Stone Paving Direct Ltd
(https://www.stonepavingdirect.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
While the business identity is well-defined in Milton Keynes via GardenStore schema, there is a lack of personal authority. Expert claims regarding 32 years of experience are not tied to any named individuals, and there is no Person schema or sameAs links to LinkedIn profiles for the expert team mentioned in the H4. The technical implementation is professional, with clean heading hierarchies and detailed JSON-LD, which suggests operational competence despite the lack of founder transparency.
The site makes bold claims about managing an efficient supply chain and being a biggest supplier without providing comparative data or market share evidence. However, the disconnect is minimized because the site demonstrates performance through its granular pricing and availability data. Unlike many BS-heavy sites, it does not claim to have transformed industries, focusing instead on the tangible deliverability of heavy goods.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.stonepavingdirect.co.uk",
"name": "Home"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.stonepavingdirect.co.uk#website",
"name": "Stone Paving Direct",
"url": "https://www.stonepavingdirect.co.uk",
"sameAs": [
"https://www.facebook.com/stonepavingdirectltd",
"https://www.pinterest.com/stonepavingdirect",
"https://www.instagram.com/stonepavingdirect/",
"https://www.twitter.com/stonepavinguk",
"https://www.linkedin.com/company/stonepavingdirect"
],
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.stonepavingdirect.co.uk/search?q={query}",
"query-input": "required name=query",
"url": "https://www.stonepavingdirect.co.uk"
}
},
{
"@context": "https://schema.org",
"@type": "GardenStore",
"@id": "https://www.stonepavingdirect.co.uk#gardenstore",
"name": "Stone Paving Direct",
"url": "https://www.stonepavingdirect.co.uk",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"description": "Paving slabs, porcelain paving, patio paving, wall stone cladding suppliers with outstanding prices among the best quality. Online Store and Free Delivery*.",
"telephone": "+447985262192",
"priceRange": "17GBP - 24 GBP",
"geo": {
"@type": "GeoCoordinates",
"latitude": "52.04476936706868",
"longitude": "-0.8000077081698449"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 79, Caxton Court, Wymbush",
"addressCountry": "United Kingdom",
"addressLocality": "Milton Keynes",
"addressRegion": "Buckinghamshire"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+447985262192",
"email": "westonewangcheng@gmail.com"
},
"image": "https://image-optimizer.salessquad.co.uk/images/json-ld/3bf6303ae8e941745a76812d1881c112.png"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.stonepavingdirect.co.uk/#website",
"url": "https://www.stonepavingdirect.co.uk",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.stonepavingdirect.co.uk/search?q={query}",
"query-input": "required name=query"
}
},
{
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"@type": "Store",
"@id": "https://www.stonepavingdirect.co.uk/#org",
"name": "Stone Paving Direct",
"url": "https://www.stonepavingdirect.co.uk",
"description": "Supply Indian sandstone, limestone paving, granite paving stones, porcelain paving slabs, stone cladding and split face tiles, with UK stock and free delivery*.",
"telephone": "01908 973 298",
"logo": "https://cdn.shopify.com/s/files/1/0122/3599/7248/files/new22_600x.png",
"image": "https://cdn.shopify.com/s/files/1/0122/3599/7248/files/new22_600x.png",
"sameAs": [],
"hasMap": "https://www.google.com/maps/@52.0444517,-0.7997434,16z",
"priceRange": "$$",
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.0444517,
"longitude": -0.7997434
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 79, Caxton Court, Wymbush",
"addressLocality": "Milton Keynes",
"addressRegion": "England",
"postalCode": "Mk8 8DD",
"addressCountry": "United Kingdom"
}
}
]
/collections/paving-slabs-patio-slabs/
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"description": "All of our paving slabs and patio slabs have been designed specifically to create a durable, long-lasting, and attractive garden space. Within our high-quality range, you'll discover natural stone paving options like Indian sandstone, limestone, granite, and slate paving slabs, along with budget-friendly porcelain paving slabs.\nIrrespective of your patio garden's colour scheme or size, Stone Paving Direct caters to diverse preferences, offering an array of hues from grey slabs to black paving slabs. Our extensive collection transforms creative project plans into reality, providing numerous colours, materials, and finishes. Ideal for external spaces, our appealing paving slabs and patio slabs suit various applications such as gardens, patios, pathways, squares, driveways, marketplaces, and street hard landscapes.\nAll our paving slabs, patio slabs, and decorative garden paving are sourced directly from quarries and factories by Stone Paving Direct Ltd, serving both trade and the public throughout the UK.\nWidely favored in residential properties, our paving slabs and patio slabs are versatile solutions for patio gardens. Whether for a small backyard or a sprawling landscape, these paving materials offer flexibility in colours, sizes, and shapes, providing a plethora of choices. Commercial properties also benefit from the popularity of our paving slabs and patio slabs, adding a touch of sophistication to outdoor spaces while withstanding heavy traffic.\nAt Stone Paving Direct, our dedicated supply chain experts consistently deliver affordable paving slabs for homeowners, aiming to offer the best prices without compromising quality. Leveraging our direct position in quarries and factories, and strong partnerships with owners, we pass on the competitive advantages of our supply chain to our valued customers.\nRead more",
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"name": "Anthracite Black Porcelain Paving Slabs 900x600x20 £20.29/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/porcelain-paving-hammerstone-grey-900x600x20mm",
"name": "Hammer Grey Porcelain Paving Slabs 900x600x20 £20.89/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/black-slate-paving-slabs-brazilian-slate-for-patio-paving-800x400",
"name": "Brazilian Black Slate Porcelain Paving Slabs 900x600x20 £20.99/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/nuovo-statuario-porcelain-paving-962",
"name": "Marble White Porcelain Paving 900x600 £20.00/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/porcelain-paving-hammerstone-beige-900x600x20mm",
"name": "Hammer Beige Porcelain Paving Tiles 900x600x20 £20.00/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/himalayan-white-porcelain-paving-962",
"name": "Himalayan White Porcelain Paving Slabs 900x600x20mm £20.89/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/indian-york-sandstone-paving-962",
"name": "Indian York Sandstone Paving 900x600 22mm Cal. £21.19/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/mid-grey-granite-paving-slabs-900-x-600",
"name": "Blue Grey Granite Paving Slabs, Mid Grey 900 x 600 £32.12/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/quartz-grey-porcelain-paving-962",
"name": "Quartz Grey Porcelain Paving Slabs 900x600x20 £20.00/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/black-limestone-paving-garden-patio-slabs-900-x-600",
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"name": "Light Grey Porcelain Paving County LGY 900x600x20 £20.00/m2"
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"name": "Raj Green Porcelain Paving Slabs 900x600x20 £20.89/m2"
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"url": "https://www.stonepavingdirect.co.uk/products/smooth-sandstone-paving-slabs-mint-sawn-honed-900x600",
"name": "Smooth Mint Fossil Indian Sandstone Paving, Honed & Sawn 900x600 £25.39/m2"
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/collections/porcelain-paving-featured/
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"url": "https://www.stonepavingdirect.co.uk/collections/porcelain-paving-featured",
"description": " Our porcelain paving slabs are supplied exclusively by Simola Vitrified Tiles®, one of India’s most established outdoor porcelain manufacturers. Each slab meets stringent CE standards, giving homeowners and landscapers confidence in both quality and long-term performance. With factory-backed warranty support and reliable UK distribution, Simola porcelain tiles offer dependable quality at an excellent value—perfect for enhancing any contemporary patio or garden. Every porcelain slab is produced using high-pressure pressing and a carefully balanced blend of refined clay, minerals and sand. After precision digital printing and high-temperature vitrification, the surface reveals realistic colours, stone-effect textures and exceptional density. The result is a full-body, low-absorption outdoor porcelain tile well suited to the demands of British weather, offering long-lasting strength and consistent appearance. Our Porcelain Paving Slabs – Key Advantages CE-Certified Quality: All Simola outdoor porcelain tiles comply fully with European CE standards. Unlike many own-label products sourced from small factories, Simola is a long-established manufacturer with its own proprietary brand, factory-controlled processes and strict quality assurance. This ensures consistency, authenticity and reliable performance on every project. Wide Choice of Colours: We offer an extensive selection of colours including grey, ivory, white, cream, beige, anthracite and black. Additional exclusive ranges tailored specifically for UK design preferences are introduced regularly, giving homeowners and landscapers greater flexibility in their outdoor projects. Outstanding Durability: Simola porcelain slabs are engineered for strength, abrasion resistance and everyday practicality. Advanced pressing technology increases density, while carefully controlled firing temperatures create a stable and highly durable outdoor paving slab suitable for patios, pathways and high-use areas. Additional Benefi..",
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},
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"name": "Raj Green Porcelain Paving Slabs 900x600x20 £20.89/m2"
},
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"description": "Stone cladding, split face tiles, wall panels bring the elegant and natural-looking for the exterior and interior wall application.\nStone cladding 550 x 200 x 30-50mm are usually applied to the external wall and dry stone wall, also are used for the internal grand hall; Split face tiles are usually applied to the internal living room, bathroom, background, kitchen room, also applied to uber-cool and trendy fashion elements in the boutiques, restaurant, fashion shop, fashion home store, and all shops enjoying the stunning scenery. Some external wall of residence building also uses economical split face tiles, which can have extraordinary aesthetic effects.\nSupported by the UK Distribution Centre of Westone Natural Stone Cladding, we ensure consistent stock availability and reliable nationwide delivery. \n\nStone cladding, split face tiles, wall panels come from different shapes and sizes depending on the market requirements, which give a natural-looking and feeling to meet the UK customers' desired aesthetic appearance, it is easy to install by DIY or builders, our natural stone cladding and split face tiles are the favorite choice for residential property and commercial sites.\nStone Paving Direct Ltd directly import natural stone cladding and split face tiles from parent company Westone® factory, our parent company Westone has been producing and bring these attractive and stunning wall stone cladding and split face tiles to the UK since 2009.\n\nWe keep the lowest possible profit to share these direct source products, we wholesale these stone cladding and split face tiles to eBay sellers and small retailers, we are ready to share our huge inventory to natural stone cladding and split face tiles peers.\nKey Features of Stone Cladding, Split Face Tiles Wall Panels\nZ Cladding Stone: Stone Cladding, Split Face Tiles, Wall PanelsMaterial: Slate, Sparkle Quartz, Granite.Colour: Oyster, White, Cream, Grey, Rusty Multicolor, Black, Green, Yellow.Finished Face: Stone Cladding, ..",
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"description": "Outdoor tiles, porcelain paving slabs of Stone Paving Direct Ltd has been authorized by Simola Vitrified for marketing porcelain paving slabs under the RioStone brand in the UK. We wholesale to trade and public giving British consumers the most valuable quality benefits of this great manufacturer vitrified and ceramic world.\nOur porcelain paving slabs have been CE certified and meet the most stringent of Europen standards giving you peace of mind that the slabs will not be crack in the frost and long durable.\nMake sure your porcelain paving slabs are CE marked product, which means it has been tested in the UK and is guaranteed to be trustingly used in the UK.\nCustomers need to understand porcelain paving resource. Buying porcelain paving requires traceability of origin and factory, as there are many vitrified porcelain factories in China's Foshan and India's Morbi. If there are no manufacturer's description and test report, customers should be cautious in buying porcelain paving because the quality is uneven.\nReasons for choosing vitrified porcelain paving slabs\nThere are a number of benefits to using porcelain paving in your next landscaping project, there are four key reasons to consider.\nVitrified porcelain paving is worth the price\nPorcelain paving slabs offer durability, scratch resistance and require practically no maintenance. Along with some natural stone options, they are on the higher end of the price scale, but well worth the price.\nVitrified porcelain paving is easy repair\nAlthough they are scratch-resistant, accidents still happen. Replacement is an easy option and is much more efficient than with wood, concrete or composite stone. Repair is a simple as removing and replacing the broken pavers.\nVitrified porcelain paving is lowest maintenance slabs\nVitrified porcelain paving slabs are as close to lowest maintenance as possible. Other than regular sweeping and an occasional hosing down, porcelain paving slabs are maintenance free never requiring re-sea..",
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"url": "https://www.stonepavingdirect.co.uk/products/black-slate-paving-slabs-brazilian-slate-for-patio-paving-800x400",
"name": "Brazilian Black Slate Porcelain Paving Slabs 900x600x20 £20.99/m2"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.stonepavingdirect.co.uk/products/quartz-white-porcelain-paving-962",
"name": "Quartz White Porcelain Paving Slabs 900x600x20mm £20.89/m2"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.stonepavingdirect.co.uk/products/porcelain-paving-hammerstone-nero-900x600x20mm",
"name": "Hammer Nero Porcelain Paving Slabs 900x600x20mm £21.69/m2"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.stonepavingdirect.co.uk/products/porcelain-paving-bluestone-natural-900x600x20mm",
"name": "Black Basalt Porcelain Paving Slabs 900x600x20mm £25.67/m2"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.stonepavingdirect.co.uk/products/porcelain-paving-hammerstone-grey-600x600x20mm",
"name": "Hammer Grey Porcelain Paving Slabs 600x600x20mm £24.47/m2"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.stonepavingdirect.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.stonepavingdirect.co.uk/collections/porcelain-paving",
"name": "Outdoor Tiles, Porcelain Paving Slabs - UK Delivery"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Store",
"@id": "https://www.stonepavingdirect.co.uk/#org",
"name": "Stone Paving Direct",
"url": "https://www.stonepavingdirect.co.uk",
"description": "Supply Indian sandstone, limestone paving, granite paving stones, porcelain paving slabs, stone cladding and split face tiles, with UK stock and free delivery*.",
"telephone": "01908 973 298",
"logo": "https://cdn.shopify.com/s/files/1/0122/3599/7248/files/new22_600x.png",
"image": "https://cdn.shopify.com/s/files/1/0122/3599/7248/files/new22_600x.png",
"sameAs": [],
"hasMap": "https://www.google.com/maps/@52.0444517,-0.7997434,16z",
"priceRange": "$$",
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.0444517,
"longitude": -0.7997434
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 79, Caxton Court, Wymbush",
"addressLocality": "Milton Keynes",
"addressRegion": "England",
"postalCode": "Mk8 8DD",
"addressCountry": "United Kingdom"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
90Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 3 |
| /collections/paving-slabs-patio-slabs/ | 15 | 3 |
| /collections/porcelain-paving-featured/ | 15 | 3 |
| /collections/granite-paving/ | 15 | 3 |
| /collections/stone-wall-cladding/ | 15 | 3 |
| /collections/porcelain-paving/ | 15 | 3 |
Explore the other reputation pillars for Stone Paving Direct Ltd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Stone Paving Direct Ltd, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stone Paving Direct Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.stonepavingdirect.co.uk to view the most current version of its content and see directly what this company is about and what it offers.