KPMG International

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(https://www.kpmg.com) 📸 Data Snapshot: May 16, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

13 Impact Weight: 15 / 100

87% Reputation

Diagnosis: Authority Gaps

Authority is technically well-established via robust JSON-LD Corporation and WebSite schema. A minor gap exists where the site claims to be a ‘people business’ but fails to name specific practitioners or partners in the crawled text, relying on brand-level authority instead of individual expertise. The schema address array is notably empty, which is a minor technical inconsistency for a global corporation.

Evidence: Performance vs. Claims

There is a slight disconnect between the bold claim of ‘turning insights into opportunity’ and the lack of specific, named client success metrics on the primary pages. While the ‘Client Stories’ H2 exists, the text surrounding it is marketing-heavy rather than result-heavy. Most claims are tied to ‘Perspectives’ rather than demonstrated ‘Outcomes’ in the immediate view.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@type": "Corporation",
                "@id": "https://kpmg.com/xx#corporation",
                "url": "https://kpmg.com/xx/en#home",
                "name": "KPMG International | Home",
                "description": "Welcome to KPMG International.",
                "image": "/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
                    "width": "77",
                    "height": "30"
                },
                "address": []
            },
            {
                "@type": "WebSite",
                "@id": "https://kpmg.com/xx#website",
                "url": "https://kpmg.com/xx/en#home",
                "name": "KPMG International | Home"
            },
            {
                "@context": "https://schema.org",
                "@type": "WebPage",
                "name": "KPMG International | Home",
                "url": "https://kpmg.com/xx/en.html",
                "description": "Welcome to KPMG International.",
                "publisher": {
                    "@type": "Corporation",
                    "name": "KPMG",
                    "logo": {
                        "@type": "ImageObject",
                        "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1"
                    }
                },
                "mainEntityOfPage": {
                    "@type": "WebSite",
                    "name": "KPMG",
                    "url": "https://kpmg.com/xx/en#home"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://www.kpmg.com/search?q={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            {
                "@type": "Corporation",
                "@id": "https://kpmg.com/xx#organization",
                "name": "KPMG International | Home",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
                    "width": "77",
                    "height": "30"
                },
                "parentOrganization": {
                    "@id": "https://kpmg.com/xx#corporation"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ImageObject",
        "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
        "creator": {
            "@type": "Corporation",
            "name": "KPMG International Limited"
        },
        "contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
        "copyrightNotice": "KPMG International Limited",
        "potentialAction": {
            "@type": "ViewAction",
            "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "KPMG",
        "url": "https://kpmg.com/xx/en#home",
        "mainEntity": {
            "@type": "ItemList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "All Insights",
                    "url": "https://kpmg.com/xx/en/our-insights.html"
                },
                {
                    "@type": "ListItem",
                    "name": "AI and Technology",
                    "url": "https://kpmg.com/xx/en/our-insights/ai-and-technology.html"
                },
                {
                    "@type": "ListItem",
                    "name": "ESG",
                    "url": "https://kpmg.com/xx/en/our-insights/esg.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Operations",
                    "url": "https://kpmg.com/xx/en/our-insights/operations.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Risk and Regulation",
                    "url": "https://kpmg.com/xx/en/our-insights/risk-and-regulation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Transformation",
                    "url": "https://kpmg.com/xx/en/our-insights/transformation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Value Creation",
                    "url": "https://kpmg.com/xx/en/our-insights/value-creation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Workforce",
                    "url": "https://kpmg.com/xx/en/our-insights/workforce.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Industries",
                    "url": "https://kpmg.com/xx/en/what-we-do/industries.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Services",
                    "url": "https://kpmg.com/xx/en/what-we-do/services.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Global Alliances & Ecosystems",
                    "url": "https://kpmg.com/xx/en/what-we-do/alliances.html"
                },
                {
                    "@type": "ListItem",
                    "name": "KPMG Careers",
                    "url": "https://kpmg.com/xx/en/careers.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Who we are",
                    "url": "https://kpmg.com/xx/en/careers/who-we-are.html"
                },
                {
                    "@type": "ListItem",
                    "name": "What we do",
                    "url": "https://kpmg.com/xx/en/careers/what-we-do.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Working at KPMG",
                    "url": "https://kpmg.com/xx/en/careers/working-at-kpmg.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Job search",
                    "url": "https://kpmg.com/xx/en/careers/job-search.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link One",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Two",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Three",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Four",
                    "url": "https://kpmg.com/xx/en.html"
                }
            ]
        }
    }
]

/content/experience-fragments/kpmgpublic/xx/en/site/rfp-form-location-selector-overlay/master.html — no schema detected (entity gap)

/xx/en/careers.html

[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@type": "Corporation",
                "@id": "https://kpmg.com/xx#corporation",
                "url": "https://kpmg.com/xx/en#home",
                "name": "KPMG International | Home",
                "description": "Welcome to KPMG International.",
                "image": "/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
                    "width": "77",
                    "height": "30"
                },
                "address": []
            },
            {
                "@type": "WebSite",
                "@id": "https://kpmg.com/xx#website",
                "url": "https://kpmg.com/xx/en#home",
                "name": "KPMG International | Home"
            },
            {
                "@context": "https://schema.org",
                "@type": "WebPage",
                "name": "Careers",
                "url": "https://kpmg.com/xx/en/careers.html",
                "description": "At KPMG, we want to support you on your journey to create an impactful career. Join us and you too can do work that matters.",
                "publisher": {
                    "@type": "Corporation",
                    "name": "KPMG",
                    "logo": {
                        "@type": "ImageObject",
                        "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1"
                    }
                },
                "mainEntityOfPage": {
                    "@type": "WebSite",
                    "name": "KPMG",
                    "url": "https://kpmg.com/xx/en#home"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://www.kpmg.com/search?q={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            {
                "@type": "Corporation",
                "@id": "https://kpmg.com/xx#organization",
                "name": "KPMG International | Home",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
                    "width": "77",
                    "height": "30"
                },
                "parentOrganization": {
                    "@id": "https://kpmg.com/xx#corporation"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ImageObject",
        "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
        "creator": {
            "@type": "Corporation",
            "name": "KPMG International Limited"
        },
        "contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
        "copyrightNotice": "KPMG International Limited",
        "potentialAction": {
            "@type": "ViewAction",
            "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "KPMG",
        "url": "https://kpmg.com/xx/en#home",
        "mainEntity": {
            "@type": "ItemList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "All Insights",
                    "url": "https://kpmg.com/xx/en/our-insights.html"
                },
                {
                    "@type": "ListItem",
                    "name": "AI and Technology",
                    "url": "https://kpmg.com/xx/en/our-insights/ai-and-technology.html"
                },
                {
                    "@type": "ListItem",
                    "name": "ESG",
                    "url": "https://kpmg.com/xx/en/our-insights/esg.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Operations",
                    "url": "https://kpmg.com/xx/en/our-insights/operations.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Risk and Regulation",
                    "url": "https://kpmg.com/xx/en/our-insights/risk-and-regulation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Transformation",
                    "url": "https://kpmg.com/xx/en/our-insights/transformation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Value Creation",
                    "url": "https://kpmg.com/xx/en/our-insights/value-creation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Workforce",
                    "url": "https://kpmg.com/xx/en/our-insights/workforce.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Industries",
                    "url": "https://kpmg.com/xx/en/what-we-do/industries.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Services",
                    "url": "https://kpmg.com/xx/en/what-we-do/services.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Global Alliances & Ecosystems",
                    "url": "https://kpmg.com/xx/en/what-we-do/alliances.html"
                },
                {
                    "@type": "ListItem",
                    "name": "KPMG Careers",
                    "url": "https://kpmg.com/xx/en/careers.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Who we are",
                    "url": "https://kpmg.com/xx/en/careers/who-we-are.html"
                },
                {
                    "@type": "ListItem",
                    "name": "What we do",
                    "url": "https://kpmg.com/xx/en/careers/what-we-do.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Working at KPMG",
                    "url": "https://kpmg.com/xx/en/careers/working-at-kpmg.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Job search",
                    "url": "https://kpmg.com/xx/en/careers/job-search.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link One",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Two",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Three",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Four",
                    "url": "https://kpmg.com/xx/en.html"
                }
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "ImageObject",
        "url": "https://launch.kpmg.com/content/dam/kpmgsites/xx/images/careers/smiling-businessmen-discussing-documents.jpeg.html",
        "height": "2016",
        "width": "6720",
        "dateCreated": "2024-09-04T18:15:44.287Z",
        "caption": "Close up of smiling businessmen discussing documents with graphs and charts in a modern office.",
        "creator": {
            "@type": "Corporation",
            "name": "KPMG International Limited"
        },
        "contentUrl": "https://launch.kpmg.com/content/dam/kpmgsites/xx/images/careers/smiling-businessmen-discussing-documents.jpeg.html",
        "copyrightNotice": "KPMG International Limited",
        "potentialAction": {
            "@type": "ViewAction",
            "url": "https://launch.kpmg.com/content/dam/kpmgsites/xx/images/careers/smiling-businessmen-discussing-documents.jpeg.html",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://launch.kpmg.com/content/dam/kpmgsites/xx/images/careers/smiling-businessmen-discussing-documents.jpeg.html"
            }
        }
    }
]

/xx/en/account/login.html

[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@type": "Corporation",
                "@id": "https://kpmg.com/xx#corporation",
                "url": "https://kpmg.com/xx/en#home",
                "name": "KPMG International | Home",
                "description": "Welcome to KPMG International.",
                "image": "/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
                    "width": "77",
                    "height": "30"
                },
                "address": []
            },
            {
                "@type": "WebSite",
                "@id": "https://kpmg.com/xx#website",
                "url": "https://kpmg.com/xx/en#home",
                "name": "KPMG International | Home"
            },
            {
                "@context": "https://schema.org",
                "@type": "WebPage",
                "name": "Login",
                "url": "https://kpmg.com/xx/en/account/login.html",
                "description": "Log into your kpmg.com account.",
                "publisher": {
                    "@type": "Corporation",
                    "name": "KPMG",
                    "logo": {
                        "@type": "ImageObject",
                        "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1"
                    }
                },
                "mainEntityOfPage": {
                    "@type": "WebSite",
                    "name": "KPMG",
                    "url": "https://kpmg.com/xx/en#home"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://www.kpmg.com/search?q={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            {
                "@type": "Corporation",
                "@id": "https://kpmg.com/xx#organization",
                "name": "KPMG International | Home",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
                    "width": "77",
                    "height": "30"
                },
                "parentOrganization": {
                    "@id": "https://kpmg.com/xx#corporation"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ImageObject",
        "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
        "creator": {
            "@type": "Corporation",
            "name": "KPMG International Limited"
        },
        "contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
        "copyrightNotice": "KPMG International Limited",
        "potentialAction": {
            "@type": "ViewAction",
            "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "KPMG",
        "url": "https://kpmg.com/xx/en#home",
        "mainEntity": {
            "@type": "ItemList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "All Insights",
                    "url": "https://kpmg.com/xx/en/our-insights.html"
                },
                {
                    "@type": "ListItem",
                    "name": "AI and Technology",
                    "url": "https://kpmg.com/xx/en/our-insights/ai-and-technology.html"
                },
                {
                    "@type": "ListItem",
                    "name": "ESG",
                    "url": "https://kpmg.com/xx/en/our-insights/esg.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Operations",
                    "url": "https://kpmg.com/xx/en/our-insights/operations.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Risk and Regulation",
                    "url": "https://kpmg.com/xx/en/our-insights/risk-and-regulation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Transformation",
                    "url": "https://kpmg.com/xx/en/our-insights/transformation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Value Creation",
                    "url": "https://kpmg.com/xx/en/our-insights/value-creation.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Workforce",
                    "url": "https://kpmg.com/xx/en/our-insights/workforce.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Industries",
                    "url": "https://kpmg.com/xx/en/what-we-do/industries.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Services",
                    "url": "https://kpmg.com/xx/en/what-we-do/services.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Global Alliances & Ecosystems",
                    "url": "https://kpmg.com/xx/en/what-we-do/alliances.html"
                },
                {
                    "@type": "ListItem",
                    "name": "KPMG Careers",
                    "url": "https://kpmg.com/xx/en/careers.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Who we are",
                    "url": "https://kpmg.com/xx/en/careers/who-we-are.html"
                },
                {
                    "@type": "ListItem",
                    "name": "What we do",
                    "url": "https://kpmg.com/xx/en/careers/what-we-do.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Working at KPMG",
                    "url": "https://kpmg.com/xx/en/careers/working-at-kpmg.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Job search",
                    "url": "https://kpmg.com/xx/en/careers/job-search.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link One",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Two",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Three",
                    "url": "https://kpmg.com/xx/en.html"
                },
                {
                    "@type": "ListItem",
                    "name": "Link Four",
                    "url": "https://kpmg.com/xx/en.html"
                }
            ]
        }
    }
]

/xx/en/account/preference-management.html

[
    {
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]

/xx/en/account/profile.html

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                    "@type": "ListItem",
                    "name": "Link Two",
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                    "@type": "ListItem",
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]

🛡️ Trust Signals — external proof links that back the declared identity

0Review mentions (all pages)

5External proof links (all pages)

Page	Reviews	Proof links
/ (home)	0	1
/content/experience-fragments/kpmgpublic/xx/en/site/rfp-form-location-selector-overlay/master.html	0	0
/xx/en/careers.html	0	1
/xx/en/account/login.html	0	1
/xx/en/account/preference-management.html	0	1
/xx/en/account/profile.html	0	1

Explore the other reputation pillars for KPMG International

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from KPMG International, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to KPMG International: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.kpmg.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: KPMG International – Signal Evidence & AI Readability

KPMG International