Rough Guides
(https://roughguides.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is generally strong due to the 40-year legacy of the Rough Guides brand, but the ‘vetted experts’ themselves lack individual Person schema or sameAs links to external professional profiles. While the organization schema is robust and includes links to Wikipedia and LinkedIn, the individual agents (e.g., Mohamed, Ravi) are only verified internally by Rough Guides rather than through external professional travel bodies.
There is a slight disconnect in the claim ‘Millions of travelers trusted our services,’ which likely refers to guidebook sales over 40 years rather than the tailor-made booking service. However, the performance claims for the agency side (e.g., ‘First trip proposal usually within 12 hours’) are specific and measurable. The site provides ample evidence of successful trip delivery through long-form reviews with specific dates and travel durations.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.roughguides.com/#website",
"@type": "WebSite",
"description": "Plan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.",
"name": "Rough Guides",
"url": "https://www.roughguides.com/",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.roughguides.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"publisher": {
"@id": "https://www.roughguides.com/#organization"
}
},
{
"@id": "https://www.roughguides.com/#webpage",
"@type": "WebPage",
"description": "Plan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.",
"name": "Rough Guides: Online Travel Agency for Tailor-Made trips | Rough Guides",
"url": "https://www.roughguides.com/",
"about": {
"@id": "https://www.roughguides.com/#organization"
},
"breadcrumb": {
"@id": "https://www.roughguides.com/#breadcrumb"
},
"isPartOf": {
"@id": "https://www.roughguides.com/#website"
},
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.roughguides.com/"
]
}
],
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://deih43ym53wif.cloudfront.net/paklinski-islands-hvar-croatia-shutterstock_1810555702.jpg_f9ae1a3126.jpg",
"contentUrl": "https://deih43ym53wif.cloudfront.net/paklinski-islands-hvar-croatia-shutterstock_1810555702.jpg_f9ae1a3126.jpg"
},
"publisher": {
"@id": "https://www.roughguides.com/#organization"
}
},
{
"@id": "https://www.roughguides.com/#organization",
"@type": "Organization",
"description": "Rough Guides offers tailor-made travel with vetted local experts, plus trusted travel guides covering more than 90 destinations.",
"foundingDate": "1982",
"name": "Rough Guides",
"url": "https://www.roughguides.com/",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "mail@roughguides.com"
},
"logo": {
"@type": "ImageObject",
"url": "https://www.roughguides.com/logo-orange.svg"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Rough_Guides",
"https://www.linkedin.com/company/rough-guides/",
"https://www.instagram.com/roughguides/",
"https://www.facebook.com/roughguides/",
"https://www.youtube.com/c/roughguides",
"https://www.trustpilot.com/review/www.roughguides.com",
"https://www.google.com/search?kgmid=/m/06dlzb"
]
},
{
"@id": "https://www.roughguides.com/#breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.roughguides.com",
"name": "roughguides.com",
"position": 1
}
]
}
]
}
/reviews/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@id": "https://www.roughguides.com/#website",
"@type": "WebSite",
"description": "Plan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.",
"name": "Rough Guides",
"url": "https://www.roughguides.com/",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": "required name=search_term_string"
}
],
"publisher": {
"@id": "https://www.roughguides.com/#organization"
}
},
"1": {
"@id": "https://www.roughguides.com/reviews/#webpage",
"@type": "CollectionPage",
"description": "Read reviews from travelers who booked tailor-made trips with Rough Guides and our vetted local travel experts.",
"name": "Tailor-Made Trip Reviews | Rough Guides",
"url": "https://www.roughguides.com/reviews/",
"about": {
"@id": "https://www.roughguides.com/#organization"
},
"breadcrumb": {
"@id": "https://www.roughguides.com/reviews/#breadcrumb"
},
"isPartOf": {
"@id": "https://www.roughguides.com/#website"
},
"mainEntity": {
"@id": "https://www.roughguides.com/reviews/#review-list"
},
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
],
"publisher": {
"@id": "https://www.roughguides.com/#organization"
}
},
"2": {
"@id": "https://www.roughguides.com/#organization",
"description": "Rough Guides offers tailor-made travel with vetted local experts, plus trusted travel guides covering more than 90 destinations.",
"foundingDate": "1982",
"name": "Rough Guides",
"url": "https://www.roughguides.com/",
"@type": [
"Organization",
"TravelAgency"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "mail@roughguides.com"
},
"logo": {
"@type": "ImageObject",
"url": "https://www.roughguides.com/logo-orange.svg"
},
"sameAs": {
"0": "https://en.wikipedia.org/wiki/Rough_Guides",
"1": "https://www.linkedin.com/company/rough-guides/",
"2": "https://www.instagram.com/roughguides/",
"3": "https://www.facebook.com/roughguides/",
"4": "https://www.youtube.com/c/roughguides",
"_items_truncated": true
}
},
"3": {
"@id": "https://www.roughguides.com/reviews/#breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Rough Guides",
"item": "https://www.roughguides.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Reviews",
"item": "https://www.roughguides.com/reviews/"
}
]
},
"4": {
"@id": "https://www.roughguides.com/reviews/#service",
"description": "Personalized trips designed and delivered by vetted local travel experts through the Rough Guides platform.",
"name": "Tailor-Made Trips by Rough Guides",
"url": "https://www.roughguides.com/reviews/",
"@type": [
"Service",
"Product"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.9,
"bestRating": 5,
"worstRating": 1,
"reviewCount": 751
},
"provider": {
"@id": "https://www.roughguides.com/#organization"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 17282
}
/tailor-made-travel/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.roughguides.com/#website",
"@type": "WebSite",
"description": "Plan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.",
"name": "Rough Guides",
"url": "https://www.roughguides.com/"
},
{
"@id": "https://www.roughguides.com/tailor-made-travel/#webpage",
"@type": "WebPage",
"description": "Plan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.",
"name": "What is Tailor Made Travel, The Rough Guides Way | Rough Guides",
"url": "https://www.roughguides.com/tailor-made-travel/",
"breadcrumb": {
"@id": "https://www.roughguides.com/tailor-made-travel/#breadcrumb"
},
"isPartOf": {
"@id": "https://www.roughguides.com/#website"
},
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.roughguides.com/tailor-made-travel/"
]
}
]
},
{
"@id": "https://www.roughguides.com/tailor-made-travel/#breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.roughguides.com",
"name": "roughguides.com",
"position": 1
},
{
"@type": "ListItem",
"name": "tailor-made-travel",
"position": 2
}
]
},
{
"@id": "https://www.roughguides.com/tailor-made-travel#faq",
"@type": "FAQPage",
"name": "FAQs About tailor made travel",
"mainEntity": [
{
"@type": "Question",
"@id": "#faq-1",
"name": "What is Rough Guides' tailor-made travel service?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<span class=\"mb-2 block\">Tailor-made travel means planning your trip with someone who is actually local to the place you’re going.</span><span class=\"mb-2 block\">You tell us where you want to go and what kind of experience you’re after. We connect you with a trusted local travel expert who builds your trip from scratch, based on your interests, your pace, and your budget. They take care of the planning, handle all the bookings, and stay available while you're on the road. If anything changes, they’re right there to help.</span><span class=\"mb-2 block\">Each expert is vetted by Rough Guides and knows their destination inside out. This isn’t a generic tour or a pre-set package. It’s a fully personalized trip, shaped by real local knowledge and backed by Rough Guides’ 40+ years of travel expertise.</span><span class=\"mb-2 block\">Tailor-made travel is for people who want something personal. It’s not about checking off famous sights or sticking to a fixed plan. It’s about slowing down and getting to know a place through someone who actually lives there.</span>"
}
},
{
"@type": "Question",
"@id": "#faq-2",
"name": "How does the planning process with Rough Guides work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<span class=\"mb-2 block\">It starts when you tell us where you want to go and the kind of experience you want to have. You’ll get an instant, simplified itinerary based on Rough Guides’ decades of experience just to give you a starting point.</span><span class=\"mb-2 block\">Then the real planning begins. You’ll receive up to three proposals from different local experts. Each one is a bit different, so you can compare routes, prices, and travel styles. You can message or call them directly to tweak the itinerary, ask questions, or talk through any ideas you have.</span><span class=\"mb-2 block\">Once it feels right, you confirm your booking with a deposit. You can also spread out payments in installments if that works better for you.</span><span class=\"mb-2 block\">From there, your chosen expert handles all the bookings and stays in touch while you travel. If plans shift or something unexpected happens, they can help you adjust without the stress.</span>"
}
},
{
"@type": "Question",
"@id": "#faq-3",
"name": "Why should I book with Rough Guides instead of planning on my own?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<span class=\"mb-2 block\">Planning a trip on your own can be exciting, but it also means hours of research, comparing prices, and second-guessing your choices. Rough Guides cuts through all that. All you have to do is describe your ideal trip. A local expert takes that and builds the full plan for you.</span><span class=\"mb-2 block\">You’ll get a few different proposals to look through, all in one place. You can message the experts directly, ask questions, and adjust the plan until it feels right. No more juggling tabs and bookmarks, spending hours calculating costs and reading reviews, or trying to avoid the same five tourist traps that everyone else is talking about.</span><span class=\"mb-2 block\">Every expert we work with is vetted using our 40+ years of travel know-how. That means gaining access to on-the-ground knowledge that goes far beyond forums and Google searches, with insights only someone local to the area could possess.</span><span class=\"mb-2 block\">Booking with Rough Guides means you’re not picking from a pre-made list. You decide what matters most and how to make the most of your time.</span><span class=\"mb-2 block\">Plus, you travel with confidence knowing you have 24/7 in-country support if anything unexpected happens.</span>"
}
},
{
"@type": "Question",
"@id": "#faq-4",
"name": "Is my booking secure with Rough Guides?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<span class=\"mb-2 block\">Yes, your booking is safe from the start. When you book with Rough Guides, your payment is handled directly by us, a fully insured Swiss company with over 40 years of travel experience. We hold your funds securely until just before your trip begins.</span><span class=\"mb-2 block\">You’ll never be passed around a call center. Every expert on our platform is handpicked, vetted, verified, and insured before they can plan trips. These are experienced travel professionals you’ll speak to directly, not someone reading from a script.</span><span class=\"mb-2 block\">Our booking protection covers you from deposit to departure. And if anything unexpected comes up on the road, our 24/7 support team is just a message away.</span>"
}
},
{
"@type": "Question",
"@id": "#faq-5",
"name": "How does Rough Guides support sustainable travel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<span class=\"mb-2 block\">Sustainable travel isn’t a trend, it’s part of how we work. Since 1982, Rough Guides has focused on connection: to place, to people, and to the kind of travel that benefits everyone involved. We’ve always believed that when you stay longer, travel slower, and spend locally, your trip has a more positive impact.</span><span class=\"mb-2 block\">Our tailor-made trips are planned by people who live where you're going. That means real local knowledge and direct support for independent guides, small businesses, and family-run stays. You avoid tourist traps and connect with the places you visit, and your experience feels personal, not packaged.</span><span class=\"mb-2 block\">We also actively support women-led and community-based initiatives. These aren’t performances. They’re shared stories, meals, and memories that create genuine connection, with people, not just places.</span><span class=\"mb-2 block\">We’re proud to create trips that help protect cultural heritage, uplift communities, and leave space for real exchange.</span>"
}
}
]
}
]
}
/costa-rica/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.roughguides.com/#website",
"@type": "WebSite",
"description": "Plan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.",
"name": "Rough Guides",
"url": "https://www.roughguides.com/",
"publisher": {
"@id": "https://www.roughguides.com/#organization"
}
},
{
"@id": "https://www.roughguides.com/costa-rica/#webpage",
"@type": "WebPage",
"dateModified": "2026-04-24T14:30:30.938Z",
"datePublished": "2023-08-30T14:26:20.459Z",
"description": "Explore Costa Rica with Rough Guides: expert travel tips, top attractions, and personalized trip planning for your perfect adventure.",
"name": "Costa Rica tailor-made trips with local experts | Rough Guides",
"thumbnailUrl": "https://deih43ym53wif.cloudfront.net/small_costa-rica-playa-santa-teresa-sunset-shutterstock_344653562.jpg_923f24d3d4.jpg",
"url": "https://www.roughguides.com/costa-rica/",
"about": {
"@id": "https://www.roughguides.com/costa-rica/#destination"
},
"isPartOf": {
"@id": "https://www.roughguides.com/#website"
},
"mainEntity": {
"@id": "https://www.roughguides.com/costa-rica/#faq"
},
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
],
"primaryImageOfPage": {
"@id": "https://www.roughguides.com/costa-rica/#primaryimage"
},
"publisher": {
"@id": "https://www.roughguides.com/#organization"
}
},
{
"@id": "https://www.roughguides.com/#organization",
"logo": "https://deih43ym53wif.cloudfront.net/logo.jpg",
"name": "Rough Guides",
"url": "https://www.roughguides.com/",
"@type": [
"Organization",
"TravelAgency"
]
},
{
"@id": "https://www.roughguides.com/costa-rica/#destination",
"@type": "TouristDestination",
"name": "Costa Rica",
"url": "https://www.roughguides.com/costa-rica/",
"touristType": [
"Couples",
"Families",
"Friends",
"Group travelers",
"Solo travelers"
]
},
{
"@id": "https://www.roughguides.com/costa-rica/#faq",
"@type": "FAQPage",
"name": "Costa Rica Travel Guide FAQ",
"mainEntity": {
"0": {
"@type": "Question",
"@id": "#faq-1",
"name": "When is the best time to visit Costa Rica",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"@id": "#faq-2",
"name": "Where to go in Costa Rica?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"@id": "#faq-3",
"name": "What are the top things to do in Costa Rica?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"@id": "#faq-4",
"name": "How to get to Costa Rica?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"@id": "#faq-5",
"name": "How to get around Costa Rica?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17033
}
🛡️ Trust Signals — external proof links that back the declared identity
2271Review mentions (all pages)
14External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 137 | 4 |
| /reviews/ | 1800 | 3 |
| /tailor-made-travel/ | 116 | 4 |
| /costa-rica/ | 218 | 3 |
Explore the other reputation pillars for Rough Guides
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Rough Guides, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rough Guides: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://roughguides.com to view the most current version of its content and see directly what this company is about and what it offers.