Metcash
(https://www.metcash.com) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
Impact Weight: 20 / 100
30% Reputation
Trust theatre is present via the trust_theatre_flag being true and a review_count of 3 displayed across all pages despite a proof_links_count of 0. This suggests the use of internal testimonials or unverified ratings that lack a clear path to a third-party validator. While the site references an Annual Report and GRI Index, which are strong proof paths, they are presented as navigational highlights rather than integrated evidence for the ‘leading’ and ‘power behind’ claims in the body text.
The ratio of verifiable proof to assertions is lopsided due to the repetition of a single content block. While the references to the 2025 Annual Report and 11 May 2026 Briefing Call serve as high-quality temporal proof, they represent only a small fraction of the total word count. The site relies on the user downloading external PDF reports to find substance, rather than demonstrating that substance within the web content itself.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
18Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /sustainability/ | 3 | 0 |
| /about-us/ | 3 | 0 |
| /investor-centre/results-disclosure/asx-announcements/ | 3 | 0 |
| /investor-centre/annual-reports/ | 3 | 0 |
| /about-us/australias-leading-wholesaler/ | 3 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.metcash.com/",
"url": "https://www.metcash.com/",
"name": "Home | Metcash | Australia’s leading wholesale distribution and marketing company",
"isPartOf": {
"@id": "https://www.metcash.com/#website"
},
"about": {
"@id": "https://www.metcash.com/#organization"
},
"datePublished": "2017-01-12T03:09:48+00:00",
"dateModified": "2026-05-10T23:29:47+00:00",
"description": "Metcash is Australia’s leading wholesale distribution and marketing company with a diversified business across food, grocery, hardware and liquor sectors.",
"breadcrumb": {
"@id": "https://www.metcash.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.metcash.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.metcash.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.metcash.com/#website",
"url": "https://www.metcash.com/",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"description": "",
"publisher": {
"@id": "https://www.metcash.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.metcash.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.metcash.com/#organization",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"url": "https://www.metcash.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.metcash.com/#/schema/logo/image/",
"url": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"contentUrl": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"width": 500,
"height": 93,
"caption": "Metcash | Australia’s leading wholesale distribution and marketing company"
},
"image": {
"@id": "https://www.metcash.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/metcash/"
]
}
]
}
/sustainability/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.metcash.com/",
"url": "https://www.metcash.com/",
"name": "Home | Metcash | Australia’s leading wholesale distribution and marketing company",
"isPartOf": {
"@id": "https://www.metcash.com/#website"
},
"about": {
"@id": "https://www.metcash.com/#organization"
},
"datePublished": "2017-01-12T03:09:48+00:00",
"dateModified": "2026-05-10T23:29:47+00:00",
"description": "Metcash is Australia’s leading wholesale distribution and marketing company with a diversified business across food, grocery, hardware and liquor sectors.",
"breadcrumb": {
"@id": "https://www.metcash.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.metcash.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.metcash.com/#website",
"url": "https://www.metcash.com/",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"description": "",
"publisher": {
"@id": "https://www.metcash.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.metcash.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.metcash.com/#organization",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"url": "https://www.metcash.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.metcash.com/#/schema/logo/image/",
"url": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"contentUrl": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"width": 500,
"height": 93,
"caption": "Metcash | Australia’s leading wholesale distribution and marketing company"
},
"image": {
"@id": "https://www.metcash.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/metcash/"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.metcash.com/",
"url": "https://www.metcash.com/",
"name": "Home | Metcash | Australia’s leading wholesale distribution and marketing company",
"isPartOf": {
"@id": "https://www.metcash.com/#website"
},
"about": {
"@id": "https://www.metcash.com/#organization"
},
"datePublished": "2017-01-12T03:09:48+00:00",
"dateModified": "2026-05-10T23:29:47+00:00",
"description": "Metcash is Australia’s leading wholesale distribution and marketing company with a diversified business across food, grocery, hardware and liquor sectors.",
"breadcrumb": {
"@id": "https://www.metcash.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.metcash.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.metcash.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.metcash.com/#website",
"url": "https://www.metcash.com/",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"description": "",
"publisher": {
"@id": "https://www.metcash.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.metcash.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.metcash.com/#organization",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"url": "https://www.metcash.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.metcash.com/#/schema/logo/image/",
"url": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"contentUrl": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"width": 500,
"height": 93,
"caption": "Metcash | Australia’s leading wholesale distribution and marketing company"
},
"image": {
"@id": "https://www.metcash.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/metcash/"
]
}
]
}
/investor-centre/results-disclosure/asx-announcements/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.metcash.com/",
"url": "https://www.metcash.com/",
"name": "Home | Metcash | Australia’s leading wholesale distribution and marketing company",
"isPartOf": {
"@id": "https://www.metcash.com/#website"
},
"about": {
"@id": "https://www.metcash.com/#organization"
},
"datePublished": "2017-01-12T03:09:48+00:00",
"dateModified": "2026-05-10T23:29:47+00:00",
"description": "Metcash is Australia’s leading wholesale distribution and marketing company with a diversified business across food, grocery, hardware and liquor sectors.",
"breadcrumb": {
"@id": "https://www.metcash.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.metcash.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.metcash.com/#website",
"url": "https://www.metcash.com/",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"description": "",
"publisher": {
"@id": "https://www.metcash.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.metcash.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.metcash.com/#organization",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"url": "https://www.metcash.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.metcash.com/#/schema/logo/image/",
"url": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"contentUrl": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"width": 500,
"height": 93,
"caption": "Metcash | Australia’s leading wholesale distribution and marketing company"
},
"image": {
"@id": "https://www.metcash.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/metcash/"
]
}
]
}
/investor-centre/annual-reports/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.metcash.com/",
"url": "https://www.metcash.com/",
"name": "Home | Metcash | Australia’s leading wholesale distribution and marketing company",
"isPartOf": {
"@id": "https://www.metcash.com/#website"
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},
"datePublished": "2017-01-12T03:09:48+00:00",
"dateModified": "2026-05-10T23:29:47+00:00",
"description": "Metcash is Australia’s leading wholesale distribution and marketing company with a diversified business across food, grocery, hardware and liquor sectors.",
"breadcrumb": {
"@id": "https://www.metcash.com/#breadcrumb"
},
"inLanguage": "en-US",
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{
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]
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]
},
{
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{
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"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.metcash.com/#website",
"url": "https://www.metcash.com/",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"description": "",
"publisher": {
"@id": "https://www.metcash.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.metcash.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.metcash.com/#organization",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"url": "https://www.metcash.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.metcash.com/#/schema/logo/image/",
"url": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"contentUrl": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"width": 500,
"height": 93,
"caption": "Metcash | Australia’s leading wholesale distribution and marketing company"
},
"image": {
"@id": "https://www.metcash.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/metcash/"
]
}
]
}
/about-us/australias-leading-wholesaler/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.metcash.com/",
"url": "https://www.metcash.com/",
"name": "Home | Metcash | Australia’s leading wholesale distribution and marketing company",
"isPartOf": {
"@id": "https://www.metcash.com/#website"
},
"about": {
"@id": "https://www.metcash.com/#organization"
},
"datePublished": "2017-01-12T03:09:48+00:00",
"dateModified": "2026-05-10T23:29:47+00:00",
"description": "Metcash is Australia’s leading wholesale distribution and marketing company with a diversified business across food, grocery, hardware and liquor sectors.",
"breadcrumb": {
"@id": "https://www.metcash.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
"https://www.metcash.com/"
]
}
]
},
{
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"@id": "https://www.metcash.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
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"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.metcash.com/#website",
"url": "https://www.metcash.com/",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"description": "",
"publisher": {
"@id": "https://www.metcash.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.metcash.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.metcash.com/#organization",
"name": "Metcash | Australia’s leading wholesale distribution and marketing company",
"url": "https://www.metcash.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.metcash.com/#/schema/logo/image/",
"url": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"contentUrl": "https://www.metcash.com/wp-content/uploads/2024/05/metcash-redux-1.png",
"width": 500,
"height": 93,
"caption": "Metcash | Australia’s leading wholesale distribution and marketing company"
},
"image": {
"@id": "https://www.metcash.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.linkedin.com/company/metcash/"
]
}
]
}
Explore the other reputation pillars for Metcash
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Metcash, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Metcash: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.metcash.com to view the most current version of its content and see directly what this company is about and what it offers.