best availability on everything from budget-friendly B&Bs to boutique hotels. LateRooms takes the stress out of booking at the eleventh hour, with exclusive member discounts, free cancellation options and fast, friendly support.",
"logo": {
"@type": "ImageObject",
"url": "https://assets-global.website-files.com/60633a7f68476030b7c7002b/60649106e53efe0ffac0a10f_laterooms-logo.png",
"width": 200,
"height": 200
},
"sameAs": [
"https://x.com/LateRooms",
"https://www.instagram.com/laterooms",
"https://www.facebook.com/laterooms",
"https://www.linkedin.com/company/laterooms-com/",
"https://www.tiktok.com/@laterooms",
"https://www.youtube.com/user/laterooms"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit LG.03 Cargo Works, 1-2 Hatfields",
"addressLocality": "London",
"addressRegion": "London",
"postalCode": "SE1 9PG",
"addressCountry": "GB"
}
},
{
"@type": "WebSite",
"@id": "https://www.laterooms.com/#website",
"url": "https://www.laterooms.com/",
"name": "LateRooms",
"publisher": {
"@id": "https://www.laterooms.com#org"
},
"inLanguage": ""
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "LateRooms | Book last minute hotel deals at the best price",
"url": "https://www.laterooms.com/",
"lastReviewed": "2026-05-28T12:15:05.250Z"
}
]
/hotels/london-745b7/
{
"0": {
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"OnlineBusiness"
],
"@id": "https://www.laterooms.com#org",
"url": "https://www.laterooms.com",
"name": "LateRooms",
"alternateName": "Late Rooms",
"slogan": "Book late, save great",
"description": "LateRooms is a UK-born hotel booking site that's been helping people find their perfect late escape since 1999. Today, part of the Snaptrip Group, it champions last-minute deals, giving customers the best price, the biggest choice and the best availability on everything from budget-friendly B&Bs to boutique hotels. LateRooms takes the stress out of booking at the eleventh hour, with exclusive member discounts, free cancellation options and fast, friendly support.",
"logo": {
"@type": "ImageObject",
"url": "https://assets-global.website-files.com/60633a7f68476030b7c7002b/60649106e53efe0ffac0a10f_laterooms-logo.png",
"width": 200,
"height": 200
},
"sameAs": {
"0": "https://x.com/LateRooms",
"1": "https://www.instagram.com/laterooms",
"2": "https://www.facebook.com/laterooms",
"3": "https://www.linkedin.com/company/laterooms-com/",
"4": "https://www.tiktok.com/@laterooms",
"_items_truncated": true
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit LG.03 Cargo Works, 1-2 Hatfields",
"addressLocality": "London",
"addressRegion": "London",
"postalCode": "SE1 9PG",
"addressCountry": "GB"
}
},
{
"@type": "WebSite",
"@id": "https://www.laterooms.com/hotels/london-745b7#website",
"url": "https://www.laterooms.com/hotels/london-745b7/",
"name": "LateRooms",
"publisher": {
"@id": "https://www.laterooms.com#org"
},
"inLanguage": ""
}
],
"_truncated": true,
"_original_size": 25953
},
"1": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.laterooms.com/"
},
"1": {
"@type": "ListItem",
"position": 2,
"name": "Europe",
"item": "https://www.laterooms.com/hotels/europe-2a5cc/"
},
"2": {
"@type": "ListItem",
"position": 3,
"name": "Northern Europe",
"item": "https://www.laterooms.com/hotels/northern-europe-963ce/"
},
"3": {
"@type": "ListItem",
"position": 4,
"name": "United Kingdom",
"item": "https://www.laterooms.com/hotels/united-kingdom-3a2dc/"
},
"4": {
"@type": "ListItem",
"position": 5,
"name": "Great Britain",
"item": "https://www.laterooms.com/hotels/great-britain-92f98/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 25953
},
"2": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.laterooms.com/hotel/london/cromwell-international-hotel/#page",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 20,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Hotel",
"name": "Cromwell Hotel",
"address": {
"@type": "[DEPTH_TRUNCATED]",
"streetAddress": "[DEPTH_TRUNCATED]",
"addressLocality": "[DEPTH_TRUNCATED]",
"addressRegion": "[DEPTH_TRUNCATED]"
},
"image": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"starRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"url": "https://www.laterooms.com/hotel/london/cromwell-international-hotel/#hotel"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Hotel",
"name": "Premier Inn London Chiswick",
"address": {
"@type": "[DEPTH_TRUNCATED]",
"streetAddress": "[DEPTH_TRUNCATED]",
"addressLocality": "[DEPTH_TRUNCATED]",
"addressRegion": "[DEPTH_TRUNCATED]"
},
"image": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"starRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"url": "https://www.laterooms.com/hotel/london/premier-inn-london-chiswick/#hotel"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Hotel",
"name": "a&o London Docklands Riverside",
"address": {
"@type": "[DEPTH_TRUNCATED]",
"streetAddress": "[DEPTH_TRUNCATED]",
"addressLocality": "[DEPTH_TRUNCATED]",
"addressRegion": "[DEPTH_TRUNCATED]"
},
"image": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"starRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"url": "https://www.laterooms.com/hotel/london/doubletree-by-hilton-london---docklands-riverside/#hotel"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Hotel",
"name": "President Hotel",
"address": {
"@type": "[DEPTH_TRUNCATED]",
"streetAddress": "[DEPTH_TRUNCATED]",
"addressLocality": "[DEPTH_TRUNCATED]",
"addressRegion": "[DEPTH_TRUNCATED]"
},
"image": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"starRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"url": "https://www.laterooms.com/hotel/london/the-president-hotel-142784/#hotel"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Hotel",
"name": "The Lancaster Hotel",
"address": {
"@type": "[DEPTH_TRUNCATED]",
"streetAddress": "[DEPTH_TRUNCATED]",
"addressLocality": "[DEPTH_TRUNCATED]",
"addressRegion": "[DEPTH_TRUNCATED]"
},
"image": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"starRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"url": "https://www.laterooms.com/hotel/london/signature-townhouse-hyde-park/#hotel"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 25953
},
"3": {
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "How much does it cost to stay in a hotel in London?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The price of staying in a hotel in London varies depending on the star rating and the location. On average, you can expect to pay £120-£200 per night for a 3-star hotel, £200-£350 for a 4-star hotel and £350 per night for a 5-star hotel. Remember, prices can fluctuate, depending on the season."
}
},
"1": {
"@type": "Question",
"name": "What is the best hotel in London?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Lots of people consider The Ritz London to be the bee’s knees. If you’re after something a bit more modern, The Langham is also a top choice. If you're in need of some more inspiration, check out our curated list of the best hotels in London."
}
},
"2": {
"@type": "Question",
"name": "What are the most popular hotels in London?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Some of our customer favourites include The Savoy, Park Plaza Westminster Bridge and The Tower Hotel."
}
},
"3": {
"@type": "Question",
"name": "Which hotels in London are good for families?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Some great family-friendly options include The Athenaeum Hotel & Residences,London Marriott Hotel Park Lane and Citadines Trafalgar Square London. These hotels offer things like family rooms and suites, and kid-friendly activities."
}
},
"4": {
"@type": "Question",
"name": "What are the best hotels in London for couples?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you're looking for a romantic getaway, try the Corinthia London, Claridge’s, or Treehouse Hotel London. All of them guarantee superb service, beautiful surroundings and some offer spa treatments for couples too."
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 25953
},
"4": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.laterooms.com/"
},
"1": {
"@type": "ListItem",
"position": 2,
"name": "Europe",
"item": "https://www.laterooms.com/hotels/europe-2a5cc/"
},
"2": {
"@type": "ListItem",
"position": 3,
"name": "Northern Europe",
"item": "https://www.laterooms.com/hotels/northern-europe-963ce/"
},
"3": {
"@type": "ListItem",
"position": 4,
"name": "United Kingdom",
"item": "https://www.laterooms.com/hotels/united-kingdom-3a2dc/"
},
"4": {
"@type": "ListItem",
"position": 5,
"name": "Great Britain",
"item": "https://www.laterooms.com/hotels/great-britain-92f98/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 25953
},
"_items_truncated": true
}
/hotels/united-kingdom-3a2dc/cheap/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"OnlineBusiness"
],
"@id": "https://www.laterooms.com#org",
"url": "https://www.laterooms.com",
"name": "LateRooms",
"alternateName": "Late Rooms",
"slogan": "Book late, save great",
"description": "LateRooms is a UK-born hotel booking site that's been helping people find their perfect late escape since 1999. Today, part of the Snaptrip Group, it champions last-minute deals, giving customers the best price, the biggest choice and the best availability on everything from budget-friendly B&Bs to boutique hotels. LateRooms takes the stress out of booking at the eleventh hour, with exclusive member discounts, free cancellation options and fast, friendly support.",
"logo": {
"@type": "ImageObject",
"url": "https://assets-global.website-files.com/60633a7f68476030b7c7002b/60649106e53efe0ffac0a10f_laterooms-logo.png",
"width": 200,
"height": 200
},
"sameAs": [
"https://x.com/LateRooms",
"https://www.instagram.com/laterooms",
"https://www.facebook.com/laterooms",
"https://www.linkedin.com/company/laterooms-com/",
"https://www.tiktok.com/@laterooms",
"https://www.youtube.com/user/laterooms"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit LG.03 Cargo Works, 1-2 Hatfields",
"addressLocality": "London",
"addressRegion": "London",
"postalCode": "SE1 9PG",
"addressCountry": "GB"
}
},
{
"@type": "WebSite",
"@id": "https://www.laterooms.com/united-kingdom-3a2dc/cheap#website",
"url": "https://www.laterooms.com/hotels/united-kingdom-3a2dc/cheap/",
"name": "LateRooms",
"publisher": {
"@id": "https://www.laterooms.com#org"
},
"inLanguage": ""
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.laterooms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Europe",
"item": "https://www.laterooms.com/hotels/europe-2a5cc/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Northern Europe",
"item": "https://www.laterooms.com/hotels/northern-europe-963ce/"
},
{
"@type": "ListItem",
"position": 4,
"name": "United Kingdom",
"item": "https://www.laterooms.com/hotels/united-kingdom-3a2dc/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "The best cheap hotel deals in the UK from £18 - LateRooms",
"url": "https://www.laterooms.com/hotels/united-kingdom-3a2dc/cheap/",
"lastReviewed": "2026-04-17T15:26:28Z"
},
{
"@context": "https://schema.org",
"@type": "TouristDestination",
"@id": "https://www.laterooms.com/united-kingdom-3a2dc/cheap#dest",
"name": "United Kingdom",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.507322,
"longitude": -0.127647
}
}
]
/deals/spa-hotels/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"OnlineBusiness"
],
"@id": "https://www.laterooms.com#org",
"url": "https://www.laterooms.com",
"name": "LateRooms",
"alternateName": "Late Rooms",
"slogan": "Book late, save great",
"description": "LateRooms is a UK-born hotel booking site that's been helping people find their perfect late escape since 1999. Today, part of the Snaptrip Group, it champions last-minute deals, giving customers the best price, the biggest choice and the best availability on everything from budget-friendly B&Bs to boutique hotels. LateRooms takes the stress out of booking at the eleventh hour, with exclusive member discounts, free cancellation options and fast, friendly support.",
"logo": {
"@type": "ImageObject",
"url": "https://assets-global.website-files.com/60633a7f68476030b7c7002b/60649106e53efe0ffac0a10f_laterooms-logo.png",
"width": 200,
"height": 200
},
"sameAs": [
"https://x.com/LateRooms",
"https://www.instagram.com/laterooms",
"https://www.facebook.com/laterooms",
"https://www.linkedin.com/company/laterooms-com/",
"https://www.tiktok.com/@laterooms",
"https://www.youtube.com/user/laterooms"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit LG.03 Cargo Works, 1-2 Hatfields",
"addressLocality": "London",
"addressRegion": "London",
"postalCode": "SE1 9PG",
"addressCountry": "GB"
}
},
{
"@type": "WebSite",
"@id": "https://www.laterooms.com/deals/spa-hotels#website",
"url": "https://www.laterooms.com/deals/spa-hotels/",
"name": "LateRooms",
"publisher": {
"@id": "https://www.laterooms.com#org"
},
"inLanguage": ""
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.laterooms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Europe",
"item": "https://www.laterooms.com/hotels/europe-2a5cc/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Northern Europe",
"item": "https://www.laterooms.com/hotels/northern-europe-963ce/"
},
{
"@type": "ListItem",
"position": 4,
"name": "United Kingdom",
"item": "https://www.laterooms.com/hotels/united-kingdom-3a2dc/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "The best UK spa hotel deals | LateRooms.com ",
"url": "https://www.laterooms.com/deals/spa-hotels/",
"lastReviewed": "2026-04-17T15:35:38Z"
},
{
"@context": "https://schema.org",
"@type": "TouristDestination",
"@id": "https://www.laterooms.com/deals/spa-hotels#dest",
"name": "United Kingdom",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.507322,
"longitude": -0.127647
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
809Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /hotels/london-745b7/ | 468 | 1 |
| /hotels/united-kingdom-3a2dc/cheap/ | 148 | 1 |
| /deals/spa-hotels/ | 176 | 1 |
Explore the other reputation pillars for LateRooms
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from LateRooms, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to LateRooms: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://laterooms.com to view the most current version of its content and see directly what this company is about and what it offers.