Thermacell Repellents, Inc.

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(https://thermacell.com) 📸 Data Snapshot: June 19, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

12 Impact Weight: 15 / 100

80% Reputation

Diagnosis: Authority Gaps

The primary authority gap lies in the ‘Expert Approved’ section, which references a team of entomologists with ‘100 years of combined experience’ but fails to name a single individual or provide Person schema. This is mitigated by strong Corporation schema with multiple sameAs links to verified social profiles and a clear physical presence in the US and Canada. The technical implementation is professional, with a clean heading hierarchy and current dateModified stamps (June 2026), suggesting high internal standards.

Evidence: Performance vs. Claims

The marketing tone is confident but grounded in measurable outcomes. Claims of a 20-foot zone of protection are consistently paired with the technology (ActiveShield) and the testing conditions (EPA standards). There is no disconnect between the ‘Smart System’ positioning of the LIV 2.0 and the technical description of it being an ‘on-demand’ installed system, which is described with hardware-specific terminology rather than abstract fluff.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "author": {
                "@id": "https://www.thermacell.com/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.thermacell.com/#identity"
            },
            "copyrightYear": "2023",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2023-01-30T05:15:20-08:00",
            "dateModified": "2026-06-02T03:58:55-07:00",
            "datePublished": "2023-01-30T05:15:00-08:00",
            "description": "No scent, no sprays, no chemicals on your skin. Push button to start, then stop worrying about mosquitos.",
            "headline": "Thermacell Zone Mosquito Repellents: Mosquito Control Solutions & Devices",
            "image": {
                "@type": "ImageObject",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-logo2026_2026-03-04-154554_wjdu.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1772639173&s=27a2d15171b15efbca02bd5f8008d4cc"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.thermacell.com/",
            "name": "Thermacell",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.thermacell.com/"
        },
        {
            "@id": "https://www.thermacell.com/#identity",
            "@type": "Corporation",
            "image": {
                "@type": "ImageObject",
                "height": "203",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=477&h=203&auto=compress%2Cformat&fit=crop&dm=1772057031&s=c9ce31091b94b19fd6d27de08b70e3ac",
                "width": "477"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=600&h=60&q=82&fm=png&fit=clip&dm=1772057031&s=95a71e780e8f3279d64f71d029774ced",
                "width": "141"
            },
            "name": "Thermacell Repellents, Inc.",
            "sameAs": [
                "https://www.facebook.com/Thermacell/",
                "https://youtube.com/Thermacell",
                "https://www.instagram.com/thermacell/",
                "https://pinterest.com/thermacell",
                "https://www.tiktok.com/@thermacell"
            ],
            "url": "https://www.thermacell.com/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.thermacell.com/",
                    "name": "Home",
                    "position": 1
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/faqs/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.thermacell.com/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.thermacell.com/#identity"
            },
            "copyrightYear": "2024",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2024-06-12T11:24:28-07:00",
            "dateModified": "2026-05-18T07:47:35-07:00",
            "datePublished": "2024-06-12T11:24:00-07:00",
            "description": "Find answers to common questions about Thermacell mosquito repellents, including product usage, safety, and troubleshooting tips.",
            "headline": "FAQs Landing",
            "image": {
                "@type": "ImageObject",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-logo2026_2026-03-04-154554_wjdu.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1772639173&s=27a2d15171b15efbca02bd5f8008d4cc"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.thermacell.com/faqs",
            "name": "FAQs Landing",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.thermacell.com/faqs"
        },
        {
            "@id": "https://www.thermacell.com/#identity",
            "@type": "Corporation",
            "image": {
                "@type": "ImageObject",
                "height": "203",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=477&h=203&auto=compress%2Cformat&fit=crop&dm=1772057031&s=c9ce31091b94b19fd6d27de08b70e3ac",
                "width": "477"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=600&h=60&q=82&fm=png&fit=clip&dm=1772057031&s=95a71e780e8f3279d64f71d029774ced",
                "width": "141"
            },
            "name": "Thermacell Repellents, Inc.",
            "sameAs": [
                "https://www.facebook.com/Thermacell/",
                "https://youtube.com/Thermacell",
                "https://www.instagram.com/thermacell/",
                "https://pinterest.com/thermacell",
                "https://www.tiktok.com/@thermacell"
            ],
            "url": "https://www.thermacell.com/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.thermacell.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.thermacell.com/faqs",
                    "name": "FAQs Landing",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/how-it-works/

[
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How ActiveShield™ Technology Works",
        "url": "https://www.thermacell.com/how-it-works/",
        "step": [
            {
                "@type": "HowToStep",
                "position": "1",
                "text": "Push button to activate repeller."
            },
            {
                "@type": "HowToStep",
                "position": "2",
                "text": "Rechargeable battery powers heater."
            },
            {
                "@type": "HowToStep",
                "position": "3",
                "text": "Heat draws repellent upward."
            },
            {
                "@type": "HowToStep",
                "position": "4",
                "text": "Repellent diffuses to form protection zone."
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebSite",
                "author": {
                    "@id": "https://www.thermacell.com/#identity"
                },
                "copyrightHolder": {
                    "@id": "https://www.thermacell.com/#identity"
                },
                "copyrightYear": "2024",
                "creator": {
                    "@id": "https://www.thermacell.com/#creator"
                },
                "dateModified": "2026-06-09T13:03:38-07:00",
                "datePublished": "2024-04-04T08:13:00-07:00",
                "description": "Learn how Thermacell repels mosquitoes with heat-activated, scent-free technology that creates a protection zone of up to 20 feet outdoors.",
                "headline": "How Does Thermacell Work?",
                "image": {
                    "@type": "ImageObject",
                    "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-logo2026_2026-03-04-154554_wjdu.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1772639173&s=27a2d15171b15efbca02bd5f8008d4cc"
                },
                "inLanguage": "en-us",
                "mainEntityOfPage": "https://www.thermacell.com/how-it-works",
                "name": "How Does Thermacell Work?",
                "publisher": {
                    "@id": "https://www.thermacell.com/#creator"
                },
                "url": "https://www.thermacell.com/how-it-works"
            },
            {
                "@id": "https://www.thermacell.com/#identity",
                "@type": "Corporation",
                "image": {
                    "@type": "ImageObject",
                    "height": "203",
                    "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=477&h=203&auto=compress%2Cformat&fit=crop&dm=1772057031&s=c9ce31091b94b19fd6d27de08b70e3ac",
                    "width": "477"
                },
                "logo": {
                    "@type": "ImageObject",
                    "height": "60",
                    "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=600&h=60&q=82&fm=png&fit=clip&dm=1772057031&s=95a71e780e8f3279d64f71d029774ced",
                    "width": "141"
                },
                "name": "Thermacell Repellents, Inc.",
                "sameAs": [
                    "https://www.facebook.com/Thermacell/",
                    "https://youtube.com/Thermacell",
                    "https://www.instagram.com/thermacell/",
                    "https://pinterest.com/thermacell",
                    "https://www.tiktok.com/@thermacell"
                ],
                "url": "https://www.thermacell.com/"
            },
            {
                "@id": "#creator",
                "@type": "Organization"
            },
            {
                "@type": "BreadcrumbList",
                "description": "Breadcrumbs list",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "item": "https://www.thermacell.com/",
                        "name": "Home",
                        "position": 1
                    },
                    {
                        "@type": "ListItem",
                        "item": "https://www.thermacell.com/how-it-works",
                        "name": "How It Works",
                        "position": 2
                    }
                ],
                "name": "Breadcrumbs"
            }
        ]
    }
]

/products/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "author": {
                "@id": "https://www.thermacell.com/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.thermacell.com/#identity"
            },
            "copyrightYear": "2023",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2023-02-10T11:19:54-08:00",
            "dateModified": "2025-04-29T13:24:45-07:00",
            "datePublished": "2023-02-10T11:19:00-08:00",
            "description": "Thermacell offers effective mosquito repellent and tick control solutions including portable mosquito repellers, outdoor patio shield and tick control tubes",
            "headline": "Shop Outdoor Mosquito Repellents & Mosquito Control Products",
            "image": {
                "@type": "ImageObject",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-logo2026_2026-03-04-154554_wjdu.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1772639173&s=27a2d15171b15efbca02bd5f8008d4cc"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.thermacell.com/products",
            "name": "Shop Outdoor Mosquito Repellents & Mosquito Control Products",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.thermacell.com/products"
        },
        {
            "@id": "https://www.thermacell.com/#identity",
            "@type": "Corporation",
            "image": {
                "@type": "ImageObject",
                "height": "203",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=477&h=203&auto=compress%2Cformat&fit=crop&dm=1772057031&s=c9ce31091b94b19fd6d27de08b70e3ac",
                "width": "477"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://optimise2.assets-servd.host/no-moz/production/general/Logos/THERMACELL-Blue-1.png?w=600&h=60&q=82&fm=png&fit=clip&dm=1772057031&s=95a71e780e8f3279d64f71d029774ced",
                "width": "141"
            },
            "name": "Thermacell Repellents, Inc.",
            "sameAs": [
                "https://www.facebook.com/Thermacell/",
                "https://youtube.com/Thermacell",
                "https://www.instagram.com/thermacell/",
                "https://pinterest.com/thermacell",
                "https://www.tiktok.com/@thermacell"
            ],
            "url": "https://www.thermacell.com/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.thermacell.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.thermacell.com/products",
                    "name": "Shop",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

139Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	33	1
/faqs/	35	1
/how-it-works/	38	1
/products/	33	1

Explore the other reputation pillars for Thermacell Repellents, Inc.

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Thermacell Repellents, Inc., captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Thermacell Repellents, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://thermacell.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Thermacell Repellents, Inc. – Signal Evidence & AI Readability

Thermacell Repellents, Inc.