Lonely Planet
(https://www.lonelyplanet.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the naming of specific contributors like Zinara Rathnayake and Kerry Walker, providing a footprint for expertise. However, a technical gap exists as these experts are not currently linked to Person schema or external sameAs properties within the audited schema_json, which would fully verify their digital authority beyond the platform’s own claims.
The disconnect is minimal; marketing claims like ‘trusted local expert’ are demonstrated through the provided 10-day and 15-day itineraries which include specific local highlights like kayaking on Lake Sunapee or seeing the ‘Blue City’ of Chefchaouen. The site proves its expertise by describing the results (the itinerary details) rather than just stating it has the expertise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.lonelyplanet.com/#organization",
"name": "Lonely Planet",
"url": "https://www.lonelyplanet.com/",
"logo": {
"@type": "ImageObject",
"url": "https://s3.amazonaws.com/static-asset/lp-logo-amp.png"
},
"sameAs": [
"https://www.facebook.com/lonelyplanet",
"https://www.instagram.com/lonelyplanet/",
"https://www.x.com/lonelyplanet",
"https://www.youtube.com/lonelyplanet"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"url": "https://www.lonelyplanet.com/contact"
}
},
{
"@type": "WebSite",
"@id": "https://www.lonelyplanet.com/#website",
"url": "https://www.lonelyplanet.com/",
"name": "Lonely Planet",
"publisher": {
"@id": "https://www.lonelyplanet.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.lonelyplanet.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.lonelyplanet.com/#webpage",
"url": "https://www.lonelyplanet.com/",
"name": "Travel Guides & Travel Inspiration - Lonely Planet",
"description": "Love travel? Discover, plan and book your perfect trip with expert advice, travel guides, destination information and inspiration from Lonely Planet.",
"isPartOf": {
"@id": "https://www.lonelyplanet.com/#website"
},
"about": {
"@id": "https://www.lonelyplanet.com/#organization"
}
}
]
}
/journeys/ — no schema detected (entity gap)
/destinations/ — no schema detected (entity gap)
/destinations/usa/new-york-city/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lonelyplanet.com/destinations/usa/new-york-city",
"name": "Experience New York City - Lonely Planet | New York, USA, North America | New York, USA, North America",
"url": "https://www.lonelyplanet.com/destinations/usa/new-york-city",
"description": "From Central Park to Coney Island, discover iconic sites, world-class museums and more in our New York City travel guide. Find top attractions and expert tips.",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://lp-cms-production.imgix.net/2021-10/Lower%20East%20Side%20Vincent%20Tullo%20NYC%20%26%20Company%20rfe.jpg"
}
},
{
"@type": "City",
"name": "New York City",
"url": "https://www.lonelyplanet.com/destinations/usa/new-york-city",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressRegion": "New York"
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.lonelyplanet.com/destinations/north-america",
"name": "North America"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.lonelyplanet.com/destinations/usa",
"name": "USA"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.lonelyplanet.com/destinations/usa/new-york-state",
"name": "New York"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.lonelyplanet.com/destinations/usa/new-york-city",
"name": "New York City"
}
}
]
},
{
"@type": "ItemList",
"name": "Related Guides for New York City",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.lonelyplanet.com/articles/best-things-to-do-nyc"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.lonelyplanet.com/articles/best-time-to-visit-new-york-city"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.lonelyplanet.com/articles/things-to-know-new-york-city"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.lonelyplanet.com/articles/getting-around-new-york-city"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.lonelyplanet.com/articles/best-free-attractions-new-york-city"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.lonelyplanet.com/articles/travel-money-diary-brooklyn-nyc"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.lonelyplanet.com/articles/best-day-trips-from-new-york-city"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.lonelyplanet.com/articles/how-to-see-new-york-city-on-a-budget"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.lonelyplanet.com/articles/new-york-city-with-kids"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Best Things to Do New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "New York City can keep you interested for a lifetime. Here are 15 of the most fun, culturally enriching and awe-inspiring things to do. ",
"url": "https://www.lonelyplanet.com/articles/best-things-to-do-nyc"
}
},
{
"@type": "Question",
"name": "Best Time to Visit New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "New York City is never out of season. Visit any time to enjoy Broadway shows, incredible green space, the best in culture and art and killer cuisine. ",
"url": "https://www.lonelyplanet.com/articles/best-time-to-visit-new-york-city"
}
},
{
"@type": "Question",
"name": "Things to Know New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "It's wonderful to visit a city with inside advice in hand. NYC is a crown jewel on any travel wish list; these 10 tips will make your trip great.",
"url": "https://www.lonelyplanet.com/articles/things-to-know-new-york-city"
}
},
{
"@type": "Question",
"name": "Transportation New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "From 24-hour subways and buses to taxis and bikes, New York City never rests. With this guide, here is all you need to know about navigating New York. ",
"url": "https://www.lonelyplanet.com/articles/getting-around-new-york-city"
}
},
{
"@type": "Question",
"name": "Free Things to Do New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "New York City has lots to offer. From parks to museums, we've rounded up the best things you can do for free. ",
"url": "https://www.lonelyplanet.com/articles/best-free-attractions-new-york-city"
}
},
{
"@type": "Question",
"name": "Best Neighborhoods New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "What will a three day break in Brooklyn cost you? One writer tracks her spending to find out.",
"url": "https://www.lonelyplanet.com/articles/travel-money-diary-brooklyn-nyc"
}
},
{
"@type": "Question",
"name": "Day Trips New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "New York City is America's maximum metropolis, but everyone needs a change from the city sometimes. Here are the best day trips from NYC.",
"url": "https://www.lonelyplanet.com/articles/best-day-trips-from-new-york-city"
}
},
{
"@type": "Question",
"name": "Money and Costs New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "The notion that visiting NYC is requisitely expensive is a myth. There are myriad bargains (and freebies!) to be found; you just have to know where to look. ",
"url": "https://www.lonelyplanet.com/articles/how-to-see-new-york-city-on-a-budget"
}
},
{
"@type": "Question",
"name": "Traveling with Kids New York City",
"acceptedAnswer": {
"@type": "Answer",
"text": "Visiting New York City with children can be wonderful. Here are the best ways to get the most out of the five boroughs with kids of every age range.",
"url": "https://www.lonelyplanet.com/articles/new-york-city-with-kids"
}
}
]
}
]
}
/destinations/morocco/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lonelyplanet.com/destinations/morocco",
"name": "Morocco travel - Lonely Planet | Africa",
"url": "https://www.lonelyplanet.com/destinations/morocco",
"description": "From Marrakesh to Casablanca, discover walled cities, bustling souks and more in our Morocco travel guide. Find top attractions and expert planning tips.",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://lp-cms-production.imgix.net/2022-12/iStock-182059497-RFC.jpg"
}
},
{
"@type": "Country",
"name": "Morocco",
"url": "https://www.lonelyplanet.com/destinations/morocco",
"address": {
"@type": "PostalAddress",
"addressCountry": "MA"
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.lonelyplanet.com/destinations/africa",
"name": "Africa"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.lonelyplanet.com/destinations/morocco",
"name": "Morocco"
}
}
]
},
{
"@type": "ItemList",
"name": "Related Guides for Morocco",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.lonelyplanet.com/articles/top-things-to-do-in-morocco"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.lonelyplanet.com/articles/best-time-to-visit-morocco"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.lonelyplanet.com/articles/things-to-know-before-traveling-to-morocco"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.lonelyplanet.com/articles/getting-around-morocco"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.lonelyplanet.com/articles/visa-requirements-for-morocco"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.lonelyplanet.com/articles/best-road-trips-in-morocco"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.lonelyplanet.com/articles/morocco-on-a-budget"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.lonelyplanet.com/articles/morocco-with-kids"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.lonelyplanet.com/articles/best-places-to-visit-in-morocco"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.lonelyplanet.com/articles/get-connected-morocco"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Best Things to Do Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "Discover the best things to do in Morocco, from mountain to desert, city to coast.",
"url": "https://www.lonelyplanet.com/articles/top-things-to-do-in-morocco"
}
},
{
"@type": "Question",
"name": "Best Time to Visit Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "The ideal time to visit Morocco depends on where your interests lie - on top of a mountain, by the sea, in the cities or amid desert dunes.",
"url": "https://www.lonelyplanet.com/articles/best-time-to-visit-morocco"
}
},
{
"@type": "Question",
"name": "Things to Know Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "Weave your way through the markets and medinas of Morocco with these travel tips on planning, etiquette and health and safety.",
"url": "https://www.lonelyplanet.com/articles/things-to-know-before-traveling-to-morocco"
}
},
{
"@type": "Question",
"name": "Transportation Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "From bustling cities and busy ports to remote mountains and deserts, here's how to get around magnificent Morocco.",
"url": "https://www.lonelyplanet.com/articles/getting-around-morocco"
}
},
{
"@type": "Question",
"name": "Visa Requirements Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "Find out the visa requirements for visiting Morocco, including whether you can visit the country visa-free and how long tourists are allowed to stay.",
"url": "https://www.lonelyplanet.com/articles/visa-requirements-for-morocco"
}
},
{
"@type": "Question",
"name": "Best Road Trips Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "Morocco's undulating roads and breathtaking scenery provide some incredible road trip opportunities. Here are five of our favorites.",
"url": "https://www.lonelyplanet.com/articles/best-road-trips-in-morocco"
}
},
{
"@type": "Question",
"name": "Money and Costs Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "Morocco offers excellent value for travelers of all budgets. Here are our top tips to make your money go further.",
"url": "https://www.lonelyplanet.com/articles/morocco-on-a-budget"
}
},
{
"@type": "Question",
"name": "Traveling with Kids Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "From theme parks to safaris, there are plenty of fun things to do in Morocco with kids.",
"url": "https://www.lonelyplanet.com/articles/morocco-with-kids"
}
},
{
"@type": "Question",
"name": "Best Places to Visit Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "The dazzling diversity of mountains, deserts, beaches and ancient cities in Morocco brings your senses to life.",
"url": "https://www.lonelyplanet.com/articles/best-places-to-visit-in-morocco"
}
},
{
"@type": "Question",
"name": "Get Connected Morocco",
"acceptedAnswer": {
"@type": "Answer",
"text": "Morocco has it all – a storied history, amazing landscapes, a vibrant cuisine. Here's what you need to know about getting connected while you explore. ",
"url": "https://www.lonelyplanet.com/articles/get-connected-morocco"
}
}
]
}
]
}
/best-in-travel/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
10External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /journeys/ | 7 | 1 |
| /destinations/ | 1 | 1 |
| /destinations/usa/new-york-city/ | 1 | 1 |
| /destinations/morocco/ | 1 | 1 |
| /best-in-travel/ | 1 | 5 |
Explore the other reputation pillars for Lonely Planet
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lonely Planet, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lonely Planet: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.lonelyplanet.com to view the most current version of its content and see directly what this company is about and what it offers.