MapQuest

(https://mapquest.com) 📸 Data Snapshot: May 26, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

13 Impact Weight: 15 / 100

87% Reputation

Diagnosis: Authority Gaps

Authority is primarily derived from the legacy brand name rather than current expert footprints. While the schema_json is technically proficient (Organization and WebSite schema), there is a complete absence of Person schema or named experts behind the geographic content. The reference to ‘US Census’ data from 2021 on the Alabama page is ‘aging’ (5+ years from the temporal anchor), suggesting a lack of ongoing editorial authority.

Evidence: Performance vs. Claims

MapQuest claims to provide ‘optimized routes’ and ‘step-by-step walking or driving directions,’ but the audited pages are purely informational state/country guides. There is no demonstration of ‘optimized’ performance through case studies or technical metrics. The marketing tone suggests a high-performance utility, but the content demonstrates a static geographic index.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#organization",
        "@type": "Organization",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "logo": "https://static.mqcdn.com/yogi-cdn/yogi/graphics/mq-logo-full.svg",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4235 Redwood Ave.",
            "addressLocality": "Marina Del Rey",
            "addressRegion": "CA",
            "postalCode": "90066",
            "addressCountry": "United States"
        },
        "email": "mailto:help@mapquest.com",
        "sameAs": [
            "https://www.facebook.com/MapQuest/",
            "https://www.linkedin.com/company/mapquest",
            "https://www.instagram.com/mapquest",
            "https://twitter.com/MapQuest",
            "https://www.pinterest.com/mapquest/",
            "https://www.crunchbase.com/organization/mapquest",
            "https://en.wikipedia.org/wiki/MapQuest",
            "https://www.youtube.com/@mapquest"
        ]
    },
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#website",
        "@type": "WebSite",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.mapquest.com/search/{search_term}",
            "query-input": "required name=search_term"
        }
    }
]

/directions/

[
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#organization",
        "@type": "Organization",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "logo": "https://static.mqcdn.com/yogi-cdn/yogi/graphics/mq-logo-full.svg",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4235 Redwood Ave.",
            "addressLocality": "Marina Del Rey",
            "addressRegion": "CA",
            "postalCode": "90066",
            "addressCountry": "United States"
        },
        "email": "mailto:help@mapquest.com",
        "sameAs": [
            "https://www.facebook.com/MapQuest/",
            "https://www.linkedin.com/company/mapquest",
            "https://www.instagram.com/mapquest",
            "https://twitter.com/MapQuest",
            "https://www.pinterest.com/mapquest/",
            "https://www.crunchbase.com/organization/mapquest",
            "https://en.wikipedia.org/wiki/MapQuest",
            "https://www.youtube.com/@mapquest"
        ]
    },
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#website",
        "@type": "WebSite",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.mapquest.com/search/{search_term}",
            "query-input": "required name=search_term"
        }
    }
]

/us/united-states-282934758/

[
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#organization",
        "@type": "Organization",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "logo": "https://static.mqcdn.com/yogi-cdn/yogi/graphics/mq-logo-full.svg",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4235 Redwood Ave.",
            "addressLocality": "Marina Del Rey",
            "addressRegion": "CA",
            "postalCode": "90066",
            "addressCountry": "United States"
        },
        "email": "mailto:help@mapquest.com",
        "sameAs": [
            "https://www.facebook.com/MapQuest/",
            "https://www.linkedin.com/company/mapquest",
            "https://www.instagram.com/mapquest",
            "https://twitter.com/MapQuest",
            "https://www.pinterest.com/mapquest/",
            "https://www.crunchbase.com/organization/mapquest",
            "https://en.wikipedia.org/wiki/MapQuest",
            "https://www.youtube.com/@mapquest"
        ]
    },
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#website",
        "@type": "WebSite",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.mapquest.com/search/{search_term}",
            "query-input": "required name=search_term"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Place",
        "name": "United States",
        "description": {
            "@type": "TextObject",
            "text": "<h2>United States Map</h2><p><b>The United States of America</b> is a federal republic of 50 states across North America together with several island territories, stretching from the Arctic tundra of <a href=\"/us/alaska/alaska-282094987\">Alaska</a> to the tropical beaches of <a href=\"/us/hawaii/hawaii-282095220\">Hawaii</a> and offering travelers a remarkable variety of climates and landscapes.</p><p>Outdoor recreation is a major draw, and National Park Service sites such as <a href=\"/us/arizona/grand-canyon-national-park-357473237\">Grand Canyon National Park</a>, <a href=\"/us/wyoming/yellowstone-national-park-wy-364416187\">Yellowstone National Park</a> and <a href=\"/us/tennessee/great-smoky-mountains-national-park-265762037\">Great Smoky Mountains National Park</a> welcome millions of visitors each year, while landmarks like the <a href=\"/us/new-york/statue-of-liberty-805939\">Statue of Liberty</a>, <a href=\"/us/new-york/times-square-464516919\">Times Square</a> and <a href=\"/us/new-york/niagara-falls-state-park-406919423\">Niagara Falls</a> remain enduring icons.</p><p>Urban tourism thrives in <a href=\"/us/new-york/new-york-ny-282040974\">New York City</a>, <a href=\"/us/california/los-angeles-ca-282039899\">Los Angeles</a>, <a href=\"/us/illinois/chicago-il-282039507\">Chicago</a> and <a href=\"/us/california/san-francisco-ca-282039201\">San Francisco</a> where visitors explore renowned museums, performing-arts venues and diverse culinary scenes. Theme-park enthusiasts flock to <a href=\"/us/florida/orlando-fl-282040738\">Orlando, Florida</a> for resorts like <a href=\"/us/florida/walt-disney-world-resort-289367642\">Walt Disney World</a>, <a href=\"/us/florida/epcot-447235507\">Epcot</a>, and <a href=\"/us/florida/universal-studios-466856757\">Universal Studios Florida</a>, or <a href=\"/us/california/los-angeles-ca-282039899\">Los Angeles</a> for <a href=\"/us/california/disneyland-hotel-664535548\">Disneyland</a>, <a href=\"/us/california/universal-studios-791696187\">Universal Studios</a>, or <a href=\"/us/california/knotts-berry-farm-369424930\">Knott's Berry Farm</a>, and road-trippers trace scenic routes such as <a href=\"/us/california/route-66-378537195\">Route 66</a> and the <a href=\"/us/california/pacific-coast-highway-786504010\">Pacific Coast Highway</a>.</p><p>Zoos are another family-friendly highlight: some of the best zoos in the US include <a href=\"/us/california/san-diego-zoo-792806026\">San Diego Zoo</a> for its expansive open-air habitats, <a href=\"/us/new-york/bronx-zoo-265288340\">Bronx Zoo</a> in New York City noted for wide-ranging conservation programs, <a href=\"/us/district-of-columbia/smithsonian-national-zoological-park-444551884\">Smithsonian National Zoo</a> in Washington, D.C., Chicago’s free-to-enter <a href=\"/us/illinois/lincoln-park-zoo-303734355\">Lincoln Park Zoo</a> and subtropical <a href=\"/us/florida/zoo-miami-265346337\">Zoo Miami</a>.</p><h3>States in the United States</h3> <ul><li><a href=\"/us/alabama/alabama-282093026\">Alabama</a></li><li><a href=\"/us/alaska/alaska-282094987\">Alaska</a></li><li><a href=\"/us/arizona/arizona-282095453\">Arizona</a></li><li><a href=\"/us/arkansas/arkansas-282097630\">Arkansas</a></li><li><a href=\"/us/california/california-282094858\">California</a></li><li><a href=\"/us/colorado/colorado-282093979\">Colorado</a></li><li><a href=\"/us/connecticut/connecticut-282094473\">Connecticut</a></li><li><a href=\"/us/delaware/delaware-282092804\">Delaware</a></li><li><a href=\"/us/florida/florida-282094580\">Florida</a></li><li><a href=\"/us/georgia/georgia-282093258\">Georgia</a></li><li><a href=\"/us/hawaii/hawaii-282095220\">Hawaii</a></li><li><a href=\"/us/idaho/idaho-282094983\">Idaho</a></li><li><a href=\"/us/illinois/illinois-282094686\">Illinois</a></li><li><a href=\"/us/indiana/indiana-282094738\">Indiana</a></li><li><a href=\"/us/iowa/iowa-282097629\">Iowa</a></li><li><a href=\"/us/kansas/kansas-282097626\">Kansas</a></li><li><a href=\"/us/kentucky/kentucky-282092799\">Kentucky</a></li><li><a href=\"/us/louisiana/louisiana-282095806\">Louisiana</a></li><li><a href=\"/us/maine/maine-282095326\">Maine</a></li><li><a href=\"/us/maryland/maryland-282093980\">Maryland</a></li><li><a href=\"/us/massachusetts/massachusetts-282093975\">Massachusetts</a></li><li><a href=\"/us/michigan/michigan-282094581\">Michigan</a></li><li><a href=\"/us/minnesota/minnesota-282094695\">Minnesota</a></li><li><a href=\"/us/mississippi/mississippi-282094978\">Mississippi</a></li><li><a href=\"/us/missouri/missouri-282097631\">Missouri</a></li><li><a href=\"/us/montana/montana-282093641\">Montana</a></li><li><a href=\"/us/nebraska/nebraska-282094976\">Nebraska</a></li><li><a href=\"/us/nevada/nevada-282095573\">Nevada</a></li><li><a href=\"/us/new-hampshire/new-hampshire-282094737\">New Hampshire</a></li><li><a href=\"/us/new-jersey/new-jersey-282094985\">New Jersey</a></li><li><a href=\"/us/new-mexico/new-mexico-282094462\">New Mexico</a></li><li><a href=\"/us/new-york/new-york-282093255\">New York</a></li><li><a href=\"/us/north-carolina/north-carolina-282093981\">North Carolina</a></li><li><a href=\"/us/north-dakota/north-dakota-282093635\">North Dakota</a></li><li><a href=\"/us/ohio/ohio-282095340\">Ohio</a></li><li><a href=\"/us/oklahoma/oklahoma-282094569\">Oklahoma</a></li><li><a href=\"/us/oregon/oregon-282093269\">Oregon</a></li><li><a href=\"/us/pennsylvania/pennsylvania-282094739\">Pennsylvania</a></li><li><a href=\"/us/rhode-island/rhode-island-282095689\">Rhode Island</a></li><li><a href=\"/us/south-carolina/south-carolina-282095347\">South Carolina</a></li><li><a href=\"/us/south-dakota/south-dakota-282094847\">South Dakota</a></li><li><a href=\"/us/tennessee/tennessee-282095566\">Tennessee</a></li><li><a href=\"/us/texas/texas-282097628\">Texas</a></li><li><a href=\"/us/utah/utah-282094692\">Utah</a></li><li><a href=\"/us/vermont/vermont-282093024\">Vermont</a></li><li><a href=\"/us/virginia/virginia-282095687\">Virginia</a></li><li><a href=\"/us/washington/washington-282095457\">Washington</a></li><li><a href=\"/us/west-virginia/west-virginia-282095218\">West Virginia</a></li><li><a href=\"/us/wisconsin/wisconsin-282095106\">Wisconsin</a></li><li><a href=\"/us/wyoming/wyoming-282095103\">Wyoming</a></li></ul><h3>United States Territories</h3><ul><li><a href=\"/pr/portorico-282934781\">Puerto Rico</a></li><li><a href=\"/vi/us-virgin-islands-493725312\">U.S. Virgin Islands</a></li><li><a href=\"/us/guam/guam-282772755\">Guam</a></li><li><a href=\"/as/american-samoa-493798997\">American Samoa</a></li><li><a href=\"/mp/northern-mariana-islands-493586022\">Northern Mariana Islands</a></li></ul><h3>Map of the United States of America</h3><img src=\"https://cdn.hswstatic.com/gif/united-states-map.png\" alt=\"United States Map\" title=\"United States Map\" style=\"width:100%\"><h3>National Symbols of the United States</h3><ul><li><b>National flag</b>: <img src=\"https://cdn.hswstatic.com/gif/united-states-flag.png\" style=\"max-width:90px\"></li><li><b>Official motto</b>: In God We Trust</li><li><b>National anthem</b>: The Star-Spangled Banner</li><li><b>National march</b>: The Stars and Stripes Forever</li><li><b>National mammal</b>: American Bison</li><li><b>National bird</b>: Bald Eagle</li><li><b>National flower</b>: Rose</li><li><b>National tree</b>: Oak</li></ul>",
            "encodingFormat": "text/html"
        },
        "url": "https://www.mapquest.com/us/united-states-282934758",
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 38.89036,
            "longitude": -77.03196
        },
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "US",
            "addressLocality": null,
            "addressRegion": null,
            "postalCode": null,
            "streetAddress": null
        }
    }
]

/us/alabama/alabama-282093026/

[
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#organization",
        "@type": "Organization",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "logo": "https://static.mqcdn.com/yogi-cdn/yogi/graphics/mq-logo-full.svg",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4235 Redwood Ave.",
            "addressLocality": "Marina Del Rey",
            "addressRegion": "CA",
            "postalCode": "90066",
            "addressCountry": "United States"
        },
        "email": "mailto:help@mapquest.com",
        "sameAs": [
            "https://www.facebook.com/MapQuest/",
            "https://www.linkedin.com/company/mapquest",
            "https://www.instagram.com/mapquest",
            "https://twitter.com/MapQuest",
            "https://www.pinterest.com/mapquest/",
            "https://www.crunchbase.com/organization/mapquest",
            "https://en.wikipedia.org/wiki/MapQuest",
            "https://www.youtube.com/@mapquest"
        ]
    },
    {
        "@context": "https://schema.org",
        "@id": "https://www.mapquest.com/#website",
        "@type": "WebSite",
        "name": "MapQuest",
        "url": "https://www.mapquest.com/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.mapquest.com/search/{search_term}",
            "query-input": "required name=search_term"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Place",
        "name": "Alabama",
        "description": {
            "@type": "TextObject",
            "text": "<h2>Alabama Map</h2><p>Alabama is a state in the southeastern region of the United States. It is bordered by Tennessee to the north; Georgia to the east; Florida and the Gulf of Mexico to the south; and Mississippi to the west. Alabama is the 30th largest by area of the U.S. states. With a total of 1,500 miles of inland waterways, Alabama has among the most of any state. When visiting this state many head to Gulf State Park to see wildlife and walk on the miles of white sandy beaches. For history buffs check out the Montgomery Civil Rights Landmarks, the Civil Rights Memorials of Montgomery, and the Birmingham Civil Rights Institute.</p><p>The largest cities on the Alabama map are <a href=\"/us/alabama/birmingham-al-282040177\">Birmingham</a>, <a href=\"/us/alabama/montgomery-al-282040020\">Montgomery</a>, <a href=\"/us/alabama/mobile-al-282041097\">Mobile</a>, <a href=\"/us/alabama/huntsville-al-282040100\">Huntsville</a>, and <a href=\"/us/alabama/tuscaloosa-al-282025784\">Tuscaloosa</a>.<h3>Frequently Asked Questions About Alabama</h3><div itemscope itemtype=\"https://schema.org/FAQPage\"><div class=\"questionContainer\" itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"><div class=\"question\" itemprop=\"name\"><b>What is the capital of Alabama?</b></div><div class=\"answerContainer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https://schema.org/Answer\"><div class=\"answer\" itemprop=\"text\">The capital of Alabama is <a href=\"/us/alabama/montgomery-al-282040020\">Montgomery</a>.</div></div></div><div class=\"questionContainer\" itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"><div class=\"question\" itemprop=\"name\"><b>What time zone is Alabama in?</b></div><div class=\"answerContainer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https://schema.org/Answer\"><div class=\"answer\" itemprop=\"text\">Alabama is in the Central Time Zone.</div></div></div><div class=\"questionContainer\" itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"><div class=\"question\" itemprop=\"name\"><b>What is the state motto of Alabama?</b></div><div class=\"answerContainer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https://schema.org/Answer\"><div class=\"answer\" itemprop=\"text\">The motto of Alabama is \"We Dare Defend Our Rights\".</div></div></div><div class=\"questionContainer\" itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"><div class=\"question\" itemprop=\"name\"><b>What is the population of Alabama?</b></div><div class=\"answerContainer\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https://schema.org/Answer\"><div class=\"answer\" itemprop=\"text\">According to the US Census, the 2021 state population of Alabama is 5,039,877.</div></div></div></div><h3>Map of Alabama</h3><img src=\"https://travel.mqcdn.com/mapquest/travel/wp-content/uploads/2023/02/alabama-map.png\" alt=\"Alabama Map\" title=\"Alabama Map\"  style=\"width:100%\"><span itemscope itemtype=\"https://schema.org/BreadcrumbList\"> <span itemprop=\"itemListElement\" itemscope itemtype=\"https://schema.org/ListItem\"> <a itemprop=\"item\" href=\"/us/united-states-282934758\"> <span itemprop=\"name\">US</span></a> <meta itemprop=\"position\" content=\"1\" /> </span> > <span itemprop=\"itemListElement\" itemscope itemtype=\"https://schema.org/ListItem\"> <span itemprop=\"name\"><b>Alabama</b></span> <meta itemprop=\"position\" content=\"2\" /> </span> </span>",
            "encodingFormat": "text/html"
        },
        "url": "https://www.mapquest.com/us/alabama/alabama-282093026",
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 32.38015,
            "longitude": -86.30006
        },
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "US",
            "addressLocality": null,
            "addressRegion": "AL",
            "postalCode": null,
            "streetAddress": null
        }
    }
]

🛡️ Trust Signals — external proof links that back the declared identity

6Review mentions (all pages)

0External proof links (all pages)

Page	Reviews	Proof links
/ (home)	0	0
/directions/	0	0
/us/united-states-282934758/	3	0
/us/alabama/alabama-282093026/	3	0

Explore the other reputation pillars for MapQuest

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from MapQuest, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to MapQuest: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://mapquest.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: MapQuest – Signal Evidence & AI Readability

MapQuest