Helliwells Funeral Service

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(http://www.pendlefuneraldirectors.co.uk) 📸 Data Snapshot: May 22, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

The organizational authority is strong, supported by JSON-LD schema that identifies the business as a LocalBusiness with established social links. However, there is a minor gap in individual authority; while the site references qualified embalmers and bereavement counsellors, no specific staff members are named or linked to professional profiles via Person schema.

Evidence: Performance vs. Claims

Marketing claims are generally modest and verifiable. The claim of being a leading director is anchored by a specific date (1924), and the partnership with Golden Charter is backed by current market analysis citations. There are no bold, unsubstantiated performance claims regarding market share or results that lack context.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.helliwells-funeralservice.co.uk/",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "name": "Helliwells Funeral Service - Helliwells Funeral Service",
            "isPartOf": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#website"
            },
            "about": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#organization"
            },
            "datePublished": "2023-08-15T20:51:40+00:00",
            "dateModified": "2026-02-03T10:42:52+00:00",
            "breadcrumb": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#breadcrumb"
            },
            "inLanguage": "en",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.helliwells-funeralservice.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.helliwells-funeralservice.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Helliwells Funeral Service"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.helliwells-funeralservice.co.uk/#website",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "name": "Helliwells Funeral Service",
            "description": "Funeral Directors - Colne, Lancashire",
            "publisher": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.helliwells-funeralservice.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en"
        },
        {
            "@type": "Organization",
            "@id": "https://www.helliwells-funeralservice.co.uk/#organization",
            "name": "Helliwells Funeral Service",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en",
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/",
                "url": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "contentUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "width": 200,
                "height": 41,
                "caption": "Helliwells Funeral Service"
            },
            "image": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/p/Helliwells-Funeral-Services-100072287992607/"
            ]
        }
    ]
}

/funeral-plans/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.helliwells-funeralservice.co.uk/funeral-plans/",
            "url": "https://www.helliwells-funeralservice.co.uk/funeral-plans/",
            "name": "Funeral Plans - Helliwells Funeral Service",
            "isPartOf": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#website"
            },
            "datePublished": "2023-09-21T00:08:10+00:00",
            "dateModified": "2026-04-22T11:31:59+00:00",
            "inLanguage": "en",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.helliwells-funeralservice.co.uk/funeral-plans/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.helliwells-funeralservice.co.uk/#website",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "name": "Helliwells Funeral Service",
            "description": "Funeral Directors - Colne, Lancashire",
            "publisher": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.helliwells-funeralservice.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en"
        },
        {
            "@type": "Organization",
            "@id": "https://www.helliwells-funeralservice.co.uk/#organization",
            "name": "Helliwells Funeral Service",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en",
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/",
                "url": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "contentUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "width": 200,
                "height": 41,
                "caption": "Helliwells Funeral Service"
            },
            "image": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/p/Helliwells-Funeral-Services-100072287992607/"
            ]
        }
    ]
}

/funerals/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.helliwells-funeralservice.co.uk/funerals/",
            "url": "https://www.helliwells-funeralservice.co.uk/funerals/",
            "name": "Funerals - Helliwells Funeral Service",
            "isPartOf": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.helliwells-funeralservice.co.uk/funerals/#primaryimage"
            },
            "image": {
                "@id": "https://www.helliwells-funeralservice.co.uk/funerals/#primaryimage"
            },
            "thumbnailUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/SAIFGeneralWeb-300x271.png",
            "datePublished": "2023-09-20T23:33:05+00:00",
            "dateModified": "2026-02-03T10:45:24+00:00",
            "inLanguage": "en",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.helliwells-funeralservice.co.uk/funerals/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en",
            "@id": "https://www.helliwells-funeralservice.co.uk/funerals/#primaryimage",
            "url": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/SAIFGeneralWeb.png",
            "contentUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/SAIFGeneralWeb.png",
            "width": 1500,
            "height": 1355
        },
        {
            "@type": "WebSite",
            "@id": "https://www.helliwells-funeralservice.co.uk/#website",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "name": "Helliwells Funeral Service",
            "description": "Funeral Directors - Colne, Lancashire",
            "publisher": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.helliwells-funeralservice.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en"
        },
        {
            "@type": "Organization",
            "@id": "https://www.helliwells-funeralservice.co.uk/#organization",
            "name": "Helliwells Funeral Service",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en",
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/",
                "url": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "contentUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "width": 200,
                "height": 41,
                "caption": "Helliwells Funeral Service"
            },
            "image": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/p/Helliwells-Funeral-Services-100072287992607/"
            ]
        }
    ]
}

/repatriation/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.helliwells-funeralservice.co.uk/repatriation/",
            "url": "https://www.helliwells-funeralservice.co.uk/repatriation/",
            "name": "Repatriation - Helliwells Funeral Service",
            "isPartOf": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#website"
            },
            "datePublished": "2023-09-21T11:21:07+00:00",
            "dateModified": "2024-07-02T14:42:23+00:00",
            "inLanguage": "en",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.helliwells-funeralservice.co.uk/repatriation/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.helliwells-funeralservice.co.uk/#website",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "name": "Helliwells Funeral Service",
            "description": "Funeral Directors - Colne, Lancashire",
            "publisher": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.helliwells-funeralservice.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en"
        },
        {
            "@type": "Organization",
            "@id": "https://www.helliwells-funeralservice.co.uk/#organization",
            "name": "Helliwells Funeral Service",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en",
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/",
                "url": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "contentUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "width": 200,
                "height": 41,
                "caption": "Helliwells Funeral Service"
            },
            "image": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/p/Helliwells-Funeral-Services-100072287992607/"
            ]
        }
    ]
}

/help-advice/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://www.helliwells-funeralservice.co.uk/help-advice/",
            "url": "https://www.helliwells-funeralservice.co.uk/help-advice/",
            "name": "Help & Advice - Helliwells Funeral Service",
            "isPartOf": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#website"
            },
            "datePublished": "2023-09-20T22:06:40+00:00",
            "inLanguage": "en"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.helliwells-funeralservice.co.uk/#website",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "name": "Helliwells Funeral Service",
            "description": "Funeral Directors - Colne, Lancashire",
            "publisher": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.helliwells-funeralservice.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en"
        },
        {
            "@type": "Organization",
            "@id": "https://www.helliwells-funeralservice.co.uk/#organization",
            "name": "Helliwells Funeral Service",
            "url": "https://www.helliwells-funeralservice.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en",
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/",
                "url": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "contentUrl": "https://www.helliwells-funeralservice.co.uk/wp-content/uploads/2023/10/helliwells-funeral-service.svg",
                "width": 200,
                "height": 41,
                "caption": "Helliwells Funeral Service"
            },
            "image": {
                "@id": "https://www.helliwells-funeralservice.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/p/Helliwells-Funeral-Services-100072287992607/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

108Review mentions (all pages)

5External proof links (all pages)

Page	Reviews	Proof links
/ (home)	78	1
/funeral-plans/	3	1
/funerals/	21	1
/repatriation/	3	1
/help-advice/	3	1

Explore the other reputation pillars for Helliwells Funeral Service

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Helliwells Funeral Service, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Helliwells Funeral Service: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at http://www.pendlefuneraldirectors.co.uk to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Helliwells Funeral Service – Signal Evidence & AI Readability

Helliwells Funeral Service