Porch
(https://porch.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through structured data. The schema_json for the insurance page includes the founding date (2012), founder Matt Ehrlichman, and a physical address in Seattle. The legal identity of the insurance underwriter is clearly defined in the text, leaving very few gaps in business registration or physical presence.
Most performance claims are anchored in specific financial offers rather than vague ‘success stories.’ For example, the 16 percent discount is explicitly tied to new home purchases and specific policy years. The ‘Virtual Home Assistant’ claim is the only area that feels slightly more like marketing sizzle than a demonstrated technical reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/insurance/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Porch",
"legalName": "Porch",
"url": "https://porch.com",
"logo": {
"@type": "ImageObject",
"url": "https://porch.com/bootstrap/porch-logo-2x.png"
},
"foundingDate": 2012,
"founders": [
{
"@type": "Person",
"name": "Matt Ehrlichman"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "2200 1st Ave S",
"addressLocality": "Seattle",
"addressRegion": "WA",
"postalCode": "98134",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer service",
"telephone": "+1 855-767-2400",
"email": "homeowner@porch.com"
},
"sameAs": [
"https://www.facebook.com/porch",
"https://twitter.com/PorchDotCom",
"http://pinterest.com/porchdotcom/",
"https://plus.google.com/+porchdotcom",
"http://www.linkedin.com/company/porch"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /insurance/ | 0 | 1 |
| /app/ | 1 | 1 |
| /my-home/services/insurance-policy/ | 0 | 0 |
This page presents a snapshot of public data from Porch, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Porch: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://porch.com to view the most current version of its content and see directly what this company is about and what it offers.