Kruger Inc.
(https://kruger.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is strongly established through the naming of real-world executives like Jean Majeau and Marie-Claude Tremblay, complete with direct phone lines and corporate emails. A minor authority gap exists in the technical implementation, as the structured data uses generic WebPage schema rather than high-fidelity Organization or Corporation schema that would link the entity to its various global subsidiaries.
There is a high level of connectivity between marketing tone and demonstrated performance. Bold claims about being at the forefront of the market are backed by the News section, which displays multi-million dollar investments dated May 2026, perfectly current with the temporal anchor. The site demonstrates its leadership through capital expenditure rather than adjectives.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kruger.com/",
"url": "https://www.kruger.com/",
"name": "Kruger Inc - Tissue products, packaging, containerboard...",
"isPartOf": {
"@id": "https://www.kruger.com/#website"
},
"datePublished": "2017-12-01T00:50:26+00:00",
"dateModified": "2025-09-02T19:23:51+00:00",
"description": "Discover our sectors catering to a diverse range of needs, every one of them rooted in our commitment to deliver exceptional, sustainable essentials for life.",
"breadcrumb": {
"@id": "https://www.kruger.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kruger.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kruger.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kruger.com/#website",
"url": "https://www.kruger.com/",
"name": "Kruger",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kruger.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kruger.com/contact-us/contact-us/",
"url": "https://www.kruger.com/contact-us/contact-us/",
"name": "Contact - Kruger Inc.",
"isPartOf": {
"@id": "https://www.kruger.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.kruger.com/contact-us/contact-us/#primaryimage"
},
"image": {
"@id": "https://www.kruger.com/contact-us/contact-us/#primaryimage"
},
"thumbnailUrl": "https://www.kruger.com/wp-content/uploads/2018/01/6_1_contact-us_header_02.jpg",
"datePublished": "2017-12-28T20:30:34+00:00",
"dateModified": "2022-10-19T14:01:02+00:00",
"description": "We are headquartered in Montreal, Canada, our products are manufactured across North America, and our customers are all over the world. Contact us today.",
"breadcrumb": {
"@id": "https://www.kruger.com/contact-us/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kruger.com/contact-us/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kruger.com/contact-us/contact-us/#primaryimage",
"url": "https://www.kruger.com/wp-content/uploads/2018/01/6_1_contact-us_header_02.jpg",
"contentUrl": "https://www.kruger.com/wp-content/uploads/2018/01/6_1_contact-us_header_02.jpg",
"width": 1920,
"height": 500
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kruger.com/contact-us/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kruger.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us",
"item": "https://www.kruger.com/contact-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kruger.com/#website",
"url": "https://www.kruger.com/",
"name": "Kruger",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kruger.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/why-work-at-kruger/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kruger.com/why-work-at-kruger/",
"url": "https://www.kruger.com/why-work-at-kruger/",
"name": "Why work at Kruger - Kruger Inc.",
"isPartOf": {
"@id": "https://www.kruger.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.kruger.com/why-work-at-kruger/#primaryimage"
},
"image": {
"@id": "https://www.kruger.com/why-work-at-kruger/#primaryimage"
},
"thumbnailUrl": "https://www.kruger.com/wp-content/uploads/2022/07/career-why-work-at.jpg",
"datePublished": "2022-11-25T15:56:17+00:00",
"dateModified": "2026-03-17T17:22:04+00:00",
"description": "Discover the pillars of our success and the guiding principles that inspire us to aim further each and every day. Talent Wanted!",
"breadcrumb": {
"@id": "https://www.kruger.com/why-work-at-kruger/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kruger.com/why-work-at-kruger/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kruger.com/why-work-at-kruger/#primaryimage",
"url": "https://www.kruger.com/wp-content/uploads/2022/07/career-why-work-at.jpg",
"contentUrl": "https://www.kruger.com/wp-content/uploads/2022/07/career-why-work-at.jpg",
"width": 1920,
"height": 500
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kruger.com/why-work-at-kruger/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kruger.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Why Work at Kruger"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kruger.com/#website",
"url": "https://www.kruger.com/",
"name": "Kruger",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kruger.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kruger.com/news/",
"url": "https://www.kruger.com/news/",
"name": "News - Kruger Inc.",
"isPartOf": {
"@id": "https://www.kruger.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.kruger.com/news/#primaryimage"
},
"image": {
"@id": "https://www.kruger.com/news/#primaryimage"
},
"thumbnailUrl": "https://www.kruger.com/wp-content/uploads/2018/01/7_1_news_header_texture-5_02.jpg",
"datePublished": "2017-12-20T19:50:23+00:00",
"dateModified": "2026-02-04T21:23:50+00:00",
"description": "News center. This is the place to stay up date on all of all of our news. All sectors, all activities included.",
"breadcrumb": {
"@id": "https://www.kruger.com/news/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kruger.com/news/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kruger.com/news/#primaryimage",
"url": "https://www.kruger.com/wp-content/uploads/2018/01/7_1_news_header_texture-5_02.jpg",
"contentUrl": "https://www.kruger.com/wp-content/uploads/2018/01/7_1_news_header_texture-5_02.jpg",
"width": 1920,
"height": 500
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kruger.com/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kruger.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kruger.com/#website",
"url": "https://www.kruger.com/",
"name": "Kruger",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kruger.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /contact-us/contact-us/ | 2 | 3 |
| /why-work-at-kruger/ | 24 | 2 |
| /news/ | 2 | 2 |
This page presents a snapshot of public data from Kruger Inc., captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kruger Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kruger.com to view the most current version of its content and see directly what this company is about and what it offers.