Priceline
(https://priceline.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority gaps are minimal. The structured data is robust, containing an Organization and TravelAgency schema with a verified foundingDate of 1997-07-01 and a parentOrganization link to Booking Holdings Inc. The inclusion of multiple sameAs links to Bloomberg, Wikipedia, and LinkedIn establishes a verifiable corporate footprint that matches its claims of being a leading agency.
The performance claims are largely substantiated by the live booking data presented on the pages. For instance, the claim of up to 60% savings on hotels is paired with a specific product (Express Deals) and a logistical explanation of why those rates exist (hotel names revealed after booking). This reduces the disconnect between the marketing tone and the actual service delivered.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.priceline.com/#website",
"name": "Priceline",
"url": "https://www.priceline.com",
"publisher": {
"@id": "https://www.priceline.com/#organization"
}
},
{
"@context": "https://schema.org",
"@type": [
"Organization",
"TravelAgency"
],
"name": "Priceline",
"alternateName": "Priceline.com",
"description": "Priceline is a leading online travel agency offering discounted hotel bookings, flight reservations, car rentals, and vacation packages. We provide exclusive deals for travelers worldwide.",
"url": "https://www.priceline.com",
"@id": "https://www.priceline.com/#organization",
"telephone": "1-877-477-5807",
"email": "customer.service@priceline.com",
"foundingDate": "1997-07-01",
"logo": {
"@type": "ImageObject",
"url": "https://s1.pclncdn.com/design-assets/favicons/favicon-512.png",
"width": 512,
"height": 512
},
"areaServed": {
"@type": "Place",
"name": "Worldwide"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "1-877-477-5807",
"contactType": "customer service",
"url": "https://help.priceline.com",
"contactOption": "TollFree",
"areaServed": "Worldwide",
"availableLanguage": {
"@type": "Language",
"name": "English"
}
},
{
"@type": "ContactPoint",
"url": "https://press.priceline.com",
"contactType": "press"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Travel Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hotels",
"url": "https://www.priceline.com/hotels"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flights",
"url": "https://www.priceline.com/flights"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Rental Cars",
"url": "https://www.priceline.com/rental-cars"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Vacation Packages",
"url": "https://www.priceline.com/vacationpackages"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Cruises",
"url": "https://cruises.priceline.com"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Travel Experiences & Activities",
"url": "https://experiences.priceline.com"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "Penny",
"description": "Priceline's AI travel assistant helping users find deals and plan trips",
"url": "https://www.priceline.com/penny",
"applicationCategory": "TravelApplication",
"operatingSystem": "Web"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "MobileApplication",
"name": "Priceline - Travel Deals App",
"operatingSystem": "iOS",
"applicationCategory": "TravelApplication",
"url": "https://apps.apple.com/us/app/priceline-hotel-flight-deals/id336381998"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "MobileApplication",
"name": "Priceline - Travel Deals App",
"operatingSystem": "Android",
"applicationCategory": "TravelApplication",
"url": "https://play.google.com/store/apps/details?id=com.priceline.android.negotiator"
}
}
]
},
"makesOffer": {
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip",
"hostingOrganization": {
"@type": "Organization",
"@id": "https://www.priceline.com/#organization",
"name": "Priceline"
}
}
},
"subjectOf": [
{
"@type": "WebSite",
"name": "Priceline Help Center",
"url": "https://help.priceline.com",
"@id": "https://help.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Press Room",
"url": "https://press.priceline.com",
"@id": "https://press.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Experiences",
"url": "https://experiences.priceline.com",
"@id": "https://experiences.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Cruises",
"url": "https://cruises.priceline.com",
"@id": "https://cruises.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
}
],
"currenciesAccepted": "USD, CAD, AED, AUD, BRL, CNY, DKK, EUR, GBP, HKD, INR, MXN, MYR, NZD, PHP, SGD, THB, TWD",
"paymentAccepted": "Credit Card, PayPal, Apple Pay, Google Pay",
"knowsAbout": [
"Travel Deals",
"Hotel Discounts",
"Flight Bookings",
"Car Rentals",
"Vacation Planning",
"Express Deals",
"Cruises",
"Travel Insurance",
"Vacation Packages",
"Travel Experiences",
"Tours and Activities",
"Penny AI Travel Assistant"
],
"keywords": "Priceline, travel deals, hotel discounts, flight bookings, car rental, vacation packages, express deals",
"sameAs": [
"https://en.wikipedia.org/wiki/Priceline.com",
"https://www.instagram.com/priceline",
"https://x.com/priceline",
"https://www.facebook.com/priceline",
"https://www.tiktok.com/@priceline",
"https://www.bloomberg.com/profile/company/BKNG:US",
"https://www.linkedin.com/company/priceline-com",
"https://www.crunchbase.com/organization/priceline",
"https://www.youtube.com/user/priceline"
],
"parentOrganization": {
"@type": "Corporation",
"@id": "https://www.bookingholdings.com/#organization",
"name": "Booking Holdings Inc.",
"url": "https://www.bookingholdings.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Booking_Holdings",
"https://www.linkedin.com/company/bookingholdings"
]
}
}
]
/hotels/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.priceline.com/hotels",
"name": "Priceline",
"description": "Get great deals on hotels, resorts and private rentals. Save even more on last minute deals and hotels nearby. Book a hotel for cheap today with free cancellation for more flexibility.",
"potentialAction": [
{
"@type": "SearchAction",
"name": "Hotel Search",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.priceline.com/relax/in/{city}/from/{checkin_date}/to/{checkout_date}/rooms/{number_of_rooms}/adults/{number_of_adults}/children/{children_ages}"
},
"query-input": {
"0": "required name=city",
"1": "required name=checkin_date",
"2": "required name=checkout_date",
"3": "required name=number_of_rooms",
"4": "required name=number_of_adults",
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 11811
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "How far in advance should I book a hotel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The sweet spot for locking in a solid deal is between 10-90 days of check-in. Prices are usually highest when dates are first released, then gradually drop as check-in approaches. For those who can wait it out, Priceline is the ultimate go-to for last-minute hotel deals, but for most travelers, the best time to book tends to be 10–30 days before check-in, especially during off-peak seasons. Planning to travel for a big game, a sold-out concert, or a local festival? Hotel prices tend to surge as"
}
},
"1": {
"@type": "Question",
"name": "What day is the best day of the week to book a hotel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Hotel rates are usually at their lowest on Sundays and Mondays, when weekend travelers head home and demand dips. As the week picks up steam, so do prices—peaking on Fridays and Saturdays when leisure travel hits its stride. Booking early in the week is your best bet for scoring the lowest rates."
}
},
"2": {
"@type": "Question",
"name": "How can I find the cheapest hotel deals?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Priceline works directly with top hotels to negotiate exceptional rates. Want even deeper discounts? Check out Express Deals, where customers can sort and filter based on their preferred neighborhood, star rating, and other amenities, like a gym, spa, or pool, so they can be confident they will get exactly what they’re looking for. And because the hotel name is only revealed after they book, we can offer some of the best rates in travel at name brand hotels. These deals are often only on Pricel"
}
},
"3": {
"@type": "Question",
"name": "Can I cancel my hotel for free?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Many hotels offer free or flexible cancellation, and Priceline makes it easy to find them. Just filter your search to show only hotels with flexible cancellation policies. Be sure to read the full cancellation policy to ensure you are aware of any key dates for refunds and/or cancellation fees."
}
},
"4": {
"@type": "Question",
"name": "Can I search for hotels near points of interest?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! Whether you want to stay steps from a stadium, within walking distance of a concert venue, or close to a must-see landmark, Priceline lets you search by point of interest. Each hotel listing clearly shows how far it is from your chosen spot—so you’ll know exactly where you’ll stay before you check in. Stay close to the Eiffel Tower or Madison Square Garden and make your vacation walkable."
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11811
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.priceline.com/#website",
"name": "Priceline",
"url": "https://www.priceline.com",
"publisher": {
"@id": "https://www.priceline.com/#organization"
},
"_truncated": true,
"_original_size": 11811
},
{
"@context": "https://schema.org",
"@type": [
"Organization",
"TravelAgency"
],
"name": "Priceline",
"alternateName": "Priceline.com",
"description": "Priceline is a leading online travel agency offering discounted hotel bookings, flight reservations, car rentals, and vacation packages. We provide exclusive deals for travelers worldwide.",
"url": "https://www.priceline.com",
"@id": "https://www.priceline.com/#organization",
"telephone": "1-877-477-5807",
"email": "customer.service@priceline.com",
"foundingDate": "1997-07-01",
"logo": {
"@type": "ImageObject",
"url": "https://s1.pclncdn.com/design-assets/favicons/favicon-512.png",
"width": 512,
"height": 512
},
"areaServed": {
"@type": "Place",
"name": "Worldwide"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "1-877-477-5807",
"contactType": "customer service",
"url": "https://help.priceline.com",
"contactOption": "TollFree",
"areaServed": "Worldwide",
"availableLanguage": {
"@type": "Language",
"name": "English"
}
},
{
"@type": "ContactPoint",
"url": "https://press.priceline.com",
"contactType": "press"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Travel Services",
"itemListElement": {
"0": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hotels",
"url": "https://www.priceline.com/hotels"
}
},
"1": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flights",
"url": "https://www.priceline.com/flights"
}
},
"2": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Rental Cars",
"url": "https://www.priceline.com/rental-cars"
}
},
"3": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Vacation Packages",
"url": "https://www.priceline.com/vacationpackages"
}
},
"4": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Cruises",
"url": "https://cruises.priceline.com"
}
},
"_items_truncated": true
}
},
"makesOffer": {
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip",
"hostingOrganization": {
"@type": "Organization",
"@id": "https://www.priceline.com/#organization",
"name": "Priceline"
}
}
},
"subjectOf": [
{
"@type": "WebSite",
"name": "Priceline Help Center",
"url": "https://help.priceline.com",
"@id": "https://help.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Press Room",
"url": "https://press.priceline.com",
"@id": "https://press.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Experiences",
"url": "https://experiences.priceline.com",
"@id": "https://experiences.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Cruises",
"url": "https://cruises.priceline.com",
"@id": "https://cruises.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
}
],
"currenciesAccepted": "USD, CAD, AED, AUD, BRL, CNY, DKK, EUR, GBP, HKD, INR, MXN, MYR, NZD, PHP, SGD, THB, TWD",
"paymentAccepted": "Credit Card, PayPal, Apple Pay, Google Pay",
"knowsAbout": {
"0": "Travel Deals",
"1": "Hotel Discounts",
"2": "Flight Bookings",
"3": "Car Rentals",
"4": "Vacation Planning",
"_items_truncated": true
},
"keywords": "Priceline, travel deals, hotel discounts, flight bookings, car rental, vacation packages, express deals",
"sameAs": {
"0": "https://en.wikipedia.org/wiki/Priceline.com",
"1": "https://www.instagram.com/priceline",
"2": "https://x.com/priceline",
"3": "https://www.facebook.com/priceline",
"4": "https://www.tiktok.com/@priceline",
"_items_truncated": true
},
"parentOrganization": {
"@type": "Corporation",
"@id": "https://www.bookingholdings.com/#organization",
"name": "Booking Holdings Inc.",
"url": "https://www.bookingholdings.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Booking_Holdings",
"https://www.linkedin.com/company/bookingholdings"
]
},
"_truncated": true,
"_original_size": 11811
}
]
/next-profile/trip-lookup/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.priceline.com/#website",
"name": "Priceline",
"url": "https://www.priceline.com",
"publisher": {
"@id": "https://www.priceline.com/#organization"
}
},
{
"@context": "https://schema.org",
"@type": [
"Organization",
"TravelAgency"
],
"name": "Priceline",
"alternateName": "Priceline.com",
"description": "Priceline is a leading online travel agency offering discounted hotel bookings, flight reservations, car rentals, and vacation packages. We provide exclusive deals for travelers worldwide.",
"url": "https://www.priceline.com",
"@id": "https://www.priceline.com/#organization",
"telephone": "1-877-477-5807",
"email": "customer.service@priceline.com",
"foundingDate": "1997-07-01",
"logo": {
"@type": "ImageObject",
"url": "https://s1.pclncdn.com/design-assets/favicons/favicon-512.png",
"width": 512,
"height": 512
},
"areaServed": {
"@type": "Place",
"name": "Worldwide"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "1-877-477-5807",
"contactType": "customer service",
"url": "https://help.priceline.com",
"contactOption": "TollFree",
"areaServed": "Worldwide",
"availableLanguage": {
"@type": "Language",
"name": "English"
}
},
{
"@type": "ContactPoint",
"url": "https://press.priceline.com",
"contactType": "press"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Travel Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hotels",
"url": "https://www.priceline.com/hotels"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flights",
"url": "https://www.priceline.com/flights"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Rental Cars",
"url": "https://www.priceline.com/rental-cars"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Vacation Packages",
"url": "https://www.priceline.com/vacationpackages"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Cruises",
"url": "https://cruises.priceline.com"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Travel Experiences & Activities",
"url": "https://experiences.priceline.com"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "Penny",
"description": "Priceline's AI travel assistant helping users find deals and plan trips",
"url": "https://www.priceline.com/penny",
"applicationCategory": "TravelApplication",
"operatingSystem": "Web"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "MobileApplication",
"name": "Priceline - Travel Deals App",
"operatingSystem": "iOS",
"applicationCategory": "TravelApplication",
"url": "https://apps.apple.com/us/app/priceline-hotel-flight-deals/id336381998"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "MobileApplication",
"name": "Priceline - Travel Deals App",
"operatingSystem": "Android",
"applicationCategory": "TravelApplication",
"url": "https://play.google.com/store/apps/details?id=com.priceline.android.negotiator"
}
}
]
},
"makesOffer": {
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip",
"hostingOrganization": {
"@type": "Organization",
"@id": "https://www.priceline.com/#organization",
"name": "Priceline"
}
}
},
"subjectOf": [
{
"@type": "WebSite",
"name": "Priceline Help Center",
"url": "https://help.priceline.com",
"@id": "https://help.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Press Room",
"url": "https://press.priceline.com",
"@id": "https://press.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Experiences",
"url": "https://experiences.priceline.com",
"@id": "https://experiences.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Cruises",
"url": "https://cruises.priceline.com",
"@id": "https://cruises.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
}
],
"currenciesAccepted": "USD, CAD, AED, AUD, BRL, CNY, DKK, EUR, GBP, HKD, INR, MXN, MYR, NZD, PHP, SGD, THB, TWD",
"paymentAccepted": "Credit Card, PayPal, Apple Pay, Google Pay",
"knowsAbout": [
"Travel Deals",
"Hotel Discounts",
"Flight Bookings",
"Car Rentals",
"Vacation Planning",
"Express Deals",
"Cruises",
"Travel Insurance",
"Vacation Packages",
"Travel Experiences",
"Tours and Activities",
"Penny AI Travel Assistant"
],
"keywords": "Priceline, travel deals, hotel discounts, flight bookings, car rental, vacation packages, express deals",
"sameAs": [
"https://en.wikipedia.org/wiki/Priceline.com",
"https://www.instagram.com/priceline",
"https://x.com/priceline",
"https://www.facebook.com/priceline",
"https://www.tiktok.com/@priceline",
"https://www.bloomberg.com/profile/company/BKNG:US",
"https://www.linkedin.com/company/priceline-com",
"https://www.crunchbase.com/organization/priceline",
"https://www.youtube.com/user/priceline"
],
"parentOrganization": {
"@type": "Corporation",
"@id": "https://www.bookingholdings.com/#organization",
"name": "Booking Holdings Inc.",
"url": "https://www.bookingholdings.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Booking_Holdings",
"https://www.linkedin.com/company/bookingholdings"
]
}
}
]
/rentalcars/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.priceline.com/#website",
"name": "Priceline",
"url": "https://www.priceline.com",
"publisher": {
"@id": "https://www.priceline.com/#organization"
}
},
{
"@context": "https://schema.org",
"@type": [
"Organization",
"TravelAgency"
],
"name": "Priceline",
"alternateName": "Priceline.com",
"description": "Priceline is a leading online travel agency offering discounted hotel bookings, flight reservations, car rentals, and vacation packages. We provide exclusive deals for travelers worldwide.",
"url": "https://www.priceline.com",
"@id": "https://www.priceline.com/#organization",
"telephone": "1-877-477-5807",
"email": "customer.service@priceline.com",
"foundingDate": "1997-07-01",
"logo": {
"@type": "ImageObject",
"url": "https://s1.pclncdn.com/design-assets/favicons/favicon-512.png",
"width": 512,
"height": 512
},
"areaServed": {
"@type": "Place",
"name": "Worldwide"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "1-877-477-5807",
"contactType": "customer service",
"url": "https://help.priceline.com",
"contactOption": "TollFree",
"areaServed": "Worldwide",
"availableLanguage": {
"@type": "Language",
"name": "English"
}
},
{
"@type": "ContactPoint",
"url": "https://press.priceline.com",
"contactType": "press"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Travel Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hotels",
"url": "https://www.priceline.com/hotels"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flights",
"url": "https://www.priceline.com/flights"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Rental Cars",
"url": "https://www.priceline.com/rental-cars"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Vacation Packages",
"url": "https://www.priceline.com/vacationpackages"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Cruises",
"url": "https://cruises.priceline.com"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Travel Experiences & Activities",
"url": "https://experiences.priceline.com"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "Penny",
"description": "Priceline's AI travel assistant helping users find deals and plan trips",
"url": "https://www.priceline.com/penny",
"applicationCategory": "TravelApplication",
"operatingSystem": "Web"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "MobileApplication",
"name": "Priceline - Travel Deals App",
"operatingSystem": "iOS",
"applicationCategory": "TravelApplication",
"url": "https://apps.apple.com/us/app/priceline-hotel-flight-deals/id336381998"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "MobileApplication",
"name": "Priceline - Travel Deals App",
"operatingSystem": "Android",
"applicationCategory": "TravelApplication",
"url": "https://play.google.com/store/apps/details?id=com.priceline.android.negotiator"
}
}
]
},
"makesOffer": {
"@type": "Offer",
"itemOffered": {
"@type": "ProgramMembership",
"name": "Priceline VIP",
"url": "https://www.priceline.com/vip",
"hostingOrganization": {
"@type": "Organization",
"@id": "https://www.priceline.com/#organization",
"name": "Priceline"
}
}
},
"subjectOf": [
{
"@type": "WebSite",
"name": "Priceline Help Center",
"url": "https://help.priceline.com",
"@id": "https://help.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Press Room",
"url": "https://press.priceline.com",
"@id": "https://press.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Experiences",
"url": "https://experiences.priceline.com",
"@id": "https://experiences.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
},
{
"@type": "WebSite",
"name": "Priceline Cruises",
"url": "https://cruises.priceline.com",
"@id": "https://cruises.priceline.com/#website",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.priceline.com/#website"
}
}
],
"currenciesAccepted": "USD, CAD, AED, AUD, BRL, CNY, DKK, EUR, GBP, HKD, INR, MXN, MYR, NZD, PHP, SGD, THB, TWD",
"paymentAccepted": "Credit Card, PayPal, Apple Pay, Google Pay",
"knowsAbout": [
"Travel Deals",
"Hotel Discounts",
"Flight Bookings",
"Car Rentals",
"Vacation Planning",
"Express Deals",
"Cruises",
"Travel Insurance",
"Vacation Packages",
"Travel Experiences",
"Tours and Activities",
"Penny AI Travel Assistant"
],
"keywords": "Priceline, travel deals, hotel discounts, flight bookings, car rental, vacation packages, express deals",
"sameAs": [
"https://en.wikipedia.org/wiki/Priceline.com",
"https://www.instagram.com/priceline",
"https://x.com/priceline",
"https://www.facebook.com/priceline",
"https://www.tiktok.com/@priceline",
"https://www.bloomberg.com/profile/company/BKNG:US",
"https://www.linkedin.com/company/priceline-com",
"https://www.crunchbase.com/organization/priceline",
"https://www.youtube.com/user/priceline"
],
"parentOrganization": {
"@type": "Corporation",
"@id": "https://www.bookingholdings.com/#organization",
"name": "Booking Holdings Inc.",
"url": "https://www.bookingholdings.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Booking_Holdings",
"https://www.linkedin.com/company/bookingholdings"
]
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
48Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 0 |
| /hotels/ | 15 | 0 |
| /next-profile/trip-lookup/ | 11 | 0 |
| /rentalcars/ | 16 | 0 |
Explore the other reputation pillars for Priceline
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Priceline, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Priceline: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://priceline.com to view the most current version of its content and see directly what this company is about and what it offers.