KSLA News 12
(https://ksla.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is verified through specific personnel references. Meteorologist CJ Cartledge is identified by name and title with a corresponding headshot and technical video content. The schema data is robust, identifying the entity as a NewsMediaOrganization with clear social sameAs links and geographic keywords.
There are no bold performance claims to disconnect from. The site does not promise to ‘transform’ the user or provide ‘solutions’; it demonstrates its value by delivering real-time information. The ‘First Alert’ claim is supported by active radar loops and 12-hour futuretrack data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"name": "KSLA News 12",
"url": "https://www.ksla.com",
"logo": {
"@type": "ImageObject",
"url": "//webpubcontent.gray.tv/gray/arc-fusion-assets/images/logo-off-site/ksla.png?d=570&mxId=00000000"
},
"@type": "NewsMediaOrganization",
"sameAs": [
"https://www.facebook.com/KSLANews12",
"https://www.instagram.com/kslanews12",
"https://www.tiktok.com/@kslanews12",
"https://www.x.com/KSLA",
"https://www.youtube.com/channel/UCf09HJnR6n7d1ZqnX-7axVg"
],
"@context": "http://schema.org"
},
{
"name": "KSLA News 12",
"url": "https://www.ksla.com",
"image": "https://gray-ksla-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fksla.jpg%3Fd%3D570%26mxId%3D00000000?auth=4157b3f772b245a81880a87eabf3766937c9e1f011ffe564f2ee34ff361f2f6c&width=1200&height=600&smart=true",
"@type": "WebPage",
"@context": "http://schema.org",
"description": "KSLA News 12 provides your first alert to severe weather and breaking news in Shreveport, Bossier, Marshall, Natchitoches, and Texarkana. It’s the best news you’ll get all day in the Ark-La-Tex.",
"keywords": [
"KSLA",
"Shreveport",
"ArkLaTex",
"Bossier",
"Marshall",
"Natchitoches",
"Texarkana",
"East Texas",
"first alert",
"first alert weather",
"weather",
"severe weather",
"news",
"breaking news",
"sports."
]
}
]
/news/
[
{
"name": "KSLA News 12",
"url": "https://www.ksla.com",
"logo": {
"@type": "ImageObject",
"url": "//webpubcontent.gray.tv/gray/arc-fusion-assets/images/logo-off-site/ksla.png?d=570&mxId=00000000"
},
"@type": "NewsMediaOrganization",
"sameAs": [
"https://www.facebook.com/KSLANews12",
"https://www.instagram.com/kslanews12",
"https://www.tiktok.com/@kslanews12",
"https://www.x.com/KSLA",
"https://www.youtube.com/channel/UCf09HJnR6n7d1ZqnX-7axVg"
],
"@context": "http://schema.org"
},
{
"name": "News",
"url": "https://www.ksla.com/news/",
"image": "https://gray-ksla-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fksla.jpg%3Fd%3D570%26mxId%3D00000000?auth=4157b3f772b245a81880a87eabf3766937c9e1f011ffe564f2ee34ff361f2f6c&width=1200&height=600&smart=true",
"@type": "WebPage",
"@context": "http://schema.org",
"keywords": []
}
]
/livestream/
[
{
"name": "KSLA News 12",
"url": "https://www.ksla.com",
"logo": {
"@type": "ImageObject",
"url": "//webpubcontent.gray.tv/gray/arc-fusion-assets/images/logo-off-site/ksla.png?d=570&mxId=00000000"
},
"@type": "NewsMediaOrganization",
"sameAs": [
"https://www.facebook.com/KSLANews12",
"https://www.instagram.com/kslanews12",
"https://www.tiktok.com/@kslanews12",
"https://www.x.com/KSLA",
"https://www.youtube.com/channel/UCf09HJnR6n7d1ZqnX-7axVg"
],
"@context": "http://schema.org"
},
{
"name": "Livestream",
"url": "https://www.ksla.com/livestream/",
"image": "https://gray-ksla-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fksla.jpg%3Fd%3D570%26mxId%3D00000000?auth=4157b3f772b245a81880a87eabf3766937c9e1f011ffe564f2ee34ff361f2f6c&width=1200&height=600&smart=true",
"@type": "WebPage",
"@context": "http://schema.org",
"keywords": []
}
]
/weather/
[
{
"name": "KSLA News 12",
"url": "https://www.ksla.com",
"logo": {
"@type": "ImageObject",
"url": "//webpubcontent.gray.tv/gray/arc-fusion-assets/images/logo-off-site/ksla.png?d=570&mxId=00000000"
},
"@type": "NewsMediaOrganization",
"sameAs": [
"https://www.facebook.com/KSLANews12",
"https://www.instagram.com/kslanews12",
"https://www.tiktok.com/@kslanews12",
"https://www.x.com/KSLA",
"https://www.youtube.com/channel/UCf09HJnR6n7d1ZqnX-7axVg"
],
"@context": "http://schema.org"
},
{
"name": "Weather",
"url": "https://www.ksla.com",
"image": "https://gray-ksla-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fksla.jpg%3Fd%3D570%26mxId%3D00000000?auth=4157b3f772b245a81880a87eabf3766937c9e1f011ffe564f2ee34ff361f2f6c&width=1200&height=600&smart=true",
"@type": "WebPage",
"@context": "http://schema.org",
"keywords": []
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Quiet, yet humid evening ahead!",
"description": "Quiet, yet humid evening ahead!",
"thumbnailUrl": "https://gray-ksla-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fdo0bihdskp9dy.cloudfront.net%2F05-30-2026%2Ft_3b903f26ac4c4f2183c9589dc834e0d4_name_file_1280x720_2000_v3_1_.jpg?auth=1b04355befb9a1f0eca45eb29368d59960d80508775ceb8b858346666bc0188b&width=1920&height=1080&smart=true",
"uploadDate": "2026-05-30T22:13:12Z",
"duration": "P0Y0M0DT0H2M42S",
"contentUrl": "https://d1l66zlxaqpl1u.cloudfront.net/wp-gray/20260530/6a1b5ec940c7eb400e7c1509/t_8f30b5032d264a22b9e8e2e4b1bfa586_name_WebVideo/file_1280x720-2000-v3_1.mp4"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /news/ | 1 | 1 |
| /livestream/ | 47 | 1 |
| /weather/ | 2 | 3 |
This page presents a snapshot of public data from KSLA News 12, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to KSLA News 12: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ksla.com to view the most current version of its content and see directly what this company is about and what it offers.