Lack of Color
(https://lackofcolor.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
There is a minor authority gap as no specific individuals or master milliners are named to back the expertly handcrafted claim. However, the Organization schema is robust, providing a physical address in Los Angeles and social media links, which establishes a clear business identity. The lack of Person schema for a designer is common in product-led models and is largely neutralized by the technical specificity of the product descriptions.
The marketing tone is aspirational but supported by physical evidence. Claims of sun protection are backed by specific UPF ratings and testing locations (Australia), rather than vague assertions. The only disconnect is the lack of visible certification for the sustainability claims mentioned in the FAQ, which remains a minor unsubstantiated point.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://lackofcolor.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://lackofcolor.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@id": "https://lackofcolor.com/#organization",
"@type": "Organization",
"name": "Lack of Color",
"url": "https://lackofcolor.com",
"description": "High-quality, wearable and effortlessly cool. Lack of Color offers contemporary style through their unique interpretations of timeless headwear designs.",
"telephone": "2138807878",
"sameAs": [
"https://www.facebook.com/lackofcoloraus/",
"https://instagram.com/lackofcoloraus",
"https://www.pinterest.com/lackofcoloraus"
],
"image": [
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-1.jpg?v=11535828373170175353",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-2.jpg?v=15821042181081311714",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-3.jpg?v=17565835865661845788",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-4.jpg?v=17322549339307414011",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-5.jpg?v=16619167740111599581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-6.jpg?v=13983579830551761581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-7.jpg?v=5663050260526177185"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "850 S. Broadway, 5th Floor",
"addressLocality": "Los Angeles",
"addressRegion": "California",
"postalCode": "90014",
"addressCountry": "US"
}
}
]
/products/holiday-bucket-beige-canvas/
[
{
"@context": "https://schema.org",
"@id": "https://lackofcolor.com/#organization",
"@type": "Organization",
"name": "Lack of Color",
"url": "https://lackofcolor.com",
"description": "High-quality, wearable and effortlessly cool. Lack of Color offers contemporary style through their unique interpretations of timeless headwear designs.",
"telephone": "2138807878",
"sameAs": [
"https://www.facebook.com/lackofcoloraus/",
"https://instagram.com/lackofcoloraus",
"https://www.pinterest.com/lackofcoloraus"
],
"image": [
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-1.jpg?v=11535828373170175353",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-2.jpg?v=15821042181081311714",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-3.jpg?v=17565835865661845788",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-4.jpg?v=17322549339307414011",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-5.jpg?v=16619167740111599581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-6.jpg?v=13983579830551761581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-7.jpg?v=5663050260526177185"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "850 S. Broadway, 5th Floor",
"addressLocality": "Los Angeles",
"addressRegion": "California",
"postalCode": "90014",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Holiday Bucket - Beige Canvas",
"image": "//lackofcolor.com/cdn/shop/files/holiday-bucket-beige-canvas-1-isolate-v2.jpg?v=1773618756",
"description": "Made from 100% cotton canvas in a neutral beige tone, our new wide-brimmed holiday bucket is finished with a simple and secure necktie, ensuring this hat goes everywhere you do.",
"url": "https://lackofcolor.com/products/holiday-bucket-beige-canvas",
"brand": {
"@type": "Brand",
"name": "lack of color"
},
"sku": "HOLBEIGECNV1",
"gtin13": "9358983019702",
"mpn": "9358983019702",
"offers": [
{
"@type": "Offer",
"name": "Holiday Bucket - Beige Canvas S-M Beige",
"sku": "HOLBEIGECNV1",
"gtin13": "9358983019702",
"mpn": "9358983019702",
"price": "99.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/holiday-bucket-beige-canvas?variant=42592810696904",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
},
{
"@type": "Offer",
"name": "Holiday Bucket - Beige Canvas M-L Beige",
"sku": "HOLBEIGECNV2",
"gtin13": "9358983019719",
"mpn": "9358983019719",
"price": "99.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/holiday-bucket-beige-canvas?variant=42592810762440",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
},
{
"@type": "Offer",
"name": "Holiday Bucket - Beige Canvas L-XL Beige",
"sku": "HOLBEIGECNV3",
"gtin13": "9358983019726",
"mpn": "9358983019726",
"price": "99.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/holiday-bucket-beige-canvas?variant=42592810827976",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"description": "Okendo",
"ratingValue": 4.9,
"ratingCount": 108
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lackofcolor.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Women's Hats",
"item": "https://lackofcolor.com/collections/all-womens-hats"
},
{
"@type": "ListItem",
"position": 3,
"name": "Women's Bucket Hats",
"item": "https://lackofcolor.com/collections/womens-bucket-hats"
},
{
"@type": "ListItem",
"position": 4,
"name": "Holiday Bucket - Beige Canvas",
"item": "https://lackofcolor.com/products/holiday-bucket-beige-canvas"
}
]
}
]
/collections/classic-hats/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What makes the Women’s Classic Hats collection timeless?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>These are our signature designs - fedoras, boaters, and buckets that never go out of style, made to last season after season.</p>"
}
},
{
"@type": "Question",
"name": "Are these hats handmade?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes. Each hat is expertly handcrafted using premium materials, from sustainably sourced straw to soft cotton and wool blends.</p>"
}
},
{
"@type": "Question",
"name": "Can I wear a Classic Hat year-round?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Absolutely. Designed for trans-seasonal wear, these pieces work beautifully across <a href=\"/collections/winter-edit\">winter</a>, <a href=\"/collections/summer-edit\">summer</a>, <a href=\"/collections/spring-edit\">spring</a> and <a href=\"/collections/fall-edit\">fall</a>.</p>"
}
},
{
"@type": "Question",
"name": "Do these hats offer sun protection?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Many styles include <a href=\"/collections/upf-50\">UPF50+ sun protection</a>, your go-to for sun defense and everyday wear. Check individual product descriptions.</p>"
}
},
{
"@type": "Question",
"name": "Are your classic styles suitable for travel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes, they're lightweight, durable, and designed for life on the move - perfect for vacations, road trips, and daily adventures.</p>"
}
},
{
"@type": "Question",
"name": "How should I style a Classic Hat?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Pair yours with relaxed tailoring, beachwear, or effortless day-to-night looks. These hats complete any look with ease.</p>"
}
},
{
"@type": "Question",
"name": "What’s the story behind Lack of Color’s classic designs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Our Classics represent the heart of the brand - reimagining timeless headwear through considered craftsmanship and a cool, Australian aesthetic</p>"
}
}
]
},
{
"@context": "https://schema.org",
"@id": "https://lackofcolor.com/#organization",
"@type": "Organization",
"name": "Lack of Color",
"url": "https://lackofcolor.com",
"description": "High-quality, wearable and effortlessly cool. Lack of Color offers contemporary style through their unique interpretations of timeless headwear designs.",
"telephone": "2138807878",
"sameAs": [
"https://www.facebook.com/lackofcoloraus/",
"https://instagram.com/lackofcoloraus",
"https://www.pinterest.com/lackofcoloraus"
],
"image": [
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-1.jpg?v=11535828373170175353",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-2.jpg?v=15821042181081311714",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-3.jpg?v=17565835865661845788",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-4.jpg?v=17322549339307414011",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-5.jpg?v=16619167740111599581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-6.jpg?v=13983579830551761581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-7.jpg?v=5663050260526177185"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "850 S. Broadway, 5th Floor",
"addressLocality": "Los Angeles",
"addressRegion": "California",
"postalCode": "90014",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Classic Hats",
"url": "https://lackofcolor.com/collections/classic-hats",
"description": "Discover classic women’s hats crafted from premium sustainable fabrics. Designed for everyday wear, from day to night and beach to bar.",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://lackofcolor.com/collections/classic-hats"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://lackofcolor.com/products/paloma-sun-hat"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://lackofcolor.com/products/the-inca-bucket"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://lackofcolor.com/products/the-inca-sunhat"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://lackofcolor.com/products/holiday-bucket-beige-canvas"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://lackofcolor.com/products/raffia-cowboy"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://lackofcolor.com/products/seashells-cowboy"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://lackofcolor.com/products/dakota-cowboy-teak"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://lackofcolor.com/products/phoenix-cowboy-carob"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://lackofcolor.com/products/holiday-bucket-black-canvas"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://lackofcolor.com/products/holiday-bucket-brown-canvas"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://lackofcolor.com/products/the-inca-bucket-coco"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://lackofcolor.com/products/the-desert-cowboy-natural"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://lackofcolor.com/products/sundance-cowboy"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://lackofcolor.com/products/raffia-cowboy-coco"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://lackofcolor.com/products/the-ridge-black"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://lackofcolor.com/products/the-ridge-ivory"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://lackofcolor.com/products/ivory-rancher"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://lackofcolor.com/products/teak-rancher"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://lackofcolor.com/products/palma-fedora"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://lackofcolor.com/products/western-wide-palma"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://lackofcolor.com/products/palma-wide-fedora"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://lackofcolor.com/products/the-vista-1"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://lackofcolor.com/products/snuggle-bucket-almond"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://lackofcolor.com/products/raffia-cruiser"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lackofcolor.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Classic Hats",
"item": "https://lackofcolor.com/collections/classic-hats"
}
]
}
]
/products/the-inca-bucket/
[
{
"@context": "https://schema.org",
"@id": "https://lackofcolor.com/#organization",
"@type": "Organization",
"name": "Lack of Color",
"url": "https://lackofcolor.com",
"description": "High-quality, wearable and effortlessly cool. Lack of Color offers contemporary style through their unique interpretations of timeless headwear designs.",
"telephone": "2138807878",
"sameAs": [
"https://www.facebook.com/lackofcoloraus/",
"https://instagram.com/lackofcoloraus",
"https://www.pinterest.com/lackofcoloraus"
],
"image": [
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-1.jpg?v=11535828373170175353",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-2.jpg?v=15821042181081311714",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-3.jpg?v=17565835865661845788",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-4.jpg?v=17322549339307414011",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-5.jpg?v=16619167740111599581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-6.jpg?v=13983579830551761581",
"https://lackofcolor.com/cdn/shop/files/loc-brand-image-7.jpg?v=5663050260526177185"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "850 S. Broadway, 5th Floor",
"addressLocality": "Los Angeles",
"addressRegion": "California",
"postalCode": "90014",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "The Inca Bucket",
"image": "//lackofcolor.com/cdn/shop/products/The-Inca-Bucket-1-Isolate.jpg?v=1601875416",
"description": "Our latest woven raffia straw bucket hat takes you from day to night, from poolside to beachside, from festival to grassy hills and beyond. A true companion worthy of memories new and old.",
"url": "https://lackofcolor.com/products/the-inca-bucket",
"brand": {
"@type": "Brand",
"name": "lack of color"
},
"sku": "INCA1",
"gtin13": "9358983004975",
"mpn": "9358983004975",
"offers": [
{
"@type": "Offer",
"name": "The Inca Bucket 55cm (S) Straw Natural",
"sku": "INCA1",
"gtin13": "9358983004975",
"mpn": "9358983004975",
"price": "149.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/the-inca-bucket?variant=32419083714608",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
},
{
"@type": "Offer",
"name": "The Inca Bucket 57cm (M) Straw Natural",
"sku": "INCA2",
"gtin13": "9358983004982",
"mpn": "9358983004982",
"price": "149.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/the-inca-bucket?variant=32419083747376",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
},
{
"@type": "Offer",
"name": "The Inca Bucket 59cm (L) Straw Natural",
"sku": "INCA3",
"gtin13": "9358983004999",
"mpn": "9358983004999",
"price": "149.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/the-inca-bucket?variant=32419083780144",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
},
{
"@type": "Offer",
"name": "The Inca Bucket 61cm (XL) Straw Natural",
"sku": "INCA4",
"gtin13": "9358983005002",
"mpn": "9358983005002",
"price": "149.00",
"priceCurrency": "USD",
"priceValidUntil": "2026-08-25",
"url": "https://lackofcolor.com/products/the-inca-bucket?variant=32419083812912",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Lack of Color"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"description": "Okendo",
"ratingValue": 5,
"ratingCount": 268
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lackofcolor.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Women's Hats",
"item": "https://lackofcolor.com/collections/all-womens-hats"
},
{
"@type": "ListItem",
"position": 3,
"name": "Women's Bucket Hats",
"item": "https://lackofcolor.com/collections/womens-bucket-hats"
},
{
"@type": "ListItem",
"position": 4,
"name": "The Inca Bucket",
"item": "https://lackofcolor.com/products/the-inca-bucket"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
2702Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 606 | 1 |
| /products/holiday-bucket-beige-canvas/ | 699 | 1 |
| /collections/classic-hats/ | 678 | 1 |
| /products/the-inca-bucket/ | 719 | 1 |
Explore the other reputation pillars for Lack of Color
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lack of Color, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lack of Color: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lackofcolor.com to view the most current version of its content and see directly what this company is about and what it offers.