Cassina S.p.A.
(https://cassina.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is exceptionally well-established via a comprehensive JSON-LD schema that details the company’s 1927 founding, physical address in Meda, Italy, and its parent organization Haworth. Named authorities like Patricia Urquiola are globally recognized figures, minimizing gaps in credibility. The only minor gap is technical: the presence of ‘TEST 1’ and ‘TEST 2’ headings suggests a lack of final QA on the live technical footprint.
The brand’s performance claims regarding ‘craftsmanship and innovation’ are rarely abstract; they are almost always tied to specific product releases or material breakthroughs. The ‘CASSINA LAB’ and sustainability reports provide a basis for claims of being ‘durable’ and ‘sustainable’ with 2026 collection updates. The lack of standard business metrics (ROI, revenue) is appropriate for the luxury retail category, which relies on design awards and gallery presence as primary performance indicators.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Cassina",
"legalName": "Cassina S.p.A.",
"url": "https://www.cassina.com/",
"logo": "https://www.cassina.com/content/dam/ld/cassina/website/it/hp/logo.png",
"founder": "Cesare e Umberto Cassina",
"foundingDate": "1927",
"foundingLocation": "Meda, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Monza Brianza, Italy",
"postalCode": "20821",
"streetAddress": "Via L. Busnelli 1, Meda (MB)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://it-it.facebook.com/CassinaOfficialPage/",
"https://www.youtube.com/channel/UChxBimZCGq1T0ImNhhzoqJQ",
"https://www.linkedin.com/company/cassina-spa",
"https://www.instagram.com/cassinaofficial/",
"https://www.pinterest.it/cassinaspa/",
"https://www.wikidata.org/wiki/Q625048",
"https://www.google.com/search?kgmid=/m/026lvgt"
]
}
}
/gb/en/products/outdoor.16.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Cassina",
"legalName": "Cassina S.p.A.",
"url": "https://www.cassina.com/",
"logo": "https://www.cassina.com/content/dam/ld/cassina/website/it/hp/logo.png",
"founder": "Cesare e Umberto Cassina",
"foundingDate": "1927",
"foundingLocation": "Meda, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Monza Brianza, Italy",
"postalCode": "20821",
"streetAddress": "Via L. Busnelli 1, Meda (MB)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://it-it.facebook.com/CassinaOfficialPage/",
"https://www.youtube.com/channel/UChxBimZCGq1T0ImNhhzoqJQ",
"https://www.linkedin.com/company/cassina-spa",
"https://www.instagram.com/cassinaofficial/",
"https://www.pinterest.it/cassinaspa/",
"https://www.wikidata.org/wiki/Q625048",
"https://www.google.com/search?kgmid=/m/026lvgt"
]
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cassina.com/gb/en.html",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.cassina.com/gb/en/products/products.5.html",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.cassina.com/gb/en/products/outdoor.16.html",
"name": "Outdoor"
}
}
]
}
]
/gb/en/news/cassina-journal.html
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Cassina",
"legalName": "Cassina S.p.A.",
"url": "https://www.cassina.com/",
"logo": "https://www.cassina.com/content/dam/ld/cassina/website/it/hp/logo.png",
"founder": "Cesare e Umberto Cassina",
"foundingDate": "1927",
"foundingLocation": "Meda, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Monza Brianza, Italy",
"postalCode": "20821",
"streetAddress": "Via L. Busnelli 1, Meda (MB)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://it-it.facebook.com/CassinaOfficialPage/",
"https://www.youtube.com/channel/UChxBimZCGq1T0ImNhhzoqJQ",
"https://www.linkedin.com/company/cassina-spa",
"https://www.instagram.com/cassinaofficial/",
"https://www.pinterest.it/cassinaspa/",
"https://www.wikidata.org/wiki/Q625048",
"https://www.google.com/search?kgmid=/m/026lvgt"
]
}
}
/gb/en/the-cassina-perspective/sdm-2026/novita-2026.html
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Cassina",
"legalName": "Cassina S.p.A.",
"url": "https://www.cassina.com/",
"logo": "https://www.cassina.com/content/dam/ld/cassina/website/it/hp/logo.png",
"founder": "Cesare e Umberto Cassina",
"foundingDate": "1927",
"foundingLocation": "Meda, Italy",
"address": {
"@type": "PostalAddress",
"addressLocality": "Monza Brianza, Italy",
"postalCode": "20821",
"streetAddress": "Via L. Busnelli 1, Meda (MB)",
"addressCountry": "IT"
},
"parentOrganization": {
"@type": "Organization",
"name": "Haworth",
"legalName": "Haworth Inc.",
"url": "https://www.haworth.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.haworth.com/content/dam/haworth-com/global/Haworth_Logo_Black.png"
},
"sameAs": [
"https://it-it.facebook.com/CassinaOfficialPage/",
"https://www.youtube.com/channel/UChxBimZCGq1T0ImNhhzoqJQ",
"https://www.linkedin.com/company/cassina-spa",
"https://www.instagram.com/cassinaofficial/",
"https://www.pinterest.it/cassinaspa/",
"https://www.wikidata.org/wiki/Q625048",
"https://www.google.com/search?kgmid=/m/026lvgt"
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /gb/en/products/outdoor.16.html | 0 | 1 |
| /gb/en/news/cassina-journal.html | 3 | 1 |
| /gb/en/the-cassina-perspective/sdm-2026/novita-2026.html | 0 | 1 |
This page presents a snapshot of public data from Cassina S.p.A., captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cassina S.p.A.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cassina.com to view the most current version of its content and see directly what this company is about and what it offers.