Rumpl
(https://rumpl.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are nearly non-existent due to robust Organization schema that names the founder (Wylie Robinson) and provides a physical address in Portland, Oregon. Technical credibility is high, with a clean heading hierarchy and functional structured data, including FoundingDate and LegalName. The only minor gap is the lack of Person schema to connect the founder directly to his digital footprint within the crawled data, though sameAs links to social profiles partially mitigate this.
The primary disconnect is the quantitative gap between the marketing claim of ‘Thousands of 5-Star Reviews’ and the verifiable ‘review_count’ of 482. Aside from this, the performance claims regarding product portability (fitting in a water bottle sleeve) are supported by specific dimensions (38 x 52) and material descriptions. The 2025 Impact Report is mentioned as a ‘current’ commitment, though no direct link to the data-backed report was captured in the crawl.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.rumpl.com/#organization",
"url": "https://www.rumpl.com",
"name": "Rumpl",
"legalName": "Rumpl",
"slogan": "The World's Best Rated Performance Blankets",
"email": "info@rumpl.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.rumpl.com/cdn/shop/files/Group_1.png?v=1738463173&width=600"
},
"foundingDate": "2014",
"founder": {
"@type": "Person",
"name": "Wylie Robinson"
},
"alternateName": "Rumpl, Rumpl Blankets",
"address": {
"@type": "PostalAddress",
"streetAddress": "1818 NW 25th Ave",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97210",
"addressCountry": "USA"
},
"publishingPrinciples": "/policies/privacy-policy",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.rumpl.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "/policies/refund-policy",
"applicableCountry": "USA"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Rumpl",
"logo": "https://www.rumpl.com/cdn/shop/files/Group_1_485x.png?v=1738463173",
"sameAs": [
"",
"https://www.facebook.com/gorumpl/",
"",
"https://www.instagram.com/gorumpl/",
"https://www.tiktok.com/@rumpl",
"",
"",
"https://www.youtube.com/@Gorumpl",
""
],
"url": "https://www.rumpl.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Rumpl",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.rumpl.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.rumpl.com"
}
]
/collections/travel-blankets/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.rumpl.com/#organization",
"url": "https://www.rumpl.com",
"name": "Rumpl",
"legalName": "Rumpl",
"slogan": "The World's Best Rated Performance Blankets",
"email": "info@rumpl.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.rumpl.com/cdn/shop/files/Group_1.png?v=1738463173&width=600"
},
"foundingDate": "2014",
"founder": {
"@type": "Person",
"name": "Wylie Robinson"
},
"alternateName": "Rumpl, Rumpl Blankets",
"address": {
"@type": "PostalAddress",
"streetAddress": "1818 NW 25th Ave",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97210",
"addressCountry": "USA"
},
"publishingPrinciples": "/policies/privacy-policy",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.rumpl.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "/policies/refund-policy",
"applicableCountry": "USA"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.rumpl.com",
"name": "Rumpl"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.rumpl.com/collections/all-blankets",
"name": "All Blankets"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Travel Blankets",
"url": "https://www.rumpl.com/collections/travel-blankets",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Berry Fade",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-berry-fade"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Horizon Fade",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-horizon-fade"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Deepfoam Fade",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-deepfoam-fade"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Sea Moss",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-sea-moss"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Deepwater",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-deepwater"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Lavender",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-lavender"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Plum",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-plum"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Volcanic Fade",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-volcanic-fade"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"name": "Travel Puffy Blanket - Seafoam",
"url": "https://www.rumpl.com/products/travel-puffy-blanket-seafoam"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Rumpl",
"logo": "https://www.rumpl.com/cdn/shop/files/Group_1_485x.png?v=1738463173",
"sameAs": [
"",
"https://www.facebook.com/gorumpl/",
"",
"https://www.instagram.com/gorumpl/",
"https://www.tiktok.com/@rumpl",
"",
"",
"https://www.youtube.com/@Gorumpl",
""
],
"url": "https://www.rumpl.com"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the best blanket for travel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The best travel blankets are lightweight, packable, and made with materials that can stand up to long travel days — and Rumpl's Travel Blanket checks every box. It’s compact enough for carry-ons, warm enough for cooler climates, and durable enough for the outdoors. Bonus: it doubles as a wearable shawl or wrap thanks to features like corner loops and our signature Cape Clip™, so you can go hands-free on planes, trains, or wherever your travels take you."
}
},
{
"@type": "Question",
"name": "What size should a travel blanket be?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While there's no hard and fast rule, we like travel blankets that cover your lap and shoulders while still providing packability and versatility. Rumpl's travel blanket dimensions are 38" x 52", an ideal travel blanket size in our humble opinion. "
}
},
{
"@type": "Question",
"name": "Are travel blankets allowed on planes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, travel blankets are allowed on planes and generally don’t count as a carry-on or personal item. The Rumpl Travel Puffy Blanket is compact and fits in your water bottle pocket or easily clips to your bag. "
}
},
{
"@type": "Question",
"name": "What is the difference between Rumpl's travel blankets and regular blankets?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Rumpl Travel Puffy Blanket is built with the same materials as our best-selling full-sized blankets, with a smaller footprint and more compact build, ideal for travel where space savings and comfort are a top priority."
}
},
{
"@type": "Question",
"name": "What's the best way to pack my travel blanket? Inside or attached to my carry-on? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "To pack a travel blanket, roll it tightly and secure it in its stuff sack or compression pouch. Rumpl’s packable travel blanket compresses to the size of a water bottle so it fits into the bottle sleeve of most backpacks. No side pockets? No problem. The roll-top stuff sack can easily clip on to luggage for hands-free travel."
}
},
{
"@type": "Question",
"name": "Should I get a travel blanket that's down or synthetic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Sure, down travel blankets are lighter, but synthetic insulated travel blankets like Rumpl's NanoLoft® Travel Puffy Blanket offer better warmth, packability, and performance in damp conditions at a comparable warm-to-weight ratio. Plus, they don't leave you with the dreaded "Down Funk." "
}
},
{
"@type": "Question",
"name": "What is the warmest travel blanket?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A warm travel blanket starts with good insulation. Rumpl’s NanoLoft® insulated Travel Puffy is filled with our premium synthetic down alternative that mimics the best qualities of natural down—superior warmth, high compression, and great rebound—without the downsides. Unlike traditional down, NanoLoft® stays warm even when wet and never develops that funky smell over time. Did we mention it's machine washable? "
}
},
{
"@type": "Question",
"name": "Are Rumpl travel blankets machine washable?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! To keep your washable travel blanket in top shape, we recommend using a front-loading washing machine on cold with a gentle detergent designed for technical or outdoor gear. This helps preserve the DWR (durable water repellent) finish and loft. After washing, either hang it to dry or tumble dry on low. When in doubt, learn how to clean your travel blanket by visiting our care instructions page or checking the tag on your blanket."
}
}
]
}
]
/pages/our-commitments-rumpl/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.rumpl.com/#organization",
"url": "https://www.rumpl.com",
"name": "Rumpl",
"legalName": "Rumpl",
"slogan": "The World's Best Rated Performance Blankets",
"email": "info@rumpl.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.rumpl.com/cdn/shop/files/Group_1.png?v=1738463173&width=600"
},
"foundingDate": "2014",
"founder": {
"@type": "Person",
"name": "Wylie Robinson"
},
"alternateName": "Rumpl, Rumpl Blankets",
"address": {
"@type": "PostalAddress",
"streetAddress": "1818 NW 25th Ave",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97210",
"addressCountry": "USA"
},
"publishingPrinciples": "/policies/privacy-policy",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.rumpl.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "/policies/refund-policy",
"applicableCountry": "USA"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Rumpl",
"logo": "https://www.rumpl.com/cdn/shop/files/Group_1_485x.png?v=1738463173",
"sameAs": [
"",
"https://www.facebook.com/gorumpl/",
"",
"https://www.instagram.com/gorumpl/",
"https://www.tiktok.com/@rumpl",
"",
"",
"https://www.youtube.com/@Gorumpl",
""
],
"url": "https://www.rumpl.com/pages/our-commitments-rumpl"
}
]
/pages/our-story-rumpl/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.rumpl.com/#organization",
"url": "https://www.rumpl.com",
"name": "Rumpl",
"legalName": "Rumpl",
"slogan": "The World's Best Rated Performance Blankets",
"email": "info@rumpl.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.rumpl.com/cdn/shop/files/Group_1.png?v=1738463173&width=600"
},
"foundingDate": "2014",
"founder": {
"@type": "Person",
"name": "Wylie Robinson"
},
"alternateName": "Rumpl, Rumpl Blankets",
"address": {
"@type": "PostalAddress",
"streetAddress": "1818 NW 25th Ave",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97210",
"addressCountry": "USA"
},
"publishingPrinciples": "/policies/privacy-policy",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.rumpl.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "/policies/refund-policy",
"applicableCountry": "USA"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Rumpl",
"logo": "https://www.rumpl.com/cdn/shop/files/Group_1_485x.png?v=1738463173",
"sameAs": [
"",
"https://www.facebook.com/gorumpl/",
"",
"https://www.instagram.com/gorumpl/",
"https://www.tiktok.com/@rumpl",
"",
"",
"https://www.youtube.com/@Gorumpl",
""
],
"url": "https://www.rumpl.com/pages/our-story-rumpl"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1669Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 482 | 2 |
| /collections/travel-blankets/ | 394 | 2 |
| /pages/our-commitments-rumpl/ | 369 | 2 |
| /pages/our-story-rumpl/ | 424 | 2 |
Explore the other reputation pillars for Rumpl
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Rumpl, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rumpl: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://rumpl.com to view the most current version of its content and see directly what this company is about and what it offers.