Information Density: Pepper – Signal Evidence & AI Readability

Dedicated to helping independents succeedAutomation and insights help you drive smarter and more profitable business outcomes.StorefrontEverything you need to run a cutting-edge business.Sales HubLet your reps focus on selling and relationships, not admin.Order AgentAutomate ordering by voice, text, image, and handwriting.Marketing HubSell more product with ads served directly to operators.Finance HubMake payments self-serve and streamline collections.Be on the cutting edge of innovationPepper is your partner for the future–we're committed to building for the long-term.AI is at the center of everything we build.Focus on strategy and growth while AI eliminates manual workflows across your business.Learn MoreLevel the playing field as an independent distributor.Our technology empowers independents to outcompete the industry giants.Work with a partner that grows with you.We have the most comprehensive platform and a concrete roadmap of products in development.Be a true marketing partner to your suppliers.Distributors of all sizes can now collaborate with manufacturers on marketing campaigns.See how our partners grow with PepperOver 500 independent distributors and 100,000 active operators have seen results.View all customer storiesHenry's FoodsBroadline3xincrease in sales3xincrease in salesDelco FoodsSpecialty20hours saved per week20hours saved per weekLoffredo Fresh FoodsProduce$100krevenue per week$100krevenue per weekPride of the MorningProduce35days to go live35days to go liveHenry's FoodsBroadline3xincrease in sales3xincrease in salesDelco FoodsSpecialty20hours saved per week20hours saved per weekLoffredo Fresh FoodsProduce$100kweekly incremental revenue$100kweekly incremental revenuePride of the MorningProduce35days to go live35days to go liveOur business is designed around yoursWe put our customers first in every decision we make, from product design to onboarding and support.It’s easy to get started today.Implementations are typically over time and over budget, but Pepper can actually do it. We've successfully integrated with 70+ ERP systems and counting.Learn MoreYour data is protected with confidence.Pepper is SOC 2 compliant and built with enterprise-grade safeguards to protect your data at every step.Learn MoreWork with a local team.Our team is based in North America with dedicated resources for each account, so you can move fast and offer great support to your customers in turn.Learn MoreWork with a local team.Our team is based on the ground with dedicated resources for each account, so you can move fast and offer great support to your customers in turn.Learn MoreTrusted by leading independent distributorsFrom regional distributors to national leaders, hundreds of companies
trust Pepper to streamline their business and accelerate growth.Book a demoExplore storiesThis is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block.This is some text inside of a div block."The Pepper team is amazing. Very responsive. If we had some things we were used to from our old ways that weren't offered, Pepper made it happen. Everybody's all hands on deck there."Rachel GagnonControllerPalmer Food Service"The people that understand our business are few and far between. I honestly believe sometimes that Pepper understands us more than our other technology partners."Olivia MayoCMOGlacier Point"It's just such a difference. Sales reps are spending more time selling, less time taking orders."Stan SmithDirector of SalesLoffredo Fresh Foods"With Pepper, we can scale like the larger guys while staying nimble."Mohammad ShahidOperations ManagerAlpha Eagle"It's a system we truly can't imagine being without."Rusty PerroneVP of Sales and Co-OwnerPerrone & Sons"With order automation, it either works or it doesn't. And Pepper just works."Daniel NeelyCOOBrown Foodservice"It was less data entry, less order entry, and more time actually trying to go out and sell and grow the business."KentSales RepresentativeDelco Foods"The biggest benefit was how easily Pepper integrated into our system. No disruptions, no problems–just clean connections that let us focus on growth."Scott TepperDirector of OperationsFierman Produce"Instead of being order takers, we became problem solvers."Phil NewtonSales RepresentativeSeattle Fish Co.Check our prices

ResourcesBlogWhat we're up toProduct news and best practices for teams building with Pepper.Check our pricesLearn moreJun 18, 2026
[H3] Webinar Recap: Price Management, The Margin Your Reps Know They're Missing
Capture more margin with Price Management. See how it uses AI-powered peer range analysis to help your sales reps make data-driven pricing decisions in real time.Jun 10, 2026
[H3] Introducing Price Management: The Margin Your Reps Know They're Missing
Stop leaving margin on the table. Pepper’s Price Management uses AI-powered peer range analysis to help your sales reps make data-driven pricing decisions in real time.Jun 5, 2026
[H3] Webinar Recap: Building Voice Agents for Training in Distribution
Capture your top reps' expertise with voice AI training agents. Learn how to build role-play and documentation bots for distribution sales teams in our webinar recap.Jun 2, 2026
[H3] Demand Generation, On Demand: Pepper-Built Websites for Distributors Ready in Days, Not Weeks
Pepper builds demand-generating B2B websites for distributors. Stop missing leads: get a purpose-built storefront that converts and ranks in Google and AI search.May 22, 2026
[H3] How Brown Foodservice Transformed AR with Pepper's Full Finance Stack
Brown Foodservice transformed Accounts Receivable with Pepper's Finance Hub. Automate payments, consolidate check scanning, and use live statements to cut AR time.May 11, 2026
[H3] Produce Under Pressure: What This Spring's Produce Market Is Reminding Us About Partnership, Planning, and Technology
Watch the full conversation between Brian Kane from PRO&*ACT and the Pepper Team, as they explored the state of the produce industry today.May 6, 2026
[H3] Checks, Cards, Terminals, and Everything in Between: How Finance Hub Handles Collections in One Place
Checks, ACH, cards, terminals, and autopay. Finance Hub unifies every payment method into one system built for food distributors. Less reconciliation, faster AR.May 1, 2026
[H3] Produce’s Bet on AI: How Premier ProduceOne Is Thinking About What's Next
Marc Pavlofsky from Premier ProduceOne shares his operator-first roadmap for AI adoption: building internal tools to bypass legacy software delays and unlock team productivity.Apr 24, 2026
[H3] Build vs Buy: The Challenges of Building Order Automation With Off-The-Shelf Tools
Generic tools only handle the easy 10%. Discover how Pepper's Order Agent handles the critical 90% of catalog-aware matching, model orchestration, and ERP-native delivery for food distributors.Apr 17, 2026
[H3] Pepper Q1 Product Release Recap: 4 Products, 90 Days, 45 Minutes
Pepper's Q1 release recap: Major updates across Storefront, Sales Hub, Finance Hub (end-to-end AR), and the AI-powered Order Agent.1Apr 2, 2026
[H3] Webinar Recap: Building From Scratch with AI, Creating a Digital Executive Assistant in 30 Minutes
Learn how to create a digital executive assistant in 30 minutes. Connect your inbox to AI to surface urgent emails, draft responses, and automate triage.Mar 25, 2026
[H3] Pepper Acquires YC-Backed Alima, Doubling Down on AI and Product Content Capabilities
This acquisition unites companies with a shared vision and positions Alima’s founders to lead critical AI and data platform functions for the food distribution industry.Mar 18, 2026
[H3] Takeaways from SENA 2026: Thoughts on Sustainability, Collaboration, and an industry finally embracing technology
Seafood Expo 2026 takeaways: New partnerships, groundbreaking technology, and a focus on economic viability as the key to a truly sustainable seafood industry.Mar 13, 2026
[H3] No ERP, No Problem: How Pepper Delivers Value in an Unsteady Data Environment
Don't let ERP issues put growth on hold - Learn how Pepper's lightweight CSV integration works with your real-world data environment, spreadsheets and all, to drive growth today.Mar 11, 2026
[H3] Driving Case Growth with Payments: Webinar Recap
Learn how independent food distributors can turn credit card acceptance into a revenue and loyalty engine with Pepper's Branded Card and Loyalty Program.Mar 6, 2026
[H3] Small Team, Big Operational Leverage: How Brown Foodservice’s Two-Person IT Team Uses AI to Punch Above Its Weight
Small Brown Foodservice IT team uses AI to modernize their legacy ERP, build a 'data bus,' and automate operations.Feb 27, 2026
[H3] From Showroom to Subscription: The New Playbook for Restaurant Supply Distributors
To stay competitive and protect long-term account value, distributors need to modernize - Not by abandoning relationships, but by building a growth engine around them.Feb 20, 2026
[H3] Pepper’s $50M Series C: Building the Next Generation of Technology for Food Distribution
Today, I’m excited to announce that Pepper has raised $50 million in Series C funding, led by Lead Edge Capital, to accelerate our mission. We believe that a more diverse, reliable, and transparent food system is critical for the future, and it starts with empowering the independent distributor.Feb 13, 2026
[H3] Where Growth Is for C-Store Distributors in 2026
Learn where growth is for c-store distributors, why “foodservice” is the new battleground, and the 2026 C-store distributor playbook.Feb 13, 2026
[H3] Selling Digitally With AI: How Jordano’s Is Winning More Business and Pulling Ahead of the Big Guys
Jordano's Foodservice uses AI to eliminate tedious admin work, allowing sales reps to focus on relationship-building, growth, and reclaiming their weekends.Feb 6, 2026
[H3] Turning Payments Into a Growth Engine for Distributors
Pepper and Tab have partnered to modernize payments and lower DSO. Discover how this partnership enables distributors to offer branded credit cards with cash-back rewards to restaurants.Feb 3, 2026
[H3] AI in Foodservice: Distributor Spotlight on Merit Foods of Arizona
Discover how Merit Foods, a broadline foodservice distributor, practically uses AI for center-of-the-plate production analysis, cost management, and warehouse slot optimization.Jan 28, 2026
[H3] Selling Blind Is Expensive: Now DSRs Can See Their Commissions as They Sell in Pepper.
Pepper’s Sales Hub now provides sales reps with real-time estimated commission payouts as they create orders. Empower your sales team to influence their earnings and make intentional decisions while they sell.Jan 23, 2026
[H3] Streamlining Orders with Pepper’s AI Order Automation: Order Agent
See how Pepper’s AI Order Agent automates inbound orders from text, email, PDFs, and voicemails - reducing manual entry and improving accuracy.Dec 19, 2025
[H3] Webinar Recap: Why I’m Bullish on Independents Headed into 2026
Learn why 2026 favors independent distributors: growth in full-service dining, smarter DSR execution, data-driven selling, and modern supplier partnerships.Dec 17, 2025
[H3] Webinar Recap: Introducing the Pepper Self-Serve Toolkit
Learn how Pepper’s new self-serve tools give admins more control with faster reporting, flexible order guides, scalable image management, and more.Nov 21, 2025
[H3] Automating the Order Desk: How Distributors Are Using Pepper to Streamline Every Order
Pepper automates distributor order desks by parsing orders from any channel: voice, text, email, PDFs, photos. Reducing manual entry and speeding fulfillment.Nov 20, 2025
[H3] Content That Converts: A guide to perfecting your product library
Optimize your product library with accurate data, fast updates, and better images. Discover how Pepper helps distributors manage product content effortlessly.Nov 14, 2025
[H3] Webinar Recap: Perfecting Your E-Commerce Rollout and the 5 Questions Every Distributor Should Answer
Learn the 5 essential questions distributors must answer for a high-adoption e-commerce rollout. Improve catalog quality, pricing, segmentation, and launch success.Nov 10, 2025
[H3] Pepper for The Produce Industry
See how leaders at Willie Itule, PRO*ACT, and GoFresh Foods describe the benefit they get from using the Pepper Growth Platform.Nov 7, 2025
[H3] “I get to fish where the fish are”: How Santa Monica Seafood’s reps win back selling time with Pepper
See how Santa Monica Seafood gives reps time back and 90% customer app adoption with Pepper’s mobile ordering, transparency, and self-serve workflow.Nov 6, 2025
[H3] Pepper Order Automation: Many Languages, One Inbox
See how Pepper’s order automation understands, translates, and organizes orders in any language instantly and accurately.Nov 5, 2025
[H3] What's New: Pepper’s October Release
Discover Pepper’s latest updates: digital credit requests, buyer behavior insights, faster price editing for reps, and more.Oct 31, 2025
[H3] Pepper - 2 minute overview
In this 2-minute overview, learn how Pepper’s platform modernizes ordering, marketing, AR, and customer relationships - helping distributors grow faster and serve customers better.Oct 29, 2025
[H3] Newest Additions to DSR Connect: Items of Interest and Holistic Analytics
Discover how Pepper’s latest DSR Connect updates help distributors see what customers explore, track full profit, and sell smarter with holistic data.Oct 27, 2025
[H3] Webinar Recap: Inside the Pilgrim’s Playbook Turning Data into Sales Action
Oct 21, 2025
[H3] 9 Credit Request Worfklows in 60 seconds
In just 60 seconds, discover nine flexible configurations: control who submits requests, set item eligibility, require invoices, and more.Oct 16, 2025
[H3] More Than Just Payments: Why Distributors Need a Collections Toolset
Distributors face two AR challenges: chasing payments and reconciling them. Pepper’s collections toolset helps you automate payments, streamline reconciliation, and boost cash flow. All inside one platform.Oct 13, 2025
[H3] Investing in the Seafood Supply Chain: The Pepper and Community Catch Partnership
Pepper partners with Community Catch and Sea Pact to connect small-scale fisheries, independent distributors, and consumers.Oct 8, 2025
[H3] The Pepper Promotions Playbook: Real Tactics to Move Product
Learn how Pepper Promotions help distributors move product, build repeat orders, and engage customers with real playbooks from our live webinar.Oct 3, 2025
[H3] Pepper + Pacific Seafood
Pacific Seafood is transforming their business with Pepper. Watch to find out how.Sep 23, 2025
[H3] From Stall to Strategy: How We’re Rewriting Growth at Hunts Point
For nearly 100 years, Fierman Produce thrived at Hunts Point. Now, with outbound sales reps, digital tools, and AI, it’s redefining growth in food distribution.Sep 8, 2025
[H3] Payment Updates: Pay-by-link, Live Statements, Payment plans, and More
Sep 3, 2025
[H3] Top 11 AI Tools for Food Distributors in 2025: Leaders & Emerging Technologies
AI is changing how distributors sell, forecast, and protect margins. This guide compares today’s production-ready platforms, like Pepper, with emerging innovations, helping you see which tools deliver results now and which could reshape the industry in years to come.Sep 3, 2025
[H3] C-Store Updates: Planogram Support, Offline Mode, and More
Improving the go-to-market toolset while investing in strengthening core c-store workflowsSep 8, 2025
[H3] How No-Pressure Sampling Builds Trust (and Sales Later)
At the Piazza Bowl, there are no order sheets and no buy-now pressure. Instead, operators sample, explore, and connect. Discover how Piazza Produce turned its annual food show into an experience that builds trust, fuels authentic relationships, and sparks stronger sales after the event ends.Aug 26, 2025
[H3] How Mobile Growth Tools Help C-Store Distributors Support Customer Planograms
Aug 25, 2025
[H3] Kimelo joins forces with Pepper
Together, the companies will deliver greater value to customers, expand opportunities for employees, and efficiently scale in the foodservice distribution industryAug 22, 2025
[H3] Is Your ERP’s eCommerce Secretly Costing You Sales?
Aug 20, 2025
[H3] JanSan’s Tipping Point: Lessons Learned for Independent Distributors
Aug 18, 2025
[H3] How Long Does It Take to Implement The Pepper Platform?
Aug 15, 2025
[H3] Webinar Recap: End-to-End Order Desk Automation with Intelligent Inbox
Aug 11, 2025
[H3] The DSR of the Future Has a Business Partner at All Times - Stories From The Field
Jul 30, 2025
[H3] Webinar Recap: Practical Ways Independent Distributors Use AI to Unlock the Power of Marketing
Jul 24, 2025
[H3] The DSR of the Future is A Tech Enabled Story Teller - Meet Phil Newton
Jul 22, 2025
[H3] From Catalogs to Conversions: Redesigning Search for Customers
Jul 14, 2025
[H3] Industry Pulse: Distributor Sentiment on AI
Co-Founder Bowie Cheung shares thoughts and findings from a recent poll we conducted with distributors on their sentiments and thoughts on AI.Jul 8, 2025
[H3] How Blogging Drove 30 New Leads for Schenck Foods
Jul 1, 2025
[H3] Introducing: Pepper Endless Aisle
Pepper’s Endless Aisle is the industry’s first program open to dropshipping, allowing distributors to feature goods to customers they don’t currently carry.Jul 1, 2025
[H3] Pepper Launches the First Open and Extensible Endless Aisle Platform in the Foodservice Industry
Jun 24, 2025
[H3] Pepper for Wholesale Coffee Roasters
Wholesale Coffee roasters and distributors boost revenue with Pepper.Jun 27, 2025
[H3] Webinar Recap: How Distributors are Using AI to Boost Lead Gen
May 21, 2025
[H3] How Independent Distributors Can Drive Revenue Like the Big 3
May 16, 2025
[H3] Webinar Recap: Beyond Payment Processing, How Distributors Are Modernizing AR Workflows
May 6, 2025
[H3] Pepper Order Automation: How DSR’s are Using Pepper’s Digital Assistant
Apr 21, 2025
[H3] Convenience Stores Demand a Better Ordering Experience: 4 Take-aways from Pepper’s Latest Showcase
Apr 16, 2025
[H3] Choosing the Right ERP for C-Store Distribution in 2025
Mar 17, 2025
[H3] Best ERP Software for Ice Cream Distribution in 2025: A Distributor's Guide
Apr 7, 2025
[H3] Best ERP for Jan-San Distribution 2025: Solutions & Features
Mar 18, 2025
[H3] Best ERP for Meat & Poultry Distribution 2025: Solutions & Features
Apr 8, 2025
[H3] Industry Report: Q1 Trends and Predictions in Distributor Payments
Feb 10, 2025
[H3] Best ERPs for Seafood Distributors in 2025
Apr 3, 2025
[H3] ICYMI: Here’s what the Latest IFDA Reports Really Say
Mar 21, 2025
[H3] The Best Produce Distribution ERPs in 2025
Mar 18, 2025
[H3] Unlocking Efficiency: Key Takeaways from Pepper's DSR Panel Discussion
Mar 18, 2025
[H3] Improving Order Automation: Image Recognition and Multiple Language Support
Multiple language support, image recognition, Training Mode, and more in this exciting update to Intelligent InboxMar 13, 2025
[H3] Pepper Product Development: Thoughtful Solutions, Not Just Features
Feb 20, 2025
[H3] Pepper Webinar Recap: Game-Changing Features for Sales Reps
Feb 11, 2025
[H3] From Order Pads to Apps: It's Time to Modernize Your Go-To-Market Plan
Jan 30, 2025
[H3] DSRs can Generate Quotes in seconds with new updates to DSR Connect
Jan 16, 2025
[H3] Webinar: Automate Orders on Any Channel with Intelligent Inbox
Dec 17, 2024
[H3] Why Pep

ecommerce
[H2] Make it easy for your customers to purchase more
Operators are used to the ease of shopping online. Delight your customers and increase basket size by eliminating the friction of placing an order, showcasing your full product catalog, setting reminders for essential items, and promoting featured products.Learn moreOrder Guide Management
[H2] Customize order guides to your customers’ workflows
Provide a digital workflow that’s intuitive and tailored to operators with custom order guides and item groupings. Set different PAR levels for the same items in different groups and different order guides to reduce waste and shortages.Learn moreProduct Content
[H2] Leverage AI to enhance your product image library
Buyers are 60% more likely to convert when looking at products that have complete data. Pepper makes it easy to enhance your product content library by using AI to capture robust product descriptions, images, and nutritional data without having to implement costly systems or pay multiple service providers.Learn moreCheckout
[H2] Bring the ease of online checkout to your operators
Streamline the payment process with a convenient and secure checkout directly within your Storefront. Your customers can save payment methods, view open invoices and details, and set up autopay so you get paid on time.Learn more
[H2] Distributors of the future are powered by Pepper
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