JB Shakespeare
(https://jbshakespeare.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps exist due to the lack of technical connectivity for named experts. Peter Bryant and Tim Hussein are clearly identified as managers, but they lack Person schema or sameAs links to professional registries. Furthermore, while the site mentions membership in NAFD and SAIF, it fails to provide outbound links to the official member directories to prove current accreditation. The schema_json provided is basic WebPage and WebSite data, missing the more authoritative LocalBusiness or Organization properties.
The site makes very few bold performance claims, opting instead for descriptive service promises. The claim of being an ethically-sound company is backed by a specific mention of Forestry Stewardship Council wood, though it lacks a direct certification link. The most significant disconnect is the high review count mentioned in the data versus the lack of external verification links to prove those 91 reviews exist.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://jbshakespeare.com/",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare | Funerals Directors Croydon, Forestdale, Selsdon",
"isPartOf": {
"@id": "https://jbshakespeare.com/#website"
},
"datePublished": "2021-01-13T11:57:24+00:00",
"dateModified": "2025-07-07T15:16:20+00:00",
"description": "Funeral Directors in Croydon, Forestdale and Selsdon. Long Established Independent & Family Run, including Funeral Plans and Funeral Advice.",
"breadcrumb": {
"@id": "https://jbshakespeare.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://jbshakespeare.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jbshakespeare.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://jbshakespeare.com/#website",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare",
"description": "Funeral Directors Croydon",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://jbshakespeare.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://jbshakespeare.com/services/",
"url": "https://jbshakespeare.com/services/",
"name": "Funeral Services | JB Shakespeare | Funeral Directors Croydon",
"isPartOf": {
"@id": "https://jbshakespeare.com/#website"
},
"datePublished": "2024-10-21T14:44:34+00:00",
"dateModified": "2025-03-12T10:02:30+00:00",
"description": "We understand that every funeral service is unique. We cover a number of different funeral services with many additional components.",
"breadcrumb": {
"@id": "https://jbshakespeare.com/services/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://jbshakespeare.com/services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jbshakespeare.com/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://jbshakespeare.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://jbshakespeare.com/#website",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare",
"description": "Funeral Directors Croydon",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://jbshakespeare.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/funeral-listings/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://jbshakespeare.com/funeral-listings/",
"url": "https://jbshakespeare.com/funeral-listings/",
"name": "Funeral Notices - JB Shakespeare - Funeral Directors Croydon",
"isPartOf": {
"@id": "https://jbshakespeare.com/#website"
},
"datePublished": "2021-02-02T09:44:37+00:00",
"dateModified": "2025-03-12T10:02:49+00:00",
"description": "Read Funeral Notices for Funerals in Croydon, Beckenham, Norwood and Shirley on the JB Shakespeare website.",
"breadcrumb": {
"@id": "https://jbshakespeare.com/funeral-listings/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://jbshakespeare.com/funeral-listings/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jbshakespeare.com/funeral-listings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://jbshakespeare.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Notices"
}
]
},
{
"@type": "WebSite",
"@id": "https://jbshakespeare.com/#website",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare",
"description": "Funeral Directors Croydon",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://jbshakespeare.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/Memorials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://jbshakespeare.com/memorials/",
"url": "https://jbshakespeare.com/memorials/",
"name": "Memorials | JB Shakespeare Gravestones | Funeral Directors",
"isPartOf": {
"@id": "https://jbshakespeare.com/#website"
},
"datePublished": "2024-10-22T14:58:57+00:00",
"dateModified": "2025-01-17T16:00:19+00:00",
"description": "JB Shakespeare offers a range of gravestones to honour your loved ones. Trusted funeral directors providing headstones, and gravestones.",
"breadcrumb": {
"@id": "https://jbshakespeare.com/memorials/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://jbshakespeare.com/memorials/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jbshakespeare.com/memorials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://jbshakespeare.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Memorials"
}
]
},
{
"@type": "WebSite",
"@id": "https://jbshakespeare.com/#website",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare",
"description": "Funeral Directors Croydon",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://jbshakespeare.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/About-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://jbshakespeare.com/about-us/",
"url": "https://jbshakespeare.com/about-us/",
"name": "Funeral Directors in Selsdon, Forestdale and Croydon | JBS",
"isPartOf": {
"@id": "https://jbshakespeare.com/#website"
},
"datePublished": "2021-01-19T15:37:45+00:00",
"dateModified": "2025-03-12T10:02:03+00:00",
"description": "Founded in 1877, JB Shakespeare has proudly provided personalised funeral arrangements for families in Croydon, Selsdon, and Forestdale.",
"breadcrumb": {
"@id": "https://jbshakespeare.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://jbshakespeare.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jbshakespeare.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://jbshakespeare.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://jbshakespeare.com/#website",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare",
"description": "Funeral Directors Croydon",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://jbshakespeare.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/When-Death-Occurs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://jbshakespeare.com/when-death-occurs/",
"url": "https://jbshakespeare.com/when-death-occurs/",
"name": "Funeral Services Croydon | JBS | Croydon, Selsdon, Forestdale",
"isPartOf": {
"@id": "https://jbshakespeare.com/#website"
},
"datePublished": "2021-01-19T13:33:37+00:00",
"dateModified": "2025-03-12T10:02:15+00:00",
"description": "At JB Shakespeare we cover a number of different funeral services with many additional components for a unique funeral.",
"breadcrumb": {
"@id": "https://jbshakespeare.com/when-death-occurs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://jbshakespeare.com/when-death-occurs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jbshakespeare.com/when-death-occurs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://jbshakespeare.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "When Death Occurs"
}
]
},
{
"@type": "WebSite",
"@id": "https://jbshakespeare.com/#website",
"url": "https://jbshakespeare.com/",
"name": "JB Shakespeare",
"description": "Funeral Directors Croydon",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://jbshakespeare.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 91 | 0 |
| /services/ | 10 | 0 |
| /funeral-listings/ | 10 | 0 |
| /Memorials/ | 10 | 0 |
| /About-us/ | 10 | 0 |
| /When-Death-Occurs/ | 10 | 0 |
This page presents a snapshot of public data from JB Shakespeare, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to JB Shakespeare: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://jbshakespeare.com to view the most current version of its content and see directly what this company is about and what it offers.