Freeman Brothers
(http://www.freemanbrothers.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is well-established through physical presence and history, though the technical schema is limited to basic Organization and WebPage types. While the text mentions specific team members, there is no Person schema or sameAs links to professional trade bodies (e.g., NAFD or SAIF) within the provided structured data. The business identity is clear, with a physical address at 9 North Parade, Horsham, and specific opening hours for four branches.
The site makes few bold performance claims, focusing instead on procedural transparency. The primary claim of being a ‘trusted name’ is supported by the 160+ years of operation and specific, detailed pricing tables that demonstrate an openness rarely found in high-BS service sites. There is no disconnect between the marketing tone and the actual information provided; the site functions as a utility rather than a sales pitch.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://freemanbrothers.co.uk/",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers - Funeral Directors",
"isPartOf": {
"@id": "https://freemanbrothers.co.uk/#website"
},
"about": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"datePublished": "2024-08-21T12:01:00+00:00",
"dateModified": "2025-07-31T11:29:07+00:00",
"description": "Compassionate funeral directors in Sussex. Operating since 1855, we offer traditional services as well as direct cremations and prepaid plans.",
"breadcrumb": {
"@id": "https://freemanbrothers.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://freemanbrothers.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://freemanbrothers.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://freemanbrothers.co.uk/#website",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers",
"description": "Funeral Directors in Sussex and Surrey",
"publisher": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://freemanbrothers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://freemanbrothers.co.uk/#organization",
"name": "Freeman Brothers",
"url": "https://freemanbrothers.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/",
"url": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"width": 270,
"height": 270,
"caption": "Freeman Brothers"
},
"image": {
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://freemanbrothers.co.uk/contact/",
"url": "https://freemanbrothers.co.uk/contact/",
"name": "Contact - Freeman Brothers",
"isPartOf": {
"@id": "https://freemanbrothers.co.uk/#website"
},
"datePublished": "2024-08-21T15:03:52+00:00",
"dateModified": "2025-06-25T13:13:48+00:00",
"description": "Contact Freeman Brothers funeral directors in Sussex. Call, email, or visit us for compassionate, expert support whenever you’re ready.",
"breadcrumb": {
"@id": "https://freemanbrothers.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://freemanbrothers.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://freemanbrothers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://freemanbrothers.co.uk/#website",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers",
"description": "Funeral Directors in Sussex and Surrey",
"publisher": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://freemanbrothers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://freemanbrothers.co.uk/#organization",
"name": "Freeman Brothers",
"url": "https://freemanbrothers.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/",
"url": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"width": 270,
"height": 270,
"caption": "Freeman Brothers"
},
"image": {
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/"
}
}
]
}
/information/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://freemanbrothers.co.uk/information/",
"url": "https://freemanbrothers.co.uk/information/",
"name": "Statutory Information - Freeman Brothers",
"isPartOf": {
"@id": "https://freemanbrothers.co.uk/#website"
},
"datePublished": "2024-08-23T14:31:56+00:00",
"dateModified": "2026-03-31T12:31:38+00:00",
"description": "Access all statutory information for Freeman Brothers funeral directors, including disclosures, compliance documents and legal notices.",
"breadcrumb": {
"@id": "https://freemanbrothers.co.uk/information/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
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]
}
]
},
{
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"itemListElement": [
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"name": "Home",
"item": "https://freemanbrothers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Statutory Information"
}
]
},
{
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"@id": "https://freemanbrothers.co.uk/#website",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers",
"description": "Funeral Directors in Sussex and Surrey",
"publisher": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"potentialAction": [
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},
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],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://freemanbrothers.co.uk/#organization",
"name": "Freeman Brothers",
"url": "https://freemanbrothers.co.uk/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/",
"url": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"width": 270,
"height": 270,
"caption": "Freeman Brothers"
},
"image": {
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/"
}
}
]
}
/advice-and-guidance/arranging-a-funeral/
{
"@context": "https://schema.org",
"@graph": [
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"@type": "WebPage",
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"url": "https://freemanbrothers.co.uk/advice-and-guidance/arranging-a-funeral/",
"name": "Arranging a Funeral - Freeman Brothers",
"isPartOf": {
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"primaryImageOfPage": {
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"image": {
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},
"thumbnailUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2025/06/DSC_5421-2.jpg",
"datePublished": "2024-08-21T15:27:21+00:00",
"dateModified": "2025-06-30T14:21:00+00:00",
"description": "Learn how to arrange a funeral with Freeman Brothers’ easy, compassionate guide covering burial, cremation, venue choice, budgets, and more.",
"breadcrumb": {
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},
"inLanguage": "en-GB",
"potentialAction": [
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},
{
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"width": 2123,
"height": 1413,
"caption": "Indoors at a desk, man shows two people a range of coloured ties in a wooden display box"
},
{
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"itemListElement": [
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},
{
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"name": "Advice and Guidance",
"item": "https://freemanbrothers.co.uk/advice-and-guidance/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Arranging a Funeral"
}
]
},
{
"@type": "WebSite",
"@id": "https://freemanbrothers.co.uk/#website",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers",
"description": "Funeral Directors in Sussex and Surrey",
"publisher": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://freemanbrothers.co.uk/?s={search_term_string}"
},
"query-input": {
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}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://freemanbrothers.co.uk/#organization",
"name": "Freeman Brothers",
"url": "https://freemanbrothers.co.uk/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/",
"url": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"width": 270,
"height": 270,
"caption": "Freeman Brothers"
},
"image": {
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/"
}
}
]
}
/our-services/direct-cremations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://freemanbrothers.co.uk/our-services/direct-cremations/",
"url": "https://freemanbrothers.co.uk/our-services/direct-cremations/",
"name": "Direct Cremations - from £1,395 - Freeman Brothers",
"isPartOf": {
"@id": "https://freemanbrothers.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://freemanbrothers.co.uk/our-services/direct-cremations/#primaryimage"
},
"image": {
"@id": "https://freemanbrothers.co.uk/our-services/direct-cremations/#primaryimage"
},
"thumbnailUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2025/06/DSC_8147.jpg",
"datePublished": "2024-08-28T12:24:30+00:00",
"dateModified": "2025-07-07T09:22:09+00:00",
"description": "Affordable direct cremations in Sussex. No funeral service, minimal paperwork. Freeman Brothers handle everything with care and respect.",
"breadcrumb": {
"@id": "https://freemanbrothers.co.uk/our-services/direct-cremations/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://freemanbrothers.co.uk/our-services/direct-cremations/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://freemanbrothers.co.uk/our-services/direct-cremations/#primaryimage",
"url": "https://freemanbrothers.co.uk/wp-content/uploads/2025/06/DSC_8147.jpg",
"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2025/06/DSC_8147.jpg",
"width": 2309,
"height": 1298,
"caption": "Two men in a workshop furnishing coffins"
},
{
"@type": "BreadcrumbList",
"@id": "https://freemanbrothers.co.uk/our-services/direct-cremations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://freemanbrothers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Services",
"item": "https://freemanbrothers.co.uk/our-services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Direct Cremations – from £1,395"
}
]
},
{
"@type": "WebSite",
"@id": "https://freemanbrothers.co.uk/#website",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers",
"description": "Funeral Directors in Sussex and Surrey",
"publisher": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://freemanbrothers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://freemanbrothers.co.uk/#organization",
"name": "Freeman Brothers",
"url": "https://freemanbrothers.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/",
"url": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"width": 270,
"height": 270,
"caption": "Freeman Brothers"
},
"image": {
"@id": "https://freemanbrothers.co.uk/#/schema/logo/image/"
}
}
]
}
/prepaid-funeral-plans/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://freemanbrothers.co.uk/prepaid-funeral-plans/",
"url": "https://freemanbrothers.co.uk/prepaid-funeral-plans/",
"name": "Prepaid Funeral Plans - Freeman Brothers",
"isPartOf": {
"@id": "https://freemanbrothers.co.uk/#website"
},
"primaryImageOfPage": {
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},
"image": {
"@id": "https://freemanbrothers.co.uk/prepaid-funeral-plans/#primaryimage"
},
"thumbnailUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2025/06/DSC_6187.jpg",
"datePublished": "2024-10-31T11:58:15+00:00",
"dateModified": "2025-10-24T07:39:22+00:00",
"description": "Our Prepaid Funeral Plans give you the peace of mind that comes with knowing your arrangements are in place before the time of bereavement.",
"breadcrumb": {
"@id": "https://freemanbrothers.co.uk/prepaid-funeral-plans/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
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"width": 2123,
"height": 1413,
"caption": "Male member of staff pages a hearse out of driveway"
},
{
"@type": "BreadcrumbList",
"@id": "https://freemanbrothers.co.uk/prepaid-funeral-plans/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://freemanbrothers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Prepaid Funeral Plans"
}
]
},
{
"@type": "WebSite",
"@id": "https://freemanbrothers.co.uk/#website",
"url": "https://freemanbrothers.co.uk/",
"name": "Freeman Brothers",
"description": "Funeral Directors in Sussex and Surrey",
"publisher": {
"@id": "https://freemanbrothers.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://freemanbrothers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
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}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://freemanbrothers.co.uk/#organization",
"name": "Freeman Brothers",
"url": "https://freemanbrothers.co.uk/",
"logo": {
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"inLanguage": "en-GB",
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"contentUrl": "https://freemanbrothers.co.uk/wp-content/uploads/2024/10/Freeman-Brothers-Site-Icon.png",
"width": 270,
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"caption": "Freeman Brothers"
},
"image": {
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}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
57Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 0 |
| /contact/ | 8 | 0 |
| /information/ | 8 | 0 |
| /advice-and-guidance/arranging-a-funeral/ | 8 | 0 |
| /our-services/direct-cremations/ | 8 | 0 |
| /prepaid-funeral-plans/ | 8 | 0 |
Explore the other reputation pillars for Freeman Brothers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Freeman Brothers, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Freeman Brothers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.freemanbrothers.co.uk to view the most current version of its content and see directly what this company is about and what it offers.