James Falconer Undertakers
(https://falconersundertakers.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is firmly established. The site provides a physical address (Riverstown, Tramore), a local phone number, and identifies specific staff members with professional titles. The schema_json includes a robust Organization graph, though it could be further strengthened with sameAs links to professional registrations to move the authority score to zero.
The marketing tone is appropriately somber and factual rather than hyperbolic. Bold claims such as ‘IAFD Award Winners’ are presented as credentials rather than generic sales bait. The site demonstrates performance through its real-time ‘Recent death notices’ feed, which serves as a live ledger of business activity.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://falconersundertakers.com/",
"url": "https://falconersundertakers.com/",
"name": "",
"isPartOf": {
"@id": "https://falconersundertakers.com/#website"
},
"about": {
"@id": "https://falconersundertakers.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://falconersundertakers.com/#primaryimage"
},
"image": {
"@id": "https://falconersundertakers.com/#primaryimage"
},
"thumbnailUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Falconers-Fleet-3-1.png",
"datePublished": "2024-05-02T17:49:39+00:00",
"dateModified": "2024-11-28T12:34:18+00:00",
"description": "Falconers Undertakers are award-winning Funeral Directors serving Waterford City & County. Visit our Tramore parlour near Waterford City.",
"breadcrumb": {
"@id": "https://falconersundertakers.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://falconersundertakers.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#primaryimage",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/08/Falconers-Fleet-3-1.png",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Falconers-Fleet-3-1.png",
"width": 1432,
"height": 683
},
{
"@type": "BreadcrumbList",
"@id": "https://falconersundertakers.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://falconersundertakers.com/#website",
"url": "https://falconersundertakers.com/",
"name": "James Falconer Undertakers, Waterford",
"description": "",
"publisher": {
"@id": "https://falconersundertakers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://falconersundertakers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://falconersundertakers.com/#organization",
"name": "Welcome to James Falconer Undertakers, Waterford",
"url": "https://falconersundertakers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#/schema/logo/image/",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"width": 250,
"height": 45,
"caption": "Welcome to James Falconer Undertakers, Waterford"
},
"image": {
"@id": "https://falconersundertakers.com/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://falconersundertakers.com/about-us/",
"url": "https://falconersundertakers.com/about-us/",
"name": "About - Welcome to James Falconer Undertakers, Waterford",
"isPartOf": {
"@id": "https://falconersundertakers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://falconersundertakers.com/about-us/#primaryimage"
},
"image": {
"@id": "https://falconersundertakers.com/about-us/#primaryimage"
},
"thumbnailUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Background.png",
"datePublished": "2024-05-02T18:50:57+00:00",
"dateModified": "2024-11-28T12:24:02+00:00",
"description": "Funeral Directors for Waterford City & County. Offering funeral services and family support to families throughout Waterford. Read about us.",
"breadcrumb": {
"@id": "https://falconersundertakers.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://falconersundertakers.com/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/about-us/#primaryimage",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/08/Background.png",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Background.png",
"width": 6912,
"height": 1724
},
{
"@type": "BreadcrumbList",
"@id": "https://falconersundertakers.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://falconersundertakers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://falconersundertakers.com/#website",
"url": "https://falconersundertakers.com/",
"name": "James Falconer Undertakers, Waterford",
"description": "",
"publisher": {
"@id": "https://falconersundertakers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://falconersundertakers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://falconersundertakers.com/#organization",
"name": "Welcome to James Falconer Undertakers, Waterford",
"url": "https://falconersundertakers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#/schema/logo/image/",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"width": 250,
"height": 45,
"caption": "Welcome to James Falconer Undertakers, Waterford"
},
"image": {
"@id": "https://falconersundertakers.com/#/schema/logo/image/"
}
}
]
}
/humanist-funerals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://falconersundertakers.com/humanist-funerals/",
"url": "https://falconersundertakers.com/humanist-funerals/",
"name": "Humanist Funerals - Welcome to James Falconer Undertakers, Waterford",
"isPartOf": {
"@id": "https://falconersundertakers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://falconersundertakers.com/humanist-funerals/#primaryimage"
},
"image": {
"@id": "https://falconersundertakers.com/humanist-funerals/#primaryimage"
},
"thumbnailUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Rectangle-9380.png",
"datePublished": "2024-07-23T03:29:59+00:00",
"dateModified": "2024-11-28T12:36:44+00:00",
"breadcrumb": {
"@id": "https://falconersundertakers.com/humanist-funerals/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://falconersundertakers.com/humanist-funerals/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/humanist-funerals/#primaryimage",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/08/Rectangle-9380.png",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Rectangle-9380.png",
"width": 1728,
"height": 608
},
{
"@type": "BreadcrumbList",
"@id": "https://falconersundertakers.com/humanist-funerals/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://falconersundertakers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Humanist Funerals"
}
]
},
{
"@type": "WebSite",
"@id": "https://falconersundertakers.com/#website",
"url": "https://falconersundertakers.com/",
"name": "James Falconer Undertakers, Waterford",
"description": "",
"publisher": {
"@id": "https://falconersundertakers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://falconersundertakers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://falconersundertakers.com/#organization",
"name": "Welcome to James Falconer Undertakers, Waterford",
"url": "https://falconersundertakers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#/schema/logo/image/",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"width": 250,
"height": 45,
"caption": "Welcome to James Falconer Undertakers, Waterford"
},
"image": {
"@id": "https://falconersundertakers.com/#/schema/logo/image/"
}
}
]
}
/funeral-arrangement-form/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://falconersundertakers.com/funeral-arrangement-form/",
"url": "https://falconersundertakers.com/funeral-arrangement-form/",
"name": "Funeral Arranging - Welcome to James Falconer Undertakers, Waterford",
"isPartOf": {
"@id": "https://falconersundertakers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://falconersundertakers.com/funeral-arrangement-form/#primaryimage"
},
"image": {
"@id": "https://falconersundertakers.com/funeral-arrangement-form/#primaryimage"
},
"thumbnailUrl": "https://falconersundertakers.com/wp-content/uploads/2024/07/Screen-Shot-2016-11-03-at-10.52.49.png",
"datePublished": "2024-07-23T11:03:25+00:00",
"dateModified": "2024-11-28T14:23:13+00:00",
"description": "Funeral Arrangement Form. Easily arrange funeral services online in Waterford City & County. Trusted funeral directors since 1936.",
"breadcrumb": {
"@id": "https://falconersundertakers.com/funeral-arrangement-form/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://falconersundertakers.com/funeral-arrangement-form/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/funeral-arrangement-form/#primaryimage",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/07/Screen-Shot-2016-11-03-at-10.52.49.png",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/07/Screen-Shot-2016-11-03-at-10.52.49.png",
"width": 528,
"height": 345
},
{
"@type": "BreadcrumbList",
"@id": "https://falconersundertakers.com/funeral-arrangement-form/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://falconersundertakers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Arranging"
}
]
},
{
"@type": "WebSite",
"@id": "https://falconersundertakers.com/#website",
"url": "https://falconersundertakers.com/",
"name": "James Falconer Undertakers, Waterford",
"description": "",
"publisher": {
"@id": "https://falconersundertakers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://falconersundertakers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://falconersundertakers.com/#organization",
"name": "Welcome to James Falconer Undertakers, Waterford",
"url": "https://falconersundertakers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#/schema/logo/image/",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"width": 250,
"height": 45,
"caption": "Welcome to James Falconer Undertakers, Waterford"
},
"image": {
"@id": "https://falconersundertakers.com/#/schema/logo/image/"
}
}
]
}
/eco-funerals-waterford/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://falconersundertakers.com/eco-funerals-waterford/",
"url": "https://falconersundertakers.com/eco-funerals-waterford/",
"name": "Eco Funerals - Welcome to James Falconer Undertakers, Waterford",
"isPartOf": {
"@id": "https://falconersundertakers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://falconersundertakers.com/eco-funerals-waterford/#primaryimage"
},
"image": {
"@id": "https://falconersundertakers.com/eco-funerals-waterford/#primaryimage"
},
"thumbnailUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Rectangle-9380-1.png",
"datePublished": "2024-07-23T03:45:18+00:00",
"dateModified": "2024-11-28T12:52:58+00:00",
"description": "Falconers Undertakers – Eco Funerals in Waterford. Offering environmentally friendly funeral services in Waterford City & County.",
"breadcrumb": {
"@id": "https://falconersundertakers.com/eco-funerals-waterford/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://falconersundertakers.com/eco-funerals-waterford/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/eco-funerals-waterford/#primaryimage",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/08/Rectangle-9380-1.png",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/Rectangle-9380-1.png",
"width": 1728,
"height": 608
},
{
"@type": "BreadcrumbList",
"@id": "https://falconersundertakers.com/eco-funerals-waterford/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://falconersundertakers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eco Funerals"
}
]
},
{
"@type": "WebSite",
"@id": "https://falconersundertakers.com/#website",
"url": "https://falconersundertakers.com/",
"name": "James Falconer Undertakers, Waterford",
"description": "",
"publisher": {
"@id": "https://falconersundertakers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://falconersundertakers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://falconersundertakers.com/#organization",
"name": "Welcome to James Falconer Undertakers, Waterford",
"url": "https://falconersundertakers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#/schema/logo/image/",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"width": 250,
"height": 45,
"caption": "Welcome to James Falconer Undertakers, Waterford"
},
"image": {
"@id": "https://falconersundertakers.com/#/schema/logo/image/"
}
}
]
}
/cremations-waterford/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://falconersundertakers.com/cremations-waterford/",
"url": "https://falconersundertakers.com/cremations-waterford/",
"name": "Cremations - Welcome to James Falconer Undertakers, Waterford",
"isPartOf": {
"@id": "https://falconersundertakers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://falconersundertakers.com/cremations-waterford/#primaryimage"
},
"image": {
"@id": "https://falconersundertakers.com/cremations-waterford/#primaryimage"
},
"thumbnailUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/cremation.png",
"datePublished": "2024-07-23T03:46:29+00:00",
"dateModified": "2024-11-28T13:00:16+00:00",
"description": "Falconers Undertakers – Cremations in Waterford. Providing professional cremation services for Waterford City & County.",
"breadcrumb": {
"@id": "https://falconersundertakers.com/cremations-waterford/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://falconersundertakers.com/cremations-waterford/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/cremations-waterford/#primaryimage",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/08/cremation.png",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/08/cremation.png",
"width": 1728,
"height": 608
},
{
"@type": "BreadcrumbList",
"@id": "https://falconersundertakers.com/cremations-waterford/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://falconersundertakers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cremations"
}
]
},
{
"@type": "WebSite",
"@id": "https://falconersundertakers.com/#website",
"url": "https://falconersundertakers.com/",
"name": "James Falconer Undertakers, Waterford",
"description": "",
"publisher": {
"@id": "https://falconersundertakers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://falconersundertakers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://falconersundertakers.com/#organization",
"name": "Welcome to James Falconer Undertakers, Waterford",
"url": "https://falconersundertakers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://falconersundertakers.com/#/schema/logo/image/",
"url": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"contentUrl": "https://falconersundertakers.com/wp-content/uploads/2024/05/logo.svg.svg",
"width": 250,
"height": 45,
"caption": "Welcome to James Falconer Undertakers, Waterford"
},
"image": {
"@id": "https://falconersundertakers.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
161Review mentions (all pages)
28External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 56 | 9 |
| /about-us/ | 14 | 5 |
| /humanist-funerals/ | 13 | 2 |
| /funeral-arrangement-form/ | 55 | 8 |
| /eco-funerals-waterford/ | 12 | 2 |
| /cremations-waterford/ | 11 | 2 |
Explore the other reputation pillars for James Falconer Undertakers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from James Falconer Undertakers, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to James Falconer Undertakers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://falconersundertakers.com to view the most current version of its content and see directly what this company is about and what it offers.