Colin Fisher Funeral Directors
(https://colinfisherfuneraldirectors.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
An authority gap exists regarding the named individual ‘Colin Fisher.’ While the brand is family-run, there is a lack of Person schema or a detailed professional biography for Colin Fisher himself. The technical implementation relies on generic WebPage schema rather than more authoritative LocalBusiness or Organization schema with sameAs links to professional registrations, which would bridge the gap between ‘trusted family’ and ‘verifiable legal entity.’
The disconnect is minimal; the site claims ‘Over 20 Years of Accredited Expertise’ and provides the specific names of the associations that grant this accreditation. Unlike many marketing sites, this business defines its ‘results’ through transparent pricing and service definitions (e.g., ‘Full Service at Croydon crematorium – Tues to Thurs before 10am’) rather than vague performance metrics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://colinfisherfuneraldirectors.com/",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Funeral Directors Orpington & Bromley | Colin Fisher",
"isPartOf": {
"@id": "https://colinfisherfuneraldirectors.com/#website"
},
"datePublished": "2017-06-20T20:39:42+00:00",
"dateModified": "2025-12-18T10:41:26+00:00",
"description": "Funeral Directors Orpington, Bromley and Sidcup, Colin Fisher offer the highest quality funeral services and support to our local community.",
"breadcrumb": {
"@id": "https://colinfisherfuneraldirectors.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://colinfisherfuneraldirectors.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://colinfisherfuneraldirectors.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://colinfisherfuneraldirectors.com/#website",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Colin Fisher Funeral Directors",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://colinfisherfuneraldirectors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/arranging-a-funeral/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://colinfisherfuneraldirectors.com/arranging-a-funeral/",
"url": "https://colinfisherfuneraldirectors.com/arranging-a-funeral/",
"name": "Arranging a Funeral - Colin Fisher Funeral Directors",
"isPartOf": {
"@id": "https://colinfisherfuneraldirectors.com/#website"
},
"datePublished": "2017-07-05T08:23:00+00:00",
"dateModified": "2020-08-13T14:12:22+00:00",
"description": "Colin Fisher Funeral Directors Orpington & Bromley can assist you with arranging a funeral, and all funural plan details. Contact us today for assistance.",
"breadcrumb": {
"@id": "https://colinfisherfuneraldirectors.com/arranging-a-funeral/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://colinfisherfuneraldirectors.com/arranging-a-funeral/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://colinfisherfuneraldirectors.com/arranging-a-funeral/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://colinfisherfuneraldirectors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Arranging a Funeral"
}
]
},
{
"@type": "WebSite",
"@id": "https://colinfisherfuneraldirectors.com/#website",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Colin Fisher Funeral Directors",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://colinfisherfuneraldirectors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/funeral-plans/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://colinfisherfuneraldirectors.com/funeral-plans/",
"url": "https://colinfisherfuneraldirectors.com/funeral-plans/",
"name": "Funeral Plans | Colin Fisher Funeral Directors",
"isPartOf": {
"@id": "https://colinfisherfuneraldirectors.com/#website"
},
"datePublished": "2017-07-05T08:23:55+00:00",
"dateModified": "2024-11-07T10:03:55+00:00",
"description": "Arrange a pre-paid funeral plan today with Colin Fisher Funeral Directors. We will help you pre-plan a funeral that meets your requirements.",
"breadcrumb": {
"@id": "https://colinfisherfuneraldirectors.com/funeral-plans/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://colinfisherfuneraldirectors.com/funeral-plans/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://colinfisherfuneraldirectors.com/funeral-plans/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://colinfisherfuneraldirectors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Plans"
}
]
},
{
"@type": "WebSite",
"@id": "https://colinfisherfuneraldirectors.com/#website",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Colin Fisher Funeral Directors",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://colinfisherfuneraldirectors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/funeral-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://colinfisherfuneraldirectors.com/funeral-services/",
"url": "https://colinfisherfuneraldirectors.com/funeral-services/",
"name": "Funeral Services | Colin Fisher Funeral Directors",
"isPartOf": {
"@id": "https://colinfisherfuneraldirectors.com/#website"
},
"datePublished": "2017-07-05T08:23:29+00:00",
"dateModified": "2023-12-07T10:25:55+00:00",
"description": "Find out more about the funeral services Colin Fisher Funeral Directors provide the Orpington, Bromley and Sidcup communities.",
"breadcrumb": {
"@id": "https://colinfisherfuneraldirectors.com/funeral-services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://colinfisherfuneraldirectors.com/funeral-services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://colinfisherfuneraldirectors.com/funeral-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://colinfisherfuneraldirectors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://colinfisherfuneraldirectors.com/#website",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Colin Fisher Funeral Directors",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://colinfisherfuneraldirectors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/brightwater-memorial-park/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://colinfisherfuneraldirectors.com/brightwater-memorial-park/",
"url": "https://colinfisherfuneraldirectors.com/brightwater-memorial-park/",
"name": "Brightwater Mausoleum- Above Ground Burial - Colin Fisher",
"isPartOf": {
"@id": "https://colinfisherfuneraldirectors.com/#website"
},
"datePublished": "2023-11-22T10:36:29+00:00",
"dateModified": "2023-12-08T09:29:17+00:00",
"description": "Learn about Colin Fishers' Brightwater Memorial Park Packages, the nation's inaugural mausoleum, pioneering above ground burial.",
"breadcrumb": {
"@id": "https://colinfisherfuneraldirectors.com/brightwater-memorial-park/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://colinfisherfuneraldirectors.com/brightwater-memorial-park/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://colinfisherfuneraldirectors.com/brightwater-memorial-park/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://colinfisherfuneraldirectors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brightwater Memorial Park"
}
]
},
{
"@type": "WebSite",
"@id": "https://colinfisherfuneraldirectors.com/#website",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Colin Fisher Funeral Directors",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://colinfisherfuneraldirectors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://colinfisherfuneraldirectors.com/contact-us/about-us/",
"url": "https://colinfisherfuneraldirectors.com/contact-us/about-us/",
"name": "About Us | Colin Fisher Funeral Directors",
"isPartOf": {
"@id": "https://colinfisherfuneraldirectors.com/#website"
},
"datePublished": "2017-07-10T13:03:27+00:00",
"dateModified": "2025-12-18T10:43:35+00:00",
"description": "Funeral Directors Orpington and Bromley, serving the community for over 20 years. Find out more about Colin Fisher Funeral Directors, here.",
"breadcrumb": {
"@id": "https://colinfisherfuneraldirectors.com/contact-us/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://colinfisherfuneraldirectors.com/contact-us/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://colinfisherfuneraldirectors.com/contact-us/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://colinfisherfuneraldirectors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://colinfisherfuneraldirectors.com/contact-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://colinfisherfuneraldirectors.com/#website",
"url": "https://colinfisherfuneraldirectors.com/",
"name": "Colin Fisher Funeral Directors",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://colinfisherfuneraldirectors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
82Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 37 | 2 |
| /arranging-a-funeral/ | 9 | 2 |
| /funeral-plans/ | 9 | 2 |
| /funeral-services/ | 9 | 2 |
| /brightwater-memorial-park/ | 9 | 2 |
| /contact-us/about-us/ | 9 | 2 |
Explore the other reputation pillars for Colin Fisher Funeral Directors
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Colin Fisher Funeral Directors, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Colin Fisher Funeral Directors: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://colinfisherfuneraldirectors.com to view the most current version of its content and see directly what this company is about and what it offers.