Information Density: Highland Game – Signal Evidence & AI Readability

Highland Game

(https://highlandgame.com) 📸 Data Snapshot: May 30, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
22 Impact Weight: 30 / 100
73% Reputation

The information density is exceptionally high for a food producer, moving far beyond generic marketing. While headings like No. 1 for Venison and Best In Class utilize power words, they are immediately anchored by specific body text mentioning a 27-year history since 1997 and a network of 300 suppliers. The body text provides granular technical specifications for products, such as 250g weight for steaks and precise nutritional information including kilojoules and protein counts per 100g. Substance heavily outweighs fluff, as seen on the Retail page which lists exact pack counts and widely recycled rPET tray specifications.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://highlandgame.com) Highland Game | Purveyors of Fine Food | Venison Suppliers
[IMG: No. 1 for Venison]

Raise the Steaks

[H1]
No. 1 for Venison

Discover Our Range

[IMG: Make Delicious]

Venison From Hill To Plate

[H1]
Make Delicious

Discover Our Recipes

[IMG: Best In Class]

Venison from hill to plate

[H1]
Best In Class

Learn More

[IMG: Stalking Around]

Venison from hill to plate

[H1]
Stalking Around

In The News

Scottish Quality Wild Venison is seasonal. To guarantee year-round quality and availability, Highland Game sources premium venison from more than 300 trusted suppliers in Scotland including Forestry & Land Scotland. In the off-season (Apr-Sep), we expertly source from quality assured venison farms in New Zealand.

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[H2] About Highland Game
Watch the video

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[H2] Perfectly Cooked Venison steaks
Watch the video

[H2]
Discover 0ur range of venison products
View Brochure

[IMG: Discover 0ur range of venison products]

[H2]
Indulge in our expertly crafted Venison recipes

Discover more that 100 delicious recipes, cooking instructions and tips for cooking with Venison

[IMG: Venison Kebabs with Yoghurt & Cucumber Marinade Image]

[H3] The Finest Venison Mince & Pasta Sauce

Serves
4

A cut above the rest. Rich in flavour to naturally elevate your favourite Venison mince...

[IMG: Venison and Cranberry Tartlets]

[H3] Venison and Cranberry Tartlets

Serves
6

Spectacular little tartlets to serve at your drinks party. They are assembled in moments...

[IMG: Ingela]

[H3] Ingela’s Venison and Apricot Terrine

Serves
4

This pretty terrine makes an impressive starter served with a salad of bitter leaves drizzled...

Discover delicious venison recipes

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[H2]
Retail Range

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[H2]
Wholesale Range

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[H2] About Highland Game

Since it was founded in 1997, specialist venison producer Highland Game has doubled in size many times over supplying major retailers including Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Aldi and Lidl as well as the wholesale trade distributing to Catering & Restaurants, Quality Butchers and Deli shops.
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SUB-PAGE (https://highlandgame.com/retail-and-stockists/highland-game-stockists/) Highland Game Stockists | Highland Game
[IMG: About Image]

[H1]
Retail

Delicious venison available nationwide

[H4] From Lerwick to Land's End - Raise the steaks with family and friends | Make Venison a weekly meal.

[H3] Venison Steaks
250g, 2 in pack
From lean and tender succulent venison.
Ideal muscle meat.
No allergens.
Trays: rPET Widely Recycled.
Origin: UK/NZ.

Nutritional Information per 100g
Energy - Kilojoules
404 kJ

Energy - Calories
95 kcal

Fat - Total
0.4 g

Fat - Saturated
0.2 g

Carbohydrates
<0.1 g

Protein
22.9 g

Salt
0.18g

High Protein

Low Fat

Easy Cook

Gluten Free

[IMG: Outlanddish Venison Burgers Image]

[IMG: Morrisons]

Nationwide

[IMG: Tesco]

Nationwide

[IMG: Co-op]

Scotland Only

[IMG: Waitrose]

Scotland Only

[H3] Diced Venison
300g packs, ideal to serve 2-4 people.
Rich, lean and tender.
Ideal for casseroles, pies, curries and stews.
No allergens.
Tray: rPET Widely Recycled.
Origin: UK/NZ.

Nutritional Information per 100g
Energy - Kilojoules
471 kJ

Energy - Calories
112 kcal

Fat - Total
2.9 g

Fat - Saturated
1.5 g

Carbohydrates
1.1 g

Protein
20.3 g

Salt
0.18g

High Protein

Low Fat

Easy Cook

Gluten Free

[IMG: Outlanddish Venison Burgers Image]

[IMG: Morrisons]

Nationwide

[IMG: Tesco]

Scotland Only

[IMG: Co-op]

Scotland Only

[IMG: Waitrose]

Scotland Only

[H3] Venison Sausages
300g, 6 in pack.From lean venison and succulent UK pork.
Options include Cumberland, Cranberry, Garlic & Herb & Chorizo flavours with more recipes to come.Contains sulphitesTrays: rPET Widely Recycled.Origin: UK/NZ.

Nutritional Information per 100g
Energy - Kilojoules
763 kJ

Energy - Calories
183 kcal

Fat - Total
9.8 g

Fat - Saturated
5.0 g

Carbohydrates
<8.0 g

Protein
15.0 g

Salt
1.5g

Easy Cook

Gluten Free

[IMG: Outlanddish Venison Burgers Image]

[IMG: Lidl]

Scotland Only

[IMG: Morrisons]

Nationwide

[IMG: Tesco]

Scotland Only

[H3] Venison Grillsteaks
300g, 2 in pack.
From lean venison and succulent UK pork.
Made from chopped and shaped meat.
Classic & Caramelised Onion flavour available
Contains sulphites.
Trays: rPET Widely Recycled.
Origin: UK/NZ.

Nutritional Information per 100g
Energy - Kilojoules
550 kJ

Energy - Calories
131 kcal

Fat - Total
5.5 g

Fat - Saturated
2.5 g

Carbohydrates
3.4 g

Protein
17.0 g

Salt
1.5g

Easy Cook

Gluten Free

[IMG: Outlanddish Venison Burgers Image]

[IMG: Aldi]

Nationwide

[IMG: Asda]

Scotland Only

[IMG: Lidl]

Scotland Only

[IMG: Morrisons]

Nationwide

[IMG: Tesco]

Nationwide

[H3] Venison Meatballs
300g, 12 in pack.
From lean venison and succulent UK pork.
Italian style with oregano and black pepper.
Contains sulphites.
Trays: rPET Widely Recycled.
Origin: UK/NZ.

Nutritional Information per 100g
Energy - Kilojoules
646 kJ

Energy - Calories
155 kcal

Fat - Total
8.8 g

Fat - Saturated
3.6 g

Carbohydrates
2.7 g

Protein
16.0 g

Salt
1.2g

Easy Cook

Gluten Free

[IMG: Outlanddish Venison Burgers Image]

[IMG: Aldi]

Nationwide

[IMG: Asda]

Scotland Only

[IMG: Tesco]

Scotland Only

[IMG: Co-op]

Scotland Only

[H3] Venison Burgers
227g pack, 2 x 1/4 pounders.
From lean venison and succulent UK pork.
BBQ favourite.
Contains sulphites.
Trays: rPET Widely Recycled.
Origin: UK/NZ.

Nutritional Information per 100g
Energy - Kilojoules
557 kJ

Energy - Calories
132 kcal

Fat - Total
4.8 g

Fat - Saturated
1.8 g

Carbohydrates
4.4 g

Protein
18.0 g

Salt
0.74g

Easy Cook

Gluten Free

[IMG: Outlanddish Venison Burgers Image]

[IMG: Asda]

Scotland Only

[IMG: Morrisons]

Nationwide

[IMG: Tesco]

Nationwide

[IMG: Co-op]

Scotland Only

[IMG: Home Image]

[IMG: Home Image]
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SUB-PAGE (https://highlandgame.com/recipes/) Recipes | Highland Game
[H4]
Recipes

[H1] All Recipes

[H3] The finest venison mince & pasta sauce

[H3] Venison and cranberry tartlets

[H3] Ingela’s venison and apricot terrine

[H3] Seared venison niçoise

[H3] Venison and wild mushroom pies

[H3] Venison steaks with blueberry and port sauce

[H3] Venison steak sandwich

[H3] The home-made monarch burger

[H3] Roast haunch of venison with rosemary and root vegetables

[H3] Venison steak with real chips and béarnaise sauce

[H3] Roast haunch of venison with gooseberry and mint glaze

[H3] Venison steak with sun-dried tomato and basil butter

[H3] Fillet steak of venison with red pepper and onion relish

[H3] Venison medallions with melting onions

[H3] Roast french rack of venison with garlic, rosemary and mustard crust

[H3] Crown roast of venison with skirlie

[H3] Venison stroganoff

[H3] Venison tagine

[H3] Thai green venison curry

[H3] Carbonade of venison

[H3] Venison goulash

[H3] Venison ragu with spaghetti

[H3] Venison and red pepper casserole

[H3] 500g fillet of venison

[H3] Venison steaks with blueberry and port sauce

[H3] Moussaka aubergines

[H3] Venison and chorizo stuffed peppers

[H3] Easy mexican venison chilli

[H3] Venison flatbreads

[H3] Sticky vegetable and venison skewers

[H3] Venison meatballs with carrot and courgette

[H3] Venison grillsteak with warm greek salad

[H3] Venison burger with mango, green pepper and lime salsa

[H3] Our cookbook 'venison' by maxine clark

[H3] Scottish whisky and peppercorn sauce

[H3] Sour cherry sauce for venison

[H3] Red wine and chocolate sauce for venison

[H3] Cold noodle salad with peanut sauce

[H3] Basil and sun-dried tomato butter

[H3] Red wine and chocolate sauce

[H3] Sour cherry sauce

[H3] Venison sauce for spaghetti

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SUB-PAGE (https://highlandgame.com/news/) News | Highland Game
[H4]
News Archive

[H2] News

1
Dec

[H3] Highland Game Scottish Wild Venison - Star of the Show @ Bocuse D'Or UK fundraising Gala
British gastronomy at its finest. Exceptional wild venison centre piece supplied by culinary wholesale partners @aubreyallenwholesale as part of the Bocuse D'Or UK fundraising gala held at Claridge's in...
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28
Oct

[H3] Backed by Highland Game, Sainsbury's market share of Venison goes from less that 5% to 15% in under one year
Highland Game is delighted to be back in the saddle at Sainsbury's
It's been many years in the waiting, but as it stands Highland Game Venison is now range between 250 to 380 Sainsbury's stores across...
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26
Oct

[H3] Highland Game delighted to be supplying Charlie Bigham's Scottish quality wild venison
Like a fine malt, it's been a wee while in the making, but witnessing this culinary marvel browse it's way onto Waitrose shelves is likely to be a game changer in our efforts to widen the appeal of Scottish...
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26
Sep

[H3] Specially Selected Wild Venison Steaks on its way to an Aldi store near you
It's the ultimate high protein, low fat, low carbon impact sustainably sourced red meat protein
Ensure you get down to Aldi to enjoy natures finest.
Free from any nasties so rich in flavour and great on...
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11
Sep

[H3] New extension coming along nicely - Just in time for new season!

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10
Sep

[H3] Scottish Universities are returning back to term with Scottish Quality Wild Venison Progressing onto Menu
New term, new world, better ways...Highland Game showcasing and sampling ethical, healthy and sustainable credentials of Quality Wild Scottish Venison @ Uni campus with desired goal of elevating the offer...
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8
Sep

[H3] Scottish Quality Wild Venison Fit For The Classroom
Great to note school children at the High School of Dundee preparing and presenting Scottish Quality Wild Venison supplied by local supplier Highland Game.
Having the opportunity to provide Quality Wild...
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5
Sep

[H3] Raising the profile of Scottish Quality Wild Venison in London - National Eat Venison Day
Highland Game was delighted to sponsor Wild Venison @ The Worshipful Company of Butchers in London on Friday 5th September.
It' great to showcase this versatile, flavoursome, healthy and sustainable...
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3
Sep

[H3] Lomond Fine Foods Visit Highland Game
Highland Game were delighted to meet and greet key members of the sales and procurement team @ Lomond Fine Foods who are looking to onboard with Scottish Quality Wild Venison.
Educating wholesalers is...
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26
Aug

[H3] As part of Eat Venison Day - Highland Game proud to sponsor Brakes Scotland Immersive Chef Training Experience
Highland Game are proud to sponsor a Brakes Scotland Immersive chef training experience for development chefs and customer chefs all centred around promoting Scottish ingredients and provenance.
From Estate...
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13
Aug

[H3] Raising The Steaks | Building Work in Progress
Big capital investment underway at Highland Game to support our business with greater space for throughput and processing capacity just in time for the new season launching in September
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12
Jul

[H3] Highland Game Connect is On The Way
Better connectivity will drive better results and better efficiencies across our business.
Our NEW Connect App will be rolled out in time for the new season starting in September-25.
User friendly and...
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1
Jul

[H3] New News on The Highland Game Chronicle
Plenty of new news @ Highland Game
Highland Game Newsletter
Key Highlights
A new dawn @ Sainsbury's
Meal Box providers demanding a wider range of protein to fuel growth
At the heart of it - Scottish Quality...
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28
Mar

[H3] Proud to sponsor New Eatery of The Year @ Scottish Excellence Awards 2024
Congratulations to Margo restaurant in Glasgow for winning this worthy award and congratulations to all nominees. Wonderful evening #EatVenison
Well done to the whole team at Hilton Glasgow who put on...
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24
Mar

[H3] Promoting Quality Scottish Wild Venison on the pitch.
Great to see Highland Game supporting local initiatives. Delighted to promote healthy sustainable high protein to all those who attended Festival of Rugby @ Panumure Panthers RFC schools sporting event.
Eating...
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7
Feb

[H3] Highland Game sponsors of the Scottish School Food Awards.
Congratulations to all winners and nominees. Special mention to Valdimirs Kruus, Executive Chef at Fettes College who who was named School Chef of the Year!
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29
Jan

[H3] Highland Game meeting with Brakes Scotland to push for Venison on school meals
Highland Game hosted an event with Brakes Scotland and brought in public sector procurement experts from Scottish public authorities to look at how we can find solutions to serve Quality Wild Scottish...
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20
Jan

[H3] Highland Game proud sponsors of culinary venison masterpieces at Bocuse D'Or world final event - the most prestigious cooking event in the world.
Highland Game are proud to have supported Team Great Britain at the Bocuse D'or World final in Lyon, 26-27th January 2025. This event is held bi-annually and is the culmination of of two-years of competitions...
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19
Dec

[H3] Merry Christmas & Happy New Year to all from Highland Game.
It has been another busy year at Highland Game and we would like to thank everyone who has supported us through the year, from suppliers to buyers, from customers to consumers, from manufacturers to facilitators...
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19
Dec

[H3] Royal Deeside Estates provide 1,400 meals to help people at Christmas
With venison donated by Invercauld,Balmoral and Glenmuick estates this year being processed at Highland Game as well as pheasant casserole prepared and supplied by Findrack Sporting, there will be over...
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24
Oct

[H3] Introducing Quality Wild Venison to The City of Edinburgh Council at IEC Taste Scotland Event
Teamed up with Brakes Scotland to serve Venison at the IEC 2024 Taste of Scotland Event at the City Chambers. We dished up Smoky Venison top dogs that were well received by delegates and the organisers...
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16
Oct

[H3] Mouth watering Wild Venison making headlines @ #NHS Chef 24 Competition!
Food is Medicine. Great to see the NHS teams absolutely smashing it in #NHSChef competition - day 1!
Fantastic teamwork - working together!
Good luck to all the NHS chefs, all your contributions are great...
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15
Oct

[H3] Venison being served on the front line | A culinary partnership to celebrate
Highland Game Quality Wild British Venison deserves the best and there is nothing better than witnessing a great culinary craft being learnt by the next generation of chefs at Westminster Kingsway College.
All...
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10
Oct

[H3] Highland Game is delighted to have introduced Wild Scottish Venison to NHS Scotland event today in partnership with Brakes Scotland
This exciting event took place at NHS Golden Jubilee Hospital in Glasgow . We supplied more than 350 serving of venison steak with a healthy puy lentil and blackberry salad to a wide range of NHS employees....
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9
Oct

[H3] Highland Game Wins Prestigious Award for Meat Product of The Year 2024
We are proud to announce Highland Game winning MEAT PRODUCT OF THE YEAR for Wild Scottish Venison Loin @Scotland Food & Drink Excellence Awards 2024.
Well done to all nominees and thank you to the...
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1
Oct

[H3] Highland Game Finalist Scotland Food & Drink Excellence Awards 2024
We're thrilled to announce that we have been named finalist in the Scotland Food and Drink Excellence awards!
Our Highland Game loin of venison has been selected as the finalist in the meat product of...
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27
Sep

[H3] We are delighted and proud to announce that Highland Game is now available in more than 300 Sainsbury's stores across the
As of today Highland Game Diced Venison-300g; Highland Game Venison Grillsteaks 300g and Highland Game Venison Meatballs 300g are now available in more than 300 Sainsbury's stores nationwide. We look forward...
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22
Sep

[H3] Specially Selected Venison now available across 1,022 Aldi stores across the UK.
We are delighted to announce that our partnership with Aldi UK means consumers from Lerwick to Lands' End can now enjoy high quality Wild British Venison steaks 180g and Wild British Venison Grillsteaks...
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29
Aug

[H3] Our limited edition Classic Venison Top Dogs are back in all 1,022 Aldi UK stores this week
Good to see our limited edition  Classic Venison Top Dogs back in 1,022 Aldi UK stores this week. Perfect for hearty evening meal or a scrummy weekend BBQ. Get them while you can!
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29
Apr

[H3] NEW READY TO COOK FROZEN VENISON RANGE NOW AVAILABLE
Highland Game are proud to launch  new food service solution l to suit your contract catering needs. Easy to prepare you can cook our Venison Burger, Sausage and Meatballs from frozen to guarantee...
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24
Apr

[H3] Our British Smoky Joe now on its way to Aldi UK for nationwide distribution this summer.
Get your BBQ's ready for our Specially Selected Smoky Venison Burger. Our 6oz Venison burgers are beautifully seasoned and infused with a light smoke to make them this Summer's BBQ hit of the year. The...
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4
Apr

[H3] Easter Special Listing Alert @ Aldi UK nationwide
Our top class cut of Venison Loin and our legendary Stags in Quilts are back in Aldi UK stores now just in time for Easter.
On sale in all Aldi stores from Monday 4th April until stocks last.
Blink and...
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30
Mar

[H3] Countdown to British Lean Venison Mince being launched in Tesco on 5th April 2023
Highland Game in partnership with Tesco is delighted to be launching Highland Game British Lean Venison Mince 250g across 400 UK stores from 5th April.
"To supply Tesco shoppers with the opportunity...
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30
Mar

[H3] You Voted...we listened
We are excited to announce launch of the first of 4 our of our new sausage varieties as per our consumer panel events both in our social media platforms and internal consumer panelling program.
First to...
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14
Mar

[H3] Celebrating Venison centrepiece at The Master Chefs of Great Britain
Fabulous lunch held at Gleneagles Hotel in Perthshire. The Menu was first class with the main highlight being the Wild Highland Venison of course.
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7
Feb

[H3] Talking Game as Eat Game Venison Canapés Competition Winners Announced at Westminster Kingsway College
Great fun was had at Westminster Kingsway College at the final of The Eat Game student canape competition. The shortlist of recipes created by the students were fabulous and well received by our consummate...
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6
Feb

[H3] Another exciting photoshoot in progress for new product launch
Exciting to see our close nit team working on food photography for the impending launch of new Venison products to be launched shortly in a supermarket near you!

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27
Oct

[H3] The Loin of Venison - New Highland Game Gift Presentation Box
The Loin of Venison is the ultimate cut of Vension. Succulent and tender with a mild delicate flavour, this cut makes for a stunning centrepiece. Highly celebtrated by chefs and royalty and all those who...
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23
Sep

[H3] Join The Venison Discovery @ Mindful Chef
We are delighted to be working with Mindful Chef to reach more Venison conusmers. Mindful Chef share our values of working with sustainable and high quality red meat. Check our this page whihc includes...
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22
Sep

[H3] Costco Listing for Winter 2023 - Highland Game Venison Steaks 500g

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10
Sep

[H3] Great reel showing Balmoral Venison on Saturday Kitchen as supplied by Highland Game
Watch from 10:40
https://www.bbc.co.uk/iplayer/episode/m001c1sn/saturday-kitchen-10092022
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9
Sep

[H3] Good bye to our Monarch of The Glen
We at Highland Game are profoundly saddended by the loss of Her Late Majesty the Queen.
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17
May

[H3] Highland Game is delighted to be collaborating with Forestry England to serve East Lancashire Hospital Trust. More Trusts to follow.
A collaboration between Forestry England, Highland Game and the East Lancashire Hospital Trust (ELHT) is putting locally sourced wild venison on the menu – to the delight of patients and staff.
The...
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2
May

[H3] NEW Launch of Venison Cumberland Sausage
Highland Game is excited to announce launch of its Cumberland Sausage into Aldi Stores across England and Wales this week - available from 5th to 11th of May in Specials.
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18
Mar

[H3] Culled forest Venison, eco friendly and not too dear - Article in the Times by Will Humphries, countryside correspondent
Wild deer are roaming Britain in the largest numbers for a millennium, with an estimated 2 million threatening woodland and precious wildlife habitats.
Forestry England, which manages about 1,500 woodlands,...
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[H3] East Lancashire Hospital Trust Puts Venison on The Menu
A collaboration between Forestry England, Highland Game and East Lancashire Hospital Trust (ELHT) has led to more than 600kg of Wild Venison appearing on ELHT menus since April 2021.
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22
Nov

[H3] It's Great British Game Week!
No better time to #joinvenisondiscovery with a juicy and tender #Venison steak.
Watch our film and see how easy it is to find and cook.
In store dates 22nd to 26th November
https://www.facebook.com/HighlandGameLtd/videos/208289168016402

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2
Sep

[H3] Eat Venison - Scotland Food & Drink Fortnight
Highland Game ask for foodservice, butchers, hotels and restaurants to consider more Venison in run up to Christmas as other protein shortages start to bite.
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31
Aug

[H3] BASC & Highland Game join forces to promote British Game season
Highland Game and Westminster Kingsway College are delighted to be working in partnership with Jose Luis Souto, author of Venison & Feathers.
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28
Mar

[H3] Aldi embraces British Venison at Easter
Celebrate Easter with Venison
The Rolls Royce of Cuts...
From 29th March to 6th April across all Aldi stores in UK.
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🧭 Industry Context — common generic-claim patterns in Wholesale, B2B Trade & Distribution to weigh the text against
Generic Claims: your trusted wholesale partner, competitive trade prices, reliable supply chain, serving businesses worldwide, the supplier businesses trust, quality products at trade prices…
Red Flags: wholesale claims with no MOQ requirements, authorized distributor without brand verification, no warehouse or distribution facility evidence, trade prices not significantly different from retail, no trade account application process, product sourcing unclear or potentially grey market…
Semantic Drift Patterns: homepage claims wholesale but minimum orders are retail quantities, claims authorized distributor but no brand authorization shown, homepage targets enterprise but product range is consumer goods, claims national distribution but coverage is limited regions…
Proof Expectations: authorized distributor agreements or brand partnerships, warehouse locations and facility details, minimum order quantities and trade pricing structure, product catalogue with specifications, delivery coverage map and transit times, trade registration and VAT details…