Identity & Authority: Science in Sport (SiS) Limited – Signal Evidence & AI Readability

Science in Sport (SiS) Limited

(https://scienceinsport.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is exceptionally high. The site avoids the common trap of anonymous experts by naming specific individuals like Professor James Morton and Professor Louise Burke, complete with their university affiliations and publication counts. The structured data includes Organization schema, though it could be improved by adding specific Person schema and sameAs links for the external advisory board to fully close the authority loop.

There is a very tight connection between marketing claims and demonstrated results. For instance, the claim of providing ultra-high levels of available carbohydrate is backed by the specific 1:0.8 ratio explanation and the Elite Male Marathon Study reference. The site demonstrates performance through its support of 105 Olympic Medallists at the 2024 Paris Games, providing a recent and verifiable temporal anchor for its claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.scienceinsport.com/",
        "logo": "https://www.scienceinsport.com/static/version1778047940/frontend/SIS/theme-frontend-sis-pnx/en_GB/images/logo.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.scienceinsport.com/",
        "name": "SiS (Science in Sport) Limited",
        "potentialAction": [
            {
                "@type": "SearchAction",
                "target": "https://www.scienceinsport.com/catalogsearch/result/?q={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        ]
    }
]
/science/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.scienceinsport.com/",
                "name": "Home"
            }
        }
    ]
}
/shop-sis/all-products/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.scienceinsport.com/",
                "name": "Home"
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@id": "https://www.scienceinsport.com/shop-sis",
                "name": "Shop"
            }
        }
    ]
}
/beta/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
102Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 24 2
/science/ 23 2
/shop-sis/all-products/ 33 2
/beta/ 22 2
Explore the other reputation pillars for Science in Sport (SiS) Limited