Information Density: Las Vegas Convention and Visitors Authority (LVCVA) – Signal Evidence & AI Readability

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This Memorial Day, Hoover Dam lit up to honor those who made the ultimate sacrifice, and the display runs through July 4.

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[H2] About the LVCVA

As the nation’s leading destination marketing organization, we helped shape Las Vegas into an iconic brand recognized around the world.

[H3]
Las Vegas Convention Center

The LVCVA owns and operates the 4.6 million square-foot Las Vegas Convention Center.

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Destination Marketing

We create iconic global campaigns that deliver on our brand promise, growing and sustaining tourism by telling the story of what it means to have an Only Vegas experience.

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Trends and Research

Our wide-ranging research capabilities serve industry partners and national tourism advocacy organizations. We monitor travel trends and provide resources that deliver insights to enable more effective business strategies.

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Marquee Destination Events

From show-stopping entertainment and exhilarating sporting events to the top expos, Las Vegas is where the most influential brands gather.

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Transportation Development

We work together with partners across the entire transportation spectrum, from airline carriers and infrastructure agencies to emerging industries, to ensure ease of access for travelers and enhanced travel experiences to and from Las Vegas.

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Visitor Volume

38.5
M

[H3]
Convention Attendance

6.0
M

[H3]
Direct Visitor Spending

$
55.1
B

[H3]
Total Economic Impact

$
87.7
B

[H2]

Our Leadership Team

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Hospitality Heroes

[IMG: HH Hospitality Heroes at April 2025 Board Meeting]

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From performers and builders to makers and ambassadors, our people are at the heart of what makes Las Vegas work.

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[H2] Working at LVCVA

We are committed to providing a work environment that is free of discrimination and harassment. Genuine appreciation for a diverse workplace is an essential element of the LVCVA’s culture. Every ambassador is supported and respected by encouraging open collaboration and communication.

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Health & Wellness Plans

Enjoy 100% employer-paid premiums for medical, dental, vision, and life insurance.

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Pension & Retirement Plans

We offer employer-paid contributions to the Nevada Public Employees Retirement System (PERS) and additional Retirement Savings Plan options.

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Work-Life Balance

Generous paid time off includes 13 holidays and your birthday because we believe in celebrating you.

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Growth & Development

At the LVCVA, your growth is our priority. We offer professional training, coaching, and educational assistance to help you unlock your full potential.

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Impactful Work

Be part of making Vegas the most exciting city on Earth.

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Sustainability

Champion sustainable initiatives as we lead the charge in making Vegas greener.

[IMG: LVCVA Commons office work]

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[IMG: LVCVA IceCreamSocial - Owen Holland]

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[IMG: LVCVA Ice Cream social]

[IMG: LVCVA Leadership Summit 2025]

[H3] Our Hiring Process

Applying to be a part of the is simple!

[H5] 1. Create a Profile

At GovernmentJobs.com
[H5] 2. Find a Position

Find a position that interests you that you are qualified for

[H5] 3. Apply

Follow the necessary steps to apply for a position.
[H5] 4. Review

All applications are reviewed.

[H5] 5. Interview Process

Depending on the position and role, next steps will vary but may include a phone screening, an interview with the hiring manager and/or a panel interview.
[H5] 6. Job Offer

Job offer and onboarding to begin your Ambassador experience at the LVCVA!

Being part of LVCVA means being a face of Las Vegas tourism. Are you ready to take on a mission that supports both leisure and business at the world’s most exciting destination?

[IMG: LVCVA ambassador]

[H3] Vegas For All

LVCVA is committed to providing a workplace where every ambassador is respected, supported, and empowered to succeed. Here’s how we do it:

We prohibit discrimination or harassment of any kind.
We celebrate the diversity of our team with open collaboration and communication.
We invite applications from all individuals, regardless of race, religion, gender identity, orientation, or background.

Join us in shaping a workplace that mirrors the vibrant diversity of Las Vegas itself.

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to apply because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com.

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We initiate a wide range of research projects and programs tracking the dynamics of tourism in Southern Nevada, the broader U.S. and across the globe.

[IMG: Appreciate the stunning view of Downtown Las Vegas at dusk.]

[H3] Research Reports

Nationwide, research studies such as our monthly Executive Summary of key tourism statistics and our annual visitor profile help inform and support our overall marketing strategy as well as the efforts of our resort partners. Looking for specific research data? Our interactive LVCVA Tourism Tracker query tool lets you conduct custom queries to review historic data and trends.

[H2] Overview

[H3]
Visitor Volume

38.5
M

[H3]
Convention Attendance

6.0
M

[H3]
Harry Reid International Airport

55.0
M

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Average Daily Auto Traffic Counts (NV/CA border)

43301

[H3]
Hotel Room Total

150300

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Occupancy Rate

80.3
%

[H3]
Average Daily Room Rate (ADR)

$
183.52

[H3]
Room Nights Occupied

44.0
M

[H3]
Direct Visitor Spending

$
55.1
B

[H3]
Total Economic Impact

$
87.7
B

[H2] Tourism Tracker

Click the > icon to left of each metric to download charts and export historical data.

[H2] Visitor Stats

Current Year: LVCVA Executive Summary of Southern Nevada Tourism Indicators

Compiled and distributed by the LVCVA Research Center, the monthly LVCVA Executive Summary reflects tourism data from several agencies including the LVCVA, Harry Reid International Airport, the Nevada Gaming Control Board and the NV Dept. of Transportation (NDOT).

April 2026 Executive Summary

Year-to-Date Summary for 2026

Previous Years: Year-End Summaries

LVCVA Executive Summary of Southern Nevada Tourism Indicators.

Year-End Summary for 2025

Year-End Summary for 2024

Year-End Summary for 2023

Year-End Summary for 2022

Year-End Summary for 2021

Year-End Summary for 2020

Year-End Summary for 2019

Historical Visitation Statistics: 1970-Present

A historical review of key Las Vegas tourism indicators from 1970 to present.

View Document

[H2] Visitor Profiles

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2025 Las Vegas Visitor Profile Study

Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors.

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Matrix of Las Vegas Visitor Segments (2025)

PDF Format

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Matrix of Las Vegas Visitor Segments (2025)

Excel Format

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2024 Laughlin Visitor Profile Study

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2025 Mesquite Visitor Profile Study

[H2] Visitor Origin

Top Air Feeder Markets to Las Vegas

Top domestic and international origin markets of direct inbound air visitors arriving at Harry Reid International Airport based on data from the US Dept. of Transportation's Origination and Destination survey.
2024 Top Direct Air Markets

Las Vegas International Visitation Estimates

A multi-year look at international visitation estimates to Las Vegas by country.
2025 International Visitation by Country & World Region
2024 International Visitor Characteristics by Select Country

[H2] Economic Impact

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Economic Impact of Southern Nevada's Tourism Industry

April 2025

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COVID-19 Impact on the Southern Nevada Tourism Industry

June 2021

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The Industry's Contribution to Major Public Revenues

June 2019

[H2] Additional Research

Clark County Hotel & Meeting Space Inventory

A comprehensive list of all lodging properties in Clark County including the Las Vegas metro area, Primm, Laughlin, Mesquite, and Boulder City, Nevada.
View Here

Clark County Room Inventory

A comprehensive list of all lodging properties in Clark County including the Las Vegas metro area, Boulder City, Primm, Laughlin and Mesquite, Nevada.

View Here

Clark County Population (Las Vegas Metro Area)

A historical look at the population of the Clark County, NV over the past 45+ years based on data from the Clark County Department of Comprehensive Planning.
View Here

Las Vegas Tourism Construction Bulletin

Updated periodically throughout the year, Construction Bulletin summarizes current and proposed tourism and convention-related projects in Southern Nevada.

View Here

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Clark County Comprehensive Planning

Clark County maintains authoritative information on data such as population, resident demographics, housing and land-use guides.

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Harry Reid International Airport

Las Vegas’ primary airport collects information on airline passengers, average daily flights, air seats and other statistics regarding scheduled, charter and commuter air traffic at Clark County airports.

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Nevada Gaming Control Board

This state agency collects and distributes gaming revenue information, making monthly, quarterly and annual reports available.

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Las Vegas Global Economic Alliance (LVGEA)

This public-private partnership is focused on growing the economy in Southern Nevada through community development and business recruitment, retention and outreach.

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Nevada Dept. of Employment, Training & Rehabilitation

This state agency distributes information on Nevada employment, such as labor force estimates, wage surveys, employment guides and more.

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Nevada Department of Transportation

This state agency distributes information on traffic volume for all state and interstate highways throughout Nevada.

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UNLV Center for Business & Economic Research (CBER)

CBER provides information that encompasses aspects of the business community, including private, commercial and residential development, public transportation and communication systems.

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UNLV Center For Gaming Research

The Center for Gaming Research is a world-class hub for the scholarly analysis of gambling and gaming issues.

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UNLV International Gaming Institute

Billed as the “global intellectual capital of gaming,” the IGI provides gaming research and programs to more than 50 jurisdictions across the globe.

Get quick answers to our most frequently asked research questions. From visitation figures and occupancy rates to revenue and visitor demographics, these answers put the fundamental data at your fingertips.

[IMG: A group of people walking through a printing expo with booths in Las Vegas.]

[H2] Contact Our Research Team

Looking for additional data or resources? Get in touch with the LVCVA Research Center, and we can help provide you with reliable facts and insights to help gain a deeper understanding of Las Vegas tourism.

Contact Us

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