Plum Guide
(https://www.plumguide.com) 📸 Data Snapshot: May 17, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site frequently mentions Home Experts and Home Critics but fails to provide specific digital footprints or Person schema for these individuals, leaving the ‘expert’ status unverified. The technical implementation is mostly clean, though the broken search result in the crawl (0 homes) creates a significant gap between the claimed authority and the demonstrated platform performance. Schema.org data is present but focused on the Organization rather than specific expertise properties.
The site makes bold performance claims, such as a 200,000 percent repeat rate for travel advisors, which appears as a likely placeholder or statistical anomaly that undermines credibility. Other claims, like finding a replacement home up to 50 percent more expensive if a host cancels, are supported by specific terms and percentages, reducing the disconnect. The marketing tone is aggressive but usually anchored to a specific policy or metric.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Plum Guide",
"url": "https://www.plumguide.com/",
"logo": "https://i.plumcache.com/static-images/core/logo/2020/yellow/logo-primary-yellow@3x.png",
"sameAs": [
"https://www.facebook.com/plumguide",
"https://twitter.com/plumguide",
"https://www.instagram.com/plumguide",
"https://www.linkedin.com/company/plum-guide",
"https://www.pinterest.co.uk/theplumguide",
"https://www.youtube.com/channel/UCntbvgqRVqd62YyIH54p1gg"
]
}
/search/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Plum Guide",
"url": "https://www.plumguide.com/search",
"logo": "https://i.plumcache.com/static-images/core/logo/2020/yellow/logo-primary-yellow@3x.png",
"sameAs": [
"https://www.facebook.com/plumguide",
"https://twitter.com/plumguide",
"https://www.instagram.com/plumguide",
"https://www.linkedin.com/company/plum-guide",
"https://www.pinterest.co.uk/theplumguide",
"https://www.youtube.com/channel/UCntbvgqRVqd62YyIH54p1gg"
]
}
/journal/plum-guide-vs-airbnb/
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.plumguide.com/journal/plum-guide-vs-airbnb"
},
"headline": "Plum Guide vs Airbnb: Discover the Key Differences",
"description": "Find out what sets Plum Guide apart",
"author": "Matt Blogg",
"datePublished": "2022-10-31T00:00+00:00",
"dateModified": "2024-08-19T15:09:22.838Z",
"image": {
"@type": "ImageObject",
"url": "https://images.ctfassets.net/i3kf1olze1gn/2FtPDk1EQz9JwTugbSyoLc/af2e2e8d66155585d6c6050353f283ed/1D0A4220.jpg?q=55&w=1200&h=360&fit=fill",
"width": "1200",
"height": "360"
},
"publisher": {
"@type": "Organization",
"name": "Plum Guide",
"logo": {
"@type": "ImageObject",
"url": "https://i.plumcache.com/static-images/core/logo/2020/dark/logo-primary-dark.png?w=150&h=150&fit=fill&fill=solid",
"height": "150",
"width": "150"
}
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 5 |
| /search/ | 7 | 0 |
| /become-a-host/ | 16 | 1 |
| /partnership/ | 25 | 6 |
| /journal/ | 86 | 1 |
| /journal/plum-guide-vs-airbnb/ | 31 | 2 |
This page presents a snapshot of public data from Plum Guide, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Plum Guide: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.plumguide.com to view the most current version of its content and see directly what this company is about and what it offers.