Identity & Authority: Zodiac – Signal Evidence & AI Readability

Zodiac

(https://zodiac.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

Authority is undermined by technical implementation gaps. The schema_json is a generic ‘WebPage’ type with no ‘Organization’ or ‘Product’ attributes, which is insufficient for a global equipment brand. There is no digital footprint for any named experts, founders, or technical leads, and the technical implementation features broken heading hierarchies where the same H2s repeat on every single URL, regardless of the page’s specific topic.

The site makes marketing-led claims about ‘best products’ and ‘energy saving’ without providing the data or technical manuals to support them on the relevant category pages. For example, the ‘Heating configurator’ is mentioned in an H3, but the surrounding text provides no methodology or performance metrics. The tone is transactional but the substance is missing, creating a disconnect between the brand’s perceived scale and its actual evidence.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "UK"
}
/store-locator/
{
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "UK"
}
/support/contact-us/
{
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "UK"
}
/heating/
{
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "UK"
}
🛡️ Trust Signals — external proof links that back the declared identity
20Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 5 0
/store-locator/ 5 0
/support/contact-us/ 5 0
/heating/ 5 0