Herbox
(https://herbox.se) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The trust signals are mostly substantive, though some ‘trust theatre’ elements exist. The review_count of 15 on the homepage is accompanied by only 1 proof_link_count, meaning the majority of testimonials lack a direct path to third-party verification platforms. However, the use of high-profile, named client logos (Nike, SKF, Coca-Cola) and a detailed video case study with Paulig’s Communications Manager provides a level of verification that outweighs standard star-rating widgets. The lack of a trust_theatre_flag indicates the site is not using aggressive fake-urgency or unverified pop-up notifications.
The ratio of verifiable evidence to fluff is significantly better than industry averages. The site provides exact delivery windows (1-3 days for Sweden), specific material compositions (100% organic cotton), and names the specific certification bodies (Oeko-Tex, GOTS, ISO). Every major claim about sustainability or social impact is linked to a specific partner (Svenska Fotbollförbundet, Sparbanken Alingsås) or a named case study, creating a high-density proof environment.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 1 |
| /kontakt/ | 3 | 1 |
| /mensskydd-i-skolan/ | 3 | 1 |
| /hallbarhetsarbete/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.herbox.se/",
"url": "https://www.herbox.se/",
"name": "Herbox | Mensskyddsboxar med tidsfördröjning",
"isPartOf": {
"@id": "https://www.herbox.se/#website"
},
"about": {
"@id": "https://www.herbox.se/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.herbox.se/#primaryimage"
},
"image": {
"@id": "https://www.herbox.se/#primaryimage"
},
"thumbnailUrl": "https://www.herbox.se/wp-content/uploads/2025/07/herbox-mensskyddsautomater-rosa-vit-svart-1.jpeg",
"datePublished": "2018-10-30T13:31:23+00:00",
"dateModified": "2026-04-09T12:11:21+00:00",
"description": "Vi har marknadens bredaste utbud av automater med mensskydd för skolor, företag och offentliga miljöer. Alltid med mensskydd av 100% ekologisk bomull!",
"breadcrumb": {
"@id": "https://www.herbox.se/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.herbox.se/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://www.herbox.se/#primaryimage",
"url": "https://www.herbox.se/wp-content/uploads/2025/07/herbox-mensskyddsautomater-rosa-vit-svart-1.jpeg",
"contentUrl": "https://www.herbox.se/wp-content/uploads/2025/07/herbox-mensskyddsautomater-rosa-vit-svart-1.jpeg",
"width": 1400,
"height": 1400,
"caption": "Herbox mensskyddsautomater i tre färger - vit, svart och rosa uppställda på rosa podier"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.herbox.se/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.herbox.se/#website",
"url": "https://www.herbox.se/",
"name": "Herbox",
"description": "Välj Herbox för en trygg miljö, oavsett dag i månaden!",
"publisher": {
"@id": "https://www.herbox.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.herbox.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://www.herbox.se/#organization",
"name": "Herbox",
"url": "https://www.herbox.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://www.herbox.se/#/schema/logo/image/",
"url": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"contentUrl": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"width": 1,
"height": 1,
"caption": "Herbox"
},
"image": {
"@id": "https://www.herbox.se/#/schema/logo/image/"
}
}
]
}
/kontakt/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.herbox.se/kontakt/",
"url": "https://www.herbox.se/kontakt/",
"name": "Kontakt - Herbox",
"isPartOf": {
"@id": "https://www.herbox.se/#website"
},
"datePublished": "2025-06-09T12:17:40+00:00",
"dateModified": "2026-02-17T15:42:53+00:00",
"breadcrumb": {
"@id": "https://www.herbox.se/kontakt/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.herbox.se/kontakt/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.herbox.se/kontakt/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://www.herbox.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kontakt"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.herbox.se/#website",
"url": "https://www.herbox.se/",
"name": "Herbox",
"description": "Välj Herbox för en trygg miljö, oavsett dag i månaden!",
"publisher": {
"@id": "https://www.herbox.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.herbox.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://www.herbox.se/#organization",
"name": "Herbox",
"url": "https://www.herbox.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://www.herbox.se/#/schema/logo/image/",
"url": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"contentUrl": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"width": 1,
"height": 1,
"caption": "Herbox"
},
"image": {
"@id": "https://www.herbox.se/#/schema/logo/image/"
}
}
]
}
/mensskydd-i-skolan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.herbox.se/mensskydd-i-skolan/",
"url": "https://www.herbox.se/mensskydd-i-skolan/",
"name": "Gratis mensskydd i skolan | Mensboxar med tidslås från Herbox",
"isPartOf": {
"@id": "https://www.herbox.se/#website"
},
"datePublished": "2025-06-09T12:17:40+00:00",
"dateModified": "2026-01-30T14:15:49+00:00",
"description": "Att säkerställa tillgången till fria mensskydd i skolan skapar en trygg miljö för eleverna. Gör det enkelt och kostnadseffektivt med vår mensskyddsbox med tidslås.",
"breadcrumb": {
"@id": "https://www.herbox.se/mensskydd-i-skolan/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.herbox.se/mensskydd-i-skolan/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.herbox.se/mensskydd-i-skolan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://www.herbox.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mensskydd i skolan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.herbox.se/#website",
"url": "https://www.herbox.se/",
"name": "Herbox",
"description": "Välj Herbox för en trygg miljö, oavsett dag i månaden!",
"publisher": {
"@id": "https://www.herbox.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.herbox.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://www.herbox.se/#organization",
"name": "Herbox",
"url": "https://www.herbox.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://www.herbox.se/#/schema/logo/image/",
"url": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"contentUrl": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"width": 1,
"height": 1,
"caption": "Herbox"
},
"image": {
"@id": "https://www.herbox.se/#/schema/logo/image/"
}
}
]
}
/hallbarhetsarbete/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.herbox.se/hallbarhetsarbete/",
"url": "https://www.herbox.se/hallbarhetsarbete/",
"name": "Hållbarhetsarbete | Herbox",
"isPartOf": {
"@id": "https://www.herbox.se/#website"
},
"datePublished": "2025-07-01T06:47:19+00:00",
"dateModified": "2025-10-09T14:09:43+00:00",
"description": "Vi kombinerar socialt ansvar med klimatsmarta lösningar. Våra mensskyddsboxar främjar jämlikhet och produceras med fokus på hållbarhet i varje led - från material till logistik.",
"breadcrumb": {
"@id": "https://www.herbox.se/hallbarhetsarbete/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.herbox.se/hallbarhetsarbete/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.herbox.se/hallbarhetsarbete/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://www.herbox.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hållbarhetsarbete"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.herbox.se/#website",
"url": "https://www.herbox.se/",
"name": "Herbox",
"description": "Välj Herbox för en trygg miljö, oavsett dag i månaden!",
"publisher": {
"@id": "https://www.herbox.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.herbox.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://www.herbox.se/#organization",
"name": "Herbox",
"url": "https://www.herbox.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://www.herbox.se/#/schema/logo/image/",
"url": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"contentUrl": "https://www.herbox.se/wp-content/uploads/2025/06/herbox-logo-dark.svg",
"width": 1,
"height": 1,
"caption": "Herbox"
},
"image": {
"@id": "https://www.herbox.se/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from Herbox, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Herbox: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://herbox.se to view the most current version of its content and see directly what this company is about and what it offers.