ILIA Beauty
(https://iliabeauty.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is well-established through technical implementation. The schema_json is exceptionally detailed, utilizing ProductGroup and individual GTINs for variants. A minor authority gap exists as the founder ‘Sasha’ is quoted without an associated Person schema or external sameAs links in the provided data, though the brand’s ‘1% for the Planet’ membership provides institutional authority.
There is no disconnect between marketing tone and evidence. Performance claims regarding 12-hour wear and skin improvement are supported by a ‘Founder’s Note’ explaining the R&D process (testing 100+ applicators) and specific clinical study citations found in the FAQ and product descriptions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/collections/best-sellers/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://iliabeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Discover ILIA Best Sellers for Clean Beauty | ILIA Beauty",
"item": "https://iliabeauty.com/collections/best-sellers"
}
]
}
/products/super-serum-skin-tint-spf-40-tinted-moisturizer/
[
{
"@context": "http://schema.org/",
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "ILIA Beauty"
},
"category": "Face Makeup",
"description": "SPF MADE SUPERSuper Serum Skin Tint SPF 40 is an award-winning skin tint that delivers light coverage, potent skincare, and mineral SPF—all with a dewy finish for skin that looks and feels alive. Powered by potent levels of skincare ingredients, it’s clinically proven to improve the look of dryness, blemishes, redness, wrinkles, and uneven tone over time. Plus, it’s vegan, non-comedogenic, safe for sensitive skin, and formulated without fragrance, gluten, or silicone.Not sure which shade to choo",
"hasVariant": {
"0": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487704144#variant",
"@type": "Product",
"gtin": "818107026997",
"image": "https://iliabeauty.com/cdn/shop/files/Skyeppageimage_5450a883-1724-4b79-960c-26a3874d09fc.jpg?v=1710264865&width=1920",
"name": "Super Serum Skin Tint SPF 40 - Skye ST.5",
"offers": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487704144#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "48.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487704144"
},
"sku": "ST-0.5"
},
"1": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487835216#variant",
"@type": "Product",
"gtin": "818107023248",
"image": "https://iliabeauty.com/cdn/shop/files/ILIA_Silo_Shot_Award_Seals_Final-white-ST1-B.jpg?v=1723471538&width=1920",
"name": "Super Serum Skin Tint SPF 40 - Rendezvous ST1",
"offers": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487835216#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "48.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487835216"
},
"sku": "ST-1"
},
"2": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487867984#variant",
"@type": "Product",
"gtin": "818107023255",
"image": "https://iliabeauty.com/cdn/shop/files/ILIA_Silo_Shot_Award_Seals_Final-white-ST2-B.jpg?v=1723473909&width=1920",
"name": "Super Serum Skin Tint SPF 40 - Tulum ST2",
"offers": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487867984#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "48.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487867984"
},
"sku": "100059022.01"
},
"3": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487900752#variant",
"@type": "Product",
"gtin": "818107027000",
"image": "https://iliabeauty.com/cdn/shop/files/ILIA_Silo_Shot_Award_Seals_Final-white-ST2-5.jpg?v=1723473788&width=1920",
"name": "Super Serum Skin Tint SPF 40 - Sombrio ST2.5",
"offers": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487900752#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "48.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487900752"
},
"sku": "100059031.01"
},
"4": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487933520#variant",
"@type": "Product",
"gtin": "818107023262",
"image": "https://iliabeauty.com/cdn/shop/files/ILIA_Silo_Shot_Award_Seals_Final-white-ST3-B_6c024bf1-c343-4492-8f00-03b4c39e066e.jpg?v=1723474352&width=1920",
"name": "Super Serum Skin Tint SPF 40 - Balos ST3",
"offers": {
"@id": "/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487933520#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "48.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/super-serum-skin-tint-spf-40-tinted-moisturizer?variant=40537487933520"
},
"sku": "100059001.01"
},
"_items_truncated": true
},
"name": "Super Serum Skin Tint SPF 40",
"productGroupID": "6945701593168",
"url": "https://iliabeauty.com/products/super-serum-skin-tint-spf-40-tinted-moisturizer",
"_truncated": true,
"_original_size": 23577
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What kind of coverage does Super Serum Skin Tint SPF 40 provide?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Skin Tint offers light coverage with a dewy finish. For added coverage, we recommend pairing it with Skin Rewind Complexion Stick."
}
},
"1": {
"@type": "Question",
"name": "How do I recycle the packaging?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To recycle Skin Tint, clean out any remaining product and wash with warm, soapy water. Remove the bottom label and drop the clean bottle in your recycling bin. Since the dropper cap is too small for curbside recycling, you can send it to Pact Collective to be recycled. Download your free mailing label here."
}
},
"2": {
"@type": "Question",
"name": "Do I need to apply skincare underneath?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Skin Tint works best applied to clean, bare skin—the skincare-powered formula is your makeup, skincare, and SPF in one step. If your skin needs extra moisture, we recommend applying a silicone-free moisturizer, facial oil, or True Skin Radiant Priming Serum first."
}
},
"3": {
"@type": "Question",
"name": "Can I apply it with a brush or makeup sponge?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Skin Tint is designed to be applied with your hands like a serum, but many of our customers like to use a brush or a makeup sponge to help blend."
}
},
"4": {
"@type": "Question",
"name": "What if I want a less dewy finish?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend setting your Skin Tint with Soft Focus Setting Powder for a less dewy finish."
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 23577
}
]
/products/limitless-lash-lengthening-mascara/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://iliabeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eye",
"item": "https://iliabeauty.com/collections/eye"
},
{
"@type": "ListItem",
"position": 3,
"name": "Mascara",
"item": "https://iliabeauty.com/collections/mascara"
},
{
"@type": "ListItem",
"position": 4,
"name": "Limitless Lash Mascara - Best Clean Lengthening Mascara | ILIA Beauty",
"item": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara"
}
]
},
{
"@context": "http://schema.org/",
"@id": "/products/limitless-lash-lengthening-mascara#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "ILIA Beauty"
},
"category": "Mascaras",
"description": "Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.\nFull Size: 0.27oz. | 8gMini Size: 0.1oz. | 3g\n",
"hasVariant": [
{
"@id": "/products/limitless-lash-lengthening-mascara?variant=40747224432720#variant",
"@type": "Product",
"gtin": "818107022678",
"image": "https://iliabeauty.com/cdn/shop/files/Frame_4.jpg?v=1773793088&width=1920",
"name": "Limitless Lash Mascara - After Midnight / Full",
"offers": {
"@id": "/products/limitless-lash-lengthening-mascara?variant=40747224432720#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "29.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara?variant=40747224432720"
},
"sku": "100039001"
},
{
"@id": "/products/limitless-lash-lengthening-mascara?variant=41125980831824#variant",
"@type": "Product",
"gtin": "840306402920",
"image": "https://iliabeauty.com/cdn/shop/files/Frame_10_3da87c38-d8a1-44b5-857d-77478415a836.jpg?v=1773862593&width=1920",
"name": "Limitless Lash Mascara - Before Dawn / Full",
"offers": {
"@id": "/products/limitless-lash-lengthening-mascara?variant=41125980831824#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "29.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara?variant=41125980831824"
},
"sku": "100039002"
},
{
"@id": "/products/limitless-lash-lengthening-mascara?variant=40747224465488#variant",
"@type": "Product",
"gtin": "818107026171",
"image": "https://iliabeauty.com/cdn/shop/files/Deluxe_LLM_Open_White_V2_989dd72b-6985-40a8-95e1-5359f2d88a26.jpg?v=1773793088&width=1920",
"name": "Limitless Lash Mascara - After Midnight / Mini",
"offers": {
"@id": "/products/limitless-lash-lengthening-mascara?variant=40747224465488#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "17.00",
"priceCurrency": "USD",
"url": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara?variant=40747224465488"
},
"sku": "100040001"
}
],
"name": "Limitless Lash Mascara",
"productGroupID": "7040645824592",
"url": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "I HAVE SENSITIVE EYES—CAN I USE LIMITLESS LASH?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Limitless Lash Mascara is safe for sensitive eyes and contact lens wearers. It’s also ophthalmologist-tested and formulated without fragrance."
}
},
{
"@type": "Question",
"name": "WILL LIMITLESS LASH FLAKE OR SMUDGE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Limitless Lash is clinically proven to resist flaking and smudging all day."
}
},
{
"@type": "Question",
"name": "IS LIMITLESS LASH A TUBING MASCARA?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Limitless Lash isn’t a tubing mascara, but it removes easily with warm water just like one."
}
},
{
"@type": "Question",
"name": "IS LIMITLESS LASH EASY TO REMOVE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Limitless Lash rinses away easily with just warm water. You can also use The Cleanse Soft Foaming Cleanser or your regular cleanser."
}
},
{
"@type": "Question",
"name": "WHAT IF I WANT A BOLDER LASH LOOK?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For thicker, more volumized lashes, we love to layer Fullest Volumizing Mascara underneath Limitless Lash."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
4521Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 679 | 1 |
| /collections/best-sellers/ | 2049 | 1 |
| /products/super-serum-skin-tint-spf-40-tinted-moisturizer/ | 929 | 1 |
| /products/limitless-lash-lengthening-mascara/ | 864 | 1 |
Explore the other reputation pillars for ILIA Beauty
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from ILIA Beauty, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ILIA Beauty: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://iliabeauty.com to view the most current version of its content and see directly what this company is about and what it offers.