Trust & Proof: Makro – Signal Evidence & AI Readability

Makro

(https://www.makro.es) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
14 Impact Weight: 20 / 100
70% Reputation

The review_count and proof_links_count are both 0, yet the site makes a broad claim regarding a team of experts. This is a foundational trust gap where authority is claimed without any external validation, certifications, or proof paths. The absence of any trust_theatre_flag simply reflects the lack of content available to even attempt a marketing facade.

The ratio of verifiable evidence to claims is 0 to 1 across the 96 characters of text. The single claim of expertise is unsupported by any numbers, dates, or named client references. There are zero outbound links to third-party reviews or industry certifications.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)