Picard
(https://picard.de) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust theatre is low. While the site shows a review_count of 3 and a proof_links_count of 1, it does not use aggressive, unverified trust badges or generic millions of happy customers claims. The reliance on technical authority and detailed blog posts about industrial standards (CSRD, DNK) serves as a more authentic trust signal than typical marketing theater.
The proof density is high. The ratio of verifiable brands (dozens listed per category) and logistical specifications (neutral dropshipping, kurier delivery) far outweighs the few instances of generic value proposition clichés found in the H2 and H3 headings.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /sortiment/ | 3 | 1 |
| /logistik/ | 3 | 1 |
| /blog/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.picard.de/",
"url": "https://www.picard.de/",
"name": "Start – PICARD",
"isPartOf": {
"@id": "https://www.picard.de/#website"
},
"about": {
"@id": "https://www.picard.de/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.picard.de/#primaryimage"
},
"image": {
"@id": "https://www.picard.de/#primaryimage"
},
"thumbnailUrl": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"datePublished": "2023-10-24T14:50:15+00:00",
"dateModified": "2025-08-06T11:32:30+00:00",
"description": "Der Spezialist für Wälzlager und Lineartechnik: Wir ermöglichen freien Zugang zu Premium-Marken, damit Sie erfolgreich handeln können.",
"breadcrumb": {
"@id": "https://www.picard.de/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.picard.de/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/#primaryimage",
"url": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"width": 696,
"height": 696
},
{
"@type": "BreadcrumbList",
"@id": "https://www.picard.de/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.picard.de/#website",
"url": "https://www.picard.de/",
"name": "Picard",
"description": "Der Spezialist für Wälzlager und Lineartechnik.",
"publisher": {
"@id": "https://www.picard.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.picard.de/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.picard.de/#organization",
"name": "Picard",
"url": "https://www.picard.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/#/schema/logo/image/",
"url": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"width": 696,
"height": 696,
"caption": "Picard"
},
"image": {
"@id": "https://www.picard.de/#/schema/logo/image/"
}
}
]
}
/sortiment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.picard.de/sortiment/",
"url": "https://www.picard.de/sortiment/",
"name": "Sortiment – PICARD",
"isPartOf": {
"@id": "https://www.picard.de/#website"
},
"primaryImageOfPage": {
"@id": "https://www.picard.de/sortiment/#primaryimage"
},
"image": {
"@id": "https://www.picard.de/sortiment/#primaryimage"
},
"thumbnailUrl": "https://www.picard.de/wp-content/uploads/2024/01/23-09-04_Website_Header_Sortiment-2-scaled.jpg",
"datePublished": "2023-11-15T11:30:58+00:00",
"dateModified": "2026-04-22T15:04:26+00:00",
"breadcrumb": {
"@id": "https://www.picard.de/sortiment/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.picard.de/sortiment/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/sortiment/#primaryimage",
"url": "https://www.picard.de/wp-content/uploads/2024/01/23-09-04_Website_Header_Sortiment-2-scaled.jpg",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/01/23-09-04_Website_Header_Sortiment-2-scaled.jpg",
"width": 2560,
"height": 760
},
{
"@type": "BreadcrumbList",
"@id": "https://www.picard.de/sortiment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.picard.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SORTIMENT"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.picard.de/#website",
"url": "https://www.picard.de/",
"name": "Picard",
"description": "Der Spezialist für Wälzlager und Lineartechnik.",
"publisher": {
"@id": "https://www.picard.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.picard.de/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.picard.de/#organization",
"name": "Picard",
"url": "https://www.picard.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/#/schema/logo/image/",
"url": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"width": 696,
"height": 696,
"caption": "Picard"
},
"image": {
"@id": "https://www.picard.de/#/schema/logo/image/"
}
}
]
}
/logistik/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.picard.de/logistik/",
"url": "https://www.picard.de/logistik/",
"name": "Logistik – PICARD",
"isPartOf": {
"@id": "https://www.picard.de/#website"
},
"primaryImageOfPage": {
"@id": "https://www.picard.de/logistik/#primaryimage"
},
"image": {
"@id": "https://www.picard.de/logistik/#primaryimage"
},
"thumbnailUrl": "https://www.picard.de/wp-content/uploads/2024/01/23-09-04_Website_Header_Logistik-scaled.jpg",
"datePublished": "2023-11-15T14:52:08+00:00",
"dateModified": "2025-08-07T09:52:04+00:00",
"breadcrumb": {
"@id": "https://www.picard.de/logistik/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.picard.de/logistik/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/logistik/#primaryimage",
"url": "https://www.picard.de/wp-content/uploads/2024/01/23-09-04_Website_Header_Logistik-scaled.jpg",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/01/23-09-04_Website_Header_Logistik-scaled.jpg",
"width": 2560,
"height": 760
},
{
"@type": "BreadcrumbList",
"@id": "https://www.picard.de/logistik/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.picard.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "LOGISTIK"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.picard.de/#website",
"url": "https://www.picard.de/",
"name": "Picard",
"description": "Der Spezialist für Wälzlager und Lineartechnik.",
"publisher": {
"@id": "https://www.picard.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.picard.de/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.picard.de/#organization",
"name": "Picard",
"url": "https://www.picard.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/#/schema/logo/image/",
"url": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"width": 696,
"height": 696,
"caption": "Picard"
},
"image": {
"@id": "https://www.picard.de/#/schema/logo/image/"
}
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.picard.de/blog/",
"url": "https://www.picard.de/blog/",
"name": "Blog – PICARD",
"isPartOf": {
"@id": "https://www.picard.de/#website"
},
"primaryImageOfPage": {
"@id": "https://www.picard.de/blog/#primaryimage"
},
"image": {
"@id": "https://www.picard.de/blog/#primaryimage"
},
"thumbnailUrl": "https://www.picard.de/wp-content/uploads/2024/01/Picard_Website_Header_Blog-scaled.jpg",
"datePublished": "2023-11-16T14:08:29+00:00",
"dateModified": "2025-08-07T09:54:57+00:00",
"breadcrumb": {
"@id": "https://www.picard.de/blog/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.picard.de/blog/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/blog/#primaryimage",
"url": "https://www.picard.de/wp-content/uploads/2024/01/Picard_Website_Header_Blog-scaled.jpg",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/01/Picard_Website_Header_Blog-scaled.jpg",
"width": 2560,
"height": 903
},
{
"@type": "BreadcrumbList",
"@id": "https://www.picard.de/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.picard.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "BLOG"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.picard.de/#website",
"url": "https://www.picard.de/",
"name": "Picard",
"description": "Der Spezialist für Wälzlager und Lineartechnik.",
"publisher": {
"@id": "https://www.picard.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.picard.de/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.picard.de/#organization",
"name": "Picard",
"url": "https://www.picard.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.picard.de/#/schema/logo/image/",
"url": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"contentUrl": "https://www.picard.de/wp-content/uploads/2024/02/picard-logo-1.png",
"width": 696,
"height": 696,
"caption": "Picard"
},
"image": {
"@id": "https://www.picard.de/#/schema/logo/image/"
}
}
]
}
Explore the other reputation pillars for Picard
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Picard, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Picard: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://picard.de to view the most current version of its content and see directly what this company is about and what it offers.