Verner Panton
(https://verner-panton.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is high but technically stale. The schema data correctly identifies the Organization as Verner Panton, but the last modified dates (2018-2022) are all older than 36 months relative to the May 2026 anchor, indicating a stagnant digital footprint. Technical credibility is hampered by a complete absence of H1 headings and structured hierarchy across the examined pages.
There are no bold marketing performance claims (e.g., ‘results that speak for themselves’). The only claims made are historical and status-based (‘belonged to the most important designers’), which are immediately substantiated by the listing of iconic designs like the Panton Chair and Panthella lamp.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.verner-panton.com/de/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://www.verner-panton.com/de/#organization",
"name": "Verner Panton",
"description": "Official",
"url": "https://www.verner-panton.com/de/"
},
{
"@type": "WebPage",
"@id": "https://www.verner-panton.com/de/#webpage",
"url": "https://www.verner-panton.com/de/",
"name": "Startseite - Verner Panton - Official",
"inLanguage": "de-DE",
"isPartOf": {
"@id": "https://www.verner-panton.com/de/#website"
},
"breadcrumb": {
"@id": "https://www.verner-panton.com/de/#breadcrumblist"
},
"datePublished": "2018-10-28T08:47:36+00:00",
"dateModified": "2018-10-28T08:47:36+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.verner-panton.com/de/#website",
"url": "https://www.verner-panton.com/de/",
"name": "Verner Panton",
"description": "Official",
"inLanguage": "de-DE",
"publisher": {
"@id": "https://www.verner-panton.com/de/#organization"
}
}
]
}
/de/person/verner-panton/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.verner-panton.com/de/person/verner-panton/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.verner-panton.com/de/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/person/#listItem",
"name": "PERSON"
}
},
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/person/#listItem",
"position": 2,
"name": "PERSON",
"item": "https://www.verner-panton.com/de/person/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/person/verner-panton/#listItem",
"name": "Verner Panton"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/person/verner-panton/#listItem",
"position": 3,
"name": "Verner Panton",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/person/#listItem",
"name": "PERSON"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.verner-panton.com/de/#organization",
"name": "Verner Panton",
"description": "Official",
"url": "https://www.verner-panton.com/de/"
},
{
"@type": "WebPage",
"@id": "https://www.verner-panton.com/de/person/verner-panton/#webpage",
"url": "https://www.verner-panton.com/de/person/verner-panton/",
"name": "Verner Panton - Official",
"description": "Der dänische Architekt und Designer Verner Panton (1926-1998) gehört zu den wichtigsten und innovativsten Gestaltern in der zweiten Hälfte des 20. Jahrhunderts. Im Lauf seiner langen Karriere hat er ein umfangreiches und vielgestaltiges Werk geschaffen, in dem sich seine Vorliebe für meist kräftige Farben und sein virtuoses Spiel mit geometrischen Grundformen bzw. -figuren manifestiert. Im",
"inLanguage": "de-DE",
"isPartOf": {
"@id": "https://www.verner-panton.com/de/#website"
},
"breadcrumb": {
"@id": "https://www.verner-panton.com/de/person/verner-panton/#breadcrumblist"
},
"datePublished": "2020-05-21T11:09:22+00:00",
"dateModified": "2022-05-25T08:02:15+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.verner-panton.com/de/#website",
"url": "https://www.verner-panton.com/de/",
"name": "Verner Panton",
"description": "Official",
"inLanguage": "de-DE",
"publisher": {
"@id": "https://www.verner-panton.com/de/#organization"
}
}
]
}
/de/moebel/im-werkarchiv/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.verner-panton.com/de/moebel/im-werkarchiv/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.verner-panton.com/de/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/moebel/#listItem",
"name": "MOEBEL"
}
},
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/moebel/#listItem",
"position": 2,
"name": "MOEBEL",
"item": "https://www.verner-panton.com/de/moebel/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/moebel/im-werkarchiv/#listItem",
"name": "im Werkarchiv"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/moebel/im-werkarchiv/#listItem",
"position": 3,
"name": "im Werkarchiv",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/moebel/#listItem",
"name": "MOEBEL"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.verner-panton.com/de/#organization",
"name": "Verner Panton",
"description": "Official",
"url": "https://www.verner-panton.com/de/"
},
{
"@type": "WebPage",
"@id": "https://www.verner-panton.com/de/moebel/im-werkarchiv/#webpage",
"url": "https://www.verner-panton.com/de/moebel/im-werkarchiv/",
"name": "im Werkarchiv - Verner Panton - Official",
"inLanguage": "de-DE",
"isPartOf": {
"@id": "https://www.verner-panton.com/de/#website"
},
"breadcrumb": {
"@id": "https://www.verner-panton.com/de/moebel/im-werkarchiv/#breadcrumblist"
},
"datePublished": "2018-01-07T08:37:14+00:00",
"dateModified": "2021-01-20T12:35:38+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.verner-panton.com/de/#website",
"url": "https://www.verner-panton.com/de/",
"name": "Verner Panton",
"description": "Official",
"inLanguage": "de-DE",
"publisher": {
"@id": "https://www.verner-panton.com/de/#organization"
}
}
]
}
/de/leuchten/im-werkarchiv/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.verner-panton.com/de/leuchten/im-werkarchiv/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.verner-panton.com/de/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/leuchten/#listItem",
"name": "LEUCHTEN"
}
},
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/leuchten/#listItem",
"position": 2,
"name": "LEUCHTEN",
"item": "https://www.verner-panton.com/de/leuchten/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/leuchten/im-werkarchiv/#listItem",
"name": "im Werkarchiv"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/leuchten/im-werkarchiv/#listItem",
"position": 3,
"name": "im Werkarchiv",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.verner-panton.com/de/leuchten/#listItem",
"name": "LEUCHTEN"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.verner-panton.com/de/#organization",
"name": "Verner Panton",
"description": "Official",
"url": "https://www.verner-panton.com/de/"
},
{
"@type": "WebPage",
"@id": "https://www.verner-panton.com/de/leuchten/im-werkarchiv/#webpage",
"url": "https://www.verner-panton.com/de/leuchten/im-werkarchiv/",
"name": "im Werkarchiv - Verner Panton - Official",
"inLanguage": "de-DE",
"isPartOf": {
"@id": "https://www.verner-panton.com/de/#website"
},
"breadcrumb": {
"@id": "https://www.verner-panton.com/de/leuchten/im-werkarchiv/#breadcrumblist"
},
"datePublished": "2018-01-07T10:38:47+00:00",
"dateModified": "2018-11-04T09:34:48+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.verner-panton.com/de/#website",
"url": "https://www.verner-panton.com/de/",
"name": "Verner Panton",
"description": "Official",
"inLanguage": "de-DE",
"publisher": {
"@id": "https://www.verner-panton.com/de/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /de/person/verner-panton/ | 1 | 0 |
| /de/moebel/im-werkarchiv/ | 1 | 0 |
| /de/leuchten/im-werkarchiv/ | 1 | 0 |
This page presents a snapshot of public data from Verner Panton, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Verner Panton: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://verner-panton.com to view the most current version of its content and see directly what this company is about and what it offers.