Hetrick-Martin Institute
(https://hmi.org) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal but present; the site references specific staff members like ‘Areyah’, ‘Abbie’, and ‘Crimson’ without linking to professional credentials or using Person schema. While the site includes robust Event schema, it lacks Organization schema in the provided JSON-LD blocks, which would further solidify its digital authority. Technical credibility is high, evidenced by the current dates in the event calendar (May 2026) matching the temporal anchor of the audit perfectly. There is no disconnect between the institute’s claims of being a service provider and its technical presentation of those services.
The site makes almost no bold performance claims, opting instead for a ‘service catalog’ tone. Rather than claiming to ‘end youth homelessness’, it provides specific instructions for ‘Housing Referrals’ and ‘assistance with all your housing needs’. This alignment between the marketing tone and the actual deliverables is nearly perfect. The only ‘disconnect’ is the lack of public-facing success metrics, which is expected for a site focused on service delivery to sensitive populations.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/youth/calendar/
{
"0": {
"@context": "http://schema.org",
"@type": "Event",
"name": "Open Art Studio Mondays",
"description": "<p>HMI’s Open Art Studio offers a variety of materials for [...]</p>\\n",
"image": "https://hmi.org/wp-content/uploads/2025/10/open-art-studio-fall-2025.png",
"url": "https://hmi.org/event/open-art-studio-mondays-4/2026-04-27/",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"startDate": "2026-04-27T16:00:00-04:00",
"endDate": "2026-04-27T18:00:00-04:00",
"performer": "Organization"
},
"1": {
"@context": "http://schema.org",
"@type": "Event",
"name": "HMI’s Kiki Lounge – Mondays",
"description": "<p>Kiki, Vogue, runway..... What\\'s your fancy? Come hang out with [...]</p>\\n",
"image": "https://hmi.org/wp-content/uploads/2023/08/Kiki-Lounge-Flyer-2024.jpg",
"url": "https://hmi.org/event/hmis-kiki-lounge-mondays-7/2026-04-27/",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"startDate": "2026-04-27T18:00:00-04:00",
"endDate": "2026-04-27T19:30:00-04:00",
"location": {
"@type": "Place",
"name": "Hetrick-Martin Institute 3rd Floor",
"description": "",
"url": "https://hmi.org/venue/hetrick-martin-new-york/",
"address": {
"@type": "PostalAddress",
"streetAddress": "2 Astor Place 3rd Floor",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10003",
"addressCountry": "United States"
},
"telephone": "",
"sameAs": "hmi.org"
},
"performer": "Organization"
},
"2": {
"@context": "http://schema.org",
"@type": "Event",
"name": "Krafternoon",
"description": "<p>Get crafting every Monday with Abbie and Crimson in the [...]</p>\\n",
"image": "https://hmi.org/wp-content/uploads/2022/08/Krafternoon-summer-2022.jpg",
"url": "https://hmi.org/event/krafternoon-5/2026-04-27/",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"startDate": "2026-04-27T18:00:00-04:00",
"endDate": "2026-04-27T19:30:00-04:00",
"location": {
"@type": "Place",
"name": "Hetrick-Martin Institute 3rd Floor",
"description": "",
"url": "https://hmi.org/venue/hetrick-martin-new-york/",
"address": {
"@type": "PostalAddress",
"streetAddress": "2 Astor Place 3rd Floor",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10003",
"addressCountry": "United States"
},
"telephone": "",
"sameAs": "hmi.org"
},
"performer": "Organization"
},
"3": {
"@context": "http://schema.org",
"@type": "Event",
"name": "Soul Circle",
"description": "<p>Calling all BIPOC LGBTQIA+ youth 13-24! Come join HMI\\'s Asha [...]</p>\\n",
"image": "https://hmi.org/wp-content/uploads/2025/10/SC-Flyer-2025-Monday.png",
"url": "https://hmi.org/event/soul-circle-7/2026-04-27/",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"startDate": "2026-04-27T18:00:00-04:00",
"endDate": "2026-04-27T19:30:00-04:00",
"performer": "Organization"
},
"4": {
"@context": "http://schema.org",
"@type": "Event",
"name": "Get Psyched About Games",
"description": "<p>Get Psyched: About Games!” is a safe space to discuss [...]</p>\\n",
"image": "https://hmi.org/wp-content/uploads/2023/09/Get-Psyched-About-Games_9.1.23-1.png",
"url": "https://hmi.org/event/get-psyched-about-games-2/2026-04-28/",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"startDate": "2026-04-28T16:00:00-04:00",
"endDate": "2026-04-28T17:30:00-04:00",
"performer": "Organization"
},
"_items_truncated": true,
"_truncated": true,
"_original_size": 40314
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 27 | 1 |
| /youth/calendar/ | 26 | 1 |
| /donate/ | 28 | 1 |
| /youth/youth-services/ | 36 | 1 |
This page presents a snapshot of public data from Hetrick-Martin Institute, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hetrick-Martin Institute: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hmi.org to view the most current version of its content and see directly what this company is about and what it offers.