Sure Roofs
(http://www.thesuregroup.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists as the site references no named experts, founders, or technical personnel, leaving the Two Decades Experience claim untethered to any human entity. The schema_json is basic, providing only WebPage and WebSite metadata without LocalBusiness or Organization properties that would link the brand to physical manufacturing infrastructure or professional bodies. This creates a technical credibility gap for a company claiming substantial in-house operations.
The marketing tone promises a reliable, dependable service and quality products, yet the site demonstrates zero actual performance evidence such as lead times, delivery success rates, or manufacturing tolerances. Performance claims regarding composite doors being a must-have for trade installers are positioned as news but function more as generic SEO articles without proprietary data. The site demonstrates technical SEO maintenance but provides no evidence of operational excellence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thesuregroup.co.uk/#website",
"url": "https://www.thesuregroup.co.uk/",
"name": "Sure Roofs",
"description": "We supply and deliver quality windows and doors to Norwich",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.thesuregroup.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.thesuregroup.co.uk/#webpage",
"url": "https://www.thesuregroup.co.uk/",
"name": "Conservatory Trade Supply | Home Improvements Norwich & East Anglia",
"isPartOf": {
"@id": "https://www.thesuregroup.co.uk/#website"
},
"datePublished": "2020-05-01T14:01:20+00:00",
"dateModified": "2025-07-16T11:37:25+00:00",
"description": "Sure Roofs are suppliers of conservatory, extension & orangery roofs to installers in Norwich & East Anglia. We also supply windows, doors & roofline.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thesuregroup.co.uk/"
]
}
]
}
]
}
/conservatories/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thesuregroup.co.uk/#website",
"url": "https://www.thesuregroup.co.uk/",
"name": "Sure Roofs",
"description": "We supply and deliver quality windows and doors to Norwich",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.thesuregroup.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.thesuregroup.co.uk/conservatories/#webpage",
"url": "https://www.thesuregroup.co.uk/conservatories/",
"name": "Conservatories Norwich, East Anglia | Conservatory Component Suppliers",
"isPartOf": {
"@id": "https://www.thesuregroup.co.uk/#website"
},
"datePublished": "2020-05-12T11:39:00+00:00",
"dateModified": "2025-07-16T11:51:55+00:00",
"description": "Conservatories supplied by Sure Roofs to installers in Norwich & East Anglia. Get conservatory roof and component prices today online.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thesuregroup.co.uk/conservatories/"
]
}
]
}
]
}
/orangeries-extensions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thesuregroup.co.uk/#website",
"url": "https://www.thesuregroup.co.uk/",
"name": "Sure Roofs",
"description": "We supply and deliver quality windows and doors to Norwich",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.thesuregroup.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.thesuregroup.co.uk/orangeries-extensions/#webpage",
"url": "https://www.thesuregroup.co.uk/orangeries-extensions/",
"name": "Orangeries & Extensions Norwich, East Anglia | Orangery Suppliers",
"isPartOf": {
"@id": "https://www.thesuregroup.co.uk/#website"
},
"datePublished": "2020-05-12T11:39:31+00:00",
"dateModified": "2025-10-20T14:22:46+00:00",
"description": "Orangeries & extensions supplied by Sure Roofs in Norwich, East Anglia. Get trade prices today for orangery and extension components from Sure Roofs.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thesuregroup.co.uk/orangeries-extensions/"
]
}
]
}
]
}
/windows/flush-casement-windows-norwich/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thesuregroup.co.uk/#website",
"url": "https://www.thesuregroup.co.uk/",
"name": "Sure Roofs",
"description": "We supply and deliver quality windows and doors to Norwich",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.thesuregroup.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.thesuregroup.co.uk/windows/flush-casement-windows-norwich/#webpage",
"url": "https://www.thesuregroup.co.uk/windows/flush-casement-windows-norwich/",
"name": "Flush Casement Windows for Trade | Double Glazing Supply Norwich",
"isPartOf": {
"@id": "https://www.thesuregroup.co.uk/#website"
},
"datePublished": "2020-05-05T16:55:00+00:00",
"dateModified": "2025-07-16T11:55:19+00:00",
"description": "Flush casement windows supplied to installers in Norwich & East Anglia. Contact us for flush sash window prices or start a quote online for free.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thesuregroup.co.uk/windows/flush-casement-windows-norwich/"
]
}
]
}
]
}
/solid-conservatory-roofs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thesuregroup.co.uk/#website",
"url": "https://www.thesuregroup.co.uk/",
"name": "Sure Roofs",
"description": "We supply and deliver quality windows and doors to Norwich",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.thesuregroup.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.thesuregroup.co.uk/solid-conservatory-roofs/#webpage",
"url": "https://www.thesuregroup.co.uk/solid-conservatory-roofs/",
"name": "Solid Conservatory Roof Trade Suppliers | Conservatory Roofs Norwich",
"isPartOf": {
"@id": "https://www.thesuregroup.co.uk/#website"
},
"datePublished": "2020-05-12T11:47:12+00:00",
"dateModified": "2025-10-07T11:39:23+00:00",
"description": "Find out more about our range of solid conservatory roofs here. We supply these roofs to trade installers in Norwich, East Anglia.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thesuregroup.co.uk/solid-conservatory-roofs/"
]
}
]
}
]
}
/windows/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thesuregroup.co.uk/#website",
"url": "https://www.thesuregroup.co.uk/",
"name": "Sure Roofs",
"description": "We supply and deliver quality windows and doors to Norwich",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.thesuregroup.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.thesuregroup.co.uk/windows/#webpage",
"url": "https://www.thesuregroup.co.uk/windows/",
"name": "Windows Supplied to Trade | Window Suppliers Norwich, East Anglia",
"isPartOf": {
"@id": "https://www.thesuregroup.co.uk/#website"
},
"datePublished": "2020-05-01T14:09:06+00:00",
"dateModified": "2025-10-07T11:41:20+00:00",
"description": "Windows & double glazing supplied to the trade. Explore our window range today and contact Sure Roofs if you're an installer in Norwich or East Anglia.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thesuregroup.co.uk/windows/"
]
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 49 | 4 |
| /conservatories/ | 49 | 3 |
| /orangeries-extensions/ | 49 | 3 |
| /windows/flush-casement-windows-norwich/ | 49 | 3 |
| /solid-conservatory-roofs/ | 49 | 3 |
| /windows/ | 49 | 3 |
This page presents a snapshot of public data from Sure Roofs, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sure Roofs: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.thesuregroup.co.uk to view the most current version of its content and see directly what this company is about and what it offers.