EY (Ernst & Young)
(https://www.ey.com) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is exceptionally high with a minimal gap. Experts are not just named but have detailed bios and are connected to specific, dated thought leadership pieces (e.g., Ian Cosgrove’s 2026 banking analysis). Schema identity is solid, though it lacks deep Person-specific structured data in the provided snippets that would link experts to an external sameAs digital footprint.
The disconnect is minimal because bold marketing claims are almost always tethered to a specific report or case study. When EY claims to help ‘shape the future’, it immediately follows with a link to the ‘UK Economic Outlook’ or a ‘Geostrategic Analysis’. The marketing tone is professional and supported by the demonstrable existence of their ‘EY.ai’ platform and its ‘1.5m+ users’.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.ey.com/en_uk",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ey.com/en_uk/search?&q={query}",
"query": "required"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "Organization",
"description": "EY provides consulting, assurance, tax and transaction services that help solve our client’s toughest challenges and build a better working world for all.",
"email": "contact@ey.com",
"logo": "/content/dam/ey-unified-site/site-resources/ey-com/ey-logo-footer.png",
"url": "https://www.ey.com/en_uk"
},
{
"@context": "http://schema.org",
"@type": "VideoObject",
"name": "EY UK economic outlook – spring 2026",
"description": "The EY UK Economic Outlook combines macroeconomic and thematic analysis with clear business scenarios to highlight risks and opportunities. This Outlook explores energy disruption, with a focus on consumer‑facing and industrial sectors. ",
"thumbnailUrl": "https://cf-images.eu-west-1.prod.boltdns.net/v1/jit/1066292269001/70dbdea8-4065-44ee-b890-8213e7fd5cf4/main/160x90/42s496ms/match/image.jpg",
"uploadDate": "2026-05-11T11:45:17.367Z",
"duration": "PT1M24S",
"embedUrl": "https://players.brightcove.net/1066292269001/K9vmDUUZC_default/index.html?videoId=6395217166112"
},
{
"@context": "http://schema.org",
"@type": "VideoObject",
"name": "Is it really a strategy",
"description": "",
"thumbnailUrl": "https://cf-images.eu-west-1.prod.boltdns.net/v1/static/1066292269001/b11907af-eaad-4db6-b8f7-2047e5e5f125/bc45e844-7bd6-4c01-967f-200a1ffcab2f/160x90/match/image.jpg",
"uploadDate": "2025-08-13T13:37:07.811Z",
"duration": "PT1M10S",
"embedUrl": "https://players.brightcove.net/1066292269001/K9vmDUUZC_default/index.html?videoId=6376872696112"
}
]
/en_uk/services/sustainability/
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "<p>Sustainability</p>\r\n",
"description": "Sustainability is everybody’s business. Explore EY insights to see how your business can reframe sustainability to protect and create new sources of value.",
"publisher": {
"@type": "Organization",
"name": "EY"
}
}
/en_uk/services/technology/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "<p>Technology</p>\r\n",
"description": "Discover EY’s technology insights, people and services and how they can help your business improve performance, manage risk and drive innovation.",
"publisher": {
"@type": "Organization",
"name": "EY"
}
},
{
"@context": "http://schema.org",
"@type": "VideoObject",
"name": "EY Tech Fast Facts video",
"description": "EY is investing over $10 billion in technology, AI, people and its ecosystems. Enabling the design and delivery of scalable, agile solutions that create long-term value.",
"thumbnailUrl": "https://cf-images.eu-west-1.prod.boltdns.net/v1/static/1066292269001/b0a8ba35-5062-4bd1-b1af-9d3368811d29/b16ef790-62b5-4da2-8624-3b6077be4748/160x90/match/image.jpg",
"uploadDate": "2022-07-07T14:26:16.943Z",
"duration": "PT1M5S",
"embedUrl": "https://players.brightcove.net/1066292269001/K9vmDUUZC_default/index.html?videoId=6308793021112"
}
]
/en_uk/industries/
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "<p>Industries</p>\r\n",
"description": "Navigate industry challenges confidently by leveraging AI insights and our deep sector expertise. Explore how to unlock real value and transform your business.",
"publisher": {
"@type": "Organization",
"name": "EY"
}
}
/en_uk/insights/
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "<p>Insights</p>\r\n",
"description": "Today's choices in work, tomorrow's generational legacy",
"publisher": {
"@type": "Organization",
"name": "EY"
}
}
/en_uk/services/climate-change-sustainability-services/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "<p>Climate change and sustainability services</p>\r\n",
"description": "Discover EY's climate change & sustainability insights, people & services and how they can help your business understand the risks and opportunities.",
"publisher": {
"@type": "Organization",
"name": "EY"
}
},
{
"@context": "http://schema.org",
"@type": "VideoObject",
"name": "Half the picture or the whole story? ",
"description": "Discover how UK businesses are often making decisions in the dark and how leaders can uncover the whole story.",
"thumbnailUrl": "https://cf-images.eu-west-1.prod.boltdns.net/v1/static/1066292269001/6d3e8b35-e989-49f8-995d-ef5a9c90a3b6/5c624a0b-86ac-4852-9726-67b388ca0492/160x90/match/image.jpg",
"uploadDate": "2025-10-29T14:55:10.867Z",
"duration": "PT0M10S",
"embedUrl": "https://players.brightcove.net/1066292269001/K9vmDUUZC_default/index.html?videoId=6384246239112"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 37 | 1 |
| /en_uk/services/sustainability/ | 12 | 1 |
| /en_uk/services/technology/ | 15 | 1 |
| /en_uk/industries/ | 9 | 1 |
| /en_uk/insights/ | 25 | 1 |
| /en_uk/services/climate-change-sustainability-services/ | 15 | 1 |
This page presents a snapshot of public data from EY (Ernst & Young), captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to EY (Ernst & Young): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.ey.com to view the most current version of its content and see directly what this company is about and what it offers.